Share the Demo With Friends and Earn Experience Points Now

24 May 2010, Australia – The Tiger Woods PGA TOUR 11 demo is now available on Xbox 360 and PlayStation 3!  
 
The demo invites you to participate in a fully customisable Ryder Cup match that includes three holes on Celtic Manor Resort, the host venue for the 2010 Ryder Cup. Share the demo with those on your friend list via Xbox LIVE and PlayStation Network to earn in-game Experience Points (XP).  
 
Using the console messaging system, you can earn in-game XP for each invited friend and additional XP for each invited friend that downloads the demo.  The XP can be applied to the full version of Tiger Woods PGA TOUR 11 when it launches on 1 July 2010 in Australia to help boost your golfer’s skill attributes.
 
In addition to the Ryder Cup feature, the demo will include the ability to play three holes on the all-new Liberty National golf course. As you hit the links, the all-new Shot Focus system allows players to make shot to shot decisions and offers a bit more risk/reward style of play. Shot Focus is used to provide that extra boost to the ball off the tee, increased spin during flight, the accuracy of your shot and, most importantly, putt previews. Once your Shot Focus has been depleted you will lose the advantage of those shot enhancements until it recharges.

The Tiger Woods PGA TOUR 11 demo will also introduce True Aim – a new feature that brings a more authentic style of play and immersion onto the golf course. Traditional aiming methods have been replaced with yardage markers showing carry distance and distance to targets. It’s up to you to select the right club and execute your shot. Just like in real life, once the ball leaves the club face, it’s on its own.

To see additional information regarding Tiger Woods PGA TOUR 11, log on to www.tigerwoodspgatour.easports.com.

Developed in Orlando, Florida, by EA Tiburon, Tiger Woods PGA TOUR 11 will be available on the Xbox 360, PlayStation 3,Wii and iPhone.  

Westwell launches Olin High Definition Personal Video Recorder for simple recording of TV programs

Dual recording technology and 500GB hard drive

Sydney, AUSTRALIA – 24 May 2010 – Westwell today announced a new product, the Olin High Definition Personal Video Recorder OPVR-1000, which allows users to record their favourite TV programs at the touch of a button.  The OPVR-1000 is one of the most competitively priced dual-tuner 500GB PVRs currently available in the Australian marketplace.

OPVR-1000

The OPVR-1000 is designed for easy installation.  The unit connects to a television via HDMI and the graphical user interface is simple to use.  The OPVR-1000 provides a seven-day electronic program guide and runs Dolby Digital Surround Sound for the highest audio quality.  It allows for all channels, including analogue and digital, to be viewed on all televisions, including non-digital ready TVs. The OPVR-1000 includes a 12-month replacement warranty.

Michelle Jin, Executive Director for Westwell, said, “Many people are feeling overwhelmed by the digital switchover and all the new technology they need to purchase.  People like to record their favourite programs when they’re not home, but many of the current PVRs available can be quite complicated.  Westwell is offering a device that is easy to set up and use, has all the features you need, and fits within a family’s budget.”

Technical specifications

• Personal Video Recorder (PVR) with 500G Built-in Hard Drive  
  
• Dual High Definition Digital Tuners
• HDMI Digital Connection
• Personal Video Recorder with 500G Built-in Hard Drive
• Video Output: HDMI, Component, Composite and S-Video
• Audio Output: Coaxial/Optical Digital Output and Stereo L/R
• Support 1080i, 720p, 576p, 576i Video Format
• 7-Day Electronic Program Guide (EPG)
• Record timer
• Time Shift Control
• Favourite Channel List
• Support Subtitle
• Parental Control
• USB 2.0 Host

Price and availability
The Olin High Definition Personal Video Recorder OPVR-1000 is available in Australia now for RRP $399 including GST from major retailers.

About Westwell
Westwell Australia was established in Australia and New Zealand in 2004 and specialises in the distribution of technologically advanced, high quality consumer electronics and computer peripheral products in the Digital Lifestyle category.  Westwell partners with several world leading digital lifestyle vendors to bring high-quality, low cost products to the Australian Consumer Electronics (CE) marketplace.  Westwell is the exclusive Australian distributor for Azentek.  In addition to the distribution business, Westwell has spent several years developing its own brand of products under the Olin name.  Developed specifically for the Australian market, the Olin range of consumer electronics products provides the latest cutting edge technology at cost effective prices.  Westwell Australia is a subsidiary of Sumpo Group PTY LTD in Fujian, China.  For more information, visit www.westwell.com.au.

Optimized for Video Storage and Playback, My Passport AV Media Drives are Designed to Work with Select Sony® Camcorders, Blu-ray Players and Other Popular Media Players

Sydney, Australia: May 24, 2010 – WD®, the world’s leader in external storage solutions, today introduced its new My Passport™ AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. Available now at select retailers. The My Passport AV portable media drive is offered with 320 GB of capacity.
 
A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices.
         
WD worked to ensure that the My Passport AV portable media drives operate seamlessly with the Direct Copy feature offered in Sony’s new Handycam® video recorders. Direct Copy lets Handycam users offload and archive HD video directly to a My Passport AV portable media drive without a computer, creating room to shoot more HD videos when their Handycam hard drive becomes full.
    
Consumers can then play back their stored videos using Sony’s latest Blu-ray players or any of the WD TV media players by just connecting the My Passport AV portable media drive via the USB port on these players. Specific Handycam and Blu-ray model compatibility information is available on the WD Web site.
    
With its small footprint, the My Passport AV portable media drives are designed to fit neatly in a home entertainment center. The included stand and extra long cable makes it easy to position the drive neatly in entertainment centers, maximizing the airflow and minimizing heat around the drive.
   
“With more and more devices capable of generating and playing back HD video – camcorders, Blu-ray players, game consoles – portable hard drives are the best solution for this 8 GB-per-hour capacity-intensive content. The My Passport AV portable media drive is optimized for a better digital video experience with a growing list of consumer electronics, starting with Sony’s latest camcorders and Blu-ray players,” said Dale Pistilli, vice president of marketing for WD’s branded products group.
Price and Availability
   
The New My Passport AV portable media drives feature a 3-year limited warranty and are available now at select retail stores.

Product Pricing and Availability
Manufacturer: Western Digital
Product Name: WD My Passport AV
RRP:
AUD 320GB AU $129.99
NZD  500GB  NZ $179.99
Website: www.westerndigital.com
Warranty: Three-year limited warranty
Australian Distributors: Synnex Australia
New Zealand Distributors: Ingram Micro NZ and Synnex NZ
Availability: Now  

My Passport AV Compatibility
My Passport AV portable media drives are formatted FAT32  and are compatible with Windows® XP, Windows Vista™, Windows 7, Mac® OS X® and Apple’s Tiger®, Leopard®, and Snow Leopard®. My Passport AV portable media drives utilize the same drive technology found in WD AV drives inside leading cable and satellite set-top boxes and DVRs (digital video recorders) around the world.
The My Passport AV portable media drives are compatible with the following devices: 
     –  WD TV family of media players;
     – 2010 and later Sony camcorders with Direct Copy functionality;
     – Sony 2010 Blu-ray Disc Players including BDP-S370, BDP-S470, BDP-S570;
     – Sony 2010 Blu-ray Disc Home Theater Systems including BDV-E370, BDV-E570;
     – JVC LT-32P689 television;
     – Samsung® LN32A550 television;
     – Phillips® 42PFLA332D television;
     – Microsoft Xbox 360® (compatible with the USB media playback feature); and,
     – Sony PlayStation®3.
    
For a complete list of devices compatible with the My Passport AV portable media drives, please visit the WD Web site. A product specification sheet and photos of My Passport AV drives are available on the company’s Web site at http://www.westerndigital.com/MyPassportAV.
 
About WD
WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products. 

WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.

Sydney, May 24^th, 2010 – Mindscape, a leading publisher of entertainment software, today revealed the tracklisting for U-Sing ‘Girls Night’, the sequel to the hugely popular U-Sing ‘U’ve Got Talent’.  

An all-female cast of worldwide superstars provide the soundtrack to Girls Night; with current household names like Lady Gaga and Katy Perry rubbing shoulders with established acts including Blondie and up and coming songstresses in the form of Pixie Lott and La Roux. 30 full tracks are available with accompanying videos, but if that is not enough to satisfy the girls, they can always pay a visit to the new U-Sing Wii Store!

With the U-Sing Wii Store, new tracks with videos can be downloaded from the internet at the price of 200 to 300 Wii Points each. With regular content planned, the Girls Night in now lasts as long as your voice holds out! Plus, a surprise song can be downloaded free of charge as an added incentive to start expanding your music library.

The full tracklisting for U-Sing ‘Girls Night’ is as follows:

MAN’s 30^th anniversary.  Since 1998, Google has found innovative ways to celebrate unique events by changing the Google logo.  For the last 48 hours, PAC-MAN fans had the chance to play all 256 levels of PAC-MAN by clicking on the “insert coin” or waiting a few seconds.  While Google has created more than 300 doodles in the U.S., and over 700 internationally, this is the first time a doodle has been playable or had sound.

For more information on PAC-MAN and its origin, please visit PAC-MAN’s official website or PAC-MAN on Facebook.  NAMCO BANDAI Group will be hosting a press-only event during E3 Expo to celebrate the birthday of the world’s most recognized video game character.

IC 2010’s Action Cam and Power Stick unveiled in new gameplay video  

SYDNEY, Australia – Friday 21^st May, 2010 – Codemasters® today in partnership with NAMCO BANDAI Partners Australia New Zealand released a new video showcasing key gameplay features in International Cricket 2010™, launching October 2010 for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft®. The video, introduced by Jonathan Agnew, is available to view now at www.playcricket2010.com.

In the video, Jonathan Agnew, former England player and part of the in-game commentary team, introduces International Cricket 2010’s key new gameplay enhancements, including Action Cam and Power Stick. Action Cam is the game-changing new camera perspective that takes players right onto the pitch and into the heart of the battle, while Power Stick is the intuitive new 360° batting system which gives players the opportunity to play the widest selection of shots possible to all areas of the pitch.    

Agnew, affectionately known as ‘Aggers’, is the BBC’s Chief Cricket Correspondent, and broadcaster on Test Match Special. He is joined behind the microphone in-game by Shane Warne, Ian Bishop, and for the first time in a Codemasters cricket title, David ‘Bumble’ Lloyd, to deliver the most authentic commentary in a cricket game yet.

Officially licensed by Cricket Australia and the England and Wales Cricket Board and to feature official players, stadia and kits, International Cricket 2010 can be enjoyed in a wide range of game modes from full test series to quick-fire Twenty20 matches. Players can also take on a range of new instant tournaments as any of the expanded roster of 16 nations.

Complete with local and online multiplayer, International Cricket 2010 launches in October 2010 for Xbox 360 and PLAYSTATION®3.

SCRABBLE, Tetris, Need for Speed SHIFT, Mirror’s Edge and Command & Conquer Red Alert
Designed Specifically for the iPad

21 May 2010, Australia – EA Mobile™, a division of Electronic Arts Inc. has announced five best-selling titles available for Apple’s iPad in Australia. The games include SCRABBLE, Tetris®, Need for Speed™ SHIFT, Mirror’s Edge, and Command & Conquer™ Red Alert™.

“As one of the leading publishers on the App Store, EA is delivering five games that take advantage of the unique capabilities of iPad for a broad range of gamers, from the casual to the hardcore, and this product slate is just the beginning,” said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. “For example, with SCRABBLE, we have modernised this family favourite game by developing a fun, interactive ‘Party Play’ mode. For our more hardcore fans, Need for Speed SHIFT becomes the ultimate immersive driving experience. We are thrilled to offer EA games with the launch of iPad—a device that is like no other.”

SCRABBLE Offers Players a Modern Twist to the Classic Word Play Experience

SCRABBLE for iPad spells F-U-N! EA Mobile has created fan favourite crossword game, with a fresh interface uniquely designed for iPad that lets players pass ‘n’ play or go solo, in portrait or landscape mode. Social and multiplayer capabilities also enable players to challenge friends on Facebook, or through a local Wi-Fi network.

In the all new “Party Play” mode, up to four iPhone or iPod touch players can connect their devices to be used as private tile racks and seamlessly play their words onto the iPad “game board” with a simple flick. And for newcomers, the exclusive “Teacher Feature” shows players the best word choice for the previous play.

Tetris, the Most Popular Mobile Game of All-time Now Available on iPad

Celebrating 25 years and more than 100 million paid downloads, the world famous Tetris game launches on iPad with all-new, high resolution graphics and exclusive features including highly anticipated D-Pad controls which give players the option to play the way they want and stay in control of the game. The iPad version also introduces an all-new “Endless” mode for the ultimate extension in game play. Tetris is a must have for any iPad user.

Need for Speed SHIFT Brings the True Driver’s Experience to iPad

The award-winning leader in the racing genre, Need for Speed SHIFT races to the App Store with exclusive features, multiplayer capability, 18 unique tracks and a variety of race modes. Players can feel the adrenaline rush of an immersive experience when they choose from 28 of the fastest, hottest cars and enjoy physics-based 3D graphics optimised for iPad. New driving controls include the addition of visual accelerator and brake pedals, manual shifting and a rearview mirror to see who’s coming from behind. The most visceral, aggressive simulation racing game on iPad will make hearts pound!

Mirror’s Edge Brings Players an Intense, Interactive World Exclusively to iPad

EA’s award-winning action-adventure game, Mirror’s Edge, debuts on iPad with a graphically rich, addictive experience, and 14 nail-biting levels of unrivalled 3D action. Unique to iPad is a multiplayer feature that utilises a split-screen interface, letting players battle against each other face to face in two thrilling modes. Exciting gameplay has players running on walls, sliding down ramps and leaping between rooftops as they out-maneuver enemies in pursuit of their mission.

Command & Conquer Red Alert Expands its Universe on iPad

With more than 30 million units sold across the Command & Conquer franchise, Command & Conquer Red Alert optimises iPad’s Multi-Touch controls, large screen and high-fidelity graphics to create an expansive experience. Three-finger, Multi-Touch controls let players select and maneuver their armies, manage inventory and make maximum use of camera zooming to navigate battlefields with photorealistic visuals. Players command units across a wide variety of maps and levels with different environmental conditions that add more layers of strategic depth. Players can challenge friends in Head-to-Head multiplayer mode via Wi-Fi and Bluetooth between iPad and iPhone devices.

SCRABBLE, Tetris, Need for Speed SHIFT, Mirror’s Edge and Command & Conquer Red Alert apps for iPad are available from the App Store or at www.itunes.com/appstore.

In addition to these five titles designed specifically for iPad, gamers can access more than 40 EA titles already available on the App Store for iPhone and iPod touch. Any previously purchased iPhone or iPod touch game can run on iPad in its original size or can be expanded to fill the iPad screen.

For information on pricing for all EA Mobile games, please visit www.eamobile.com.

#ENDS

For more information please contact:
Lisa Knox / Liberty Lee
DEC for EA Mobile
lisa@deccommunications.com.au / liberty@deccommunications.com.au
(02) 8014 5036 / (02) 8014 5032

About SCRABBLE
A family favorite since 1948, the SCRABBLE Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut more than 60 years ago. Today there are between one and two million SCRABBLE games sold each year in North America and it can be found in one out of every three homes in America. Through an alliance forged between Hasbro and Electronic Arts (EA) in 2007, SCRABBLE has also landed on digital gaming platforms including mobile phones, iPad, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA’s popular online gaming destination.

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25-year history, hundreds of millions of players have experienced the Tetris effect. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Released on over 30 gaming platforms and translated into more than 50 languages, the Tetris game is and will continue to be the game that can be played anytime, anywhere! Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

About Hasbro
Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.

About EA Mobile
EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™, iPad™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Need for Speed, Mirror’s Edge and Command & Conquer are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Tetris is a registered trademark of Tetris Holding, LLC. SCRABBLE is a trademark of Hasbro in the U.S. and Canada and used with permission. iPad, iPhone and iPod are trademarks of Apple Inc. All other trademarks are the property of their respective owners.

May 21^st, 2010 – Today Halfbrick is pleased to announce the biggest update yet to the worldwide hit iPhone game Fruit Ninja. The content of this update has been created and polished based on the huge amount of feedback received from the Fruit Ninja fans! In fact, the gameplay additions for version 1.2 are so large, the overall content has been doubled from the original game!

ZEN MODE! This is a brand new way to play Fruit Ninja. No bombs, no lives – just fruit! You have 90 seconds in each game to slash to your heart’s content, mastering swiping and ending the journey of many juicy opponents. Better yet, there is a little something extra to help rack up even higher scores…

COMBO ATTACKS! If three fruit are launched into the air, simply slash them all in one swipe for a +3 point bonus! Four fruit scores a +4 bonus, and the combos increase with more fruit slashed in each swipe! Combo attacks are now featured in both Classic mode and Zen mode.

COMBO AWARDS! At the end of each Zen mode game, your best fruit slash combo will be displayed on screen and you will receive an awesome award for your Fruit Ninja prowess!

NEW FRUIT! Delicious limes and red apples!

Update 1.2 is available right now worldwide in the App store and is free for customers who have purchased the original game. New players can purchase Fruit Ninja which includes 1.2 features for just 99 cents!

And best of all, there’s a bonus trailer to celebrate the update. Join your old friends Ninja, Banana and Strawberry as they reunite for a new adventure together!

NEW Update 1.2 Trailer

http://www.youtube.com/watch?v=gqZlWxrAd60

iTunes

http://itunes.apple.com/us/app/fruit-ninja/id362949845

About Halfbrick

Halfbrick is a professional game development studio based in Brisbane, Australia. Founded in 2001, it has developed popular titles for the Game Boy Advance, PSP, PlayStation 2 and Nintendo DS, with expansion into XBLA, PS3 and iPhone development. For further information, please visit www.halfbrick.com and follow on Twitter, Youtube and Facebook!

When season five of ENTOURAGE ended last year, Vince was on the verge of ending a prolonged career slump, thanks to an offer to star in Martin Scorsese’s next movie. Now, with “Gatsby” about to open, he’s a hot property once again – but is it time for the rest of the crew to finally step out of his shadow?The Emmy®-winning HBO comedy series ENTOURAGE debuts its 12-episode sixth seasonon Blu-ray and DVD this 21 July, 2010.

From executive producer and creator Doug Ellin, and executive producers Mark

Wahlberg, Stephen Levinson, Denis Biggs, Rob Weiss and Ally Musika, ENTOURAGE draws on the experiences of industry insiders, and stars Adrian Grenier as Vince, who is enjoying life in the limelight as a hot young actor; Kevin Connolly as Eric, Vince’s manager, who is considering moving into his own place; Kevin Dillon as Vince’s half-brother Drama, whose own career has been eclipsed by Vince’s success; Jerry Ferrara as Turtle, the least savvy of the group, who’s now in a relationship with actress Jamie-Lynn Sigler; and Golden Globe® and three-time Emmy® winner Jeremy Piven as Ari, who serves as Vince’s aggressive, high-powered agent.

Also featured on the new episodes of ENTOURAGE are series regulars Perrey

Reeves as the long-suffering Mrs. Ari; Rex Lee as Ari’s long-suffering assistant Lloyd, who’s seeking a promotion; Gary Cole as Andrew Klein, Ari’s former mentor and new partner; and Emmanuelle Chriqui as Sloan, Eric’s on-again, off-again girlfriend.

Returning guest stars include Jamie-Lynn Sigler as herself; Beverly D’Angelo as Ari’s other partner Babs; Debi Mazar as Vince’s publicist Shauna; and Bow Wow as Charlie, Eric’s client.

Celebrities appearing as themselves in cameos include Tom Brady, Ed Burns,

Zac Efron, 50 Cent, Jay Leno, Steve Nash, David Schwimmer and Mark Wahlberg.

Warner Home Video Blu-ray Discs offer resolution five times higher than standard definition DVDs, as well as extraordinarily vibrant contrast and colour and beautifully crisp sound. The new format also provides a higher level of interactivity, with instant access to extra features via a seamless menu-bar where viewers can enjoy features without leaving or interrupting the film.

Today Warner Bros. Interactive Entertainment shares a new trailer for F.E.A.R. 3! This brand new trailer features Point Man, the genetically enhanced super soldier originally introduced in F.E.A.R., and reveals enticing new insights into F.E.A.R. 3’s story.

Set to release in spring 2010 on the Xbox 360, PS3, and Windows PC, F.E.A.R. 3 is a heart-pounding paranormal horror first person shooter unleashing intense combat, compelling narrative and co-op play that evolves the franchise. Alma returns in F.E.A.R. 3 but this time her sons Point Man and Paxton Fettel are characters available to play in divergent co-op, giving players distinctly different abilities affecting their own play as well as the experience of their co-op partner. Gamers participate in single player or co-op modes as Point Man, and they can play cooperatively as his conniving brother Paxton Fettel whose incredible telekinetic power has given him life beyond the grave. The game is developed by Day 1 Studios, developer of the original F.E.A.R. console games in collaboration with Monolith Studios.