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SUPERSTAR DJ, PRODUCER AND REMIXER, TIËSTO TO MAKE HIS VIDEOGAME DEBUT IN DJ HERO® 2

SUPERSTAR DJ, PRODUCER AND REMIXER, TIËSTO TO MAKE HIS VIDEOGAME DEBUT IN DJ HERO® 2

The World’s Biggest Touring Electronic Artist and Dance Music Icon to Provide Likeness and Two Exclusive Mixes to 2010’s Best Soundtrack in Entertainment

Sydney, AUSTRALIA. 2nd August 2010 – When the party starts this October, virtual DJ’s and MC’s throughout the universe will fire up two turntable controllers and a microphone and mix it up with Tiësto – one of electronic music’s defining artists, DJ’s and producers – in DJ Hero® 2, Activision Publishing, Inc. (Nasdaq: ATVI) today revealed. Having worked with the likes of Muse, Justin Timberlake, Jónsi from Sigur Rós, Flo Rida, Sean Kingston and Three 6 Mafia, performed for billions of fans at the opening ceremonies of the Athens Olympics and headlined the Coachella and Bonnaroo music festivals among others, Tiësto has earned his status as the world’s hottest DJ. The GRAMMY® Nominee will be spinning for a new audience as he takes to the virtual ones and twos, delivering a pair of pulse-pounding exclusive mixes and joining the ever-growing roster of playable characters, including Deadmau5, David Guetta, DJ Qbert and others.

“DJ Hero 2 is all about bringing people of different backgrounds, ages and music tastes together to have some fun DJ’ing their favorite music. The way the music comes together is fresh and unique and as a DJ, I couldn’t ask for more than that,” said Tiësto. “I am excited to be involved with this medium and to be contributing to a great game with an amazing soundtrack.”

“From touring the globe and working with some of the world’s most visionary artists across five hit albums, to performing at the biggest clubs and the hottest festivals, Tiësto is one of the biggest DJ’s in the world,” said Tim Riley, Vice President of Music Affairs, Activision. “We’ve assembled a cast of the biggest and best DJ’s and having Tiësto bring his unique style adds incredible flavor to the best soundtrack in entertainment.”

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping this Spring, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and the Wii™ system from Nintendo. The game is not yet rated. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djhero.

Video Assets

To access or embed a new video asset highlighting Tiësto and his involvement with DJ Hero 2, please visit:

· www.djhero.com/tiesto

· http://www.youtube.com/watch?v=A0t_StCpHVI

· Download via the link above

About Tiësto
Tiësto is the world’s largest DJ, whose musical achievements are unsurpassed. Currently on his Kaleidoscope World Tour, which is the biggest DJ-only tour in history, Tiësto is playing a 14 month long schedule with over 150 dates across 6 continents to an unprecedented 1,000,000+ people.

Inspired by the likes of U2, his arena sized shows feature music which he writes and produces, including current hits with Nelly Furtado, Jónsi from Sigur Rós, Tegan & Sara, Three 6 Mafia and Calvin Harris. Also a renowned remixer, Tiësto’s touch has been demanded by the likes of Muse, Britney Spears, Justin Timberlake and Goldfrapp. He has been nominated for a Grammy, performed at the opening ceremony of the Athens Olympics with music he composed especially for the occasion, wowed the rock festival crowds at Coachella and Bonnaroo and currently has songs charting across the globe. He is, in short, the biggest DJ the world has ever seen.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 
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EA Adds Highly Anticipated ‘Battlefield 3’ Beta to ‘Medal of Honor’ Limited Edition

Check out the Medal of Honor Trailer to See How Shooter Fans Reap Benefits This Year with Special Content and Next Year with Invitation to Battlefield 3 Beta

Australia, Aug 2, 2010 — Electronic Arts Inc. (NASDAQ:ERTS) has revealed new details of the Medal of Honor Limited Edition that will be released in Australia on October 14, 2010 and New Zealand on October 15, 2010. The Limited Edition* features a host of weapons, powerful ammunition and camouflage. The weapons and camouflage give players a tactical gameplay advantage on day one. EA also announced that people who own the Medal of Honor Limited Edition will receive an invitation to the beta** for another highly-anticipated EA shooter, Battlefield 3(TM). Battlefield 3 is the latest entry in the award-winning shooter franchise from DICE in Stockholm, Sweden.

Be sure to check out an all-new Medal of Honor gameplay trailer directed by Linkin Park’s Joe Hahn. The trailer will feature never-before-seen in-game footage set to the band’s recently-announced single ‘The Catalyst’ at http://www.medalofhonor.com/linkinpark_AU. More details about the Battlefield 3 beta itself can also be found at www.medalofhonor.com/battlefield3.

Medal of Honor Limited Edition also features special content out-of-the-box including the MP-7, a weapon utilized by real-world Tier 1 Operators in the field. With its light weight, high rate of fire as well as its ability to penetrate body armor, the MP-7 handles like a pistol yet allows targets to be engaged like a rifle. The Limited Edition also includes two powerful shotguns with custom slugs. These devastating shotguns and ammunition are ideal for close-range fights.

For the first time in its 11-year history, Medal of Honor leaves the WWII theatre and enters the modern setting of war-torn Afghanistan. The game is told through the lens of a small band of fictional characters. Medal of Honor introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

Medal of Honor launches on Oct. 14, 2010 in Australia and Oct. 15 in New Zealand for the PlayStation(R)3 computer entertainment system, Xbox 360(R) videogame and entertainment system and PC. Follow the game on Twitter at: http://www.twitter.com/medalofhonor or become a fan on Facebook at http://www.facebook.com/medalofhonor.

* The PlayStation 3 version of the Limited Edition also includes the classic, Medal of Honor Frontline(TM) completely remastered in HD. **Restrictions and conditions apply to Beta offer. See http://www.ea.com/beta for details.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

 
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Kane and lynch 2 ‘Behind the scenes trailer 2’

 
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MAFIA II – Exclusive Kick in the Head Trailer HD

 
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One in Three Top-Trending Search Topics Return Malicious Results, Finds Norton Study

New, Free Website Rating Tool, Norton Safe Web Lite, Protects Against Risky Search Results

SYDNEY, AUSTRALIA – 30 July 2010 – According to a new Norton study, more than one in three of the top-trending search terms returned at least 10 percent malicious results, putting people’s computers and personal information at risk from cybercrime. It turns out that between February and May, searching for “tropical dreams sweepstakes” could actually have been a nightmare, and searching for “red hot laugh riot” could have been anything but funny. At the peak of their popularity, these two particular search terms returned a staggering 99 malicious links out of the first 100 results.

This week, celebrity news, online gaming and diseases were among the most poisoned top-trending topics, with terms such as “constance francesca hilton,” “atomic dove” and “melorheostosis” returning more than 45 percent malicious links out of the first 100 results.

To counter these search engine optimisation (SEO) poisoned threats, Norton has introduced Norton Safe Web Lite, a free downloadable tool that identifies risky sites before users click on them in search results. Once downloaded from http://safeweb.norton.com/lite, Norton Safe Web Lite is accessible as a small toolbar within either Internet Explorer or Mozilla Firefox. The free toolbar is powered by Norton Safe Web site-rating technology, which is included in Norton Internet Security and Norton 360. Catching risky results before clicking through is critical because nearly 60 percent of unsafe sites identified by Norton Safe Web are found to contain drive-by downloads – threats that can infect a PC without requiring the user to download or install files.

Additionally, the Norton Safe Web scanner for Facebook, which is also free, now offers a convenient “Enable Auto-Scan” option to identify any malicious links on users’ news feeds. The Norton Safe Web scanner for Facebook is available at http://apps.facebook.com/nortonsafeweb.

“Cybercriminals are always looking for the next opportunity to find victims, as evidenced by the high volume of SEO poisoning. Unfortunately for consumers, simply searching for a popular topic and clicking on a poisoned link can have serious consequences,” said Jens Meggers, vice president of engineering, Norton. “Consumers need to arm themselves with tools like Norton Safe Web Lite that are specifically designed to defend against these types of threats.”

The Norton study monitored a major search engine’s top 300 trending search terms and analysed the top 30,000 search results daily for SEO poisoning over a three-month period, between February and May 2010. The search topics ran the gamut from sporting events to song lyrics to breaking news on criminal cases. Using unethical techniques to “game” search engine algorithms, hackers are poisoning search results, taking advantage of spikes in a topic’s popularity to redirect computer users to misleading applications such as fake antivirus scanners. Some days, more than 250 of the top 300 daily search terms returned more than 10 percent malicious links within the first 100 results. Clicking on these poisoned search results could infect a user’s PC and result in exposing personal information to cybercriminals.

About Norton Safe Web Lite

Norton Safe Web Lite is a free website rating tool designed to let users surf, search and shop online safely. Norton Safe Web servers crawl millions of websites and use signature-based file scanning, intrusion detection engines, behavioral detection and analysis to identify potentially dangerous sites directly from searches via a browser toolbar. The Norton Safe Web Lite toolbar is available for Windows XP, Windows 7 and Windows Vista users in English only, and works on Internet Explorer 6.0 or higher and Mozilla Firefox 3.0 or higher. All current users of Norton 360 or Norton Internet Security already receive a full-featured Norton toolbar as part of their subscription, which in addition to Norton Safe Web rating technology also provides built-in real-time antiphishing protection and Identity Safe, which helps manage logins and passwords.

 
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CARLY AND THE GANG RETURN TO Wii™ AND NINTENDO DS™ THIS SUMMER IN ACTIVISION PUBLISHING’S iCARLY 2: iJOIN THE CLICK!

New Game Based on Nickelodeon’s Hit TV Show is Creative, Social, and “LOL” Fun!

Sydney, AUSTRALIA. July 30th 2010 – Activision Publishing, Inc. (Nasdaq: ATVI), and Nickelodeon today announced the second entry in the videogame series inspired by the number-one live-action show on television with kids 2-11, iCarly. Coming to Wii™ and the Nintendo DS™ family of hand-held systems internationally this Summer, iCarly 2: iJoin The Click! puts the player in the role of the new kid at Ridgeway High, where they will socialise with all the characters from the show and meet up to make new iCarly webisodes.

“One of the unique characteristics of the show and a key factor in its success is the show’s interactive integration of its fans,” said David Oxford, Activision Publishing. “With the program continuing to reach new ratings milestones and with our first iCarly game being very well received, we’ve developed a fresh new take on the game that allows fans to immerse themselves in the world of iCarly and to fully interact with its awesome cast of personalities.”

In iCarly 2: iJoin The Click!, the adventure starts with the player as a newbie student at Ridgeway who begins to hang out with Carly, Sam and Freddie at locations from the show, such as Groovie Smoothie, the Pacific Place Mall, and even Carly’s apartment. While exploring the locations and interacting with the cast, players get to compete in a series of fun challenges and mini-games to help out the gang. Carly wants her webisodes to become an even bigger sensation, so they need the player’s help in LIVE in 5! Mode by choosing props for the set, adjusting the crew, and making sure the show goes off without a hitch. For those with a Nintendo DSi™, the game takes advantage of the system’s built-in camera to let the player take shots and import images to customize her look and wardrobe in true iCarly style.

iCarly 2: iJoin The Click! is available internationally this Summer on Wii™ and Nintendo DS™. The game is not yet rated. For more information visit www.activision.com.

 
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Fractured Soul – Action packed dual screen platformer to be spread far and wide!

We always felt we were making a great, fun DS game with an innovative twist… but we never realised how much people would like it until yesterday, when we released our trailer…. 13,500 views in the first 24 hours and a slew of amazing comments. People are loving Fractured Soul! Right from when the DS was first announced, we’ve wanted to make a game that made full use of both screens. We always felt that gamers would embrace a game that truly fit the DS hardware. Fractured Soul is that game, and from the comments we’ve received so far, and the flood of interest on YouTube, gamers worldwide agree with us. (http://www.youtube.com/watch?v=PqCQCg95_2I)

 
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Star Trek Online News: Actress Chase Masterson – “Leeta the Dabo” Joins the Unvierse!

Coming off the heels of the this week’s hot news of Star Trek Online launching season 2 “Star Trek Online: Ancient Enemies,” we are thrilled to announce that Chase Masterson, the actress who played Leeta the Dabo girl on Star Trek: Deep Space Nine, has joined the cast of Star Trek Online!!!  Masterson is the third Star Trek actor to perform voice work for Star Trek Online, after Leonard Nimoy and Zachary Quinto.   In Star Trek Online, Dabo plays like a mix between roulette and a traditional slot machine. Players gamble on the result of a spin of the wheel; they choose regions of the circular board where they believe the wheel will stop. If the player wins, he earns gold-pressed latinum, which he can trade for special prizes exclusive to the Dabo mini-game.

 
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Alawar Entertainment Releases Snark Busters: Welcome to the Club for the PC

All-new hidden object adventure sends players on an unusual quest

ALEXANDRIA, Va., July 29 – Do you have what it takes to find the Snark? Find out today in Snark Busters: Welcome to the Club, a new PC game from leading casual game publisher Alawar Entertainment. In this imaginative hidden object adventure, players help heroine Kira Robinson secure a spot in the elite Snark Busting Club by hunting down the elusive Snark, a creature few have seen—and no one has caught. The game can be downloaded from http://www.alawar.com for $9.95. A trial version offering one hour of free gameplay is available as well.

In this colorful game, traveling through mirrors and into inside-out and upside-down worlds is commonplace, and every object you discover has a hidden use. Diligent players will decipher the clues, solve the puzzles, and piece together the tools needed to track the stealthy Snark. The game’s seven chapters feature dozens of puzzles, over a dozen mini-games, 30 animated locations, and a light, comical storyline that ends with an unexpected twist.

“Snark Busters is bright, colorful, humorous, and full of surprises,” says Kirill Plotnikov, vice-president of publishing of Alawar Entertainment. “It’s also packed with unique puzzle-solving challenges, as the actions of the player on one side of a mirror can affect how things appear on the other side. We believed the market was ready for something innovative and fun, and we’ve delivered it.”

Key features of Snark Busters: Welcome to the Club include:

Seven chapters
30 animated locations
Dozens of puzzles
Over a dozen mini-games
A captivating, humorous story

For screenshots, gameplay footage, and downloads, visit the Snark Busters: Welcome to the Club product page at: http://www.alawar.com/game/snark-busters

About Alawar Entertainment

Founded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games. The company has published more than 200 casual PC titles, including some of the industry’s leading downloadable releases, such as the Farm Frenzy®, Hyperballoid®, Magic Encyclopedia®, Craze® and Treasures of Montezuma® games. In addition to the PC, Alawar’s titles are available on the iPhone, Sony PlayStation 3, Nintendo DS, Mac and J2ME platform. Soon, the company will enter the social games and MMO markets and expand onto other leading-edge platforms.

 
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Behind the Scenes of the Red Dead Redemption Soundtrack