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GET YOUR HEAD IN THE GAME! (CONDUIT 2)

GET YOUR HEAD IN THE GAME! 

Thursday 15th April 2010 – SEGA Australia is excited to announce the Conduit™ 2 ‘Get Your Head in the Game Promotion’. Impress your friends, family, and players everywhere by having your photo in Conduit 2.We are giving away a chance to have your photo on a ‘wanted’ poster in the game. This is your chance to really be a part of Conduit 2!

To enter the competition simply head to http://www.conduit2game.com/australiacompetition/ and register your details before 5pm AEST 15th May 2010 to be in the running for this awesome prize. The competition is open to Australian residents only.

Conduit 2 is set to release in late 2010 exclusively for Wii. For more information on the game please visit the SEGA website at www.conduit2game.com. For more information and assets please visit www.sega-press.com

 
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UBISOFT ANNOUNCES FREE WEEKLY CONTENT FOR Tom Clancy’s SPLINTER CELL CONVICTION™

USTRALIA – April 15, 2008 – Ubisoft announced today that free content for Tom Clancy’s Splinter Cell Conviction™ will be made available to gamers every Thursday, beginning today!

Owners of Tom Clancy’s Splinter Cell Conviction will be able to spice up their Splinter Cell experience with a ton of free content. New weapons, skins and even a brand new Deniable Ops map will be released, every week.  Each new piece of downloadable content will be available for FREE.*

This week’s free content will entail a new gun, the MP7A1 Machine Pistol. See attached image.

*You must own Tom Clancy’s Splinter Cell Conviction to receive this free content.  An internet connection and an Xbox 360 gamertag is required.  Select “EXTRAS” from the game’s main menu to download free content each week.

For more information, please visit http://splintercell.uk.ubi.com/conviction/

About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year, Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

© 2010 Ubisoft Entertainment. All Rights Reserved. Splinter Cell, Splinter Cell Conviction, Sam Fisher, the Soldier Icon, Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

 
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Apple Media Advisory (Australian release of iPad)

Apple Media Advisory

Apple today released the following statement:

Although we have delivered more than 500,000 iPads in the US during 
its first week, demand is far higher than we predicted and will likely 
continue to exceed our supply over the next several weeks as more 
people see and touch an iPad™. We have also taken a large number of 
pre-orders for iPad 3G models for delivery by the end of April.

Faced with this surprisingly strong US demand, we have made the 
difficult decision to postpone the international launch of iPad by one 
month, until the end of May. We will announce international pricing 
and begin taking online pre-orders on Monday, 10 May. We know that 
many international customers waiting to buy an iPad will be 
disappointed by this news, but we hope they will be pleased to learn 
the reason—the iPad is a runaway success in the US thus far.

 
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Final Fight: Double Impact

Capcom’s duo of classic arcade titles takes centre stage today with the release of Final Fight: Double Impact on Xbox LIVE Arcade for 800 MS points and on PlayStation Network tomorrow for €9.99 / £7.99. We’ve just released a launch trailer to celebrate.

Final Fight follows the adventures of Cody, Guy and Haggar – three heroes fighting their way across a crime ridden Metro City in the hopes of saving Haggar’s daughter from the evil clutches of Mad Gear. What better way to warm up for the release of Super Street Fighter IV than to take a trip down memory lane and experience the Final Fight beat’em-up insanity all over again. In Magic Sword users will take on the role of the “hero”, a brave warrior who bears the daunting responsibility of cleansing evil forces from an ancient tower. This side scrolling action illustrated in classic fantasy stylings makes for a perfect pairing with Final Fight.

Final Fight and Magic Sword utilise Capcom’s proprietary graphics engine so both can shine in crisp HD glory or you can choose to toggle back to classic mode and experience the game in it’s original arcade format. The multiplayer features will allow gamers to relive the classics with friends online. Fighters can jump straight in on a fight and work their way up the leader boards to compete for bragging rights as well as collect achievements and trophies to unlock extras.

 
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Nemesys Team Studio releases Fortix on Steam on 14th April

BUDAPEST, Hungary — April 13, 2010 — Nemesys Team Studio will release the arcade casual game Fortix on PC April 14. The game is also available on PSP Minis on PSN, but now will coming to Steam as well. It is the first title of the Hungarian indie-developer on Steam.

Fortix PSP has been a success among players and gaming press from the start. PSM Magazine UK awarded 78 % while GamingXP scored 85 %. Many commented the addictiveness of the game: “…will have you hooked from the moment you turn it on” WonderwallWeb and „Simple, addictive and entertaining concept…” Pocket Gamer UK. The first review of Fortix PC was written by Girl Gamers UK scoring 8,5 stars with a comment “Fortix is a great casual game that will provide a lot of fun to the Steam community”.

Fortix has been developed by Nemesys, a Hungarian indie development studio. Focusing on casual and racing games Nemesys develops on a wide range of platforms such as PC, MAC, XBOX 360, PS3, PSP, and Wii.

Szabolcs Jozsa lead designer at Nemesys commented “It has been an exceptional experiment to take the concept of a classic arcade game and the redesign it to a completely new casual, boosted with game elements of the 21st century. We had a lots of fun during the development and we honestly hope to provide the same for all Fortix players as well.”

 

Fortix is a simple fence-off game boosted by tricky game mechanics. The player controls crusader Fortix, a knight who has been exiled by the evil Xitrof, and now is back to re-conquer his father’s land. The objective of the game is to claim all castles on the playfield by fencing them off.  The player must cut more and more parts of the playfield by drawing a closed shape from edge to edge. If any enemy unit hits the knight or his line a life is lost.

Crusader Fortix has to fight vicious dragons, bloodthirsty bats, destroy enemy turrets by gaining control over catapults over 22 levels of increasing difficulty. The player will face different types of speed modifying terrain such as roads, forests, swamps, and seas. While the easy and normal difficulties are offering a light casual fun, hard and impossible modes require sharp reflexes and strategic thinking as well. Some deadly situations can only be solved by the use of power ups which appear random on the playfield. Fortix offers a unique atmosphere by pastel colors and its medieval soundtrack.

The PC version brings three new challenges:

  • Battle yourself: Unlock all twelve tricky achievements
  • Battle the computer: Fight the evil boss Xitrof himself on the ultimate level of the game
  • Battle the other players: beat the top score on the online leaderboard

 

Fortix will be released on Steam on 14th April 2010.

 Trailer of the game can be found at http://www.youtube.com/user/nemesysteam#p/u/3/QPQSzxTy63A

About Nemesys

Nemesys Team Studio is an independent game development company established in 2004, Budapest, Hungary. The team of 17 experts (incl. managers, coders, graphic artists) have more than 100 years of combined game experience in development of games in racing, casual, edutainment, kiddie genres, and also in support and development of 2D and 3D game-engines.

Nemesys Team can be found on the Web at www.nemesys.hu.

About Steam

The leading online platform for PC games and digital entertainment, Steam delivers new releases and online services to over 20 million PC users around the world. For more information, please visit www.steamgames.com.

About Valve

Valve is an entertainment software and technology company founded in 1996 and based in Bellevue, Washington. For more information, please visit www.valvesoftware.com.

 
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Apple Updates MacBook Pro Line – Faster Processors, Next-Generation Graphics & Up to 10 Hours of Battery Life

SYDNEY, Australia – 14 April, 2010 —Apple® today updated the MacBook® Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple’s new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors.

“The new MacBook Pro is as advanced on the inside as it is stunning on the outside,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency.”

All 13-inch MacBook Pro models now include faster Intel Core 2 Duo processors, 4GB RAM, a 10-hour built-in battery and the new NVIDIA GeForce 320M graphics processor. With 48 processing cores, the new NVIDIA GeForce 320M is the fastest integrated graphics processor on the market, ideal for graphics intensive applications or high performance games. The 13-inch MacBook Pro is available in two configurations: one with a 2.4 GHz Intel Core 2 Duo and 250GB hard drive priced at AU$1,499 inc GST; and one with a 2.66 GHz Intel Core 2 Duo and 320GB hard drive priced at AU$1,899 inc GST.

The new 15-inch and 17-inch MacBook Pro models are up to 50 percent faster than the previous systems.** Using Intel’s state-of-the-art 32 nanometer process, Intel Core i5 and i7 processors integrate the memory controller and Level 3 cache for faster access to system memory. Hyper-Threading technology improves data throughput by creating virtual processing cores, while Turbo Boost optimises performance between the two processor cores, accelerating the system from 2.66 GHz to 3.06 GHz for intensive dual core tasks, and up to 3.33 GHz for single core tasks.

All 15-inch and 17-inch models include two graphics processors, the new NVIDIA GeForce GT 330M for peak performance and Intel HD Graphics for energy efficient operation. More than twice as fast as the GeForce 320M, the powerful new GeForce GT 330M provides incredibly smooth, crisp on-screen graphics for the most demanding 3D games, creative software and technical applications. Apple’s automatic graphics switching determines which graphics processor an application needs and switches instantly between processors to deliver peak performance and long battery life. Tightly integrated hardware and software allow the new 15-inch and 17-inch MacBook Pro to deliver 8 to 9 hours on a single charge.

The new 15-inch MacBook Pro is available in three models: one with a 2.4 GHz Intel Core i5, NVIDIA GeForce GT 330M and 320GB hard drive at AU$2,199 inc GST; one with a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive at AU$2,499 inc GST; and one with a 2.66 GHz Intel Core i7, NVIDIA GeForce GT 330M and 500GB hard drive at AU$2,798 inc GST. The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive for AU$2,899 inc GST.

The MacBook Pro glass Multi-Touch™ trackpad now supports inertial scrolling, an intuitive way to scroll through large photo libraries, lengthy documents and long web sites. All MacBook Pros feature bright, LED-backlit wide-angle displays with a broad colour gamut. The 17-inch MacBook Pro includes a high resolution 1920 x 1200 display, and the 15-inch MacBook Pro is now available with an optional high resolution 1680 x 1050 display. Customers can also upgrade their MacBook Pro with new 128GB, 256GB and 512GB solid state drives.

As the industry’s greenest notebook lineup, every Mac® notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting a new standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.
Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a notebook battery that delivers up to 10 hours of wireless productivity on a single charge and up to 1,000 recharges.

All Macs come with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organise and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilisation and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro, and 17-inch MacBook Pro are now available through the Apple Store® (www.apple.com.au), Apple’s Retail stores and Apple Authorised Resellers.

The 2.4 GHz, 13-inch MacBook Pro, for a suggested retail price of AU$1,499 inc GST, includes:
• 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
• 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
• 1066 MHz front-side bus;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• NVIDIA GeForce 320M integrated graphics;
• 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight® video camera;
• two USB 2.0 ports;
• one FireWire® 800 port (FireWire 400 compatible);
• SD card slot;
• combined headphone/line in (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 63.5WHr lithium polymer battery; and
• 60 Watt MagSafe® Power Adapter.

The 2.66 GHz, 13-inch MacBook Pro, for a suggested retail price of AU$1,899 inc GST, includes:
• 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
• 2.66 GHz Intel Core 2 Duo with 3MB shared L2 cache;
• 1066 MHz front-side bus;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• NVIDIA GeForce 320M integrated graphics;
• 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight video camera;
• two USB 2.0 ports;
• one FireWire 800 port (FireWire 400 compatible);
• SD card slot;
• combined headphone/line in (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 63.5WHr lithium polymer battery; and
• 60 Watt MagSafe Power Adapter.

Build-to-order options for the 13-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a 320GB 5400 rpm or a 500GB 5400 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection Plan.

The 2.4 GHz, 15-inch MacBook Pro, for a suggested retail price of AU$2,199 inc GST, includes:
• 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
• 2.4 GHz Intel Core i5 with 3MB shared L3 cache;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 256MB of VRAM;
• 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight video camera;
• two USB 2.0 ports;
• one FireWire 800 port;
• SD card slot;
• audio line in (analog/digital);
• audio line out/headphone (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 77.5WHr lithium polymer battery; and
• 85 Watt MagSafe Power Adapter.

The 2.53 GHz, 15-inch MacBook Pro, for a suggested retail price of AU$2,499 inc GST, includes:
• 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
• 2.53 GHz Intel Core i5 with 3MB shared L3 cache;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 256MB of VRAM;
• 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight video camera;
• two USB 2.0 ports;
• one FireWire 800 port;
• SD card slot;
• audio line in (analog/digital);
• audio line out/headphone (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 77.5WHr lithium polymer battery; and
• 85 Watt MagSafe Power Adapter.

The 2.66 GHz, 15-inch MacBook Pro, for a suggested retail price of AU$2,798 inc GST, includes:
• 15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
• 2.66 GHz Intel Core i7 with 4MB shared L3 cache;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 512MB of VRAM;
• 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight video camera;
• two USB 2.0 ports;
• one FireWire 800 port;
• SD card slot;
• audio line in (analog/digital);
• audio line out/headphone (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 77.5WHr lithium polymer battery; and
• 85 Watt MagSafe Power Adapter.

Build-to-order options for the 15-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a high resolution 15-inch 1680 x 1050 display in glossy and antiglare, a 500GB 5400 rpm or 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

The 2.53 GHz, 17-inch MacBook Pro, for a suggested retail price of AU$2,899 inc GST, includes:
• 17-inch widescreen LED-backlit 1920 x 1200, glossy display;
• 2.53 GHz Intel Core i5 with 3MB shared L3 cache;
• 4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
• integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 512MB of VRAM;
• 500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
• AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
• Gigabit Ethernet port;
• iSight video camera;
• three USB 2.0 ports;
• one FireWire 800 port (FireWire 400 compatible);
• ExpressCard/34 expansion card slot;
• audio line in (analog/digital);
• audio line out/headphone (analog/digital);
• glass Multi-Touch trackpad and illuminated keyboard;
• built-in, 95WHr lithium polymer battery; and
• 85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.66 GHz Intel Core i7 processor, 8GB 1066 MHz DDR3 memory, a 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, antiglare display, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

*Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core 2 Duo–based 13-inch MacBook Pro units with NVIDIA GeForce 320M and production 2.53 GHz Intel Core 2 Duo-based 13-inch MacBook Pro units with NVIDIA GeForce 9400M.

**Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core i7–based 15-inch MacBook Pro units with NVIDIA GeForce GT 330M and production 2.8 GHz Intel Core 2 Duo-based 15-inch MacBook Pro units with NVIDIA GeForce 9600M GT.

***EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Pro battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit http://www.apple.com.au/macbookpro/battery.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

 
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How to Stay Safe Online in 2010: AVG (AU/NZ) Explains

Melbourne, 14 April 2010AVG (AU/NZ) Pty Ltd, the distributor for Australia, New Zealand and the South Pacific of the award-winning AVG Anti-Virus and Internet Security software, is often asked just what people need in order to be safe online these days. Is a firewall enough? Is anti-virus protection enough? Do I need anti-spyware and anti-malware as well? People are understandably very confused.

Here, then, is a basic explanation about what protection you need in order to be safe while banking, shopping, gaming, downloading and chatting online…

Viruses are bits of malicious code that spread by themselves. They still exist, but there are not so many of them around any more because they don’t help the “Bad Guys” make money. In other words, the Bad Guys could still write viruses, but they don’t much because viruses don’t tend to assist in stealing stuff.

Instead, the Bad Guys tend to write spyware, worms and other malware such as key-loggers and remote controlled backdoors, which allow them to steal bank account login details and important personal identification like credit card numbers and tax file numbers.

These days, anti-virus, anti-spyware and anti-malware have merged into what most security software suppliers label as their “Anti-Virus” product. Then these companies typically also have an “Internet Security” suite that adds extra layers of protection like firewall, web protection, identity protection etc.

Firewalls stop intruders, such as worms and hackers, forcing their way in from the outside. A good enhanced or two-way firewall also stops anything such as a key logger or identity theft program sending any captured information back through the firewall to the Bad Guys.
The single most important thing to understand is that 99% of all attacks now originate from the web. When a web browser is started, it starts from a trusted place…. inside the firewall. The web browser creates a trusted tunnel through the firewall. If a victim visits a web site of hostile intent, the attack malware code is able to go right through the firewall and has a chance of executing on the victim’s PC.

What this means is that your anti-virus product of choice should include a dedicated web scanner. We have AVG LinkScanner® for exactly that reason. It does a real-time check for web-based threats every time you try to open a web page in your web browser. If an active threat is detected, you are warned not to continue trying to view the web page. Thus the threat is blocked before it gets onto your PC.

The next thing to understand is that good Internet security protection should include a good behaviour monitor, such as AVG Identity Protection.

Traditional anti-virus/anti-spyware/anti-malware products work by scanning for known malware. This is called “signature scanning”. Think of it as being like the bouncer at the door of a popular venue being asked to keep out certain people based on having photos of their faces. That works great, as long as you’re dealing with a known bit of malware (or face), but if it’s new, it gets past the scanner until it’s updated. Simple as that.

The Bad Guys know this, and, using automated tools, produce 20,000 to 50,000 new variants each day which they release into the “Zoo” of known malware. They only actively use 500 to 2,000 of these variants each day in the “Wild” to do bad stuff. The others are produced to make it hard for the security software companies to know which are the 500 to 2,000 variants that you really need to be protected from.

A behaviour monitor, however, is not signature based, but instead watches for malicious behaviour of the applications and processes running on the PC. For example, a new program that installs itself so that it survives a reboot and also starts monitoring keystrokes, is very suspicious to a behaviour monitor. In our analogy, it’s as if the bouncer is now considering the dress, walk, demeanour and overall manner of those approaching the venue. A newcomer who doesn’t fit acceptable behaviour patterns is now highlighted for special consideration.

The best way to do security is in layers… think about a slice of Swiss cheese. Any individual slice is full of holes, but if you get two slices and place them on top of each other, they cover up most of each other’s holes. Get a third slice and there are no holes left. 

 
Computer security works the same… that way, each layer only has to be 80% effective, but if you have enough layers, there are no holes left. That’s important, because the more you strive for 100% with any one layer, the bigger and fatter it gets, with more potential for conflicts and issues.   It’s classic 80/20 stuff… you can solve about 80% of just about any problem with just 20% effort.

As Lloyd Borrett, Marketing Manager for AVG (AU/NZ) says, “It takes multiple layers of defence to protect against the wide variety of attacks and threats. A single technique cannot protect against every possible threat. An efficient layered approach provides multiple layers of defence that will allow one technique to catch things that may have slipped through the outer defences.”
What this all means to an end user is that they need:

  1. a specialist web-scanning layer to block most of the attacks immediately, e.g. AVG LinkScanner, followed by,
  2. a traditional anti-virus scanner that’s focused on the actual malware that’s in the Wild and being actively used by the Bad Guys, as opposed to what’s just in the Zoo and not a threat, e.g. AVG Anti-Virus, followed by;
  3. a behaviour layer to pick up anything that gets by the web scanner and traditional anti-virus/anti-spyware/anti-malware scanner, e.g. AVG Identity Protection.

 

All of these layers of protection are available separately. But they work best when bundled into an efficient all-in-one solution.

“Solutions like the AVG Internet Security suite, where all of the multiple security layers are designed to work efficiently together, with one easy ‘set and forget’ update process, provide complete peace of mind,” said Borrett.

Such a solution mightn’t win too many magazine “shoot-outs”, because the highly dynamic, multi-faceted, real world threat landscape is really hard to emulate and test against properly. But the real benefit to an end user is that they have a lightweight, nimble product that protects them. And that’s what AVG is doing to enable its 110 million users to stay safe online every day.

About AVG (AU/NZ) Pty Ltd — www.avg.com.au

Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety. AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions.

AVG products actively protect over 110 million users worldwide, including more than 4.6 million users in Australia and New Zealand.

AVG (AU/NZ) has more than 3000 resellers across Australia, New Zealand and the South Pacific.

 
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“Gears of War 3” ignites anticipation as the biggest blockbuster game of 2011

Gears of War 3” ignites anticipation as the biggest blockbuster game of 2011

Explosive finale to the landmark “Gears of War” trilogy available exclusively on Xbox 360 in April 2011

SYDNEY, AUSTRALIA, 14th APRIL, 2010 – The spectacular conclusion to one of the games industry’s most memorable and celebrated sagas, “Gears of War 3”, is poised to take the world by storm next autumn. At this time next year, fans around the world will experience the epic story finale to the “Gears of War” trilogy when the third installment in one of the biggest franchises in Xbox history arrives in Australian stores on April 8th, 2011.

“When we released ‘Gears of War’ more than three years ago, we set out to tell the world an unforgettable story of bravery and sacrifice in the face of insurmountable odds, and a year from now, players will get the chance to experience the final chapter in the story of Marcus Fenix and his companions in Delta Squad,” said Cliff Bleszinski, design director at Epic Games. “This is definitely the biggest and most dramatic chapter yet in the ‘Gears of War’ saga, and we can’t wait to deliver it.”

Developed by acclaimed studio Epic Games and available only on Xbox 360, “Gears of War 3” plunges players into a harrowing tale of hope, survival and brotherhood that will conclude the current story arc for “Gears of War”. With the last human city destroyed and the remaining survivors stranded, time is running out for Marcus and his comrades as they fight to save the human race from the jaws of extinction.

“Gears of War” is a blockbuster entertainment franchise that has inspired a full line of toys and collectibles, apparel, an upcoming film, graphic novels and a book series by New York Times best-selling author Karen Traviss. The award-winning video games have sold more than 12 million units worldwide, and due to their riveting multiplayer action, are some of the most popular games ever played on Xbox LIVE.

To accompany today’s announcement, Microsoft and Epic Games unveiled Ashes to Ashes, the first trailer for “Gears of War 3”. Created in Unreal Engine 3 by the same team behind the iconic “Gears of War” video spots (Mad World, Rendezvous, and Last Day), the video captures a desperate three-way battle between Delta Squad, the Locust Horde, and the fearsome new Lambent.

Additionally, fans who want to share their excitement on Xbox LIVE will be able to choose from new Avatar items now available on Avatar Marketplace starting April 20th, including the new COG armour introduced in “Gears of War 3”.

For the latest developments on “Gears of War 3” and a video stream of the Ashes to Ashes trailer, visit www.gearsofwar.xbox.com or share updates with your friends on Twitter with #gears3.

 
formats

Madman National Cosplay Championship – Melbourne

13 APRIL 2010

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MADMAN NATIONAL COSPLAY CHAMPIONSHIPS – MELBOURNE

Who will be crowned Australia’s best Cosplayer in 2010?

FOR IMMEDIATE RELEASE

Madman and Supanova proudly presents the sophomore year of the Madman National Cosplay Championship!

Contestants from all over Australia will compete throughout the year to win a trip to Tokyo, Japan – the home of Cosplay – as well as all the glory that comes with being Australia’s best Cosplayer.

The first round kicks off at Melbourne Supanova this weekend (Apr 16-18). Judging will be held on Saturday 16th April.

Visit madman.com.au/cosplay to view last year’s finalists

 
formats

FOOTBALL MANAGER APP NOW AVAILABLE ON APP STORE

Wednesday 14th April 2010 – Sports Interactive & SEGA® Europe Ltd. today can announce that the Football Manager Handheld™ 2010 App for iPhone and iPod touch is available now on the App Store. 

Developed by Sports Interactive, Football Manager Handheld™ 2010 brings the unrivalled realism of the critically acclaimed Football Manager series to the iPhone and iPod touch. Players can choose a team from 34 leagues across 11 different countries and try to take their chosen club to the very top of the football world. Take control of all aspects of football management; negotiating player contacts and transfers, managing a squad of up to 36 players and setting tactics, formations, as well as team and individual player instructions.

“It’s great to be able to finally reveal all and have our new App available for people to buy,” said Miles Jacobson, Studio Director at Sports Interactive. “We’ve fitted more than we ever imagined into the game, and the results speak for themselves – it’s the most in-depth football management game so far released on the iPhone or iPod touch, with a bargain price point for what you get, and we’re really excited to see the reaction to the game from football fans all over the world.”

The Football Manager Handheld 2010 App is available for £6.99 / €9.99 / AU$14.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

For further information please go to www.sigames.com or www.footballmanager.com.

For assets please visit www.sega-press.com.  

About Sports Interactive Ltd.:

Sports Interactive (SI) is the world’s leading developer of football management simulations through its Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 60 and employs services of more than 1,500 part-time researchers across the globe, alongside over 100 offsite beta testers. The company’s games have enjoyed an unparalleled history of commercial and critical success, with ten of its creations among the UK’s Top 20 fastest-selling PC games of all time, and 5 in the UK’s top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006. Further information on the company and its games is available from the SI website, www.sigames.com.

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com.