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NEW REAL-WORLD LARA CROFT
MAKES HER DEBUT FOR TOMB RAIDER: UNDERWORLD
Gymnast Alison Carroll to
Assume the Role of Famed Videogame Adventurer

Wednesday 13th August 2008
–
Eidos Interactive Ltd.,
creator of some of the world’s leading videogame properties, today revealed that
seasoned gymnast Alison Carroll will be the new face of famed video game
character Lara Croft. Carroll will portray the internationally recognised
heroine for the next year with her first appearances to be made promoting the
latest installment to the gaming franchise, Tomb Raider: Underworld,
which ships on November 2008.
Featuring the essential characteristics at the core of Lara Croft’s personality
-- brawn, brains and beauty -- Alison Carroll particularly compliments this
iteration of Ms. Croft. Tomb Raider: Underworld is
the first Tomb Raider game designed to fully reflect the physical athleticism
and real-world skills required of a world-class adventurer. With an all-new
engine built specifically to exploit the capabilities of the latest game
consoles, Tomb Raider: Underworld depicts Lara as we have never seen her
before with movements and skills reminiscent of a highly skilled gymnast.
Sharing Lara’s strength and grace, Alison is an experienced competitive gymnast
who has performed and competed across the globe. Her more than 12 years of
gymnastics training align perfectly with the game’s enhanced movement set.
Throughout her adventure in Tomb Raider: Underworld, Lara faces
challenges unlike anything she’s experienced in the past, putting her own
training to the ultimate test. In preparation for this role, Alison is embarking
on a regime that includes survival, combat and semi-automatic weapons training,
as well as world archeology coursework, all of which compliment the mythology
and exploration themes at the heart of the Tomb Raider franchise. Alison is
also enjoying special early access to the highly anticipated Tomb Raider:
Underworld to study Lara’s movements, techniques and personality as a next
generation gaming heroine.
“This is a fantastic opportunity and I look forward to embracing Lara’s world,”
said Alison Carroll. “It’s unbelievable how realistic her movements are in
Tomb Raider: Underworld and it’s so gratifying to be able to use my years of
gymnastic training to portray such a beloved character.”
Sarah Hoeksma, Eidos Group Marketing Director says; “With her tremendous
athletic ability, dance training and striking look we feel Alison embodies all
the assets required to be the live model of Lara Croft, and we are really
looking forward to working with her.”
Atari Australia is the exclusive distributor of Eidos games in Australia and New
Zealand.
For more information, visit the official site at
http://www.tombraider.com
or for Atari’s entire product line-up please visit
www.atari.com.au and log onto the Atari Trade Site for all box shots, demos,
trailers and online screenshots.
Guitar Hero Aerosmith
August 6th 2008

Guitar Hero: Aerosmith Bundle Special Edition
contents a Wireless Guitar, Guitar Hero: Aerosmith software, Aerosmith faceplate
for your guitar, and a Aerosmith Tour book.


Guitar Hero: Aerosmith brings these quintessential rock legends to the
interactive realm to create the ultimate gaming experience. As fans progress
through their careers in the game, they can rock out to scores of Aerosmith’s
greatest hits, as well as songs from celebrated artists that the band has either
performed with or has been inspired by in some way. Venues from historical
moments during the band’s illustrious career offer the experience of “sweet
emotion” and further capture the essence of the band’s rise to fame.
Features
-
Guitar Hero: Aerosmith, the first game built
around the legendary music of America’s Greatest Rock ‘N Roll Band: Steven
Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer.
-
This latest installment from the franchise with
the #1 best-selling video game in 2007, puts players in the shoes of Perry
(guitar), Whitford (guitar) and Hamilton (bass), as they rock out alongside
frontman Tyler and drummer Kramer.
-
Gamers will experience Aerosmith’s GRAMMY
winning career, from their first gig to becoming rock royalty, in a way that
no other entertainment vehicle offers.
-
As fans progress through their careers in the
game, they can rock out to scores of Aerosmith’s greatest hits, as well as
songs from celebrated artists that the band has either performed with or has
been inspired by in some way.
-
Venues from historical moments during the
band’s illustrious career offer the experience of “sweet emotion” and
further capture the essence of the band’s rise to fame.
CLICK HERE TO BE IN THE CHANCE TO WIN 1 of 3 COPIES OF GUITAR HERO AEROSMITH ON
PS3
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