RISE OF NIGHTMARES REVEALED FOR A 2011 RELEASE ON KINECT™ FOR XBOX 360®

Monday 20^th September 2010 – SEGA Europe Ltd. and SEGA of America Inc today announced that Rise of Nightmares will be released globally in 2011 exclusively on Kinect for Xbox 360.

Rise of Nightmares offers a spine-tingling horror experience which uses the innovative new controls of Kinect to give players the ultimate fright. Using their whole body the player will experience fear and tension as never before in this first person horror adventure.

Rise of Nightmares will be available on Kinect for Xbox 360 in 2011. For more information about Rise of Nightmares, please go to www.riseofnightmares.com

– Personalised News in an Interactive Digital User Experience

SYDNEY, 29 September 2010: Australian consumers can now revolutionise how they receive and interact with their news through new innovative iPhone apps from Fairfax Media. Consumers can completely personalise their mobile news experience with a range of additional viewing, video and sharing features as well as access to wider content from the smh.com.au, theage.com.au, WAtoday.com.au and brisbanetimes.com.au.

Making full use of the range of gesture and viewing features available with the iPhone, the apps let consumers interact, change the order of display and even remove news from more than 100 different sections of content from the Fairfax news titles.

Laden with features including photo galleries, full-screen video and localised weather, users will be able to customise their entire news experience. For example, someone interested only in sports and business news can set their news stream to reflect their preferences. Other customisable aspects include viewing options (horizontal and vertical options), adjustable font sizes, and video preferences.

Each of the apps cost just $2.49 for 31 days of access, while six month subscriptions come at the discounted rate of $12.99. As the app is charged on a ‘31-day’ cycle, this effectively adds a free week of access over the course of a year.

Fairfax Media Chief Executive and Managing Director, Brian McCarthy, said, “It’s the first move by Fairfax Media to charge for its online news content on a mobile phone. The development of the apps is a milestone in our ongoing strategy around the delivery of content through digital platforms.”

The apps have been developed internally over the past six months by a team of developers from its digital media division, Fairfax Digital.

Fairfax Digital Chief Executive, Jack Matthews, said, “If you look at our overall traffic for the past three months, we’re already leading the mobile category. We’re confident we’ll extend that lead further by giving our readers choice, convenience and most importantly, innovation.”

Fairfax Digital Director of News and Platforms, Darren Burden said the brief for developing the app was to deliver a simple and customisable user experience.

“Our philosophy has been to listen to what people want from a mobile news service and deliver this in a completely personalised form. Over six months of development, we’ve looked at the best features of other popular applications and incorporated that thinking into a clean and comprehensive user experience that changes the way we interact with news.”

From today, users will be able to provide suggestions for future development through a feedback module. Further releases and automatic updates will regularly be made available to subscribers. Development is also underway for other smartphone platforms as the market for apps continues to grow in Australia.

Today we’re excited to reveal the original artwork for the upcoming Undead Nightmare Pack. The artwork zombifies the original Red Dead Redemption art and promises new adventures and challenges.

Check out the high definition versions at the Undead Nightmare section of the official Red Dead Redemption site and look for the debut of the Official Undead Nightmare Teaser Trailer tomorrow afternoon.

Razer Mouse Bungee Available for Gamers in Q4 2010

Sydney, Australia – October 2, 2010 – Razer™, the world’s leading high-end precision gaming and lifestyle peripherals brand, is pleased to announce that Ed Larkin of Mouse Bungee has joined Razer’s innovation team. Larkin brings classic design elements to Razer’s product line with his unprecedented talent, he will soon be adding to Razer’s award-winning design team.

“I fondly remember playing the original Quake with my Mouse Bungee and I loved not having to deal with tangling wires anymore. It was a simple but innovative solution to a problem common to so many gamers” says Min-Liang Tan, CEO & Creative Director of Razer. “I’m proud to have a talent like Ed on our team and am excited about the ideas and inspiration he will bring on board.”

“When Razer first approached me and asked me to join their team, the decision was quite easy. I have the utmost respect for the brand as it understands gamers like no other company out there”, says Ed Larkin, Designer and Inventor of the original Mouse Bungee. “Supporting competitive gaming from day one, they have created this industry and always stayed close to their roots. It is that kind of environment that turns out phenomenal gaming products and I’m looking forward to being a part of it.”

About the Razer Mouse Bungee

The Razer Mouse Bungee is a gaming accessory that has been trusted by old school gamers for years. Featuring a robust and stable base plate with 3 non-slip and non-scratch feet and a dual/parallel suspension spring, the Razer Mouse Bungee gives any wired mouse the freedom of motion normally associated with cordless mice by eliminating mousecord snags, drag and tangles. Mouse wires also conveniently snap into place on the rear cord lock so mice won’t be weighed down and will be held at the same point. Razer’s Mouse Bungee is the ideal accessory for high-speed gaming with wired gaming mice.

Availability: Worldwide – Q4 2010

Product Features:

Base plate with 3 non-slip, non-scratch feet
Rear cord lock to keep mouse wire in place
¼ lb. chrome stabilizer sphere
Mouse cord suspension clip
Dual/parallel cord suspension springs

About the Razer Group:

Razer™ is the world’s leading manufacturer of high-end precision gaming products and peripherals that are designed “For Gamers. By Gamers™”. Headquartered in Carlsbad, California, Razer’s award-winning line up of products includes desktop speakers, headsets, keyboards, mice, software, and gaming surfaces. Since 1998, Razer has collaborated with leading professional gamers to develop, manufacture and market cutting-edge gaming peripherals using proprietary technologies that give gamers the competitive edge. Razer products offer the best in precision, sensitivity, usability and distinctive product design and have a reputation for being leaders in gaming peripheral technology.

For more information, please visit www.razerzone.com.

EA’s FIFA 11 Now Live in the Australian App Store

October 1 2010 Australia – EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world’s leading mobile games publisher, has today announced the availability of EA SPORTS™ FIFA 11 in the App Store™.

The popular football franchise features over 30 officially licensed leagues, 35 authentic stadiums, 500 licensed teams and more than 15,000 players from around the world for thunderous matches on the iPhone and iPod touch.

“With FIFA 11 for iPod touch and iPhone, we have tapped into what makes this game so universally loved delivering an engaging and genuine football experience for fans and casual players alike,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “With the latest release of FIFA, we’ve unlocked the horsepower of these new devices, stepped forward the expectation of what can be achieved and delivered the best footy experience out there.”

FIFA 11 features new dual control options providing gameplay sophistication for veterans and simplicity for casual players. The game features unprecedented ball-control and fluid animations with 360° player movement while gesture-driven skill moves dazzle the opposing team with defense-splitting passes, rifling shots, penalty kicks and pro-style tricks.

Players can also pick between two modes, either electing to play as their favourite team and battle the entire league or trying their luck in a tournament knockout. FIFA 11 features officially licensed teams and the world’s best players enabling gamers to play with their favourite superstars including Real Madrid’s Kaká and Manchester United’s Wayne Rooney.

FIFA 11 is available today from the App Store for iPhone 4, iPhone 3GS and iPod touch – click here.

Assets and additional press information can be found at http://info.ea.com.