Motion Control and HD Visuals Combine in the Most Immersive Golf Game Experience

22 September 2010, Australia – Experience playing the world’s most famous golf courses from the comfort of your living room in Tiger Woods PGA TOUR 11 for the PlayStation 3 – now featuring authentic golf swing motion with the PlayStation Move motion controller.

For the first time in franchise history, HD visuals and robust online experiences combine with the feel of motion control to create the most immersive Tiger Woods PGA TOUR golf experience to date.

Feel the thrill of ripping a drive down the fairway, thanks to the intuitive PlayStation Move controller. Then use the precision control of the PlayStation Move to adjust power and shot shaping from tee to green. Play in the all-new True Aim mode, judging shots and distance using yardage markers only, to provide the most authentic and realistic experience for even the most seasoned virtual golf pro.

The PlayStation Move is available for use in all game modes, online and offline, in Tiger Woods PGA TOUR 11. To enable PlayStation Move functionality for Tiger Woods PGA TOUR 11, players must download a title update from PlayStation Network and the PlayStation Eye camera is required.

To see additional information regarding Tiger Woods PGA TOUR 11, log on to

www.tigerwoodspgatour.easports.com.

Developed in Orlando, Florida, by EA Tiburon, Tiger Woods PGA TOUR 11 is available on the Xbox 360, PlayStation 3,Wii and iPhone.

New WD Elements Play Multimedia Drive Runs Wide Variety of Formats, Including MKV and Real Media RMVB

Sydney, Australia: 22 September, 2010, Western Digital, the world’s leader in external storage solutions, today introduced a new dedicated multimedia drive that stores as much as two terabytes of consumers digital videos, photos and music for playback on big-screen home theater systems in up to Full-HD 1080p resolution. The WD Elements Play multimedia drive will run most of the file formats popular with consumers for their personal content, including H.264, MKV, .MOV and Real Media’s RMVB, common in the Asia-Pacific region.

The new WD Elements Play multimedia drive streamlines the sometimes arduous task of managing personal media collections by combining high-capacity storage with a high-definition media player. Users’ now can aggregate their personal media collection into one library and play them on the largest screen and highest fidelity sound system in their home all from the same, simple device. The multimedia drive attaches directly to users’ televisions with composite video or HDMI connections for Full-HD 1080p resolution.

According to research firm Parks Associates, consumers are amassing increasing amounts of digital content. The average content stored per household was nearly 100 gigabytes in 2009, including 350 video files, and is expected to grow more than eightfold by 2014. Consumers continue to seek easy-to-use solutions for enjoying that content in their living room and on the best screen in the house.

“Consumers manage their growing media collections in many different ways, said Dale Pistilli, vice president of marketing of WDs Branded Products group. WD is providing an increasing range of devices that assist people with saving, protecting and enjoying their personal digital content. With over two terabytes of capacity and the ability to connect to HDTVs, WD Elements Play multimedia drive consolidates these functions in one device, making it easier than ever for consumers to experience their entertainment on their best equipment.

Additional WD Elements Play features are:

• Intuitive interface with DVD navigation;
• Photo slideshow with music playback;
• Video playback with audio channel selection and subtitle support;
• Digital audio output via optical or HDMI; 
• Multiple-language support;
• File transfer or deletion directly from the user interface;
• Automatic play from local storage for digital signage; 
• 3-year limited warranty; and
• Camera compatibility.

Product Pricing and Availability
Manufacturer: Western Digital
Product Name: WD Elements Play
RRP:
1TB AU $249.99, NZ $319.99,
2TB AU $299.99, NZ $399.99
Website: www.westerndigital.com
Warranty: Three-year limited warranty
Australian Distributors: Synnex Australia
New Zealand Distributors: Ingram Micro NZ and Synnex NZ
Availability: Now  

About WD
WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.
WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

For Immediate Release: 22 September 2010

True Blood star Michelle Forbes has joined the plethora of celebrities who will travel to Australia for the third instalment of Melbourne’s Armageddon Expo.

Show organisers have confirmed Forbes, who starred as the Maenad named Maryann throughout Season 2 of the popular vampire series and is also well-known for her roles in Star Trek and Battlestar Galactica 24.

The American actress will take a break in between filming to head down under for the sci-fi and fantasy extravaganza to be held at the Melbourne Exhibition Centre on the 16th and 17th of October.

Bill Geradts from the Armageddon Expo said, “Michelle is an excellent addition to the shows massive line-up of celebrity guests and she jumped at the chance to come to Australia for such a unique event.”

“True Blood has a huge following and this will give vampire fans a chance to meet one of their favourite characters.”

Proving its success, the Melbourne Armageddon Expo has already sold-out of exhibitor space for the 2010 event.

“We’ve had an incredible response to the show and have officially sold-out of exhibitor space. The event is bursting at the seams with entertainment, guests and all the latest in gaming and technology.”

“Decked out with more displays and activities, fans can really get involved in their ultimate science-fiction fantasy.”

Forbes shares the bill with headline guests including Terminators Kristanna Loken and Michael Biehn, who has also starred in James Cameron films Aliens and Abyss.

Another crowd favourite this year will be John DiMaggio, the voice of Futurama’s cheeky star character Bender.

Head to Ticketmaster to purchase general admission tickets to the October event or, for more information, visit armageddonexpo.com/au. You can also fan or follow the Armageddon Expo on Facebook and Twitter to find out the latest on the show.

Armageddon celebrity guests:

Paul McGann (Doctor Who)
Sylvester McCoy (Doctor Who)
Sophie Aldred (Doctor Who)
Kane Hodder (Friday the 13th)
Michal Shanks (Stargate SG1)
David Faustino (Married with Children)
Jerri Manthey (Survivor TV Series)
Claudia Christian (Babylon 5)
Miracle Laurie (Dollhouse)
Nana Visitor (Star Trek DS9)
Jonny Fairplay (Reality TV Star)
Juliet Landau (Buffy & Angel)
Raven (Pro wrestler)

To see full list of attendees, please visit the website.

After jolting the film industry awake with an online launch campaign that promised to revolutionise filmmaking models, renegade film production The Tunnel has received an Australian Directors’ Guild award nomination in the interactive media category.

This is the first time the ADG has recognised directorial skill in online media, as separate from directing categories such as film, television and animation. Ahmed Salama, of creative agency DLSHS, received the nomination in the Cross Platform Interactive category for his groundbreaking work on the film’s interactive components, including an innovative website which acts as the chief financing model for the film.

With this nomination, Salama joins ADG-acclaimed directors in other mediums, such as David Michôd (Animal Kingdom), Rachel Perkins (Bran Nue Dae), Robert Connolly (Balibo), Peter Andrikidis (East West 101) and Michael James Rowland (My Place).

Since launching its production in June, The Tunnel has cut a broad swathe through established filmmaking models, first with its proposition to online communities that they help fund the movie by buying individual frames of film, and second with its promise that the movie was to be distributed online, for free, on the bit-torrent piracy networks.

The Tunnel has gone on to win support from one of the most trailblazing forces in television, Andrew Denton – and his production company Zapruder’s Other Films. Challenging the way things are traditionally done, the film has sparked heated debate across the Australian film industry and from worldwide online media about the legitimacy of piracy networks as a legitimate distribution medium.

“The nature of this project has indeed rustled some feathers due to the way we have chosen to distribute the film. Being creative is about taking risks, and it’s great to see that our peers are recognising us for that,” Salama says.

“We will be seeing many more online cross-platform narratives take the main stage in the coming years. The future is all about richer, more accessible, forms of storytelling, enabling a feeling of ownership for the audience”

Written and produced by Enzo Tedeschi and Julian Harvey and directed by Carlo Ledesma, The Tunnel follows a group of journalists investigating a story about the underground tunnel networks that really snake under Sydney, Australia, and the horror that unfolds when they discover something is waiting for them down there in the darkness.

“When Julian and I initially pitched the 135k frame-selling concept to Ahmed and his team at DLSHS we were more than confident they would be able to successfully execute the campaign. The results have exceeded our expectations and we’re ecstatic the ADG has acknowledged Ahmed’s work – it’s reassuring to see an organisation like the ADG looking to the future and recognising the online community” said Enzo Tedeschi.

The ADG Award winners will be announced this Thursday, 23 September.

The second episode of the highly-anticipated freeware game can be downloaded from www.tsl-game.com

SACRAMENTO, CALIF., September 18, 2010 – Phoenix Online Studios is thrilled to announce that “Two Households,” the second episode of the The Silver Lining, has been released. Based on the classic King’s Quest series, this fan-made episodic game follows protagonist King Graham on an all-new adventure to save his family from mysterious evil forces. Starting today, “Two Households” can be downloaded for free from http://www.tsl-game.com.

With a longer play time than the previous episode, more opportunity for exploration, and a number of inventory and logic puzzles, “Two Households” marks a return to the classic adventure gameplay of the bestselling King’s Quest series. In The Silver Lining’s premiere, King Graham learned that the curse that placed his children into a deep coma could only be cured by a complex spell. Now his quest to save Alexander and Rosella truly begins as he travels the Green Isles to gather the needed ingredients, all the while searching for answers about the cloaked stranger who attacked them — a greater foe than any Graham has faced.

Upon its launch in July, CNN.com called The Silver Lining “a homebrew labor of love that single-handedly resurrects a dormant cult classic.” Since then, Phoenix Online’s dedicated team has continued to work behind the scenes to bring fans the gaming experience they expect with the addition of several requested features, including an option for shorter narrations, widescreen support, and the ability to toggle between walking and running. These updates have also been incorporated into a new version of the first episode, “What Is Decreed Must Be.”

To learn more about The Silver Lining, download the first two episodes, or join Phoenix Online Studios’ vibrant community, visit http://www.tsl-game.com.

About Phoenix Online Studios

Established in 2004 and previously known as “Phoenix Freeware Online,” Phoenix Online Studios began as a group of King’s Quest fans coming together to create an unofficial sequel to the series. Their first project, The Silver Lining, has been called one of the most ambitious fan projects ever made and has garnered attention from publications such as CNN, PC Gamer, Computer Gaming World, Game Informer, Edge, GamesTM, Kotaku, and Joystiq, among others. The team is excited to finally unveil the long-awaited The Silver Lining to the world.

Phoenix Online Studios is currently working on their first commercial endeavors. More information about Phoenix Online Studios can be found on the company’s website, http://www.postudios.com.

The Liars and Cheats Pack massively expands the Red Dead Redemption Free Roam multiplayer experience with a huge array of new highly-requested content, including Multiplayer Poker and Liar’s Dice, Multiplayer Horse Races, the devastatingly destructive new Explosive Rifle, new Gang Hideouts and Hunting Grounds, plus the new Stronghold Competitive Multiplayer mode. All these new modes and features are also integrated into a brand new set of in-game accomplishments to earn, either as Achievements for your Xbox 360 Gamerscore or Trophies for your virtual PlayStation 3 display case.

FROM GLUE TO MON DIEUX!
During a Grand Prix, finish a race in first after placing last in the previous race.

GOOD CALL
In a single Multiplayer Liar’s Dice game, successfully make a spot-on call.

IN A VAN DOWN BY THE RIVER
In a Multiplayer Poker game, win a hand on the last card when you were losing prior.

LEGION OF BOOM
Get a triple kill while on the attacking team in Stronghold.

MASTER EXPLODER
Complete the Explosive Rifle Single Player Challenge.

ONE DIE TO RULE THEM ALL
In a Multiplayer Liar’s Dice game, win with only one die left.

PA-PA-PA-POKER ACE
In a full Multiplayer Poker game, beat the table when blinds are at maximum.

PUT THE POSSE ON THE PEDESTAL
Attain over 50,000 posse points in a single Free Roam session.

TRIPLE CROWN
Get first place In all Races In a Grand Prix In the Races playlist.

WE MUST PROTECT THIS HOUSE!
While on defense, do not allow the attacking team to capture any of their objectives.

5 BONUS ACHIEVEMENTS (XBOX 360 ONLY)
In addition to the 10 in-game accomplishments listed above, there will be 5 additional Achievements for Xbox 360 (please note that PlayStation 3 Trophies are capped at a maximum of 10 for Downloadable Content releases):

AVATAR OF DEATH
Successfully complete either round of a Stronghold map without dying.

COMPULSIVE LIAR
In a full Multiplayer Liar’s Dice game, win without losing a single die.

OVER 9001
Attain over 9,001 points in a single Free Roam session.

PEACEWALKER
Finish a single race without getting shot or killed, and without shooting a bullet.

THE BIG BLUFF
In a Multiplayer Poker game, win a hand by forcing someone with a better hand to fold.

The Liars and Cheats Pack for Red Dead Redemption is coming September 21st for download on PlayStation Network ($15.95) and Xbox LIVE (800 Microsoft Points).

Launch of the world’s biggest football game gets star treatment down under

20 September 2010, Australia – Some of the biggest names in football internationally and locally have joined forces with EA SPORTS to launch the next instalment of the world’s biggest football game, FIFA 11, with the global TVC set to air locally on 19 September 2010, complemented by a bevy of Australian marketing executions.

The creative TV campaign designed by Wedien Kennedy out of Europe will see names such as Wayne Rooney, Kaka, Karim Benzema, Oezil and Australia’s own Tim Cahill come together in a competitive on screen ‘game off’, bringing their sporting rivalry to the FIFA 11 videogame arena, flaked by fans of all types and genders.

The tagline of the new TV campaign ‘We Are 11’ symbolises the evolution of the FIFA 11 franchise, whereby players of any age can now game in full 11 verses 11 glory, with added features such as Be A Goalkeeper and Personality+ – where in-game characters mirror the look, skills and physique of actual players.

The TVC in Australia will be supported by a mixture of online and print executions – as well as a large scale public relations program consisting of themed media events, a Tim Cahill ambassador tour, a ‘clash of codes’ playoff between League, Union and Sydney FC players, a comprehensive media review program and a Sydney FC jersey sponsorship deal.

EA SPORTS Product Manager Paul Hellmrich says he’s thrilled to take this new game to market locally. “FIFA is one of the biggest videogame franchises in the world, with a true cult following, and I know existing and new fans alike are going to love the next instalment – FIFA 11. The support we’ve had from both local and international big-name talent is testament to the true quality of this title, it’s a great game and we can’t wait for fans to get amongst it.”

EA SPORTS FIFA 11 hits shelves in Australia on September 30 for PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2, Nintendo DS™, PSP® (PlayStation®Portable) and mobile. A downloadable demo is available online now, for more information visit www.fifa.easports.com.

The new game will be localised into 18 languages and available in 51 countries. Led by the 28-year-old Brazilian, Kaka, and featuring Socceroo star Tim Cahill in Australia, the 17 global superstars that adorn the covers hail from 15 countries, represent 11 different teams and play in 9 international football leagues, an ideal match for the World’s best-selling sports videogame.

Agencies involved in the Australian marketing campaign include PR agency DEC Communications, digital agency Profero, media agency MI Australia and activations agency EMG. The new TVC campaign can be viewed at http://www.easportsfootball.com.

NORTH AMERICAN ACCESS COMING IN STARCRAFT II: WINGS OF LIBERTY PATCH 1.1

We’re excited to announce that access to the North American Battle.net servers will be available following the release of StarCraft II: Wings of Liberty Patch 1.1. With this patch, the in-game region selector will be made available so a separate download will not be necessary to access the NA region. Patch 1.1 will be available this Thursday – for the full post, head over to the StarCraft II Community site.

STARCRAFT II SEA/ANZ INVITATIONAL RESULTS

Drop by the StarCraft II Community Site for the full breakdown of the match results, as well as a downloadable replay pack of all the tournament matches. Congratulations to RedArchon who fought hard through both brackets to take out first place!

Black Bean Games officially announce that the WRC Demo is now available for Xbox Live® Gold members, while Silver members will have to wait until September 24th. The Demo will be downloadable through Playstation® Network starting from September 29th.

You can now start experiencing all the fun of the most sensational and rewarding rallying adventure available. From the dusty deserts of Jordan to the legendary fast, gravel roads of Finland, challenge yourself in these two single stages. It’s you pitted against the clock and elements.

Start your engine and feel the thrill of stepping into the shoes of some of the world’s greatest drivers, including six times World Champion Sébastien Loeb representing Citroën Total World Rally Team and the 2009 WRC runner-up and BP Ford Abu Dhabi World Rally Team driver Mikko Hirvonen.

Save the date and get ready to challenge yourself. WRC the game, the only videogame that exclusively features the real 2010 WRC drivers, cars and events, hits the shelves on October 7th. In the meantime, for more information visit the brand new product website www.wrcthegame.com and check http://blog.milestone.it/ regularly to get more information and facts & figures from behind the scenes.

2K Sports Reveals Greatest Cover of All Time for NBA® 2K11

NBA 2K11 shows off new, unique art style to pay homage to Michael Jordan

Sydney, Australia – July 8, 2010 – 2K Sports today revealed the official cover art for NBA® 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise*. The art style, featuring a highly-stylized, three-panel, iconic image of Jordan,  represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover.

“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, vice president of marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”

“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”

NBA 2K11 is not yet rated by the Australian Classification Board and will be available in Australia and New Zealand on October 8, 2010. To view the cover, please visit www.2ksports.com/nba2k11.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 – 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii^TM, Nintendo DS^TM, iPhone^TM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled “Risk Factors,” as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010, and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.