Exclusive Pre-Order Content Also Available At Launch Via Selected Stores

Friday 9th July 2010 – SEGA® Europe Ltd. is excited to confirm that VANQUISH™, the epic sci-fi third-person action shooter from acclaimed game director Shinji Mikami, will hit stores across Australia on October 21st 2010 and New Zealand on October 22nd 2010. In addition to this news, customers who pre-order a copy of the game with selected stores will receive exclusive access to a three-weapon pack, available via Xbox LIVE® Marketplace and PlayStation®Store on the same day.

The Tri-Weapon pack contains a small arsenal of experimental technology, made up of the Boost Machine Gun, Anti-Armor Pistol and Laser Cannon. This triple threat of futuristic weaponry gives players an edge in surviving the frenetic and massive battles onboard the vast space station setting of VANQUISH™. The Boost Machine Gun is an early experimental weapon with impressive overall fire power and the speed to dispense rounds similar to that of a heavy machine gun. The Anti-Armor Pistol fires a special penetrative shell and was manufactured to tackle hostile forces with much stronger armour. Finally, the Laser Cannon is a miniaturised space warship laser and is more powerful than any other weapon available for infantry.

VANQUISH™ will be released for the Xbox 360® and PlayStation®3 computer entertainment system across Australia on October 21st and New Zealand on October 22nd. To find a store to pre-order please contact your local SEGA offices. For more information about the game please visit www.vanquish-game.com , or for press assets please visit www.sega-press.com

Hack Through a Comic Adventure that Reveals the Events Leading up to Dead Space 2

Australia – July 9, 2010 – Hours before engineer Isaac Clarke begins his adventure on “The Sprawl” in Dead Space™ 2 a Necromorph outbreak occurs – but how did the events unfold? Players will witness the horror first-hand when Visceral Games™, an Electronic Arts Inc. (NASDAQ: ERTS) studio releases Dead Space Ignition, an all-new downloadable game that takes place on the Sprawl and challenges players to survive the initial Necromorph outbreak. Dead Space Ignition will be available in Spring 2010 on Xbox LIVE™ Marketplace and the PlayStation®Network.

“Dead Space Ignition is the first of many exciting game extensions we have planned for the launch of Dead Space 2,” said Steve Papoutsis, Executive Producer on the Dead Space franchise. “The interactive comic-style game will give Dead Space fans a unique perspective on the events leading up to Dead Space 2, and will also introduce the storyline to a brand-new audience of gamers.”

Dead Space Ignition combines an interactive comic-style story with three unique hacking mini games; Hardware Crack, Trace Route and System Override. Each game offers a fun and satisfying arcade experience that will challenge players with puzzles and twitch gameplay. Dead Space Ignition features a unique “Choose Your Own Adventure” type narrative, allowing players to survive the horrific Necromorph outbreak in multiple ways. The game offers four unique endings and upon completion of each one, players will be rewarded with unlocks including an exclusive suit, all of which can be used by Isaac Clarke in Dead Space 2 when the game releases on Jan 27, 2011.

Dead Space Ignition is written by Antony Johnston, the award-winning, New York Times bestselling author of comics, graphic novels, video games and books including Wasteland, and Daredevil. Antony makes his return to the Dead Space universe after creating the six-book Dead Space comic series in 2008. In Dead Space Ignition, Antony uses his horror story-telling expertise to introduce new characters and craft new plot twists for this intriguing prequel.

Dead Space 2 recently won various prestigious awards at the Electronic Entertainment Expo, including ‘Best Action/Adventure Game’ from top media outlets including Game Informer, GameSpot, GameSpy and Machinima.com. Dead Space 2 also won GameSpot’s highly-coveted ‘Best Xbox 360 Game’ award.

In Dead Space 2, engineer Isaac Clarke makes his return in a blood-curdling new adventure on an all-new space installation known as “The Sprawl.” The lone survivor of a horrific alien infestation, Isaac finds himself confronting a catastrophic new nightmare. Battling dementia, Isaac will do whatever it takes to save himself and dominate the relentless enemy onslaughts. Equipped with a new arsenal of tools to dismember the necromorphs, Isaac faces the challenge head-on. Players will see Isaac fight bigger, scarier and more epic battles that will keep them on the edge of their seats.

Dead Space 2 will be available on Jan. 27, 2011 for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system and the PC. Dead Space Ignition will be available in Spring 2010 on Xbox LIVE™ Marketplace and the PlayStation®Network and is being co-developed by Sumo Digital. For additional information and news, visit www.deadspacegame.com, follow us on twitter www.twitter.com/isaacclarke or become a fan on Facebook at www.facebook.com/deadspace.

Return to Pandora and Re-Experience Cameron’s History-Making Epic, with more than Eight Minutes of Never Before Seen Footage

LOS ANGELES (July 8, 2010) Twentieth Century Fox and James Cameron today announced that AVATAR: SPECIAL EDITION will be released in cinemas on August 26, in a limited engagement and exclusively in Digital 3D and IMAX 3D.
This version of Cameron’s history-making and groundbreaking epic will include more than eight minutes of new footage. Since – and largely as of result of — AVATAR’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now have that opportunity.
Commented James Cameron: “Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. AVATAR: SPECIAL EDITION will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you’ve never seen it, with this Special Edition, you’ll be seeing it like never before.”
Commented Fox Filmed Entertainment chairmen and CEOs, Jim Gianopulos and Tom Rothman: “AVATAR: SPECIAL EDITION is especially gratifying, because not only has AVATAR become one of the most beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-release the film in theaters in 3D. Equally important, we’re thrilled that Jim Cameron is able to give audiences even more of what they loved about AVATAR.”
The Oscar? and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the epic nature of the story.

About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox International Productions.

Rise to Power and Change the World Forever in the Sequel to 2009’s RPG of the Year

Australia (July 9, 2010) – Leading video game developer BioWareTM, a studio of Electronic Arts Inc. (NASDAQ: ERTS), confirmed today that Dragon AgeTM 2 is in development at BioWare’s Edmonton-based studio.

Dragon Age 2 is the sequel to the triple-platinum-selling Dragon Age: Origins which was named “RPG of the Year” in 2009 by Game Informer, G4, IGN, and SpikeTV. With Dragon Age 2, the world’s preeminent RPG developer is revolutionizing the genre again, infusing the universe with more action, a new, more responsive combat system and a dynamic story that is already among the most multifaceted in gaming. Dragon Age 2 traces the rise to power of Hawke, a survivor of the Blight and a hero who will transform the face of the Dragon Age universe forever. The new game is scheduled for release in early 2011 on the Xbox 360 videogame and entertainment system, PlayStation 3 computer and entertainment system, and PC.

Troublemaker Studios, led by acclaimed director Robert Rodriguez, transforms imagination into reality with AMD

Sydney, Australia: July 9, 2010 — AMD announced that Troublemaker Studios is using Six-Core AMD Opteron™ processors and ATI FirePro™ graphics accelerators to create animations and special effects for the new film “Predators”, now in theaters. Produced and executive directed by acclaimed film maker, Robert Rodriquez, Predators stars Academy Award winning actor Adrien Brody in a tale about a group of elite warriors who come to realize they’ve been brought together on an alien planet…as prey.

With a long history in the movie making industry, Troublemaker Studios is using AMD technology to push the envelope of digital moving making and special effects in several blockbuster films.
In addition to “Predators”, Rodriguez has looked to AMD technology to create six of his movies, including “Shorts”, “Spy Kids 2: The Island of Lost Dreams”, “Spy Kids 3D: Game Over”, “Planet Terror”, and “Sin City”.
Rodriguez’s next film, “Machete”, is currently in production employing AMD technology as the movie’s digital hardware backbone, and is expected to be released on September 3, 2010.
Quote Support
“Robert Rodriguez is a director that works like a live musician. He creates spontaneously in the moment,” said Charlie Boswell, director of Digital Media and Entertainment at AMD. “His choice of technology and technology partnerships demands that the director’s vision is supported without compromise or delays. The creative team at Rodriguez’s Troublemaker Studios use workstations based upon AMD’s superior ATI FirePro V8800 graphics solutions and Six-Core AMD Opteron processors which enable the digital artist to create and iterate at the speed of thought.”

“With the AMD platforms, my creative team has the freedom to quickly design and animate all the required concepts and designs,” said Robert Rodriguez, Troublemaker Studios. “AMD’s complete platform solution helps turn our visions into reality – we can easily and quickly manipulate images or scenes without the wait process previously associated with computer technology.”

Supporting Resources

Additional detail on ATI FirePro can be found at http://www.amd.com/firepro
MD Opteron processor details
To receive regular updates on ATI FirePro or AMD Opteron, please follow us on Twitter @AMDOpteron and @ATIFirePro.

About AMD
Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

If you thought you’d seen it all, think again! The stars of the Disney Channel popular series’ Wizards of Waverly Place, JONAS and Sonny with a Chance are back. The laughs come thick and fast, as the talented troupes bring their flair for fun to the small screen, for the third and final volume of Season 1 of each series, releasing to Disney DVD 4 August 2010!

WIZARDS OF WAVERLY PLACE: SEASON 1 VOLUME 3

SELENA GOMEZ stars as Alex Russo, the cutest and coolest teen wizard in New York City. Follow Alex as she casts news spells and gets herself into even stickier situations in Wizards of Waverly Place: Season 1 Volume 3! Also included is the exciting bonus feature – Backstage Disney! – taking you behind the scenes of where the magic happens!

It’s not easy balancing high school, boys and her family’s magical secret – but it definitely leads Alex on some fun and crazy adventures! Make sure you join Alex in her rollercoaster-like life, as she juggles math books with magic wands, when you take home seven more enchanting episodes of this top-rating Disney Channel series.

JONAS: SEASON 1 VOLUME 3

You guessed it – the platinum-selling Jonas Brothers are back again for more laughs, songs and hilarious pranks in this next instalment of the hugely popular Disney Channel series JONAS: Season 1 Volume 3!

Only on DVD can you see the side-splitting blooper reel featuring the Jonas Brothers in their most embarrassing moments on set – like forgetting their lines! Follow these brothers as they go to school, perform their hit songs, and encounter the female species – with a few pranks thrown in along the way.

For KEVIN, JOE and NICK, juggling their double lives as regular high school students and chart-topping rock stars is just a typical day! Students by day, rock stars by night, the Jonas Brothers will have you laughing and singing from the classroom all the way to the stage. JONAS: Season 1 Volume 3 is not to be missed.

SONNY WITH A CHANCE: SEASON 1 VOLUME 3

Continuing her adventures as a small-town girl plucked from obscurity to live in the bright lights of Hollywood, teen sensation DEMI LOVATO stars as Sonny Monroe in Sonny With A Chance.

Witness the friendly rivalry between the casts of So Random and Mackenzie Falls – which often leads to hilarious situations both on and off set in this third instalment.

With a cool DVD bonus feature showcasing a cast blooper reel and an ensemble cast of up-and-coming young talents including Tiffany Thornton, Doug Brochu and Brandon Smith, Sonny with a Chance: Season 1 Volume 3 will have you in stitches from start to finish! Don’t miss your chance to add this next volume to your collection!

Make sure you don’t miss the exciting conclusions and complete your Season 1 sets of the most popular Disney Channel series by adding Volume 3 to your DVD collection; a must-have for any Disney Channel fan!

Available to own on DVD: 4 August 2010

Rated: G

RRP: $32.95 each

Heroes of Three Kingdoms is launching its closed beta (next Tuesday, July 13) in less than 5 days from now and to help introduce players to the game, our very own Product Manager, AJ Potter, has released the first video developer diary explaining the Three Kingdoms era in Chinese history.

Click here to view the first HOTK video developer diary: Campaigns.

Hong Kong – July 08, 2010 — eastasiasoft, Hong Kong-based publisher of interactive entertainment, announced today that Söldner-X 2: Final Prototype – The Last Chapter, a downloadable expansion pack to the PlayStation®3 computer entertainment system exclusive, shoot ’em up game, Söldner-X 2: Final Prototype, is now in development, to be released in the fourth quarter of 2010.

Söldner-X 2: Final Prototype – The Last Chapter adds three new stages with a new story ending and soundtrack, as well as additional challenges and trophies to the original game. A more challenging difficulty mode will also be introduced to the game at the same time.

Marcus Pukropski, CEO of SideQuest Studios remarked, “Söldner-X 2: Final Prototype has been an amazing product that was very well received by gamers and critics alike, which is why we are absolutely committed to showing our continued support for it. All additional content has been exclusively created for this expansion pack; we are continuing right where we left off.”

For more product information, visit www.soldner-x.com and www.eastasiasoft.com.

CALL OF DUTY®: MODERN WARFARE® 2 RESURGENCE PACK FOR PLAYSTATION®3 SYSTEM AND WINDOWS® PC NOW AVAILABLE

Sydney, AUSTRALIA. July 7^th 2010 – The second pack of new multiplayer maps from Call of Duty®: Modern Warfare® 2 is now available in Australia for the PlayStation®3 computer entertainment system and worldwide for Windows® PC  with the release of the Call of Duty®: Modern Warfare® 2 Resurgence Pack. 

Featuring five maps, the Call of Duty®: Modern Warfare® 2 Resurgence Pack can be downloaded for $21.95 from the PlayStation®Store for PlayStation 3 system and from Steam for the PC.  Developed by Infinity Ward and published by Activision Publishing, Inc. (Nasdaq: ATVI), Call of Duty: Modern Warfare 2 is rated “MA15+” for Strong Violence.

For more information, visit www.modernwarfare2.com.

MBA 2K11 shows off new, unique art style to pay homage to Michael Jordan  

Sydney, Australia – July 8, 2010 – 2K Sports today revealed the official cover art for NBA® 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise*. The art style, featuring a highly-stylized, three-panel, iconic image of Jordan,  represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover. 

“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, vice president of marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”

“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”

NBA 2K11 is not yet rated by the Australian Classification Board and will be available in Australia and New Zealand on October 8, 2010. To view the cover, please visit www.2ksports.com/nba2k11.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 – 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii^TM, Nintendo DS^TM, iPhone^TM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled “Risk Factors,” as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010, and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. 

2K Sports Reveals Greatest Cover of All Time for NBA® 2K11

NBA 2K11 shows off new, unique art style to pay homage to Michael Jordan

Sydney, Australia – July 8, 2010 – 2K Sports today revealed the official cover art for NBA® 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise*. The art style, featuring a highly-stylized, three-panel, iconic image of Jordan,  represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover.

“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, vice president of marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”

“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”

NBA 2K11 is not yet rated by the Australian Classification Board and will be available in Australia and New Zealand on October 8, 2010. To view the cover, please visit www.2ksports.com/nba2k11.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 – 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii^TM, Nintendo DS^TM, iPhone^TM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled “Risk Factors,” as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010, and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.