TOMORROW WHEN THE WAR BEGAN SETS A NEW RECORD FOR AUSTRALIAN DVDS

Omnilab Media and Paramount Home Entertainment are pleased to announce that Tomorrow When The War Began has broken DVD sales records in its first week of release. With nearly 105,000 copies sold on DVD and Blu ray since its launch on December 30th, Tomorrow When The War Began now holds the record for the biggest first week of sales ever for an Australian independently produced and financed film.

Tomorrow When The War Began outsold other big holiday releases such as Salt and The Expendables to be the biggest selling title in the first week of 2011. Compared with all 2010 titles, Tomorrow’s first week of sales would rank in the top ten releases, currently outselling movies such as Sex and The City 2, Inception, The A-Team and Robin Hood.

Baz Luhrmann’s studio epic Australia currently holds the title of biggest first week sales on DVD but Tomorrow When the War Began is outperforming Australia when it comes to sales relative to box office takings, a measure that is commonly looked at in the industry to gauge a film’s home entertainment success.

The DVD numbers add to an impressive run for the John Marsden adaptation which has already scooped $13+ million at the Australian box office, the title of most successful Australian film of 2010 and several major critical accolades including ‘Best Film’ at the 2010 Inside Film Awards and ‘Best Adapted Screenplay’ for writer Stuart Beattie at the 2010 AFI Awards.

Paul Muller, Managing Director of Paramount Home Entertainment Australia says, “We knew from the cinema results that this was a film that Australians loved, but the actual sales have been extraordinary even when taking that into account. It dispels the notion that Australians do not like to watch Australian movies – it just proves that they want them to speak to them directly and be unashamedly adrenaline fuelled and entertaining. It has been a pleasure partnering with Omnilab Media who had the foresight and courage to invest heavily in making this film”.

Omnilab Media’s Executive Producer, Christopher Mapp added “The team at Paramount Home Entertainment along with their retail partners have shown great belief in the property and the tremendous sales results thus far are reflective of this. Most encouraging though is the fans reaction to the DVD. I have been reading the posts on our Tomorrow When the War Began official Facebook site, which currently sits at almost 90,000 fans and the passion and hunger for the property is inspiring.”

Kingston HyperX 2133MHz XMP Certified for Intel Sandy Bridge P67 Platform

• World’s First 8GB Memory Kits Gain Intel P67 Certification
• HyperX T1 Kits of Four Validated on Asus & Gigabyte P67 Motherboards

(Please click on the image above to download high resolution image)

Sydney, Australia: January 12, 2011 – Kingston Technology Company, Inc., the independent world leader in memory products, today announced its 8GB 2133MHz HyperX memory kits have achieved Intel XMP certification for the P67 Sandy Bridge platform. The HyperX T1 kits of four (Kingston part number #: KHX2133C9AD3T1FK4/8GX) are the world’s first 8GB memory kits to be validated. Intel has posted the XMP certification results at: http://www.intel.com/consumer/game/extreme-memory.htm.

“The new 8GB HyperX memory kits were designed to push the memory boundaries of the new P67 motherboards in both speed and capacity,” said Ann Bai, DRAM Memory Sales Director, APAC Region, Kingston. “Our 2133MHz T1 modules featuring the signature tall heatspreaders passed the rigorous testing requirements both in-house and at Intel to achieve XMP certification. This is the perfect kit for enthusiasts who want to maximize performance from the new Sandy Bridge platform.”

Kingston first subjected the new kits to extensive testing on the Asus P8P67 PRO and Gigabyte GA-P67-UD4 motherboards in its own labs. After testing to great success, modules were then sent to Intel for validation.

Shipping immediately, the 2133MHz 8GB kits, as all of Kingston HyperX memory, are backed by a lifetime warranty and free technical support. For more detailed information, visit www.kingston.com/asia.

Pricing and Availability
Manufacturer: Kingston
Product Name: Kingston HyperX 2133MHz
RRP:
KHX2133C9AD3T1FK4/8GX: AUD$ 430 NZD$541
KHX2133C9AD3X2K2/4GX: AUD$180 NZD$243
KHX1600C9D3X2K2/4GX: AUD$80 NZD$110
Website: www.kingston.com/anz
Australian Distributors: Avnet Australia Pty Ltd, Ingram Micro, Simms International Pty Ltd., Synnex Australia PTY Ltd.
New Zealand Distributors: Ingram Micro NZ, Synnex NZ, Simms NZ
Warranty: Kingston HyperX memory is backed by a lifetime warranty and free technical support

To discuss Kingston products, please visit www.kingston-blog.com. To try the exciting game “Challenge Your Memory”, please go to www.kingston-blog.com/challenge_your_memory/en/
and http://apps.facebook.com/kingston/. To get the freshest information on Kingston, please go to http://twitter.com/KingstonFEPR.

To find out if your Kingston product is genuine, Kingston also provides an online verification site: www.kingston.com/asia/verify. To try the game “Search for Genuine Kingston”, please go to http://anti-counterfeit.kingston-blog.com. For the interesting animation: The Adventures of Rex, please visit: www.theadventuresofrex.com.

BenQ unleashes Camcorders to Australians

BenQ Australia `have unleashed two new Camcorder models – the S11 and S21 – with a load of unique and innovative features in a compact video camera with a price point below $300.00.

Pocket sized yet offering Full HD, 1080p video the new BenQ Camcorder S11 is absolutely unique – the world’s first ever FHD camcorder with a built-in LED PICO  Projector.  This means you can shoot and then show recorded footage immediately using the same device.  No need to export files and download via computer before sharing the recorded imagery with an audience. 

Again offering Full HD 1080p resolution, the new BenQ Camcorder S21 features a touch screen 16M LCD, Night Vision, Motion Detection and Dual SD slots – this along with its RRP of just $249 gives it unique status in the camcorder category when compared to competitive models.

“BenQ is a global expert in digital imaging,” said BenQ Australia’s General Manager Chee. F. Chung, “and so it should come as no surprise that we’re now giving Australian consumers the opportunity to purchase quality, full HD video Camcorders that are as compact and affordable as a standard digital camera, yet offering functionality that will surely impress professional photographers and amateur enthusiasts alike.

“We successfully launched the inaugural BenQ Camcorder, the DVM1 earlier this year and so the two new models to be released in December will serve to extend our reach into this vibrant category, providing true innovation and a unique product offering which we feel will result in strong sales,” said Chung.

BenQ DV-S11 – the World’s First FHD DV with built-in LED PICO Projector

RRP: $299.00

BenQ’s S11 is a digital camcorder and handheld pico projector in one, offering Full HD 1080p resolution, a 10X digital zoom, 5 mexapixels OmniVision sensor and a 3.5inch touch screen 230k pixels LCD – all contained within a pocket-sized, sophisticated looking unit.

It’s the first bar-type flat panel Pico Full HD DV Camcorder which can film true Full HD video without compromise and is equipped with a projector for viewing movies and recorded footage instantaneously up to 50” in size.  Favourite clips sourced from the internet can also be converted with the included software and readily accessed and shared via projection onto any flat surface.

The ‘record and instantaneous projected playback’ feature on the S11 makes it unique to the market, and the conveniently sized 3.5” touch screen will display the imagery while it is also being projected onto a wall.  It can even capture still images from the video during playback, taking ‘snapshots’ without first having to export the content to a computer.  

The thoughtfully designed interface and good-sized icons on the roomy touch screen make it a cinch to operate and it even has a three-second pre-record feature, which automatically preserves whatever was happening just before the record button is activated. 

Big-picture screening of Full HD recorded video and online clips in a versatile, highly portable pint-sized camcorder equals convenience and practicalities never before offered in a personal camcorder, making BenQ leaders in digital recording technology.

BenQ DV-S21 –  Full HD 1080p Night Vision Compact Camcorder

RRP: $249.00

BenQ’s DV-S21 Camcorder is equipped with infrared Night Vision to capture spectacular nocturnal scenes like an after-hours city scape in Full HD video or still images in an amazing 16megapixel resolution.  Second to this is the camcorders ‘motion detection’ feature, which when set, will automatically begin filming the instant the subject moves. 

Add to this the S21’s Dual Power capabilities – while the Camcorder comes with a rechargeable LITHIUM ION battery, it can also be powered with ordinary AA disposable batteries.  Dual SD card slots means you can fill one SD card and then switch to the other, doubling your storage capacity.

Said Chee F. Chung, BenQ General Manager for Australia, “The S21 offers a simple and affordable solution for great digital imaging performance, whether in good lighting conditions or in the dark.  With powerful night vision, enhanced with auto-start motion detection and auto-focus lock (blur-free focus performance) users can capture any scene, any moment in any light, effortlessly.  The camcorder has a 3” touch screen with an intelligent user interface for easy navigation.  At $249 it represents great value for money,” said Chung.

The new range of BenQ Camcorders will be available from selected retailers from December 2010.  For further information or stockist details, contact BenQ on 8988 6500 or visit www. BenQ.com.au.

Award-winning independent developer Funcom and global game publisher EA are set to co-publish Funcom’s upcoming modern-day MMO ‘The Secret World’

12 January 2011, Australia & New Zealand – Funcom, the award-winning game developer responsible for titles such as ‘Anarchy Online’ and ‘Age of Conan: Hyborian Adventures’, and EA Partners, a division of Electronic Arts Inc. (NASDAQ:ERTS), have announced their agreement to co-publish Funcom’s highly anticipated modern-day massively multiplayer online game ‘The Secret World’. Hundreds of thousands of gamers have joined the ever-growing community surrounding the game, and have – even before launch – become active members in the game’s secret societies: the Illuminati, the Dragon and the Templar.

“We are thrilled to have the opportunity to work with Funcom, one of the world-leaders in the development of massively multiplayer online games,” says David DeMartini, Senior Vice President and General Manager of EA Partners. “We are very excited to be able to take part in the growing online gaming category with such a highly anticipated title as ‘The Secret World’.”

‘The Secret World’ is a next-generation massively multiplayer online game for the PC platform, where players are given total freedom to create and progress their characters, unbound by the restrictions of classes and levels. Players will get the opportunity to join one of the three secret societies and fight for power over important locations throughout our own world. Players will also journey through familiar places across the globe, such as Egypt, New England, London, New York and Seoul and battle monsters of myth and legend.

“We are tremendously excited to be working with what is undoubtedly the world-leading games publisher for the past decade, and it is also a great testament to the fantastic work of our development team,” says Funcom CEO Trond Arne Aas. “The experience and the knowledge that Electronic Arts brings to the table will be instrumental in allowing us to realize the full potential of ‘The Secret World’.”

‘The Secret World’ is Funcom’s third massively multiplayer game, having previously developed the award-winning ‘Anarchy Online’ and the best selling new MMO of 2008 ‘Age of Conan: Hyborian Adventures’. No release date has been announced.

For more information, visit the official website at www.darkdaysarecoming.com.

IBM serves up real-time winner with the Official Australian Open Program iPad™ Application 

Live, integrated tournament data & social media streams drive richer fan experience 

Melbourne, Australia – 10 Jan 2011: In a Grand Slam first, IBM (NYSE: IBM) today announced the release of the Official Australian Open Program iPad Application, allowing fans to get even more involved with the action on court, off court and online.

The IBM-powered application has been created in partnership with Tennis Australia to give fans real-time access to match, tournament and venue information, as well as an electronic version of the Official Australian Open Program.

The application, built in conjunction with jTribe and Flink Labs, provides content and data related to the event such as the latest news, scores, player tweets, schedules, weather updates, ticket information and video highlights, taking fan engagement to new levels, and enhancing the brand of the Australian Open around the world.

Fans can follow the comments of the world’s biggest tennis stars via social media outlets such as Twitter, Facebook and photostreams, and take advantage of features such as Autograph, where players and other celebrities are able to sign the iPad with their fingertips, which can then be saved to Scrapbook and emailed to friends.

Scrapbook allows tennis fans to personalise their Australian Open 2011 experience by capturing specific information being streamed through the application on a particular day. Items which can be stored include attendance numbers, autographs, scores, weather, time, tweets, top players by continent and countdown clocks.

“Tennis Australia and IBM built a solution that combined the power of social media with the wealth of content produced throughout the tournament to provide a richer, multi-layered tournament experience to tennis fans around the world,” said Tennis Australia CEO Steve Wood,” said Tennis Australia CEO Steve Wood.

Sarah Cole, IBM’s Australian Open project lead, said tennis fans expect richer, more current information be made available to them whenever they want, wherever they are.

“Using the new IBM dashboard, tennis fans from all over the world can now bring together information important to them from a range of sources, and design their Australian Open experience exactly as they want,” she said.

“By integrating user-generated content from social media such as Facebook and Twitter with live data streams from both on and off the tennis courts, IBM has helped Tennis Australia build greater fan engagement, and significantly enhance the Australian Open brand in front of a global audience,” said Ms Cole.

The Official Australian Open Program iPad™ Application is now available for download from the iTunes store.

IBM AND THE AUSTRALIAN OPEN

IBM has been the official Technology Partner of the Australian Open since 1993. Key IBM solutions at the 2011 tournament include:

australianopen.com

In conjunction with Tennis Australia, IBM designs, develops and hosts the Australian Open website, which allows fans to listen to live radio, review highlights of the day’s play, read blogs and follow the scores from every court. During the two week tournament in 2010, the site attracted over 9.7 million unique users.

Smart phone solutions

The Official Australian Open iPhone application, built and powered by IBM, provides real-time scores, radio, Twitter feeds about the Australian Open as well as completed matches, schedules and draws. This application also includes AO View, an augmented reality feature that uses the phone’s camera and GPS to give fans at the event an enhanced view of the data that is all around them.

Scoring system

Vital scoring information is displayed via IBM’s integrated end-to-end scoring system, which makes live scores available around Melbourne Park and the world as they happen.

Speed serve and radar

The IBM courtside radar captures exact serve speeds, which are immediately transmitted to the IBM scoring database and displayed courtside.

Match statistics

On the seven broadcast courts, statisticians record vital information on every match. This information is then sent in real time to the IBM Scoring System.

Chair Umpire Solution (CHUMP)

Each umpire uses a PDA to calculate basic statistics and record match data during every game. This electronic scorecard automatically sends information to the scoring room.

Closed Circuit TV Feeds

IBM produces information feeds that are distributed in real time via the Australian Open CCTV system. This includes video feeds, scores, matches in progress, schedules and results for all courts.

Intranet

The onsite intranet features real-time scores, draws, press releases, player histories, match-ups, schedules and results, as well as live streaming of the match in progress and video highlights.

Cloud technology

Cloud computing allows Tennis Australia to dramatically scale its infrastructure to meet the demands of the Australian Open. This technology enables the rapid creation and provisioning of services that are critical to the tournament, while providing transparent access to real-time data across multiple platforms. Year on year, this enables the integration of new services and devices, manages traffic growth, and reduces energy, floor space and labour costs.

Leadership Data Centre

Used to support all four Grand Slams, the Leadership Data Centre has reduced energy demand by up to 40% and cooling demand by up to 48%.

XIV® Storage System

Tennis Australia has upgraded to the IBM XIV Storage System for all its disk storage needs, helping to reduce downtime, scale quickly, take up less space and position the organisation for the future.

For more information about IBM visit www.ibm.com/australianopen

Releasing Q1 2011 

Sydney, January 11, 2011 – Turtle Beach, a leader in premium gaming headsets and audio entertainment accessories, today revealed their new flagship product; the Ear Force PX5® Programmable Wireless Dolby 7.1 Surround Sound Gaming Headset, to be distributed by QV Software in Australia.  Additionally, the Turtle Beach Ear Force P11® Amplified Stereo Gaming Headset for PS3 and PC will also be released, and the Ear Force XC1® XBOX LIVE Communicator, designed as a premium replacement for standard XBOX LIVE communicator headsets.

The Ear Force PX5 is the most technologically-advanced headset ever designed for PS3 and XBOX 360 gaming, incorporating a programmable digital signal processor to allow independent customisation of the chat, game and microphone signals.  Custom settings stored in the headset as presets can be selected on the fly during specific parts of the game to emphasise sounds like footsteps or ammo reloads that might otherwise be difficult to hear. It can even be programmed to disguise a gamer’s voice or to enhance those of online players to be audible when the game gets louder. These personalised presets will be possible with software available from the Turtle Beach web site that allows the user to adjust the settings on a PC and transfer them via a USB connection to the headset.

The PX5 is also the first headset to incorporate dual radios—one for immersive, Dolby Digital surround sound game audio and a second for chat on the PlayStation Network via Bluetooth. The Bluetooth feature also supports stereo audio streaming for listening to music while playing a game and can accept a phone call while wearing the headset.

“Turtle Beach has always been recognised for technological innovation. We pioneered the console gaming headset industry by launching the first stereo Xbox headset, the first with wireless gaming headsets and the first with innovative features to enhance the gaming experience, like Chat Boost™. With the introduction of the programmable PX5, we’re poised to again revolutionise the gaming headset market.” says Carmine Bonanno, President and CEO. “Allowing gamers to customise their audio environment gives them an opportunity to take charge of their console gaming experience in ways that have never before been available.”

Although optimized for PS3 and Xbox 360 gaming, the PX5 is also perfect for watching movies with its large, deep, fabric cushions, soft headband, and twist cups designed for resting the headset on your shoulders. Key features and user benefits of the Turtle Beach Ear Force PX5 include:

• Customisable Presets: Configure up to 18 personalized presets to optimize game, chat, and microphone audio for different gaming situations.
• Dolby 7.1 Surround Sound: Immersive 360 degree audio lets you hear the direction of every sound as if you were playing with speakers all around you.
• Digital RF Wireless Game Sound: Uncompressed wireless digital audio signal delivers CD-quality game sound that rivals professional grade wired headphones.
• Voice morphing: Disguise your voice by changing the sound from deep lows to screeching highs.
• Dual-pairing Bluetooth for Wireless Chat: Chat wirelessly on the Playstation Network, answer mobile phone calls or listen to streaming music from a digital music player while gaming.
• Dynamic Chat Boost: Chat level increases automatically as the game volume gets louder, so you can always hear the voices of other players.
• Microphone Monitoring: Lets you hear your voice in the headset, so you won’t need to shout to hear yourself.
• Sonic Silencers: Enjoy total silence by eliminating ambient noise pickup on your mic and cutting background noise from PSN or XBOX LIVE chat sound.
• Sonic Lens™ with Sound Field Expander: Widen or narrow the sound field to focus on difficult to hear audio cues like footsteps sneaking up on you or the clicks of someone reloading in the distance.
• Intuitive Voice Prompts: A real voice announces critical headset status conditions, such a low battery, preset numbers and more.
• Ear Guard with Blast Limiter: Limit the intensity of deafening games sounds such as explosions and gunfire to reduce ear fatigue during long gaming sessions.
• PS3 and XBOX 360 Compatible: Delivers the ultimate gaming experience with PS3 and XBOX 360 consoles.

The Ear Force P11 integrates premium stereo game sound with crystal-clear communication on the PlayStation Network (PSN) and PC/Mac to create an immersive audio environment while playing popular game titles. The P11 is two headsets in one—an amplified stereo headset for game sound and a stereo USB headset for chat sounds, with independent in-line controls for each, whether playing PS3 or computer games. The Turtle Beach Ear Force P11’s lightweight design, adjustable headband, comfortable oversized fabric mesh ear cushions and rugged construction make it perfect for extended gaming sessions.

 “Turtle Beach is committed to providing gamers with the best audio experience at affordable prices,” says Michael Arzt, Vice President, Marketing and Business Development at Turtle Beach. “The Ear Force P11 Amplified Gaming Headset delivers a new level of audio performance for PS3 and PC gamers looking to enhance their online gaming experience.”

In addition to its immersive game sound, P11’s high sensitivity flexible boom microphone transmits crystal-clear chat signals to friends or teammates, while the Microphone Monitoring system puts your voice back into the headset so you can hear yourself speaking. Powered directly from USB, you will never need batteries. The Ear Force P11 is a perfect combination of innovative audio technology and affordability.

Key features and user benefits of the Turtle Beach Ear Force P11 Gaming Headset include:

• Amplified stereo audio for crisp highs and deep lows
• Bass boost to add more depth and richness to the gaming experience
• Independent volume controls for chat and game sounds
• Microphone Monitoring so you never have to raise your voice to hear yourself
• Completely powered by USB so you will never need replacement batteries
• Lightweight design with oversized fabric mesh ear cushions so they’re just as comfortable after hours of gaming as they were when you first put them on

The Ear Force XC1 is the ideal choice for playing online games while chatting with friends on XBOX LIVE. Unlike other communicator headsets, the XC1’s unique “open ear” design lifts the ear cushion off of the ear, allowing sound from the game to be heard in both ears. A high-fidelity 40mm speaker provides outstanding sound performance for clearly hearing the voices of other players on XBOX Live.

“XBOX LIVE gamers shouldn’t have to settle for standard communicator headsets,” says Michael Arzt, Vice President, Marketing and Business Development at Turtle Beach. “Gamers who prefer to hear the game audio from their speaker systems while chatting with a communicator headset are familiar with the frustration of having one ear blocked by the headset. The XC1 open-air design eliminates this drawback so you can hear the game with both hears while still communicating with others on line. Since the speaker is not sitting on top of your ear, it’s also a lot less fatiguing during long game sessions.”

All three new products in the Turtle Beach range will be available Q1 2011, further details will be available on our website shortly.

Live, integrated tournament data & social media streams drive richer fan experience

MELBOURNE, AUSTRALIA – 10 January 2011: In a Grand Slam first, IBM (NYSE: IBM) today announced the release of the Official Australian Open Program iPad™ Application, allowing fans to get even more involved with the action on court, off court and online.

The IBM-powered application has been created in partnership with Tennis Australia to give fans real-time access to match, tournament and venue information, as well as an electronic version of the Official Australian Open Program.

The application, built in conjunction with jTribe and Flink Labs, provides content and data related to the event such as the latest news, scores, player tweets, schedules, weather updates, ticket information and video highlights, taking fan engagement to new levels, and enhancing the brand of the Australian Open around the world.

Fans can follow the comments of the world’s biggest tennis stars via social media outlets such as Twitter, Facebook and photostreams, and take advantage of features such as Autograph, where players and other celebrities are able to sign the iPad with their fingertips, which can then be saved to Scrapbook and emailed to friends.

Scrapbook allows tennis fans to personalise their Australian Open 2011 experience by capturing specific information being streamed through the application on a particular day. Items which can be stored include attendance numbers, autographs, scores, weather, time, tweets, top players by continent and countdown clocks.

“Tennis Australia looked to IBM for a solution that combined the power of social media with the wealth of content produced throughout the tournament to provide a richer, multi-layered tournament experience to tennis fans around the world,” said Tennis Australia CEO Steve Wood.

Sarah Cole, IBM’s Australian Open project lead, said tennis fans expect richer, more current information be made available to them whenever they want, wherever they are.

“Using the new IBM dashboard, tennis fans from all over the world can now bring important information together from a range of sources, and design their Australian Open experience exactly as they want,” she said.

“By integrating user-generated content from social media such as Facebook and Twitter with live data streams from both on and off the tennis courts, IBM has helped Tennis Australia build greater fan engagement, and significantly enhance the Australian Open brand in front of a global audience,” said Ms Cole.

The Official Australian Open Program iPad™ Application is now available for download from the iTunes store.

IBM AND THE AUSTRALIAN OPEN

IBM has been the official Technology Partner of the Australian Open since 1993. Key IBM solutions at the 2011 tournament include:

australianopen.com

In conjunction with Tennis Australia, IBM designs, develops and hosts the Australian Open website, which allows fans to listen to live radio, review highlights of the day’s play, read blogs and follow the scores from every court. During the two week tournament in 2010, the site attracted over 9.7 million unique users.

Smart phone solutions

The Official Australian Open iPhone application, built and powered by IBM, provides real-time scores, radio, Twitter feeds about the Australian Open as well as completed matches, schedules and draws. This application also includes AO View, an augmented reality feature that uses the phone’s camera and GPS to give fans at the event an enhanced view of the data that is all around them.

Scoring system

Vital scoring information is displayed via IBM’s integrated end-to-end scoring system, which makes live scores available around Melbourne Park and the world as they happen.

Speed serve and radar

The IBM courtside radar captures exact serve speeds, which are immediately transmitted to the IBM scoring database and displayed courtside.

Match statistics

On the seven broadcast courts, statisticians record vital information on every match. This information is then sent in real time to the IBM Scoring System.

Chair Umpire Solution (CHUMP)

Each umpire uses a PDA to calculate basic statistics and record match data during every game. This electronic scorecard automatically sends information to the scoring room.

Closed Circuit TV Feeds

IBM produces information feeds that are distributed in real time via the Australian Open CCTV system. This includes video feeds, scores, matches in progress, schedules and results for all courts.

Intranet

The onsite intranet features real-time scores, draws, press releases, player histories, match-ups, schedules and results, as well as live streaming of the match in progress and video highlights.

Cloud technology

Cloud computing allows Tennis Australia to dramatically scale its infrastructure to meet the demands of the Australian Open. This technology enables the rapid creation and provisioning of services that are critical to the tournament, while providing transparent access to real-time data across multiple platforms. Year on year, this enables the integration of new services and devices, manages traffic growth, and reduces energy, floor space and labour costs.

Leadership Data Centre

Used to support all four Grand Slams, the Leadership Data Centre has reduced energy demand by up to 40% and cooling demand by up to 48%.

XIV® Storage System

Tennis Australia has upgraded to the IBM XIV Storage System for all its disk storage needs, helping to reduce downtime, scale quickly, take up less space and position the organisation for the future.

For more information about IBM visit www.ibm.com/australianopen