ASUS Unveils Exclusive Technology to Unlock Latent AMD CPU Cores 

ASUS M4A89GTD PRO Series Motherboards Feature Hybrid Switch that Activates up to Four Cores for an Instant Performance Upgrade

Sydney, Australia, 1 March 2010 – ASUS today launched the M4A89GTD PRO Series motherboard that delivers added core processing power by enabling the instant unlocking of latent AMD CPUs. Incorporating the latest AMD 890GX chipset with an advanced AMD graphics core, the M4A89GTD PRO Series also supports both ATI CrossFireX and Hybrid CrossFireX technologies. Combined with advanced rendering from the DX10.1 graphics API, the series offers spectacular visual output.

“By supporting both integrated and discrete graphics processing, the M4A89GTD PRO Series delivers enhanced graphics performance that will excite and impress both hardcore gamers and multimedia users,” said Joe Hsieh, General Manager of ASUS Motherboard Business.

The M4A89GTD PRO Series is the first motherboard to natively support next-generation SATA 6Gb/s throughput from its SB 850 chipset. It also includes two external USB 3.0 ports for ten times faster downloads, data backups or sharing of content. Additionally, as part of the Xtreme Design line-up, the M4A89GTD PRO Series delivers exceptional reliability, safety and performance.

A Simple Way to Boost Performance with Core Unlocker

Equipped with an exclusive Core Unlocker feature, the M4A89GTD PRO Series allows users to enjoy an instant performance boost by simply turning on a switch on the motherboard. Doing so activates the latent AMD CPU cores and maximises processing to triple or quad-core for extreme performance, especially useful for supporting multitasking or intensive processing. By increasing the processing cores, users can achieve up to 103% better overclocking performance.

Automatic Tuning to Optimise Core Processing

Users can turn up the system performance by using Turbo Key II to auto-tune the system to an extreme yet stable state. To unleash extra processing capabilities, users simply need to turn on the dedicated Turbo Key II switch on the motherboard to activate intelligent optimisation.

Instant Graphics Acceleration with Integrated GPU Boost Tool

The M4A89GTD PRO Series includes a GPU Boost tool that instantly overclocks the integrated GPU in real time to deliver high-definition images at smooth frame rates. Its user-friendly interface also facilitates flexible frequency and voltage adjustments for more control over graphics optimisation. Additionally, GPU Boost has the ability to store and load overclocking profiles.

Faster than Ever with Next Generation SATA 6Gb/s and USB3.0* Support

The M4A89GTD PRO Series natively supports next-generation SATA 6Gb/s transfers, for twice the throughput of the previous SATA 2 specification, to accelerate the transmission of rich content and multimedia files. SATA 6Gb/s is also backward compatible with SATA 3Gb/s hard drives. Additionally, with USB 3.0 support, the M4A89GTD PRO/USB3 delivers up to ten times the data rate of the previous USB 2.0 standard—for faster data transfers from external digital devices. Users can now save a 25GB HD movie or a 4MB song in less than 70 seconds or 0.01 seconds respectively.

Specifications

Specifications are subject to change without prior notice. Please visit www.asus.com for more details.

* USB 3.0 is available on the M4A89GTD PRO/USB3 model

–       ends –

About ASUS

ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.

ASUS Motherboards: No.1 in the World

ASUS is the No.1 motherboard brand in the world, commanding the biggest market share globally. Today, one in every three computers houses an ASUS Motherboard. ASUS is the pioneer of numerous innovations that have gone on to become industry standards. Recent examples include the Hybrid Phase power design, Hybrid Processor and Hybrid Switch overclocking design, and Protect 3.0 for safe operation. With its decades of expertise and dedication to pushing the envelope of motherboard design, ASUS is poised to continue leading the industry in motherboard performance, safety and reliability.

From hot new horror director Oren Peli comes the worldwide phenomenon that has terrified audiences everywhere and has become Australia’s second highest box office result for a horror film of all time. A young, middle class couple (Katie Featherston and Micah Sloat) move into their suburban ‘starter’ tract house. They become increasingly disturbed by a presence that may or may not be demonic and is most active in the middle of the night-especially when they sleep. Or try to. As the weeks progress, the unexplainable presence becomes more malevolent … don’t see it alone. Available to rent or buy on Blu-ray & DVD, April 2 2010

Popular Bands blink-182, OK Go, Flogging Molly, Mötley Crüe, The Go-Go’s and Night Ranger Round Out the Roster of Top Acts Contributing Music to Guitar Hero®’s Music Library

Sydney, AUSTRALIA. 1^st March 2010 – Guitar Hero® shifts into high gear with the announcement of this month’s lineup of downloadable songs for Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® 5 and Band Hero™.  With a new three-song offering every Thursday, Guitar Hero raises the bar once again with track packs from premier pop-punk band blink-182, alternative rockers OK Go, Irish-infused music from Flogging Molly and a collection of 80’s hits from iconic bands Mötley Crüe, The Go-Go’s and Night Ranger. 

Leading the charge on March 4, pop-punk trio blink-182 returns to Guitar Hero with a track pack featuring three of their biggest hits that helped shape the development of the pop-punk music genre.  The blink-182 track pack features “First Date,” the second single from Take Off Your Pants And Jacket, as well as mega-hit “All The Small Things” and the slow-paced, serious track “Adam’s Song,” both from the band’s 1999 multi-platinum album Enema Of The State.

Grammy award winning band OK Go smashes onto the scene March 11 with “Here It Goes Again” and “Do What You Want” from their 2005 release Oh No.  Longtime OK Go fanatics will also be thrilled to rock out to “Get Over It,” the first single off of the band’s 2002 self-titled debut album.

Living room legends can continue their St. Patrick’s Day celebration as they download the Flogging Molly track pack on March 18.  The three Irish-inspired favorites from the Celtic punk rockers will have fans jamming all night long to “Requiem For A Dying Song” and “(No More) Paddy’s Lament” from the band’s 2008 album Float and “The Seven Deadly Sins” from their 2004 release Within a Mile of Home.

The 80’s return on March 25 with some of the music that made the decade famous, including the title glam metal anthem “Girls, Girls, Girls” off of Mötley Crüe’s 1987 album, The Go-Go’s biggest hit, “We Got The Beat,” off of their debut album Beauty And The Beat, and Night Ranger’s milestone power ballad “Sister Christian.”

The blink-182, OK Go, Flogging Molly and 80’s track packs will be available on Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft for 440 Microsoft Points, on the PlayStation®Store for the PlayStation®3 computer entertainment system for $9.95 and for Wii™ for 550 Wii Points™.  In addition, all songs in each track pack will be released as downloadable singles for Xbox 360 for 160 Microsoft Points, PlayStation 3 system for $3.45 and Wii for 200 Wii Points each.  In addition to the in-game music store and the Xbox LIVE Marketplace for Xbox 360, Xbox 360 owners can expand their Guitar Hero music library using the Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE® online entertainment network.

For more information about Guitar Hero 5, Band Hero and their entire line-up of downloadable content, please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Sydney, Australia – March 1 2010 –Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the release of a 16GB microSDHC Class 10 card. The high-capacity card complies with the SD Association Specification 3.00 to meet Class 10 requirements. The 16GB microSDHC card has a minimum data transfer rate of 10MB/sec. and ships either as a stand-alone microSDHC card or with adapters.

“With the new speed class, host devices such as high-definition cameras or the latest smartphones are being designed to optimize their write performance to take advantage of the more responsive memory card speeds,” said Vaughan Nankivell, Regional Manager, Australia and New Zealand, Kingston. “Now that the Class 10 card specification is five times faster than a Class 2 card, users will see swifter copying and transferring of photos, music, videos and e-books when using a multi-format card reader such as the Kingston Media Reader or MobileLiteG2 with a PC.

Kingston takes mobility and versatility a step further with the addition of the SD adapter pack (Kingston part #: SDC10/16GB), and the SD and miniSD adapter pack (Kingston part #: SDC10/16GB-2ADP). Inserting the card into the SD adapter turns it into a large-storage, speedy SDHC card that can be used to capture continuous images or videos in digital cameras. Kingston also includes an adapter for other devices that utilize the miniSD form factor. Either adapter pack allows users to store all data on one card across multiple Class 10 device platforms.

The 16GB microSDHC Class 10 card is backed by a lifetime warranty, free tech support and legendary Kingston reliability. For more information visit: www.kingston.com/anz.

Kingston 16GB microSDHC Class 10 Features and Specifications:
• Compliant: with the SD Specification Version 3.00
• Versatile: when combined with an adapter, can be used as a full-size SDHC card with write protection or as a miniSDHC card to transfer data
• Compatible: with microSDHC, miniSDHC and SDHC host devices; not compatible with standard microSD-enabled device/readers
• File Format: FAT32
• Reliable: lifetime warranty
• Capacities*: 16GB
• Dimensions: 0.43″ x 0.59″ x 0.039″ (11mm x 15mm x 1mm)
• High-Speed Class Rating: Class 10 – 10MB/sec. minimum data transfer rate
• Operating Temperature: -13°F to 185°F (-25°C to 85°C)
• Storage Temperature: -40°F to 185° (-40°C to 85°C)

*Some of the listed capacity is used for formatting and other functions and thus is not available for data storage.  For more information, please consult Kingston’s Flash Memory Guide at Kingston.com/Flash_Memory_Guide.

Product and Pricing Summary
Manufacturer: Kingston
Product Name: 16GB microSDHC Class 10 Card
RRP:
SDC10 16GB Card Only: A$192.00  NZ$204.00 
SDC10/16GB  with SD Adapter: A$195.00  NZ$205.00 
SDC10/16GB with miniSD & SD adapter: A$200.00  NZ$207.00
Website: www.kingston.com.anz
Australian Distributors: Avnet Australia Pty Ltd, Ingram Micro, Simms International Pty Ltd., Synnex Australia PTY Ltd.
New Zealand Distributors: Ingram Micro NZ, Synnex NZKingston memory is backed by a lifetime warranty and free technical support.
Availability: now
Download High Resolution Images: http://www.gapmarketing.com.au/press_images/Kingston/microSDHC_C10_16GB.zip

To discuss this product on Kingston Blog, please go to www.kingston-blog.com. To try the game “Challenge Your Memory”, please go to
www.kingston-blog.com/challenge_your_memory/en/. To get the freshest information on Kingston, please go to http://twitter.com/KingstonFEPR.

To find out if your Kingston product is genuine, Kingston also provides an online verification site: www.kingston.com/anz/verify. To try the game “Search for Genuine Kingston”, please go to anti-counterfeit.kingston-blog.com. For the interesting animation: The Adventures of Rex, please visit: www.theadventuresofrex.com.

About Kingston Digital, Inc.
Kingston Digital, Inc. (“KDI”) is the Flash memory affiliate of Kingston Technology Company, Inc., the world’s largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit www.kingston.com/anz.

Transformers: War for Cybertron challenges players to become the ultimate weapon as a TRANSFORMERS character in the final, epic war that will determine the survival of their entire race.  Armed with a diverse arsenal of lethal, high-tech weaponry and the ability to instantly convert from robot to vehicle at any time, players will engage in heart-pounding battles on land and in the air in this gripping, 3^rd person action shooter set in the TRANSFORMERS’ war-ravaged homeland.  

Complete with several multiplayer modes, Transformers: War for Cybertron allows gamers to play through story missions with their friends in drop in/drop out online co-op, and also create their own TRANSFORMERS character for competitive head-to-head multiplayer modes, choosing among four distinct character classes, personalising its look and selecting from a huge variety of weapons, skills and abilities. 

KEY FEATURES: 

• Become the Ultimate Weapon for Survival – Gamers can instantly convert from robot to vehicle form with the push of a single button, anytime and anywhere, allowing players to strategically demolish their enemies through a diverse variety of gameplay environments. 
• Take the Epic War Online – For the first time in a TRANSFORMERS game, fans can play through each adrenaline-fuelled campaign, as AUTOBOTS or DECEPTICONS, with friends around the world in drop-in/drop-out online co-operative play, and compete against one another in a bevy of intense multiplayer game modes as their very own user-created characters.   
• Create Your Own TRANSFORMERS Character – Used in head-to-head multiplayer battles, players can choose from four robust character classes and personalize the look and feel of their TRANSFORMERS character.  Fans can select from a wide variety of weapons and customise their skills loadout, with the ability to level up their characters to gain new upgrades and attributes in a deep, rewarding multiplayer experience. 
• Experience the Legendary Conflict from the Beginning – Developed in close collaboration with Hasbro, the storyline introduces entirely re-imagined visualizations of everyone’s favourite characters that comprise an original contribution to the official TRANSFORMERS canon.  Players will embark on the epic journey through the most pivotal moments of the final war for the TRANSFORMERS’ home planet of Cybertron.  

Sydney, Australia, 26 February 2010 – ASUS today launched the EAH5000 Series, a new range of self-conceived graphics cards boasting an innovative thermal design that enables extreme overclocking. This makes these cards the instant choice of discerning DIY PC buffs and champion overclockers everywhere. 

For PC-building enthusiasts worried about cooling, ASUS EAH5850 and EAH5830 graphics cards feature DirectCU technology, with specially-flattened copper heat pipes that dissipate heat up to 20%* more efficiently during gameplay and enable up to 35%* quieter operation in idle mode. 

The ASUS EAH5770 packs new CUcore technology, integrating a distinct copper rod weighing up to 5.8oz within the fan assembly to better absorb and disperse heat. 

For extreme players, the ASUS-designed EAH5870, EAH5850, EAH5830 graphics cards  also deploy exclusive Voltage Tweak, which allows users to modify GPU voltage via the SmartDoctor application for up to a 50%* performance gain. 

However, for those craving both performance and thermal efficiency, at the top of the range lies the ASUS EAH5850 DirectCU TOP/2DIS/1GD5, providing users with the best of extreme cooling and radical overclocking. 

Reinventing Thermal Technology—Get Enhanced Cooling with DirectCU and CUcore

The ASUS EAH5850 DirectCU TOP/2DIS/1GD5 and EAH5830 DirectCU/2DIS/1GD5 are equipped with the innovative DirectCU technology, featuring two 8mm, flattened copper heat pipes that come into contact with the GPU directly. This allows for up to 20%* better heat dissipation during gameplay compared to reference design models. With DirectCU technology, the ASUS EAH5850 DirectCU TOP is capable of 35%* quieter performance compared to reference, resulting in a more pleasant daily computing experience.

The ASUS EAH5770 CUcore/2DIS/1GD5 features yet another innovative cooling design using copper for better heat dissipation. CUcore technology consists of a specially-designed fan integrating a tuning-fork shaped heatsink, increasing the heat dissipation surface area by as much as 22%*. A copper rod weighing up to 5.8oz is embedded in the fan assembly to disperse heat as fast as possible. Similar to the ASUS EAH5850 DirectCU TOP, the ASUS EAH5770 CUcore/2DIS/1GD5 is also quieter—by approximately 15dB*—compared to generic fans, providing maximum cooling with less noise.

ASUS EAH5000 TOP Series with Voltage Tweak for Adrenaline-pumping Performance

The ASUS EAH5870 TOP and EAH5850 DirectCU TOP graphics cards are the crème de la crème of the ASUS EAH5000 Series, with incredible default GPU speeds of 900MHz and 765MHz, and memory clock speeds of 4900MHz and 4600MHz, respectively. EAH5850 DirectCU TOP has been specially singled out from the rest of the series due to the overclock potential of the GPUs to reach speeds of 800MHz for unparalleled performance. Additionally, Voltage Tweak technology provides users with the option of boosting GPU voltages for up to a further 29%* increase in performance. These extreme upgrades propel the ASUS EAH5000 TOP Series to the forefront of graphics cards technology, with a 3DMark® Vantage Extreme Preset score of up to 9,252—a decisive 50%* improvement compared to reference boards*.

Cutting-edge design — the best in safety and reliability

In keeping with a tradition of delivering the finest performing and highest quality products, the ASUS EAH5000 Series features a suite of design features that enables maximum gaming performance and unmatched overclocking reliability. The exclusive Dust-proof Fan adds enhanced endurance to the ASUS EAH5000 Series. Dust-proof Fans are double sealed to repel dust and extend the longevity of fan assemblies by up to 10,000 hours*, 25%* longer than regular fans found on generic graphics cards. This not only guarantees cooling efficiency, but also maintenance-free computing due to the innovative fan design.

The ASUS EAH5000 Series is also equipped with the innovative GPU Guard. Originally used in military-grade products, GPU Guard effectively doubles the structural integrity of the graphics card to prevent PCB cracks from occurring. The card also features fusing and EMI shielding, safeguarding both user and component. Having a fuse eliminates dangers posed by electrical overcurrents, a protection aided by the multiple sets of input fuses on the circuit board, which activate to interrupt the flow of excessive electrical current. Thus, the risk of irreparable damage to the card is greatly reduced. The EMI shield reduces up to 66%* of EMI interference given off and received by the card, effectively protecting users from potentially harmful EMI radiation while delivering stable signals for clearer, undisrupted images.

Specifications

*Subject to system configuration and usage.

Specifications, graphics card appearance and bundled software subject to change without notice. Please visit www.asus.com.au for more details.

–       ends –

About ASUS

ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.

Popular Expansion Mode for FIFA 10 Available Now for 400 Microsoft Points or $8.45

26 February 2010, Australia – Electronic Arts Inc. today announce that FIFA 10 Ultimate Team, the popular game mode expansion that creates a new way of playing the award-winning EA SPORTS™ FIFA 10, is available for download for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system.
 
The original Ultimate Team expansion mode for FIFA 09 was the most popular PDLC expansion mode ever released by EA SPORTS™.  The game saw over 35 million gold, silver and bronze packs opened, over 50 million auctions for players and items completed, and over 10 billion in-game coins exchanged in trades as legions of football fans took on the challenge to put a personally crafted team up against the rest of the world.
 
FIFA 10 Ultimate Team is half the price of the original – 400 Microsoft points or $8.45 through PlayStation® Network – and this year enables gamers to manage one or multiple squads simultaneously and compete against other gamers in dynamically updated online tournaments. Fans will be able to experience the game mode by creating a team with a starter pack of players and play a five game free* trial.
 
Featuring over 7,500 of the best football stars in the world, gamers can emulate the way real-world coaches and managers build the truly great football teams. Choose how to manage your team – you can focus on creating one formidable squad, or manage multiple squads to match dynamic requirements for tournaments and competitions. Buy, sell, trade and acquire the biggest stars to build your team. Be strategic and tactical in preparing your squads for the various in-game competitions.
 
A completely redesigned chemistry system built around player relationships on the pitch means that managing teams and squads to their full potential is even more critical to success. Take carefully assembled squads into standard tournaments and themed competitions against the most formidable teams from around the world – and then out wit and out play them for victory.

FIFA 10 Ultimate Team is available now to purchase for 400 Microsoft points or $8.45 as a download via Xbox LIVE and the PlayStation® Network to FIFA 10. The expansion is developed by EA Canada in Burnaby, B.C and is rated PG by the OFLC.  FIFA 10 and an Internet connection are required for play.

For more information about FIFA 10 Ultimate Team visit http://www.FIFA.easports.com.  Screenshots can be downloaded at http://info.ea.com.
 
#ENDS
 
For more information please contact:
Lisa Knox / Liberty Lee
DEC for EA Play
lisa@deccommunications.com.au  / liberty@deccommunications.com.au
(02) 8014 5036 / (02) 8014 5032

 
About EA SPORTS
EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogame franchises, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf.  

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc.. © The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™ and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional  Footballers “(FIFPro)” and national teams.  John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission.   Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo.  All other trademarks are the property of their respective owners.

February 26^th, 2010 – After many years searching through time to discover his true calling, the legendary hero Barry Steakfries has decided it is time to kill zombies – and ninjas, and cavemen, and mummies, and super hybrid cyborg alien dudes. The evil Professor Brains has been sending the undead minions throughout history, and it is up to Steakfries to shoot, kill and wisecrack his way through five worlds in Age of Zombies – rated T for TEEN – released today on PS3 and PSP minis! 

Lock and load with pistols, shotguns, flamethrowers, grenades and many more weapons to decimate hordes of undead. At the end of each world, a massive boss will put Steakfries to the test, even though he’d probably prefer to be playing backgammon or something equally intellectual. Zombie T-Rex, the classic arch-nemesis of Steakfries, will be making an appearance after his short-lived sitcom “Dinos In Da House” was abruptly cancelled. 

Finally, Survival mode will put the elite players to the test as endless enemies will advance on Steakfries, where to one goal is to survive and rack up a huge kill count. Efficient blasting will trigger combo scores and chain explosions, which is obviously a must-have skill for the elite zombie slayer. 

Age of Zombies is available now worldwide, playable on PS3 and PSP for US$4.99. 

Debut trailer – http://www.youtube.com/watch?v=L5hsCfMs90s

About Halfbrick

Halfbrick is a professional game development studio based in Brisbane, Australia. Founded in 2001, it has developed popular titles for the Game Boy Advance, PSP, PlayStation 2 and Nintendo DS, with expansion into XBLA, PS3 and iPhone development. For further information, please visit www.halfbrick.com and follow on Twitter, Youtube and Facebook!

From the ingenious mind of director Gerald McMorrow comes a creepy thriller that will alter your mind starring Ryan Philippe, Eva Green & Sam Riley.

Set simultaneously in contemporary London and in a future metropolis ruled by religious fervour, Franklyn follows four lost souls: Preest (Ryan Philippe)- a masked vigilante detective, searching for his nemesis on the streets of Meanwhile City; Esser (Bernard Hill) – a broken man searching for his wayward son amongst the rough streets of London’s homeless, Milo (Sam Riley) – a heart broken thirty-something desperately trying to find a way back to the purity of first love and Emilia (Eva Green)- a beautiful art student who with her suicidal art projects are becoming increasingly more complex and deadly.

Divided by two parallel worlds, these four strangers are on course for an explosive collision when a single bullet will decide all their fates.

Available to rent or buy on Blu-ray & DVD, April 2 2010