Kingston Welcomes the Year of the Rabbit with the Limited Edition Lucky Bunny Drive

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Sydney, Australia: January 17, 2011 –In the Chinese Zodiac, the rabbit is fourth in a cycle of 12 animals that represent each year of the Chinese calendar. The Year of the Rabbit is a peaceful year, much welcomed after the Year of the Tiger, and it should be a moderate year with an easygoing pace. To bring everyone peace and good luck in this congenial Year of the Rabbit, Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the launch of its Limited Edition Lucky Bunny Drive (Part Number: DTCNY11/4GB), available in 4GB. Available in APAC region only, the Lucky Bunny Drive is the new addition to the Kingston DataTraveler Chinese Zodiac USB drive lineup, and this white, exquisite rabbit shaped design cartoon USB drive is expected to be another collection craze in 2011.

With SecureTraveler and a joyful congratulation video preloaded, the Kingston Limited Edition Lucky Bunny Drive not only brings consumers peace and good luck from the outside, but also gives them a secure and peaceful mind from the inside. This new drive allows corporate and home users to set up public and password-protected privacy zones as well as to set Windows shortcuts to launch the programs conveniently.

“Kingston DataTraveler Chinese Zodiac series USB drives have been very popular among collectors since 2008. With the over-whelming recognition from the market, Kingston decided to present the Lucky Bunny Drive for the year of the rabbit,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “In addition, a joyful congratulation video recorded by three charming Kingston Girls preloaded in the lucky Bunny Drive also brings you good luck in the Year of the Rabbit.”

The Kingston Limited Edition Lucky Bunny Drive will be presented during the Chinese New Year season to satisfy the desire of enthusiastic collectors. If you would like to own the complete Kingston DataTraveler Chinese Zodiac series USB drives, then the Kingston Limited Edition Lucky Bunny Drive is definitely the one you need to have.

Like all Kingston DataTraveler products, Kingston Limited Edition Lucky Bunny Drive carries a guaranteed five-year warranty and free technical support services. For more details, please visit Kingston website: www.kingston.com/anz.

Kingston Lucky Bunny Drive Features and Specifications
Part Number: DTCNY11/4GB
Capacities*: 4GB
Size: 55.22 x30.53 x 13.9 mm
Operating Temperature: 32° to 140°F (0° to 60°C)
Storage Temperature: -4° to 185°F (-20° to 85°C)
Warranty: 5 years
System Compatibility: Windows® 7, Window Vista®, Windows XP, Mac OS X v.10.5.x+, Linux v 2.6.x+
* Some of the listed capacity on a Flash storage device is used for formatting and other functions and thus is not available for data storage. As such, the actual available capacity for data storage is less than what is listed on the products. For more information, go to Kingston’s Flash Guide at kingston.com/flash_memory_guide.

Pricing and Availability
Manufacturer: Kingston Digital
Product Name: Kingston Limited Edition Lucky Bunny Drive
RRP: AUD$10.35, NZ$13.75(inc GST)
Website: www.kingston.com/anz
Australian Distributors: Avnet Australia Pty Ltd, Ingram Micro, Simms International Pty Ltd., Synnex Australia PTY Ltd.
New Zealand Distributors: Ingram Micro NZ, Synnex NZ, Simms NZ
Warranty: Kingston Flash memory is backed by a five-year warranty and free technical support.
Availability: January 17th 2011

Kingston Lucky Bunny Drive Features and Specifications:
Part Number: DTCNY11/4GB
Capacities*: 4GB
Size: 55.22 x30.53 x 13.9 mm
Operating Temperature: 32° to 140°F (0° to 60°C)
Storage Temperature: -4° to 185°F (-20° to 85°C)
Warranty: 5 years
System Compatibility: Windows® 7, Window Vista®, Windows XP, Mac OS X v.10.5.x+, Linux v 2.6.x+

* Some of the listed capacity on a Flash storage device is used for formatting and other functions and thus is not available for data storage. As such, the actual available capacity for data storage is less than what is listed on the products. For more information, go to Kingston’s Flash Guide at kingston.com/flash_memory_guide.

To discuss this product on Kingston Blog, please go to www.kingston-blog.com. To try the game “Challenge Your Memory”, please go to
www.kingston-blog.com/challenge_your_memory/en/. To get the freshest information on Kingston, please go to http://twitter.com/KingstonFEPR.

To find out if your Kingston product is genuine, Kingston also provides an online verification site: www.kingston.com/asia/verify. To try the game “Search for Genuine Kingston”, please go to anti-counterfeit.kingston-blog.com. For the interesting animation: The Adventures of Rex, please visit: www.theadventuresofrex.com.

About Kingston Digital, Inc.
Kingston Digital, Inc. (“KDI”) is the Flash memory affiliate of Kingston Technology Company, Inc., the world’s largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit www.kingston.com/anz.

uDraw^TM Set to hit AustraliaN SHORES on FEBRUARY 24^th

Since its launch on November 14^th, the uDraw^TM GameTablet^TM has made a huge splash in the US, blending creativity and technology like never before. Working exclusively with Wii^TM, it was touted as a hot gift for the Christmas holidays.  Its success in the States ranged from a spotlight on the Ellen DeGeneres Show, to its inclusion on Christmas gift guides as a great gift for the whole family.

Within weeks of the uDraw^TM GameTablet^TM launch, some major U.S. retailers even temporarily ran out of stock, and throughout the holiday season, the uDraw^TM GameTablet^TM was routinely among the top 10 sellers in Amazon.com’s video games section. 

With the success the uDraw^TM GameTablet^TM has had overseas, THQ is pleased to announce that uDraw^TM is scheduled to reach Australian shores on February 24^th.  The uDraw^TM GameTablet^TM will come bundled with uDraw Studio^TM for a recommended retail price (RRP) of $119.95.  Pictionary^TM and Dood’s Big Adventure^TM are also available exclusively on uDraw and are also scheduled for release on February 24^th (RRP of software $ 59.95).

The uDraw^TM GameTablet^TM turns the television into a virtual art studio, making it possible for everyone, no matter what age or gender, to unleash the artist within.  The uDraw GameTablet brings the whole family together and fosters creative expression and freedom, allowing people to thoroughly explore their artistic side, and even save their creations to share with friends utilizing the Wii’s SD-card capability.

The uDraw^TM GameTablet^TM is expected to be one of the hottest lifestyle products for 2011.

For more information visit to: www.worldofudraw.com

Melbourne, Australia – January 14, 2011.

Impulse Gamer Australia have received some amazing new screenshots, courtesy of UbiSoft of the upcoming “rebirth” of the Tomb Raider series. Just out of the academy, a 21-year old Croft journeys to a mysterious island off the coast of Japan aboard the ship Endurance. Unfortunately for Croft, the ship is wrecked by an unforgiving storm that leaves Croft battered, alone and scared. In this open world action adventure game, players must control Lara Croft in her first adventure ever that will see her become the Tomb Raider. Tomb Raider is easily one of the most anticipated games of 2011 and from these screenshots, it’s understandable.

In Celebration of These Artists’ Nominations, Free “Black Rain” MP3 Now Available To Guitar Hero®’s Over Two Million Facebook Fans

Sydney, Australia – January 14, 2011 – Headline anthems from Activision Publishing Inc.’s (Nasdaq: ATVI) critically-acclaimed Guitar Hero®: Warriors of Rock – Megadeth’s “Sudden Death” and Soundgarden’s “Black Rain” – have been nominated for Best Metal Performance and Best Hard Rock Performance, respectively, at the 53rd Annual GRAMMY Awards. Inspired by, composed exclusively for, and debuted in the game, “Sudden Death” marks the first time an original track created for a videogame has been nominated by The Recording Academy for the prestigious awards.

To commemorate these exciting nominations, Guitar Hero® is offering a free MP3 of Soundgarden’s “Black Rain,” the previously recorded song that was finished for inclusion in Guitar Hero: Warriors of Rock, exclusively to all of its over two million Facebook fans. The free download will begin Friday, January 14, 2011, at 12:01 am EST and end Sunday, January 16, 2011, at 11:59 pm EST. For more information on the free download, please visit facebook.com/guitarhero. “Black Rain,” which debuted in a big way on both the band’s first new album in over ten years, Telephantasm, and in Guitar Hero: Warriors of Rock simultaneously, marked the first time an album has received RIAA platinum certification upon the day of its release.

“From the first time I played Guitar Hero in Paris several years ago until recently getting my ass handed to me playing at an Activision event in San Francisco, this has been the most fun and most rewarding track I have ever written,” said Dave Mustaine of Megadeth.

“We congratulate and are honored to have worked with the metal legends of Megadeth and rock icons Soundgarden on their GRAMMY nominated songs, which were both uniquely integrated with Guitar Hero: Warriors of Rock,” said Tim Riley, Vice President of Music Affairs, Activision. “From reuniting the Sex Pistols with their re-record of “Anarchy in the UK” to delivering Metallica’s smash-hit Death Magnetic as downloadable content day and date with the record’s release, Guitar Hero continues to be the preeminent interactive music platform, pioneering the music gaming space by bringing new, exclusive content to axe shredders, drummers and fearless frontmen around the world.”

Guitar Hero: Warriors of Rock was released on September 29 and lets players join together on an epic journey to save rock. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and all of their friends can strum, drum and wail in the most immersive music videogame experience to date. For more information about Guitar Hero: Warriors of Rock, downloadable content and disc imports, please visit GuitarHero.com, facebook.com/guitarhero and twitter.com/guitarhero.

Sydney, Australia – January 14, 2011 –Activision Publishing, Inc. (Nasdaq: ATVI) today announced that wholly owned development studio Beenox has been named the primary developer on upcoming Activision titles featuring Marvel™’s famous web-slinger, Spider-Man™. Beenox’s most recent breakout success was with Spider-Man: Shattered Dimensions, one of the most highly rated Spider-Man titles to date and Wizard Magazine’s 2010 Game of the Year.

“Beenox’s creative vision reinvigorated the Spider-Man gaming experience among critics and fans in Spider-Man: Shattered Dimensions,” said Patrick Kelly, Senior Vice President, Activision Studios. “We can’t wait to see where this talented studio will take this franchise in the future.”

“We are thrilled with this opportunity to continue our close, collaborative relationship with Activision, Marvel and everyone’s friendly, neighbourhood hero, Spider-Man,” said Dee Brown, Studio Head, Beenox. “Being able to map out Spider-Man’s interactive future gives us the creative freedom to really craft the best gaming experience for the fans.”

“Beenox has done a tremendous job showcasing the essence of Spider-Man while pushing new creative boundaries with Spider-Man: Shattered Dimensions,” said Todd Jefferson, Director of Games, Marvel Entertainment’s Global Digital Media Group. “We look forward to working with Beenox on creating new Spider-Man game experiences.”

To see more about Beenox’s award winning game, go to www.SpiderManDimensions.com.

Friday 14^th January 2011 – SEGA^® Europe Ltd. and SEGA^® of America, Inc. today announced that a packaged compilation of  classic titles from  SEGA’s  popular Dreamcast™  console will hit retail shelves on the Xbox 360® video game and entertainment system from Microsoft, and the PC. The Dreamcast Collection will be available on February 25^th 2011 in Europe and February 22^nd in North America, February 24^th in Australia and February 25^th in New Zealand.

The Dreamcast Collection includes the fan favourites Sonic Adventure™, Crazy Taxi™, SEGA Bass Fishing™ and Space Channel 5™: Part 2.  Players will get to enjoy four very different Dreamcast experiences, from hopping behind the steering wheel of Crazy Taxi, to taking things a little slower by luring in their fish before catching them hook, line and sinker with SEGA Bass Fishing. Alternatively, take over as intergalactic news reporter Ulala in Space Channel 5: Part 2 and dance your way past the evil Rhythm Rogues, or make it all about speed in Sonic’s first Dreamcast outing, Sonic Adventure!

SEGA’s Dreamcast Collection features enhanced graphics for both platforms versions, providing an even more engaging experience. In addition to this, achievements and online leader boards will be available for each game providing a competitive edge and allowing players to prove their skills!

“The Dreamcast console is still remembered as a pioneering console for online gaming,” commented Gary Knight, VP of Marketing at SEGA of America and SEGA Europe “We are delighted to be able to offer to our large community of dedicated fans a collection such as Dreamcast Collection for them to enjoy old favourites on this generation of consoles”.

Dreamcast Collection will be available in Europe in February 2011 for Xbox 360® video game and entertainment system from Microsoft, PC and PC digital download.

For more information and assets, please visit www.sega.com/dreamcastcollection

IMAX and Paramount Pictures agreement brings exciting IMAX releases for 2011

As part of an IMAX and Paramount Pictures agreement announced recently, two international blockbuster films- Transformers: Dark of the Moon and Mission: Impossible – Ghost Protocol are set for a 2011 release at IMAX Melbourne Museum, with Mission Impossible to include select scenes filmed with IMAX cameras.                                                                                                               

Mission: Impossible – Ghost Protocol continues the legacy of The Dark Knight and its revolutionary integration of IMAX original footage, as this fourth chapter in the Mission: Impossible franchise will feature scenes shot with IMAX cameras. These specific sequences, exclusively in IMAX, will expand on the screen and further immerse the audience in the explosive action and vast scope of the film. 

Transformers: Dark of the Moon, the third film in the Transformers film series directed by Michael Bay, was originally shot in 3D and will be digitally re-mastered into IMAX’s format for presentation in IMAX^® 3D.

“When you combine the incredible storytelling talents of J.J. Abrams, Michael Bay and Brad Bird with technologies that transport the audience into the story, you create an awe-inspiring experience that takes movie-goers to places they only dream of – and that is what the core and spirit of our partnership with Paramount Pictures is all about,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are very excited to share these amazing event films with IMAX exhibitors and movie-goers and look forward to working with these brilliant filmmakers as they showcase their talents in our format.” 

“It’s going to be an explosive 2011 at IMAX Melbourne Museum with these releases and we can’t wait to see what amazing Mission Impossible 4 IMAX shots Brad Bird brings to the table,” said Richard Morrison, General Manager, IMAX Melbourne Museum. 

Transformers: Dark of the Moon– An IMAX 3D Experience will be released on June 30, 2011 and Mission: Impossible – Ghost Protocol: An IMAX Experience will be released on December 15, 2011.