3D Version of the Most Anticipated Game of the Year Set to Deliver Unprecedented Immersive Action Experience 

Sydney, AUSTRALIA – October 6, 2010 – In what could become the definitive 3D game experience, Treyarch’s Call of Duty®: Black Ops will also be playable in stereoscopic 3D when the game launches at retail outlets worldwide on November 9^th.  Activision Publishing, Inc.  (Nasdaq: ATVI) today revealed that the game will be compatible with 3D-ready HDTVs and 3D PCs utilising state-of-the-art active shutter 3D glasses, delivering true depth of field and an unprecedented level of immersion that is perfectly suited for the Call of Duty action experience.  Call of Duty: Black Ops will be playable in both 3D and non-3D on the Xbox 360® video game and entertainment system from Microsoft,  PlayStation® 3 computer entertainment system and Windows® PC.

“Development of stereoscopic 3D began as an R&D project, but once we saw what the technology brought to the Call of Duty experience, what a great fit and how immersive it was, we knew that we had to develop it for Black Ops. Aiming down the sights of your weapons, flying in helicopters, rappelling down mountains, and moving through highly detailed environments are just some of the awesome experiences you will have in 3D with Black Ops,” says Mark Lamia, Studio Head of Treyarch. 

“Call of Duty: Black Ops is already the most anticipated entertainment launch of the year, and the addition of a fully playable 3D version will truly take gaming to the next level,” said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy.  “Through our footprint of nearly 1100 retail locations across the country and online, as well as our wide selection of 3D-enabled products, Best Buy is uniquely positioned to bring this exciting experience to life for consumers. We’re thrilled to partner with Activision to support this great new chapter in home entertainment.”

Added Lamia, “we made sure the experience is seamless for gamers to use with a simple menu option to enable stereoscopic 3D or disable it at any time whether playing in the single player campaign, multiplayer or Zombies.”

Call of Duty: Black Ops for Windows PC is NVIDIA® 3D Vision®-Ready and supports stereoscopic 3D gaming using 3D Vision active-shutter glasses and NVIDIA GeForce GPUs.  For more information, go to www.nvidia.com/get3D.

For Xbox 360 and PlayStation 3 system consoles, 3D features require a compatible 3D-ready HD TV.  See www.callofduty.com/3d for more information.

Call of Duty: Black Ops will be released worldwide on November 9^th for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo Wii™ and Windows PC. Pre-orders for the title are currently available. For additional Call of Duty updates, visit www.callofduty.com/blackops

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Gamers will be able to travel through time with the Prince and rediscover the acclaimed Prince of Persia® trilogy in HD and 3D 

AUSTRALIA – October 6, 2010 – Today Ubisoft announced Prince of Persia^® Trilogy for the Sony PlayStation^®3 computer entertainment system. Prince of Persia^® Trilogy will give gamers the opportunity to relive the critically-acclaimed Prince of Persia^® trilogy, remixed in high definition graphics and stereoscopic 3D on 3D enabled televisions. Prince of Persia^® Trilogy includes the three full-length renown games: Prince of Persia^® The Sands of Time, Prince of Persia Warrior Within^® and Prince of Persia The Two Thrones^® on one unique blu-ray disc. 

Prince of Persia^® Trilogy is scheduled for release on November 18^th 2010, at a recommended retail price of RRP $69.95.

Key Features of Prince of Persia^® Trilogy: 

• Relive the epic adventure in high definition:

Fully remastered in 720p HD with new textures, normal maps and anti-aliasing, the trilogy has never looked as vibrant and crisp

• Action-Adventure in the third dimension:

Experience the Prince’s adventures in full 3D stereoscopy (3D television required)

• Three full-length games:

Play a combined total of over 30 hours of gameplay on one blu-ray disc

• Groundbreaking gameplay & technology:

Considered one of the most influential and innovative game series of the decade, it is the perfect time to discover one of Ubisoft Montreal’s most celebrated achievements.

For more information on the Prince of Persia^® games, please visit: http://prince-of-persia.uk.ubi.com/

SYDNEY, 5^th October 2010: Sony Online Entertainment today announced that DC Universe Online will be coming to PC and PlayStation®3 gamers at the start 2011.

“SOE is dedicated to delivering the highest quality game experiences possible,” says John Smedley, President, Sony Online Entertainment.  “DC Universe Online is the first game of its kind, and a truly massive undertaking — the first truly action-based MMO, the first MMO on the PlayStation®3, and the first time the entire DC Universe will be playable by the millions of fans who are eagerly anticipating its release. As the game heads into external beta testing, this extra time will allow us to address community feedback in a meaningful way. When we get deeper into external beta, we’ll be able to share more information regarding the new launch date.” 

SOE has also revealed new details regarding the beta program.  Players with VIP key cards and early registrants will receive access on a priority basis starting as early as next week. As a special treat, gamers from PAL territories that have already registered for the beta will jump to the front of the queue when the wider beta opens on 30^th November 2010.  

Those wishing to register for beta have until 17.59 (AEST) / 07:59 (BST) / 08:59 (CET) 5^th October.  This is a general queue and does not assure access.

For more information, please visit the website at www.dcuniverseonline.com.

New Freestyle Beats From 9^th Wonder, Boi-1da, Cool & Dre and DJ Khalil Announced

SYDNEY– October 5th, 2010 –Today, 4mm Games, Def Jam Interactive and Terminal Reality are excited to reveal the final tracks that will be available in Australian version of Def Jam Rapstar, the first true interactive Hip Hop music game experience coming November 4^th to the Xbox 360™ video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™.

The ultimate emcee experience, Def Jam Rapstar is the only music game that focuses exclusively on Hip Hop, you and your social networks. With more than 40 of the greatest Hip Hop songs available at release, from “Big Poppa” by The Notorious B.I.G., Snoop Dogg’s classic “Gin and Juice” and more, Def Jam Rapstar allows YOU to be the star by rhyming, using your console camera, and uploading your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com.

Def Jam Rapstar is also pleased to announce that 9^th Wonder will be providing exclusive instrumental beats for Def Jam Rapstar’s Freestyle Mode, as well as confirm additional tracks by Cool & Dre and DJ Khalil. Def Jam Rapstar’s Freestyle Mode allows aspiring emcees the chance to deliver their own original rhymes over never before heard tracks by some of today’s hottest producers.

New Confirmed Tracks Include

New Producers Confirmed Include

For more information of Def Jam Rapstar please go to www.defjamrapstar.com.

To follow Def Jam Rapstar on Twitter please visit www.twitter.com/defjamrapstaruk

Complete Def Jam Rapstar Track List 

 Complete Def Jam Rapstar Freestyle Mode Producer List 

For Immediate Release: 5 October 2010

He’s the world’s favourite animated robot, now Bender from Futurama is headed to Australia for the first time ever to attend the third instalment of the Melbourne Armageddon Expo.

Bender Bending Rodriguez, also known as designated Bending Unit 22, is a fictional robot character from hit television series Futurama, created by David X. Cohen and, maker of The Simpsons, Matt Groening.

John DiMaggio, the voice behind the comic anti-hero, will head down under for one of Australia’s biggest sci-fi, gaming and fantasy expo’s which will be held at Melbourne’s Exhibition Centre on October 16-17.

This will be the first time John ‘Bender’ DiMaggio has travelled overseas for an event and Bill Geradts from the Armageddon Expo is thrilled to welcome him to the show.

“This will be John DiMaggio’s first trip to Australia and we’re delighted to welcome him to the Melbourne Armageddon Expo,” Geradts stated.

“Futurama has a huge fan base in Australia and this will give fans the chance to meet the voice behind the shows most popular character.

“Final preparations are underway for the show which kicks-off next week and the celebrity line-up and entertainment at this year’s event will blow fans away,” he added.

John DiMaggio used to be a stand-up comedian but found his true calling being the witty voice behind characters on popular productions such as Madagascar, Ben 10, Kim Possible and Spongebob Squarepants.

DiMaggio will be joined by fellow voice over’s including Mela-Lee (Vampire Knights), Vic Mignogna (Full Metal Alchemist) and Walt Disney legend Bill Farmer (Goofy/Pluto).

The bigger and better Armageddon Expo, which is set to kickoff next week at Melbourne’s Exhibition Centre, will showcase the latest in sci-fi, anime, cartoons, gaming, comics and much more.

Head to Ticketmaster to purchase general admission tickets to the October event or, for more information, visit armageddonexpo.com/au. You can also ‘fan’ or ‘follow’ the Armageddon Expo on Facebook and Twitter to find out the latest on the show.

EA’s Medal of Honor Multiplayer Open Beta Now Live

Gamers Invited to Experience the Most Authentic Modern Combat Action Game Set in Today’s War, Fighting Today’s Enemy in Afghanistan
Taliban Team Name Removed from Multiplayer Match-ups While Gameplay, Environments, Weapons and Character Models Remain the Same

AUSTRALIA & NEW ZEALAND, Oct 05, 2010 — Electronic Arts Inc. (NASDAQ:ERTS) announced today that PC gamers worldwide can now play Medal of Honor(TM). For just three days – until October 8 at 5.59pm EDT in Australia and October 8 at 7.59pm NZDT in New Zealand – EA has pre-released a portion of the Medal of Honor multiplayer game, allowing thousands of players worldwide to see that Medal of Honor delivers unparalleled authentic action set in the unforgiving Afghanistan terrain using real-world weapons. The Open Beta also allows the development team to load-test the multiplayer servers to ensure easy connectivity and a smooth play experience when the game launches on October 14 in Australia and October 15 in New Zealand. Gamers can download the Open Beta today at www.medalofhonor.com/pcopenbeta*.

The PC Multiplayer Open Beta goes live just days after EA announced that the opposing team in Medal of Honor multiplayer has been renamed Opposing Force (OPFOR). The change applies only to the name of the opposing team in multiplayer — the gameplay, environments, characters models and weapons have not changed. No changes have been made to the single-player game. Medal of Honor remains the same outstanding play experience that Official Xbox Magazine in the U.S. and Games Master in the UK each scored an 85. The team name “Taliban” was removed out of respect for the families of serving, veteran and fallen U.S. Soldiers. To further honor the troops, EA is giving back to several charities including Give Back 10, The Mission Continues and Adopt-a-Soldier. As the list of organizations EA supports continues to grow, visit www.medalofhonor.com/giveback to learn more.

“The heartbeat of Medal of Honor has always resided in the reverence for American and Allied soldiers. The decision to remove the Taliban team name was out of respect for the families of these men and women,” said Greg Goodrich, Executive Producer, Medal of Honor. “All elements beyond the substitution of the Taliban team name in the multiplayer portion of the game will remain unchanged. We have released this PC Multiplayer Open Beta to let players see for themselves.”

Developed by DICE, Medal of Honor multiplayer delivers world-class First Person Shooter action and dedicated server support with all of the authentic settings, weapons and realistic action depicted in the single-player game. The Medal of Honor PC Multiplayer Open Beta features two new maps inspired by real world locations: Kunar Base and Shahikot Mountains. Kunar Base is played in the Sector Control multiplayer mode where two sides fight to control tactical sectors of the map. Shahikot Mountains is played in the objective-based Combat Mission multiplayer mode where gamers battle through a series of objectives to defeat the opposing team. Both modes pit teams of 12 players (total 24 players) against one another with realistic destruction, tactical support actions and a weapon customization system that generates hundreds of combinations.

For the first time in its 11-year history, Medal of Honor leaves the WWII theatre and enters the modern setting of war-torn Afghanistan. The game is told through the lens of a small band of fictional characters. Medal of Honor introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

Medal of Honor hits retail stores on October 14, 2010 in Australia (Oct. 15 in NZ). To find out more information on Medal of Honor or to access the PC Multiplayer Open Beta, visit: www.MedalofHonor.com. Follow the game on twitter at: www.twitter.com/medalofhonor or become a fan on Facebook at www.facebook.com/medalofhonor.

* Conditions and limitations apply. See http://www.medalofhonor.com/pcopenbeta for details.

We wanted to let you know about an exciting Wii online multiplayer mode for the upcoming and highly anticipated GoldenEye 007 video game.

It’s called Classic Conflict mode and fans who purchase the GoldenEye 007™ Classic Edition bundle will be able to unlock this mode immediately.  Players without the bundle will also be able to unlock the mode once they reach level 35 in online multiplayer.

Once the mode is unlocked, gamers will be able to play as the legendary James Bond Classic Characters – Jaws, Oddjob, Baron Samedi, Dr. No, Scaramanga, Red Grant, Rosa Klebb and Blofeld.  When a player gets killed, he or she will respawn as a randomly selected classic character from the bunch.  With up to eight players in online matches, this means all eight classic characters could be engaged in battle at the same time.

For more information about the game, fans can visit the official game site at www.goldeneyegame.com.

Developed exclusively for Wii and based on the GoldenEye film, GoldenEye 007 gives players the chance to use the lethal, gritty style of Daniel Craig’s James Bond to outwit, outmaneuver and overtake an arms syndicate that threatens the world in an innovative, modern take on the legendary GoldenEye movie. 

GoldenEye 007 features an unprecedented lineup of four-player split-screen multiplayer options that encourage social gaming, with over 50 total characters, including eight classic Bond characters, ten maps, three standard modes and 17 special modifiers that allow gamers to create hundreds of game combinations.

GoldenEye 007 also features online multiplayer for up to eight players designed for seasoned FPS online gamers with unique modes and a robust XP system for unlockables and achievements.  GoldenEye is back.  Get Your Friends.

The GoldenEye 007 video game for Wii is rated M for Nintendo Wii and PG for Nintendo DS. GoldenEye 007 is developed by Eurocom (the Nintendo DS™ version is being developed by n-Space) under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM).

Runes of Magic is set to unleash into Australian’s homes around the nation on October 6! Be part of the exclusive Australian Launch Party for Runes of Magic at Brisbanes own Mana Bar! After months of preparation, the Australian servers for this hugely popular MMORPG are going live. The Australian Launch Party is invite-only party between 6:30pm and 9pm on Wednesday the 6th of October. Places are limited so act now to improve your chances of securing a place! http://www.manabar.com.au/runes/

For this event the developers (Runewaker), global publishers (Frogster) who are the pioneers of ROM and N3V Games the Aussie hosts to ROM will be visiting Brisbane to celebrate with Mana Bar patrons. Runes of Magic will be on display so you can get up close on the night and experience the Australian servers first hand! A competition will be run for Cos-players – prizes will also be awarded to the best dressed!

You will need to register on the link below to have a chance to be on the list for the exclusive launch party. Go to http://www.manabar.com.au/runes/ to register now!

Check out the official Runes of Magic website at http://www.runesofmagic.com.au for inside information on special offers, exclusive contests, events and more!

Register now for your FREE Transport Package to kick-start your Runes of Magic experience! Register at: http://www.runesofmagic.com.au

Follow Runes of Magic on Twitter http://www.twitter.com/runesofmagicau
Become a fan on Facebook: http://www.facebook.com/RunesOfMagicAU

Runes of Magic is set to unleash into Australian’s homes around the nation on October 6! Be part of the exclusive Australian Launch Party for Runes of Magic at Brisbanes own Mana Bar! After months of preparation, the Australian servers for this hugely popular MMORPG are going live. The Australian Launch Party is invite-only party between 6:30pm and 9pm on Wednesday the 6th of October. Places are limited so act now to improve your chances of securing a place! http://www.manabar.com.au/runes/

For this event the developers (Runewaker), global publishers (Frogster) who are the pioneers of ROM and N3V Games the Aussie hosts to ROM will be visiting Brisbane to celebrate with Mana Bar patrons. Runes of Magic will be on display so you can get up close on the night and experience the Australian servers first hand! A competition will be run for Cos-players – prizes will also be awarded to the best dressed!

You will need to register on the link below to have a chance to be on the list for the exclusive launch party. Go to http://www.manabar.com.au/runes/ to register now!

Check out the official Runes of Magic website at http://www.runesofmagic.com.au for inside information on special offers, exclusive contests, events and more!

Register now for your FREE Transport Package to kick-start your Runes of Magic experience! Register at: http://www.runesofmagic.com.au

Follow Runes of Magic on Twitter http://www.twitter.com/runesofmagicau
Become a fan on Facebook: http://www.facebook.com/RunesOfMagicAU

Sonic’s First 3D Adventure Now Available for Download in High Definition 

Monday 20^th September 2010 – SEGA^® Europe Ltd. and SEGA^® of America, Inc. today announced that Sonic The Hedgehog’s first epic 3D quest, Sonic Adventure™, is now available on Xbox LIVE^® Arcade for the Xbox 360^® video game and entertainment system from Microsoft. This Dreamcast classic has been digitally re-mastered with 720p graphics and Dolby^® Digital Sound so that players can experience it for the first time in HD. Step into the shoes of Sonic, Tails, Knuckles and the whole gang, and take on the forces of Dr. Eggman today for only 800 Microsoft Points.

“This week marked the eleventh anniversary of the Dreamcast’s arrival” said Haruki Satomi, VP of Digital Business at SEGA of America. “We feel there’s no better way to honour that milestone than by providing both new and veteran gamers with the chance to experience Sonic’s first thrilling 3D adventure in High Definition!”

PLAYSTATION^®3 computer entertainment system owners who want to join in the hunt for the Chaos Emeralds need not worry, as Sonic Adventure will also be arriving on the PlayStation Network in High Definition on September 22^nd for £ 6.29 / € 7.99 / AUS $ 12.95

This new and improved version of Sonic Adventure includes trophies and achievements, as well as the popular Chao Garden mini-game. To view the official launch trailer, head to the official SEGA blog here http://blogs.sega.com/sonic/

For more information about Sonic Adventure, as well as the upcoming HD re-release of retro arcade racer Crazy Taxi™, visit http://www.sega.com/

For assets, please visit http://www.sega-press.com

About SEGA Europe Ltd.:

SEGA^® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA^® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

About SEGA of America Inc.:

SEGA^® of America, Inc. is the American arm of Tokyo, Japan-based SEGA^® Corporation, a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s Web site is located at www.sega.com