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BATTLE OF THE IMMORTALS” UNLEASHES NEW POSEIDON SERVER

Latest Server Emerges for the East Coast

May 18, 2010 – Redwood City, Calif. – Perfect World Entertainment Inc., a wholly owned US subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), today unveiled the latest server for Battle of the Immortals , Poseidon. Poseidon is the fourth server to be added following Atlantis, Abyss and Aquarius since open beta launched on May 4, 2010, boosting player capacity by 25%.

“Player response has been tremendous and within two weeks since open beta started, we are already launching our fourth server, Poseidon. Aptly named after the Greek god of the sea, the Poseidon server will help meet the flood of players,” said Jonathan Belliss, Product Manager for Battle of the Immortals. “Our players never cease to amaze us, making Battle of the Immortals our most successful game at launch to date.”

For more information on Battle of the Immortals, please visit the official website at http://BOI.PerfectWorld.com/

About Perfect World Entertainment

Perfect World Entertainment, a subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), publishes free-to-play online games and provides online services in North America. The Company primarily publishes online games based on the Perfect World proprietary game engines and game development platforms. The Company’s releases include “Battle of the Immortals,” “Ether Saga Online,” “Jade Dynasty” and “Perfect World International,” a free-to-play MMORPG which is currently played by millions of people worldwide; and a single-player action-RPG “Torchlight.”

 
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SELENA GOMEZ & THE SCENE, DEMI LOVATO AND MORE MAKE THEIR BAND HERO™ AND GUITAR HERO® 5 DEBUTS WITH DOWNLOADABLE MUSIC

Nintendo’s Wii Owners to Get Early Access to the Band Hero 1 Track Pack  

Sydney, AUSTRALIA. May 19th, 2010 – Screaming fans from around the world may recognise them better as Mitchie Torres and Alex Russo, but the young pop duo of Selena Gomez and Demi Lovato – who have sold out countless concerts and set the airwaves ablaze – are rocking out on Band Hero™ and Guitar Hero® 5 for the first time this May. Fans looking to join their idols can rock out to “Here We Go Again” by Demi Lovato, Selena Gomez & The Scene’s “Falling Down” plus one additional track. Exclusively available on Wii™ starting today, The Band Hero 1 Track Pack will also be available on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®Store for PlayStation®3 computer entertainment system beginning May 25.

All three songs in The Band Hero 1 track pack will be released as downloadable singles for Wii for 200 Wii Points™ each, the Xbox 360® video game and entertainment system from Microsoft for 160 Microsoft Points and PlayStation 3 system for $3.45.  The complete track pack will be available on Wii for 550 Wii Points on Xbox LIVE Marketplace for Xbox 360 for 440 Microsoft Points and on the PlayStation Store for the PlayStation 3 computer entertainment system for $9.95.  In addition to the in-game music store and the Xbox LIVE Marketplace for Xbox 360, Xbox 360 owners can expand their Guitar Hero music library using the Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE® online entertainment network.

About Band Hero™

In Band Hero™, family and friends can come together to ascend the virtual stage and rock their way to superstardom. Brought to you by the makers of Guitar Hero®, one of the best-selling video game franchises of all time, Band Hero features the hottest chart-topping hits from everyone’s favorite bands including Fall Out Boy, Nelly Furtado, Lily Allen, The All-American Rejects and Jackson 5. Headlined by some of the leading names in music as in-game artists and playable characters, including singer, songwriter and guitarist Taylor Swift and Maroon 5 frontman Adam Levine, Band Hero is the ultimate party game where friends and family can choose to join the band or “take five” at any time without interrupting the performance, in Party Play mode.  Band Hero allows fans to create the band of their dreams, using any combination of vocals and guitar or drum controllers, providing budding pop stars the chance to customize how they interact with and experience their favorite music. 

 

About Guitar Hero 5®

In Guitar Hero® 5, the entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any in-game instrument combination — multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero® series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.

For more information about Guitar Hero 5, Band Hero and their entire line-up of downloadable songs and disc imports, please visit www.guitarhero.com.

 
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Transformers WFC BTS Campaign Mission Design Trailer

 
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2K Games Partners with NVIDIA to bring PhysX and 3D Vision to Mafia® II for Windows PC

Mafia II first game ever to utilize NVIDIA APEX Clothing module to recreate dynamic and lifelike movement in clothing 

Sydney, Australia – May 19, 2010 2K Games announced today a partnership with NVIDIA® to bring NVIDIA PhysX® technology to all versions of Mafia® II, the epic mobster crime drama coming to the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft and Windows PC. Additionally, the Windows PC version will feature a thorough integration of NVIDIA PhysX and 3D Vision technology into 2K Czech’s Illusion Engine™. Mafia II will be the first Windows PC game ever to utilize the NVIDIA APEX Clothing module, providing an immersive gameplay experience in the world of 1940s and 1950s Americana.

The integration of PhysX and NVIDIA APEX technology, including the APEX Clothing and Particle modules, enable the city and personalities of Empire Bay to truly come alive on Windows PC. The NVIDIA APEX Clothing module allows for more dynamic movement in clothing, making in-game characters even more realistic and reactive to environmental conditions. With the implementation of NVIDIA APEX Particles, players are engulfed in lifelike explosions that are bigger and brighter, including weapon fragments, in-game debris and destructible environments that are amplified in both quantity and realism through the integration of APEX Particles. For example, a pistol fired into a glass pane will emit hundreds of glass shards; a shotgun blasted through a wooden landing will splinter the wood; and a Tommy Gun will chip into a brick or stone wall to methodically fracture and break it into pieces.

“We are extremely excited about the upcoming launch of Mafia II for Windows PC,” said Drew Henry, general manager of GeForce business at NVIDIA. “With support for GPU-accelerated PhysX and 3D Vision, gamers will be able to experience the mob world in a whole other dimension. Gamers are in for a real treat.”

Mafia II for Windows PC will also be playable in full stereoscopic 3D, courtesy of NVIDIA 3D Vision* technology, which combines high-tech wireless glasses and advanced software to create an impressive element of authenticity and immersive realism. Players will be blown away by the added depth of field on display as particles and explosions come off the screen in thrilling 3D.

Mafia II will be available in North America on August 24, 2010, and internationally on August 27, 2010. Mafia II is currently in development by 2K Czech, the same creative team behind the award-winning, genre-defining Mafia®, which captivated millions of gamers around the world.

Mafia II is rated MA 15+ by the Australian Classification Board. For more information on Mafia II, please visit www.mafia2game.com.

For more information on NVIDIA APEX, please visit http://developer.nvidia.com/object/apex.html.

For more information on NVIDIA 3D Vision, please visit: http://www.nvidia.com/3dvision.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

* Nvidia 3D Vision Sold Separately

 
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New Mac antivirus staves off rotten apples BitDefender Antivirus for Mac OS X launched today to protect against increasing Mac-related threats

SYDNEY & AUCKLAND 19 May, 2010 BitDefender®, an award-winning provider of innovative anti-malware security solutions, today announced the release of its first antivirus solutions designed specifically for Mac OS X users, BitDefender Antivirus for Mac, as well as a bundle pack for Mac and Windows PC dual-boot users to address the growing Mac-related threats.

Building on BitDefender’s extensive experience fighting PC threats, BitDefender Antivirus for Mac proactively secures Mac computer systems from viruses, whilst also detecting and removing malware threats. It also protects against threats targeting other platforms which may then pass through the Mac environment.

In addition, as many Mac users run Windows and OS X platforms on the same system, BitDefender is also offering a BitDefender antivirus bundle pack which offers users the flexibility to protect either operating system with the same award-winning level of protection. This solution also eliminates any potential conflicts with loading two separate antivirus programs onto the same system, and is perfect for users of Apple’s Boot Camp utility.

Rising threats to Macs
Malware writers are increasingly creating threats to exploit the vulnerabilities in Mac OS X and popular Mac applications. There are currently more than 270 different e-threats that specifically target Mac OS X operating systems, with the number expected to rise exponentially. These range from JavaScript-based advertisements to domain name server (DNS) changing malware and hijack browsing sessions.

“Although there are fewer threats targeted towards Mac users, it only takes one infection to lose sensitive information, valuable data or an identity. It’s critical that businesses and consumers recognise the growing vulnerability of their Mac systems and take the necessary steps to protect their sensitive information to ensure their system remains safe,” said Catalin Cosoi, BitDefender senior researcher.
Key features of Antivirus for Mac

–          Real-time antivirus protection that quickly checks files and system critical areas.

–          Intelligent scanning and a small memory footprint: low impact on your computer’s speed.

–          Scheduled scanning capabilities, a quarantine zone and free 24/7 technical support.

BitDefender Antivirus for Mac is available at $45 AUD for one user, whilst the BitDefender antivirus Mac + PC bundle pack is available at $55 AUD for one user.

To stay up-to-date on the latest e-threats, sign-up for BitDefender’s RSS feeds here.

 
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Logitech Announces Logitech Wireless Desktop MK710

Mouse-and-Keyboard Combo Features Industry-First Three-Year Battery Life

SYDNEY, Aust., 19 May, 2010 — Whether you’re catching up on your e-mail, updating your status on Facebook™ or just doing a little shopping, you don’t want any unnecessary inconveniences. To help you enjoy a comfortable and hassle-free laptop experience, Logitech (SIX: LOGN) (NASDAQ: LOGI) today introduced the Logitech® Wireless Desktop MK710 — the first keyboard-and-mouse combination to feature up to a three-year battery life for both the keyboard and mouse, as well as the tiny Logitech® Unifying receiver, comfortable Logitech® Incurve keys™ and hyper-fast scrolling for the mouse.

“No one thinks about changing batteries until they have to, but when that time comes, it can stop you in your tracks,” said Rory Dooley, Logitech’s senior vice president and general manager of the Control Devices business unit. “With its industry-first three-year battery life for a combo, you might just forget the Logitech Wireless Desktop MK710 uses batteries at all.”

Ready to Work or Play – Whenever, Wherever

The combination of three years of battery life and the leave-in Logitech Unifying receiver ensure the Wireless Desktop MK710 is ready whenever and wherever you need it. To achieve three years of battery life, Logitech® Advanced 2.4 GHz wireless technology transmits information much faster and more efficiently than typical 27 MHz wireless systems. Furthermore, by reducing the amount of time the keyboard and mouse remain in active mode when left idle, the Wireless Desktop MK710 conserves power and minimises lag when you resume typing or using the mouse. (Battery life of Logitech keyboards is based on a calculation of an estimated two million keystrokes per year in an office environment; battery life for Logitech mice may vary based on user and computing conditions.)

First introduced in August 2009, the tiny Logitech Unifying receiver is so small it can stay in your laptop when you’re moving around. And, a single receiver can be paired with up to six Unifying-compatible Logitech keyboards and mice — freeing up valuable USB ports and making it easy to mix, match and add to your existing setup, no matter where you are.

Comfort and Convenience – At Your Fingertips

The low-profile keyboard features Logitech Incurve keys™ and a cushioned palm rest. Using a concave design, Incurve keys support the shape of your fingertips, while helping guide your fingers to the right keys. In addition, the soft, rounded edges make it easy for your fingers to glide from key to key. The cushioned palm rest gives you a place to rest your hands when you’re not typing. Plus, an LCD dashboard gives you at-a-glance status for Caps Lock, Scroll Lock, Num Lock and battery life.

The comfortable, mid-size laser mouse delivers smooth tracking on a variety of surfaces and puts control in the palm of your hand. Hyper-fast scrolling lets you fly through long documents or, if you prefer, you can easily shift to precise click-to-click scrolling to navigate lists, slides and image collections. Its sculpted, right-hand shape guides your hand to a naturally comfortable position and places the three customisable thumb buttons within easy reach, so you can move quickly between Web pages or applications (with download of Logitech software).

Logitech Advanced 2.4 GHz wireless connectivity delivers the reliability of a cord plus wireless convenience and freedom. Fast data transmission, virtually no delays or dropouts, and 128-bit AES encryption give you the peace of mind that comes from knowing that your data is protected moving from keyboard to receiver to computer.

Pricing and Availability

The Logitech Wireless Desktop MK710 will be available in Australia from late May 2010 for a suggested retail price of $149.95.

About Logitech

Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

 
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SBKX Launching June 10th

Adelaide, Australia – 19th May 2010 –

Following some anticipation on the Milestone blog (http://blog.milestone.it), Black Bean Games officially announced today that the SBK®X Demo is available for Xbox Live® Gold members, while Silver members and Playstation® Network users can download it starting from the 26th May.

You can taste all the dramatic improvements Milestone achieved in the brand new “X” edition playing both in Arcade and Simulation mode on the Portimao circuit, challenging yourself in all the different weather conditions and even riding against 15 opponents through the new Online Multiplayer Mode. Moreover, you can unleash the different riding experience of the Supersport and Superbike classes.

Start feeling the adrenaline of the best motorbike game ever made and get ready for the official release. SBK®X will be available in a Special Edition featuring a Legendary Roster – a list of 17 playable riders taken from the Superbike Championship history book – plus a DVD documentary containing highlights, footage and an exclusive interview with Ben Spies, the 2009 World Superbike Champion.    

SBK®X will be hitting shelves on the 10th of June.

For the first time in the SBK gaming franchise, you will be able to challenge more than 90 real riders on the official circuits, create and customize your own rider and race in the 3 different classes: Superbike, Supersport and Superstock™1000. There is both fun and realism to be had in the Arcade and Simulation modes, as well as a solid and enjoyable multiplayer game mode for up to 16 players.

Discover more on the brand new product website www.sbkthegame.com and regularly check http://blog.milestone.it/ to get more information..

 About Black Bean Games

Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as an important player in the international publishing arena.

Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the latter to adequate to modern market trends creating new brands such as NewU Fitness First and NatGeo Quiz!

For further information about Black Bean Games and its products, visit the following web site:

www.blackbeangames.com

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian developer of interactive entertainment software specialized in racing videogames. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK® Superbike World Championship series is a clear example. Milestone is developing products for current and next gen platforms: PS2, PSP, Xbox360, PS3, PC as well as for Interactive Television. www.milestone.it / http://blog.milestone.it

About Infront Motor Sports

 

Infront Motor Sports became part of the leading international sports marketing agency Infront Sports & Media based in Switzerland in May 2007. The company is one of the leading promoters in motor sports and was originally founded in 1975 by Maurizio Flammini.

Since 1989 the Rome-based organisation has been the promoter of the FIM Superbike World Championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM), in addition to the FIM Supersport World Championship and the two support classes, the Superstock 1000 FIM Cup and the UEM European Superstock 600 Championship.

The organization has its origins in sport and can boast a wealth of experience – thirty years – alongside the most important institutions and national as well as international federations. Infront Motor Sports’ commitment exalts the great value of sport as an occasion for getting together and as a vehicle for communication.

The FIM Superbike World Championship® today represents, together with Formula 1 and MotoGP, one of the three global products of world motor sport, a heritage of undisputed value for the fans and an exceptional marketing and communications vehicle for the manufacturers and associated firms.

In 2008 the SBK Superbike World Championship® achieved the following: more than 2 billion worldwide television viewers live broadcasts on 97 television networks covering 175 countries, 3.500 broadcast hours with a television media value in excess of US$ 780 million, over 1,000,000 race spectators, over 8 million Internet site unique visitors on www.worldsbk.com.

Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies.

 
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AVG Technologies Teams Up with Affinegy for a Secure Digital Home

AVG Technologies Teams Up with Affinegy for a Secure Digital Home

Affinegy to integrate AVG Internet Security suite to combine desktop safety with full connected home and wireless security for easy and safe digital lifestyle management

Melbourne, 17 May 2010– AVG (AU/NZ) Pty Ltd has announced that AVG Technologies has begun working with US-based Affinegy, provider of intelligent home networking solutions to millions of broadband subscribers, to fully integrate AVG Internet Security 9.0 with Affinegy’s DigiDo™ Platform. Together with AVG, Affinegy will allow service providers to offer consumers the first easy-to-use and comprehensive secured Internet experience, whether at home or on-the-go.

“We are excited to work with AVG to deliver advanced, comprehensive desktop security across the connected home, while offering an easy, seamless consumer experience,” said Affinegy CEO Melissa Simpler. “As home users connect more digital devices to each other and to the Internet, this integrated offering will provide a complete solution for installing, managing, expanding and fully securing their digital lifestyle networks.”

As consumers rapidly expand their digital footprint both inside and outside the home, they become increasingly vulnerable to security breaches. The integration between the Affinegy DigiDo Platform and AVG Internet Security 9.0 will offer unprecedented protection against this growing threat, by providing:

The real-time protection needed against malicious attacks that occur through seemingly harmless social networking sites and general Internet use
A secure check of links before and during navigation with AVG LinkScanner® to ensure the safety of Internet destinations
A wireless security manager with network-wide encryption updates, smart profiles and easy protection of the home router
Automatically-managed, network-wide updates of home and desktop security manager, with the ability to check security settings for the whole home network and update all computers to the latest protections from any computer
Easy-to-use, highly graphical user interfaces that intelligently guide the end user’s configuration and management of their network security and connectivity, both at home and on-the-go.

“As consumers take more of their lives online and embrace a digital lifestyle, it is increasingly important for service providers to offer complete solutions that do more than protect individual computers. Technologies must not only manage our consumers’ digital lifestyles, but also secure them,” said J.R Smith, CEO, AVG Technologies. “AVG is dedicated to ensuring a secure and smooth digital experience, and working with Affinegy will help us to extend that support to better provide for our home users and their networks.”

About Affinegy – www.affinegy.com
Affinegy provides software solutions that enable seamless connectivity between consumers, their devices and their content, whether inside or outside the home. Affinegy’s DigiDo™ Platform is a flexible, extensible suite of digital lifestyle enablement applications, which allow consumers to easily install, manage and expand their home data and entertainment networks. Leading service providers, consumer equipment vendors, and ISVs offer Affinegy solutions to their customers as the control point for their connected home experience. Deployed in nearly 5 million households, Affinegy solutions increase product and service adoption, slash inbound support costs, and provide an open architecture for delivering new value-added services for the consumer digital lifestyle.

About AVG Technologies – www.avg.com
AVG is a global security software maker protecting more than 110 million consumers and small businesses in 167 countries from the ever-growing incidence of web threats, viruses, spam, cyber-scams and hackers on the Internet. AVG has nearly two decades of experience in combating cyber crime and one of the most advanced laboratories for detecting, pre-empting and combating Web-borne threats from around the world. Its free, downloadable software allows novice users to have basic anti-virus protection and then easily upgrade to greater levels of safety and defense when they are ready. AVG has nearly 6,000 resellers, partners and distributors globally including Amazon.com, CNET, Cisco, Ingram Micro, Play.com, Wal-Mart, and Yahoo!

About AVG (AU/NZ) Pty Ltd — www.avg.com.au

Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety. AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions.

AVG products actively protect over 110 million users worldwide, including more than 4.6 million users in Australia and New Zealand.

AVG (AU/NZ) has more than 3300 resellers across Australia, New Zealand and the South Pacific.

 
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PIXEL PERFECT ADVENTURING ARRIVES IN AUSTRALIA TODAY WITH 3D DOT GAME HEROES™

Celebrate D-Day (Dot-Day) By Getting Some Retro Action in Your Life

SYDNEY, Australia – Monday May 17th 2010 – Leading videogame publisher, SouthPeak Interactive Corporation (OTC BB: SOPK)in partnership with NAMCO BANDAI Partners Australia New Zealand, announced adventure fans can officially get their retro fix because 3D Dot Game Heroes™ is available for the PlayStation®3 (PS3™) computer entertainment system.

“We’re delighted to be celebrating Dot-Day,” said Ed Blincoe, European marketing director, SouthPeak Games, while swinging a gigantic sword around. “The reaction among the gaming community has been fantastic and we hope fans show their support by snapping up this extremely unique title… after all, it’s not often a game like this makes it to our shores.”

3D Dot Game Heroes is perfect for those who are bored of countless shooters, racers and games with too many explosions. It harks back to the golden age of gaming with plenty of tongue-in-cheek references to classic videogames, pick-up-and-play adventuring and graphics that are actually meant to be blocky… honestly, that’s the way it should look.

For more information about the game, head to www.3ddotgameheroes.eu and you can also have a taste of 3D Dot Game Heroes’ fantastic character creator at http://designer.3ddotgameheroes.eu/.

 
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NEW F1 2010™ DEVELOPER DIARY REVEALS DYNAMIC WEATHER SYSTEM AND ACTIVE TRACK TECHNOLOGY

See how the most authentic weather system in any racing title affects gameplay in the new F1 2010 Developer Diary available now at www.formula1-game.com. 

SYDNEY, Australia – Monday 17th May , 2010 – The dynamic weather system is the focus for the latest F1 2010 developer diary, released today by Codemasters© in partnership with NAMCO BANDAI Partners Australia new Zealand and available to view at

www.formula1-game.com.

Weather can have a dramatic affect on the outcome of a FORMULA ONE™ race, affecting both the level of control of the cars and race strategy. To deliver the most authentic FORMULA ONE experience possible, these effects are fully simulated in F1 2010, the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP™.

In the video, the wide ranging effects of weather and their impact in the game are revealed.  FORMULA ONE test driver Anthony Davidson explains that although you have some information about the weather at your disposal, how you use that information is crucial: “The teams know by the radar where the weather is coming from and how long it’s going to last. You’ll be aware of what the weather’s doing roughly, and then you can make your call, just like you would in real life.”

“Players can be going along outside the points, and maybe they make a gamble. The clouds come in, the skies darken. Maybe you pre-empt that the rain’s going to come now and you change your tyres early. Player choice is going to be critical at those stages,” added Senior Producer Paul Jeal.

In career mode, F1 2010’s weather system is fully dynamic, mirroring real life conditions which change at any time, whether between sessions or during a session itself. The weather authentically reflects the conditions at each of the 19 GRAND PRIX™ locations, meaning rain is unlikely at Abu Dhabi but conditions can be unpredictable at Spa and Silverstone. Presenting a further challenge, players can set the weather conditions and experience the dramatic affect they have on racing in GRAND PRIX, Time Trial and Multiplayer modes.

More than just a visual affect, the dynamic weather system in F1 2010 is an integral part of the game’s Active Track technology. This system means that the track is fully aware of how much grip, water, rubber, dust or marbles there is for every 30cm² of track surface, allowing players to see and take advantage of realistic drying lines during wet races as cars displace water from the racing line in real time.

Players will have to adapt their race strategy on the fly to accommodate for the changing conditions and will be able to gamble on a particular strategy that could lead to them gaining or losing places. Being on the wrong tyres at the wrong time could well ruin the chances of a positive race result. 

To ensure F1 2010 will deliver the most authentic recreation of weather conditions ever seen in a racing game, former FORMULA ONE driver Anthony Davidson has been embedded into the team to give a driver’s perspective on the affects that changing conditions have upon the car and race strategy.

FORMULA ONE fans can view the new developer diary at www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio.  F1 2010 is coming this September for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and PC Games For Windows®.