AMD Invests in the Future of AMD Fusion™ APU Technology
Strategic investment funds available for select companies accelerating visual and computational PC experiences

Sydney, Australia: June 3, 2010 — AMD today launched the AMD Fusion Fund, a program to support development of new, enhanced consumer digital experiences by helping to further advance an ecosystem that promotes CPU and GPU collaborative computing.

The Fusion Fund was created to initiate strategic investments in companies working on solutions enabled by the accelerated computing capabilities of the upcoming AMD Fusion™ family of Accelerated Processing Unit (APU) products. Starting immediately, interested ecosystem companies may submit innovative proposals for investment to be reviewed and evaluated by AMD.

“The computing industry is undergoing a long-envisioned and inevitable transition from text-based computing to a digital world of natural human-to-system interfaces and rich visual experiences that are incredibly vivid and realistic,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program, and Fusion Fund managing partner. “AMD Fusion APUs are designed to expand the art of the possible for software developers, accelerate application performance, and deliver levels of power efficiency conducive to cooler and sleeker PC devices.  The Fusion Fund will help expand the Fusion ecosystem focused on realizing the next generation of computing for the mainstream market.”

Projects for consideration include a range of next-generation and accelerated computing capabilities enabled by AMD Fusion APU products, including application software and tool development, unique device designs, PC components and innovative ideas which extend the reach of collaborative computing on the CPU and GPU.
“AMD’s efforts to foster growth in the ecosystem will not only benefit AMD and its APU products, but I believe the computing industry can benefit from greater support for smart, innovative companies,” said Rob Enderle, president and principal analyst, Enderle Group. “Because the APU is based on industry standards and pervasive x86 architecture, this technology could represent significant potential market opportunities for AMD’s ecosystem partners.”

In addition to development programs such as the AMD Fusion Fund, AMD actively supports its hardware and software partners through the AMD Fusion Partner Program. The Fusion Partner Program provides software companies and developers with technology enablement, development tools and support such as the ATI Stream technology software development kit (SDK), which supports OpenCL™ standards. Partners also receive marketing support to help them deliver compelling technology and innovative solutions based on AMD technology, further strengthening their business and allowing them to expand their sales network through AMD’s extensive ecosystem.

Supporting Resources

• AMD Media Presentation
• AMD Fusion Blog
• AMD Fusion Fund Submission Form and Guidelines
• AMD Demos AMD Fusion at Computex
• AMD Fusion Demo Blog Post
  

About AMD
Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

EA SPORTS Set to Re-invent the Basketball Videogame Experience This Spring 

3 June 2010, Australia – Electronic Arts Inc. have announced that NBA ELITE will be the new moniker of the long running EA SPORTS™ NBA videogame franchise. NBA ELITE 11 will revolutionise the way basketball games are played, with an all-new technology base, a new control scheme, and, for the first time ever, it will introduce real physics to a basketball videogame. Currently in development for the PLAYSTATION®3 and the XBOX™ 360, NBA ELITE 11 will be available in retail stores this October.
 
“We have a great opportunity to profoundly evolve the interactive basketball experience in a way that the category has not seen for a decade,” says Peter Moore, President, EA SPORTS. “In NBA ELITE 11, we’ll introduce a gameplay experience that’s as enjoyable for sports fans as anything in our lineup.”
 
Using the design principles from some of EA SPORTS top rated franchises, including EA SPORTS NHL® Hockey and FIFA Soccer, NBA ELITE 11 introduces several significant gameplay changes that center on user control.
 
The new ‘Hands-On Control’ scheme allows for one-to-one responsiveness of a player’s movement and actions on the court, as opposed to traditional predetermined animations that require users to wait while a scenario played out before making their next move. Hands-on Control applies to everything within a player’s offensive and defensive arsenal, including: dribble moves, dunks, drives to the basket, fadeaways, mid-air adjustments, blocks, steals and more.
 
The new real-time physics system in NBA ELITE 11 allows each player on the court to move independently of one another, removing the two man interactions that have long taken the user control out of basketball videogames. In addition, a new skill based shooting system requires accurate user input, based on a players position on the court, to score, versus the randomly generated dice roll that have driven shooting in basketball videogames in the past.
 
“NBA ELITE 11 will give gamers the same skill set that a pro basketball player has at his disposal,” said David Littman, Creative Director, NBA ELITE 11. “This is the first basketball videogame where you are controlling every movement, dribble move, shot, dunk, lay-up, steal and block in real time with one-to-one control. You’re no longer going to push a button and watch the computer generate a long animation sequence. It is like being on a basketball court with an amazing set of skills. This is going to change what people come to expect from a basketball videogame…forever.”
 
““From the first day of development on this product, it was clear that we intended to pioneer a groundbreaking change in the basketball videogame segment, “said Jordan Edelstein, VP Marketing, EA SPORTS. “It’s a whole new game that warranted a brand new name to fully capture the transformation we intend to deliver in NBA ELITE.”
 
Electronic Arts has been releasing basketball videogames since 1989. The first game, titled Lakers vs Celtics, was one of the first basketball games to feature real NBA teams, individual player likeness and signature moves.
 
For the next six years the franchise went through several name changes, including Team USA Basketball and NBA Showdown 94. The franchise rebranded itself to NBA LIVE with the release of NBA LIVE 95, a brand that has carried on for 16 years culminating in last year’s NBA LIVE 10. EA’s NBA licensed franchises have sold more than 25 million units since 1995*.
 
NBA ELITE 11 will be available for the PlayStation®3 computer entertainment system and Xbox 360® video game and is being developed by EA Canada in Burnaby, B.C. The game has not yet been rated by the OFLC.
 
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

NCsoft, the world’s premier publisher and developer of MMOs, launches update 1.9 for Aion® in North America and Europe today, providing players with new solo quest content, daily quests and tactical gameplay through an array of new class skills. Aion 1.9 focuses on fine-tuning the game’s leveling experience and balancing class abilities across PvP play while also incorporating player-requested interface and ease-of-play improvements. 

Just some of Aion 1.9’s key features:

• New Class Skills: Enjoy new class skills that round out each class’s capabilities: a new stun defense skill that can thwart devastating stun conditions (all classes) and from one to three other additional class-specific combat skills per class. 
• New Zone Quests: New quests flesh out the spectacular and immersive world of Atreia. Defy new wily opponents and absorb more immersive lore in Eltnen, Theobomos, Heiron, Morheim, Brusthonin, Beluslan, and Reshanta. 
• Daily Quests: Four new NPCs (two for the Elyos and two for the Asmodians) offer daily quests. Each day presents a new challenge. Turn in the rewards for weapons, armor, and titles. 
• Increased Experience Point Gain: Rested characters now gain an experience bonus at level 15. This rested bonus increases between levels 30 to 45. For the casual player, a brand new experience bonus, Energy of Salvation, provides boosted experience from nearly every game activity. 
• Increased Quest Rewards and Drop Rates: Quests now deliver more experience points and better money, underlining the value of Aion’s storyline and priming the in-game economy. Named monsters in specific game instances now award better game items more frequently when they are conquered.

In addition, players will be treated to improvements to the User Interface, new recipes and morphing books, new healing and combat stats, new crafting and extracting skill levels, reduced in-game costs and a multitude of other updates.

Aion 1.9 will be available on the live servers at 21:00 CET today, Wednesday 2^nd June, 2010. The update is available to preload using the NCsoft launcher now.

For more information about Aion and update 1.9, please visit the main Aion website at http://aiononline.com 

About NCsoft

NCsoft, headquartered in Seoul, Korea, is the world’s premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Lineage®, Guild Wars®, City of Heroes® and Exteel® franchises. NCsoft West is a division of NCsoft that holds operating responsibilities for North America, Europe, South America, and Australia/New Zealand. More information can be found at http://eu.ncsoft.com

About QVS

QVS is a privately owned independent software and accessories distributor that has operated in Australia for over ten years providing quality, innovative interactive software titles and accessories. Our company’s main objective is to provide our clients and customers with software products and accessories that deliver a highly satisfying entertainment experience.

QVS distributes product from a wide range of publishers for a variety of demographics including lifestyle, office, productivity, education and games. from the following well-known brands: GSP, Avanquest, Focus Home Interactive, PDP, Magix, Focus Multimedia, NCsoft, Koch Media plus many more. www.qvsoftware.com.au

Also Coming Soon on Blu-ray 3D™ are Open Season and Monster House 

Sydney, 3 June 2010 – Timed with the launch of Sony Electronics’ 3D capable BRAVIA televisions and Blu-ray players, Sony Pictures Home Entertainment (SPHE) announced today the release of the studio’s first Blu-ray 3D title in Australia, Sony Pictures Animation’s comedy adventure Cloudy With a Chance of Meatballs, debuting 14th July 2010.

The Blu-ray 3D release of Cloudy With A Chance of Meatballs will showcase the film’s colourful environments and groundbreaking lighting technology crafted by an award-winning animation team in full 1080p high definition 3D, optimised for the latest 3D playback devices and eyewear, as well as a 2D high definition version of the film that can be viewed on existing Blu-ray players.

The eye-popping Blu-ray 3D release of Cloudy With a Chance of Meatballs offers a variety of delicious special features and will also feature sneak peeks in 3D of Sony Pictures Animation’s Open Season and Monster House, also coming soon to Blu-ray 3D.

“We are thrilled to announce the first Blu-ray 3D™ titles from Sony Pictures Home Entertainment,” said SPHE worldwide president David Bishop. “We drove the industry in Blu-ray adoption and are now leading the way with compelling 3D content for the home.

The addition of 3D showcases the versatility of Blu-ray and further demonstrates why it is being adopted by the mainstream as the home entertainment format of choice.”

The animated hit, Cloudy With a Chance of Meatballs will be available on Blu-ray 3D for an RRP of $49.95.

The Cloudy With a Chance of Meatballs Blu-ray 3D™ was mastered at Colorworks and authored at Sony Digital Authoring Center (DAC).

Spam centered on the FIFA 2010 World Cup has soared by around 27% according to IT security specialist, Symantec. To date, the company has identified numerous scams, phishing and malicious attachment spam, related to the world’s largest sporting event.

Symantec’s Samir Patil has commented: “Not surprisingly, 419-scam messages stand out as major contributors and with kick-off literally around the corner, we expect all spam volumes related to the World Cup to grow.”

Online users can expect to receive many variations of spam types, with offers of fake game tickets, malware distribution via fake videos purportedly showing highlights of the games and fake FIFA product offers.

“We first observed FIFA-related scams way back in 2005 when South Africa was announced as the 2010 FIFA World Cup host country. However, the message volume during the last couple of months has shot up,” Patil says.

While tracking the prevalence of FIFA spam, Symantec analysed the spam corpus for certain obvious words being used in various parts of the e-mail (headers, body or obfuscation text) such as “FIFA 2010”, “2010 FIFA”, “Football World Cup”, and “FIFA World Cup”.

“We found a definite month-to-month rising trend, as shown in the graph below. Compared to the World Cup spam volume in April, the data up to May 25th shows an increase of approximately 27%,” Patil says.

For more information on Internet scams relating to the 2010 Soccer World Cup, visit http://www.2010netthreat.com/.

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organisations secure and manage their information-driven world.  Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at http://www.symantec.com/en/au/.

June 3, 2010 – Bethesda Softworks®, a ZeniMax® Media company, has confirmed the Fallout®: New Vegas™ collector’s edition (CE) for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Games for Windows for Australia and New Zealand.

In addition to including the highly anticipated game, this premium version of Fallout: New Vegas also includes the game-inspired items below:

? “Lucky 7” poker chips. Each of the seven poker chips was designed to represent chips from the major casinos found on the New Vegas strip and throughout the Mojave Wasteland.

? A fully customised Fallout: New Vegas deck of cards. Each card in the pack has been uniquely illustrated to depict characters and factions found within the game. Use the cards to play poker, blackjack or Caravan, an original card game that was created by Obsidian especially for Fallout: New Vegas!

? A recreation of the game’s highly coveted “Lucky 38” platinum chip.

? A hardcover graphic novel “All Roads”, that tells the story of some of the characters and events that lead up to Fallout: New Vegas. “All Roads” was written by Chris Avellone, the game’s creative director, and created in conjunction with Dark Horse Comics.

? ‘The Making of Fallout: New Vegas’ DVD. This documentary DVD will contain exclusive video content, including interviews with the developers in which they take you from concept to creation and discuss topics such as story, setting, legacy of the Fallout franchise and more.

“We’re offering this very cool collector’s edition to give fans the opportunity to own some of the items that they’ll discover while playing Fallout: New Vegas,” said Pete Hines, vice president of PR and marketing. “We are also expanding their experience with the game by including a top-notch graphic novel worthy of the Fallout name and a DVD that gives them a behind-the-scenes look at how the game was created.”

Fallout: New Vegas, the follow-up to Fallout® 3 – the 2008 Game of the Year – brings this beloved franchise to a location only Fallout could do justice: Vegas. Fallout: New Vegas takes all the action, humour, and post-apocalyptic grime and grit of this legendary series, and raises the stakes. Published by Bethesda Softworks, Fallout: New Vegas is currently under development at Obsidian Entertainment and is slated for a autumn 2010 release.

The limited collector’s edition is now available for pre-order at participating retailers throughout Australia and New Zealand in the weeks to come. For more information on Fallout: New Vegas, visit http://fallout.bethsoft.com.

AMD Demonstrates World’s First Fusion APU at Computex 2010

• AMD Fusion technology preview offers glimpse into a sleeker, cooler, more vivid future for the computing experience; CPU and GPU on a single chip –
• AMD extends leadership with new desktops and notebooks powered by VISION technology –

Sydney, Australia: June 3, 2010 — At Computex 2010, AMD today delivered the first public demonstration of an AMD Fusion processor, initiating the accelerated processing era.  The AMD Fusion Family of Accelerated Processing Units (APUs) represents a significant shift in processor architecture and capabilities, combining high-performance serial computing and parallel graphics processing cores onto a single die to improve visual and data-intensive tasks that are pervasive in today’s computing environments.  A video of today’s demonstration can be found here.

Rick Bergman, senior vice president and general manager, AMD Products Group, provided an APU technology demonstration during a press conference today. This demonstration provided a sneak peek into the upcoming seismic shift in the computing industry: power-efficient processors that combine CPU, GPU, video processing and other accelerator capabilities in a single-die design to efficiently power the most popular and demanding consumer experiences, from HD video applications to media-rich Internet experiences to DirectX® 11 games. The AMD Fusion Family of APUs represent a distinctly powerful processing approach to the evolving digital consumer landscape, where more than 28 billion videos are watched each month online and a thousand pictures are uploaded to social networking sites every second.

“Hundreds of millions of us now create, interact with, and share intensely visual digital content,” said Rick Bergman, senior vice president and general manager, AMD Product Group. “This explosion in multimedia requires new applications and new ways to manage and manipulate data. Low resolution video needs to be up-scaled for larger screens, HD video must be shrunk for smart phones, and home movies need to be stabilized and cleaned up for more enjoyable viewing.  When AMD formally launches the AMD Fusion family of APUs, scheduled for the first half of in 2011, we expect the PC experience to evolve dramatically.”

Software Development
Consumers are hungry for applications that run faster and make digital media easier to enjoy, and a new wave of software innovation is taking place as AMD software partners take advantage of AMD APUs and GPUs to enable better experiences across an ever-widening set of content. Microsoft joined AMD on stage at Computex and discussed how AMD Fusion APUs can enable improvements to applications such as Microsoft® Windows® 7 and DirectX® 11, and how CPU and GPU collaborative computing can enable superior PC experiences.
 
“While visual computing has made incredible strides in recent years, we believe that the AMD Fusion family of APUs combined with Windows 7 and DirectX 11 will fundamentally change how applications are developed and used,” said Steven Guggenheimer, corporate vice president, original equipment manufacturer division, Microsoft. “Applications such as Internet browsing, watching HD video, PowerPoint and more can enable more immersive, visually rich, and intuitive experiences for consumers worldwide.”
 
In addition to Microsoft DirectX with DirectCompute, software developers can also build enhanced applications using OpenCL via the ATI Stream SDK, which further underscores AMD’s commitment to industry standards. 

AMD Fusion Fund
At Computex 2010, AMD also unveiled the “AMD Fusion Fund,” a vehicle to make strategic investments in companies developing innovative solutions that will take advantage of the forthcoming AMD Fusion family of APUs. Additional details were disclosed on the AMD Fusion Fund in a separate announcement.

Extending Consumer and Graphics Leadership at Computex
With the launch of the AMD Fusion Family of APUs planned for the first half of  2011, AMD is positioned to extend the leadership it already has in the consumer PC market with VISION Technology from AMD and in the graphics market with the award winning ATI Radeon family of GPUs. At Computex, both product lines were on display for attendees, including many of the brand new VISION-powered SKUs recently launched by OEMs. In May, AMD announced a significant platform refresh for its VISION Technology, with as many as 135 new ultrathin and mainstream notebooks arriving on the market. 

Additional Resources

• AMD Computex Press Kit
• AMD Fusion Blog Post
• AMD Fusion Fund Blog Post
• Watch the AMD Fusion APU Demo at Computex
• Software partner testimonials (Adobe, ArcSoft, Corel, Cyberlink, Microsoft)
• Learn more about AMD Fusion
• Become a fan on Facebook

About AMD
Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the 
next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

– The Expansion Pack for the Critically Acclaimed The Sims 3 Has Now Hit Shelves –
– Adds In-Depth Careers Like Firefighter, Private Investigator, Architecture Designer, Doctor, Ghost Hunter and Stylist to the Game 

3 June 2010, Australia — The EA Play Label of Electronic Arts Inc. have announced that The Sims™ 3 Ambitions Expansion Pack*, the second expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is now available at retail outlets nationwide and for digital download for the PC and Mac. The game will be in stores worldwide in 60 countries and in 20 languages this week.

“The Sims community has long wanted to control their Sims’ actions at work and now with the seamless open neighbourhood, those actions have a direct impact on the town and other Sims,” said Scott Evans, General Manager of The Sims at EA. “Offering a variety of new and exciting careers, players can choose to complete their work tasks in a heroic manner or take the deviant route.”

The Sims 3 Ambitions allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighbourhood. Players can choose to hunt down vengeful spirits as the ghost hunter, create brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, dole out experimental medicine as a doctor, save lives as a firefighter and solve riveting cases by any means necessary as an investigator.

For the first time, players will be in charge of how their Sims’ career progresses and can decide if they will work for good or evil, pursue creative endeavours or technical affairs, change the town for the better or wreak havoc on everyone’s homes.

Choices made while playing the new careers and activities such as stylist, architecture designer and tattoo artist directly impact the look and feel of the town and other Sims. For example, as a player you get to determine what a Sims new appearance will look like, whether that be a hip makeover or a new tattoo fit for a rockstar. Additionally, players will be able to explore Twinbrook, an entirely new playable town in The Sims 3 Ambitions, where they will be able to meet new locals, explore their surroundings and find new employment opportunities.
 
There will also be a hot, new soundtrack to go along with the gameplay. Over a dozen new artists have laid down their tracks in Simlish including GRAMMY Award-winners Lady Antebellum and Toni Braxton, and new-comers Rise Against, Charice, Neon Trees, The Acorn and more! Players will want to turn up the volume and sing along with the new Simlish songs.
    
The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobile™. These versions will have customised mobile gameplay features that will be revealed in the coming months and will not require a base game to play. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

For more information about The Sims 3 Ambitions or The Sims 3, please visit http://au.thesims3.com. Developed by The Sims Studio, The Sims 3 Ambitions is rated M Sexual References by the OFLC. To download artwork, please visit www.info.ea.com.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data for North America and Europe.

SYDNEY, Australia – June 1, 2010 – Norton from Symantec Corp. (Nasdaq: SYMC), is offering its customers the chance to win a trip for four to Paris and experience the Belgian Formula One.  V8 Supercar champion and Norton Internet Safety Ambassador, Craig Lowndes will host! 

Valued at up to $50,000, the prize includes flights, transfers, accommodation, spending money, and paddock club passes.  The competition is open to all  current Norton Internet Security and Norton 360 users in Australia and New Zealand. To enter and for full conditions visit europe.norton.com

Promotional Period:

Ends 9 July 2010, drawn on Monday 12 July 

Travel dates: 

22 August – 1 September 2010

With more than 3.2 billion cyber attacks in 2009 alone, equal to one attack for every two people in the world – and with Symantec blocking an average of 100 potential attacks per second[1] – every consumer needs to know how to stay safe online. 

In the lead up to National Cyber Security Awareness Week, Lowndes reminds all Australians to keep safe online.

For advice and information head to:

staysmartonline.gov.au or onlinefamily.norton.com

Gamers across Australia have been enjoying the ultimate racing experience against the backdrop of a killer soundtrack by UK record label Ninja Tune, US artists The Crystal Method and Grammy Award-winning producer Jacknife Lee. In addition to new and exclusive 20 minutes worth of dynamic tracks by The Crystal Method, the eclectic score also features music by both iconic and up-and-coming Ninja Tune artists including Coldcut, The Qemists and The Herbaliser, while Jacknife Lee provides six original tracks. 

With a heart-pounding, adrenaline-pumping, ‘pedal to the metal’ score, Blur is available now on Xbox 360 and Playstation 3.  

“The style, look and feel of Blur is a solid match for the type of music Ninja Tune represents. The eighteen tracks we’ve selected form an awesome soundtrack for the chaotic, high-octane on-track action,” Adrian Kemp of Ninja Tune said.

“Videogames are a great medium to share new music with a new audience, so we were thrilled to be involved with Blur. A soundtrack is always key to enhancing the atmosphere of a game, and we feel our music reflects the frenetic tone of Blur, making the whole experience more intense and exciting,” explained Scott Kirkland of The Crystal Method.

“The music in Blur plays a huge role in the overall gameplay experience, making players feel like they’re right at the heart of the action,” added Jacknife Lee. “It was refreshing to work within a medium that engages the listener in such a unique, exciting way.”

Ninja Tune is a London-based independent record label founded by DJs Matt Black and Jonathan More. The past twenty years has seen the label accrue a diverse assortment of acclaimed DJs, producers and performing artists, including world-renowned talent such as Roots Manuva, Mr Scruff, The Herbaliser and The Qemists, to name but a few. Eighteen booming tracks* from Ninja Tune will be available to listen to in Blur when it hits European stores next Friday.

The Crystal Method is a platinum-selling, grammy nominated, innovative electronic outfit made up of Nevada-born DJs Ken Jordan and Scott Kirkland. Most recently famed for their 2009 hit album release Divided By Night, they will be wowing Blur gamers with twenty minutes of entirely original music.

Hailing from Ireland and having cut his teeth in the world of music as the guitarist in punk band Compulsion, Jacknife Lee is a Grammy Award-winning producer who has collaborated with some of the biggest names in world music, including U2 and Snow Patrol. The sought-after artist has provided six brand new tracks for gamers to Shunt, Barge and Shock each other to. 
For more information on Blur™: http://www.blurgame.com. Follow us on Facebook, Twitter and join the Powered-Up Blur Community.

For more information on Ninja Tune visit: http://www.ninjatune.net/

For more information on The Crystal Method visit: http://thecrystalmethod.com

For more information on Jacknife Lee visit: http://www.jacknifelee.com/

About Blur:
Blur™ is the ultimate powered-up racing experience, dropping players into heart-pumping, electrified action with up to 20 cars trading paint as they charge towards the finish line. Drivers careen through real-world track locations packed with fast curves, sneaky alternate routes and hair-raising jumps in over 50 licensed cars as they collect and tactically utilize intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more. For the ultimate multiplayer racing gameplay experience, Blur offers a first in the racing genre with up to 20 players online at the same time, a progressive ranking system that rewards gamers the more they play, objective based race events, and if that weren’t enough, Blur brings back a fan favourite with 4-player split-screen gameplay. Blur will be available in the US on 25^th May and in European stores on 28^th May for Xbox 360, PS3 and PC.