Tennis fans score with IBM augmented reality smartphone application
IBM Seer mobile solution serves up new level of insight for Australian Open visitors
Melbourne – 18 January 2010: IBM (NYSE: IBM) today announced a new augmented reality smart mobile application set to change the way fans access information and keep up to date at Australian Open 2010.
The IBM Seer Application has been designed to allow fans real-time access to tournament and venue specific information wherever they are in Melbourne Park. The application takes a live view from a GPS-enabled Android mobile phone and superimposes content and data associated with various points of interest such as live scores, match information and catering facilities, onto the screen, providing a more dynamic and immersive Australian Open experience for tennis fans.
Since 1993, IBM has been the Official Technology Partner of the Australian Open, providing IT support and solutions to help map and measure every aspect of the tournament.
The IBM Seer Application, first seen at Wimbledon 2009, acts as a real-time guide and interactive map of the 2010 tournament, allowing users to see what others can’t, and bringing them closer to the game. Anyone with an Android mobile phone can download the IBM Seer Application from the Android Marketplace App Store.
From tennis to food courts, points of interest throughout Melbourne Park and beyond have been identified and mapped using NAVTEQ’s digital mapping technology. Using an Android phone and the plotted coordinates, the application offers the user an immediate display of exactly what they are looking at. It augments this with other live data such as updates from the IBM-managed scoring system and an aggregated twitter feed generated by IBM scouts reporting from around the grounds, giving the user a comprehensive and dynamic insight into their surroundings.
For instance, pointing the camera lens towards a court will not only identify the court number, but also display details about the current match in play on that court. IBM Seer Application users can also use the phones’ Map view, which pinpoints their location on a detailed map of the grounds, while the ‘Radar’ function indicates the user’s current position and nearby points of interest within range.
“This breakthrough technology is expected to revolutionise the Australian Open fan experience,” Tennis Australia chief executive officer Steve Wood said. “By combining location awareness with up-to-date information on play, amenities and transportation, Tennis Australia is able to provide an even more dynamic, intelligent and immersive Australian Open experience for tennis fans.”
David Burns, IBM’s Australian Open Executive Sponsor, said IBM Seer introduced a new level of insight into the fan experience for this year’s tournament.
“In one of the first deployments of its type in Australia, the IBM Seer Application brings together data visualisation, content generated by IBM scouts, twitter feeds and real-time scoring to deliver a powerful new interactive tool with which organisations can engage key audiences,” said Mr Burns.
“With more and more information available to us in our everyday lives, the ability for us to connect this information and communicate it intelligently, as the IBM Seer Application does for tennis fans, will provide benefits in all facets of our lives in ways we have not yet considered.”
About IBM Seer
Developed in conjunction with IBM business partners, the application features custom developed core code based on Mobilizy’s Wikitude technology and GPS positioning and digital mapping from NAVTEQ. The aggregation of the live twitter feed from IBM scouts and associated hosting services is provided by XS2TheWorld, with the systems integration, which incorporates the IBM Scoring System into the application, managed by IBM. Ogilvy Interactive was responsible for technical project management and provides server hosting for the IBM Seer application. A video of the IBM Seer Application in use at Melbourne Park can be found at: www.youtube.com/IBMScout
IBM AND THE AUSTRALIAN OPEN
Australian Open 2010 will again see IBM support Tennis Australia in captivating millions of fans around the world, providing new technology infrastructure and a wealth of real-time data, to service the global audience during the critical two-week period of the tournament.
From live scores to serve speeds and match reports, IBM keeps its audience, which includes players, officials, media, and fans at the event and across the globe, up to date on the action not only on every court, but also in the entire arena. IBM staff analyse each shot played across some 600 matches over the two weeks and send captured data around the world in an instant. This data allows the audience to access detailed scores, statistics and analyses. Detailed analytical reports for the players are also available as soon as the match has been completed.
SNAPSHOT OF IBM SOLUTIONS
Scoring System: IBM technology powers the integrated end-to-end scoring system that delivers live results to the on-court scoreboards, results kiosks and the Match Information Displays.
Speed Serve System: The IBM courtside radar gun captures the speed of a serve and, immediately displays the information courtside and transmits it to the IBM scoring database. The system consists of two electronic displays, a custom built radar system and software for capturing serve speeds, direction and other statistics.
Match Statistics: On the seven broadcast courts, IBM statisticians record match information such as winners, challenges, serve percentages, breakpoints, unforced errors and net approaches. These statistics are then sent in real time to the IBM Scoring System.
CHUMP PDA’s: CHUMP is the primary application in which scoring data is inputted on-site and is essentially an electronic scorecard, calculating basic statistics. CHUMPs are used both wired and wirelessly on the courts.
Intranet: The on-site information system allows media, broadcasters and tournament officials to access real-time scores, draws, news and more, including each player’s tournament history, match-ups and results or activity. Video is available on both the home page as well as the full statistics page, plus live video of the matches in progress is also fed to the site.
Referee and Scheduling Services: Services to support the referee and tournament control, including a high technology scheduling system. This system allows for enhanced event set-up, schedule of play and player schedule website administration.
AustralianOpen.com: In conjunction with Tennis Australia, IBM designs, publishes, produces and hosts the Australian Open website. This interactive, media-rich online experience allows fans to listen to live radio, review highlights of the day, participate in feedback discussions and blogs as well as follow the scores from every court as the action happens. Last year, this site received over 8.6 million unique users.
IBM SlamTracker: IBM SlamTracker overcomes the problem of limited courtside seats by giving fans a virtual seat at the tournament. Millions of fans from all over the world can use SlamTracker to interact in real-time with the draw online, track players’ progress and have scores and results served up live. SlamTracker provides users with an increased level of personalisation and interactivity.
Mobile: The mobile website, designed specifically for mobile phones, provides real-time scores, schedule, draws and player information for mobile devices with browser support. An iPhone application also provides real-time scores, results, schedule of play, highlights, live radio and Twitter feeds.
Consolidation and virtualisation: The official Australian Open website is supported by multiple geographically-dispersed server farms, virtualised as one. In 2006, 60 servers were required to cope with the increase in traffic that the site experiences during the Open. This year, IBM will use just six. Moreover, IBM has implemented IBM Direct Active Energy Manager in monitoring mode and is altering CPU clock speed during non-busy times to further reduce energy demands.
IBM
For more information about IBM visit www.ibm.com/australianopen
Australian Open 2010
For more information about Australian Open 2010 visit www.australianopen.com