Highly Anticipated Bloody Brawler Delivers Non-Stop Action Direct to Gamers Next Month on Xbox Live and PlayStation Network

Australia., Jul 21, 2010 — Electronic Arts Inc. (NASDAQ:ERTS) and award-winning independent development studio Klei Entertainment announced today that the highly anticipated downloadable action game, Shank, will be available for download on August 25 for PlayStation(R)Network and August 26 for Xbox LIVE(R) Arcade. Shank blends classic side-scrolling action gameplay and unique stylized 2D art direction with a revenge story penned by award-winning game writer Marianne Krawczyk. The game was recently nominated for multiple “Best of E3” awards, including “Best Action Game” from IGN.com and “Best Downloadable Game” from GameTrailers.com.

“We committed ourselves completely during the development of Shank and it’s been extremely gratifying to see the support we’ve received from the gaming community and press,” said Jamie Cheng, CEO of Klei Entertainment. “Watching people play and seeing them smile; it’s fantastic to see them latch onto the things we love most about Shank — the art, the story and of course the gameplay.”

Shank tells a classic story of gangland betrayal through a mature, pulp-fiction lens. Gamers will play as Shank, getting their hands bloody as they uncover the secrets behind Shank’s past and the reasons he is hell-bent on revenge. With a deep and intuitive combat system, players unleash a tremendous number of creative combinations as they take down the waves of enemies standing in their path. Shank also features a special co-operative mission, designed to be played with a friend locally, which tells the backstory to frame the revenge plot. This prequel mission allows players to play as Shank or his partner-in-crime Falcone, with deadly double-team moves and gameplay that encourages teamwork.

Shank will be available for download beginning August 25, 2010 on the PlayStation Network for $19.95 AUD, and August 26, 2010 on Xbox LIVE Arcade for 1200 Microsoft Points. For more information on Shank, please visit www.shankgame.com and follow the development team on Twitter at www.twitter.com/klei.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About Klei Entertainment

Founded in 2005, Klei Entertainment is an award-winning game development studio based in Vancouver, British Columbia with both the technical and creative capabilities to create original and lasting properties on all platforms. Klei combines world-class talent and passion to craft great games with memorable characters that appeal to a wide range of audiences. It has developed and published games for the PC, PlayStation(R)Network and Xbox LIVE(R) Arcade. To learn more about the Klei team and its latest projects, visit www.kleientertainment.com.

SHANK is a trademark of Klei Entertainment Inc., used under license. EA, EA SPORTS, EA Mobile, and POGO are trademarks of Electronic Arts Inc. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

505 Games today released the second video in a series of Pink Lady Diaries for the upcoming Grease video game based on the original high school musical for the Nintendo Wii™ and Nintendo DS™. Fans of the franchise can engage in familyfriendly fun by singing and dancing to their favourite tunes from the original movie in this ultimate party game!

In the latest Pink Lady Diary, a new mom is unsuccessfully trying to feed her fidgety toddler when her husband takes over so she can have a break. As she leaves the house for a little breather, she emerges as a Pink Lady ready to take on the town! Coming to Wii and DS on August 26, Grease: The Game features fun pick-up-and-play mini-games for up to eight players, and delivers an exhilarating and interactive experience that will ignite Grease fever to last through the summer nights.

About Grease: The Game (Wii, DS)
Grease: The Game for Nintendo Wii is loaded with mini-games that let players sing the movie’s iconic songs, dance the hand jive hop, race down Thunder Road, fight for Sandy’s affections and have fun at the fair with renchy, Kenickie, Rizzo and the rest of the Greasers. Compatible with a Wii Balance Board and up to two USB microphones, up to eight players can compete in two teams for musical domination at Rydell High in party mode. The DS and DSi versions of the game will test players’ rhythm skills as they tap to the beat of 10 beloved “Grease” songs as they follow Sandy and Danny on their high school journey. Players can also use the camera function of the Nintendo DSi™ to get in the game by uploading their face to their favourite character. For more information on Grease: The Game, including

Australia., July 21, 2010 (BUSINESS WIRE) — Gaming visionary American McGee returns to Wonderland as Electronic Arts Inc. (NASDAQ:ERTS) and Spicy Horse Games announce Alice: Madness Returns(TM), the dark and deranged sequel to the year 2000 PC hit, American McGee’s Alice(TM). Designed with the same dark style of the original, but now featuring entirely new visuals, story and game design, Alice: Madness Returns is a fun and addictive action adventure set to release on PC, the PlayStation(R)3 computer entertainment system and the Xbox 360(R) video game and entertainment system. The game follows Alice on a journey through a wildly corrupted and shattered Wonderland to uncover the truth behind her haunted past and tortured psyche. In this journey, players will romp through highly-detailed elaborate worlds, encounter a cast of off-beat characters and engage in epic battles with deadly weapons and sinister villains.

“Alice is a classic fiction, infinitely rich with memorable characters, places and experiences. Our approach to Alice: Madness Returns takes this colorful world and reinvents it with psychotic personalities and pervasive insanity,” said American McGee, Spicy Horse Games Co-Founder and Senior Creative Director. “We can’t wait to share our vision with Alice in Wonderland fans and gamers around the world.”

Alice: Madness Returns takes place 10 years after the conclusion of the original game, with Alice struggling to recover from the emotional trauma of losing her entire family in a fatal fire. After spending a decade institutionalized in an insane asylum, she is finally released to the care of a psychiatrist who just may be able to help her conquer the nightmarish hallucinations that still haunt her. Alice embarks on a mission to root out the true cause of her family’s mysterious death, jumping from a gloomy and stark London to a rich and provocative Wonderland.

“In 2000, we launched a cult hit on the PC with American McGee’s Alice. Ten years later, I’m pleased to announce American is back on board leading the top-rate talent at Spicy Horse Games to create this sequel,” said David DeMartini, Senior Vice President and General Manager of EA Partners. “The Alice in Wonderland fiction continues to be a fan favorite all over the world. We can’t wait for them to experience the next chapter with Alice: Madness Returns.”

Alice: Madness Returns will be available in 2011 for the PC, PlayStation 3 and Xbox 360.

For more information on Alice: Madness Returns, please visit http://AliceMadnessReturns.com

You’ve read the announcement, now download the video! The Mega Man Universe teaser trailer is now available for download at the Capcom Europe Press Site – www.capcomeuro-press.com

AVG (AU/NZ) Offers Some Advice on How to Prevent Criminals from Stealing your Identity and Your Money

Melbourne, 20 July 2010.

Did you know:

Almost 6 million Australians are exposed to scams and frauds each year (Australian Bureau of Statistics);

800,000 Australians fall victim in some way;

Almost A$1 billion is lost each year, a good part of which will go out of the Australian economy;

The Australian Government year-long enquiry into the rapidly growing problem of cyber crime recommended banning people from connecting to the Internet unless they have proper anti-virus software.

Identity theft poses very real dangers which can have a severe impact on your life as well as a knock-on effect on your family and friends. The most worrying aspects of having your identity stolen are that it appears to be relatively easy to do and the consequences of losing your identity in today’s digitally connected world can be appalling.

Lloyd Borrett, Security Evangelist at AVG (AU/NZ), says: “Essentially, identity fraud means criminals using your personal information for monetary gain. This can also mean they are opening bank accounts in your name, redirecting your post to another address or even securing a passport using your personal details.

“So what can you do to prevent the fraudsters getting enough of your details to be able to clone your identity and then wreak havoc with your finances, credit rating and your life? We’ve put together a list of tips to help you stay safe and keep the bad guys at bay.”

Don’t throw away anything that contains personal information unless it has been shredded or ripped up to make the document illegible. So shred the following: bank statements, utility bills, application forms, chequebook stubs, card receipts and letters that have personal details. Today a smart burglar wouldn’t bother breaking into your home and taking household goods and personal items. Instead they’d just steal identity-related documents. An even smarter one wouldn’t even break in. They’d just go through your mailbox and rubbish bin.

Be aware of phishing phone calls – if someone asks you to give away personal information over the phone, check their details and get a phone number to call the organisation back to check they are legitimate.

Be very alert online – phishing attacks are a growing problem. Keep your email address as private as possible and don’t fall for emails asking you for personal information like bank account details, usernames, passwords or credit card details. A legitimate bank or financial institution will never email you asking you to follow a link or asking you for personal details. Report these scam attacks to www.scamwatch.gov.au.

Be careful when using social networking sites, as these can be an easy route to snatching your data. You could be giving up your personal details to the bad guys, crooks with fake profiles, or the friends of your friends who you can’t possibly know and trust. When you next log on to social media sites like Facebook and Twitter, check and set the privacy settings on your accounts so that you’re only divulging information to those you truly trust. Please be very circumspect as to what personal information you post on social media web sites.

Always go directly to web sites asking for personal information rather than clicking on links in an email or web site page.

Only conduct an internet transaction if you are sure the web site is valid and secure. The rise of the internet has created a playing field for fraudsters – always ensure a web site is secure before providing personal details or account information.

Remember to set strong passwords. Last year, 20,000 Yahoo, AOL and Hotmail passwords were hacked only to find the most popular password was 123456. Try to use a combination of letters and numbers and change your passwords regularly.

Monitor your credit card and/or bank statements and look for suspicious transactions. Also check your credit status regularly; this way you’ll be aware who is doing credit searches on you and if any new accounts have been set up in your name. Contact Veda Advantage or Dun & Bradstreet to get a copy of your credit file.

If you move house then have your post forwarded for at least six months to prevent important mail with personal details landing on someone else’s doormat.

Go with your gut feel. If it sounds too good to be true then it probably is. If you’re suspicious as to whether an offer or request is genuine then get independent advice from a trusted advisor, family member or friend.

And if you suspect fraudulent activity then act fast and contact your bank, credit card, store cards, utility and phone companies so they can monitor irregular activity. Too hard? Then get an agency such as Secure Sentinel to help you resolve the situation.

Borrett says, “If you follow these simple steps and are vigilant it could save you lots of money and hours of wasted time cancelling cards and chasing up your bank to reclaim the stolen cash. You also may want to consider buying AVG Identity Protection, which sits on top of your existing anti-virus, shielding your passwords, credit card numbers, and other digital valuables from prying eyes. Even better, get a complete security suite solution like AVG Internet Security for total protection.”

AVG (AU/NZ) has a comprehensive range of security tips on its web site at http://www.avg.com.au/resources/security-tips/.

About AVG (AU/NZ) Pty Ltd — www.avg.com.au

Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety.

AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions.

Two Hour Live-Action Film Based on THQ’s Red Faction Video Game Franchise Scheduled to Air on Syfy in March 2011

NEW YORK, NY and AGOURA HILLS, Calif. – July 20, 2010 – THQ Inc. (NASDAQ: THQI) and Syfy™, the premier destination for imagination-based entertainment, today announced a first-of-a-kind transmedia deal to debut Red Faction®: OriginsTM (working title), a two hour live-action movie pilot scheduled to air in March 2011 on Syfy. The story of Red Faction: Origins follows the lineage of rebel hero Alec Mason and the Mason family, set during a period between the critically acclaimed Red Faction: Guerrilla™ video game and the recently announced and highly anticipated Red Faction: Armageddon™ video game, also scheduled for release in March 2011.

The Red Faction: Origins screenplay was written by notable writer and producer Andrew Kreisberg (Warehouse 13, Fringe, Vampire Diaries and Boston Legal), based on a story developed by Paul DeMeo (The Rocketeer, Flash, Viper, The Sentinel), THQ Director, Fiction Development. Production of the film will be managed by Universal Cable Productions.

Mark Stern, Executive Vice President Programming, Syfy & Co-head of Universal Cable Production said, “This groundbreaking deal with THQ reflects our desire to deliver a completely immersive and enhanced viewing experience for the audience. We are excited to be working with the creative team at THQ in extending the vibrant world of Red Faction to our air.”

“THQ is blazing a new trail in the gaming industry with our partnership with Syfy by introducing the Red Faction franchise to a new and broader audience” said Danny Bilson, Executive Vice President, Core Games, THQ. “This unique transmedia collaboration is one of many strategic initiatives in place to dramatically increase awareness for Red Faction Armageddon and extend the Red Faction brand across a wide variety of entertainment channels.”

Tuesday 20th July, 2010

Bluemouth Interactive announces the release of officially licensed Hello Kitty® products for your Nintendo DS® console, developed by Sakar International, OUT NOW. Hello Kitty’s charm has touched the hearts and minds of girls and women since her official debut in 1976. Her charm has now spread to a range of Nintendo DS accessories compatible with Nintendo DS® Lite and Nintendo DSi™ consoles which are sure to please every Hello Kitty admirer. The range of Hello Kitty accessories that are currently available for your Nintendo DS includes several case options and starter packs with more products set to launch later this year.

The fashionable Glitter Case is available in Pink and Red designs and includes inner netting to hold game cards or accessories plus a stylish Hello Kitty zip pull. The Hello Kitty neoprene Reversible Case will protect your console when not in use. Simply reverse the case to get a whole new Hello Kitty look. Always ensure Hello Kitty is with your console no matter where you are with the Carry Case. It features inner netting for accessory or game storage plus carrying handle and Velcro strap for secure attachment.

The 3-in-1 style pack is available in either DSLite or DSi versions and includes a Silicon glove for your console, Stylus with Hello Kitty Charm and wrist strap with printed Hello Kitty designs. For those who want a bit extra, the Hello Kitty 9-in-1 Style Kit, compatible with either the DSLite or DSi consoles include everything a DS console owner could need; From a Carry Case to protect your console to printed game cases and Hello Kitty branded ear buds.

About Bluemouth Interactive
Bluemouth Interactive are the leading distributor of specialised gaming accessories including officially licensed Nintendo® products, officially licensed Playstation® products, officially licensed Prima® and Piggyback strategy guides, officially licensed bags and cases for all gaming platforms, officially licensed The Biggest Loser® Wii accessories, officially licensed EVERLAST™
Wii accessories, officially licensed Nickelodeon® accessories and Bluemouth’s own label, 3rdearth™.

For the full range visit www.bluemouth.com.au / www.bluemouth.co.nz

Unearth Your Hidden Pink – Lady with Grease: The Game
“Friday night and she’s got a date – going places,just a staying out late, drop dimes in a record machine – rock n’ roll party queen!”

505 Games today released the first video in a series of Pink Lady Diaries for the upcoming Grease video game based on the classic high school musical for the Nintendo Wii™ and Nintendo DS™. Fans of the franchise can engage in family friendly fun by singing and dancing to their favourite tunes from the original movie in this ultimate party game!

In the first Pink Lady Diary, a weary worker is just about to call it quits for the day when a magical transformation in the elevator lifts her spirits as she steps out as a Pink Lady. Coming to Wii and DS on August 26, Grease: The Game features fun pick-up-and-play mini-games for up to eight players, and delivers an exhilarating and interactive experience that will ignite Grease fever to last through the summer nights.