Discover a new favourite, or rediscover an old friend from SEGA’s classic Mega Drive titles 

Friday 25th February 2011 – SEGA^® Europe Ltd. and SEGA^® of America, Inc. today announced SEGA Mega Drive Classic Collection Gold Edition™, the ultimate collection of SEGA Mega Drive™ games for the PC.  This special edition consists of all 45 titles from the previous Mega Drive Classic Collection™ Volumes 1-4, and will hit stores on March 17^th 2011 across Australia and 18^th March in New Zealand.

As with Volumes 1-4, SEGA Mega Drive Classic Collection Gold Edition™ will have configuring keyboard support which provides a personalised gaming experience, as well as a multiplayer mode for a select number of titles. The save and load functionality included in all the games in the four disc box set allows you to pick up and play all games at the exact point you left off. 

So whether you prefer the super high speeds of Sonic The Hedgehog™ 2, the in depth gameplay of Shining Force™ or fighting your way through the ranks of Virtua Fighter™ 2,  SEGA Mega Drive Classic Collection Gold Edition is the definitive compilation for any fan of SEGA games from the nostalgic Mega Drive console’s era. 

For the full list of all 45 games in the collection please visit www.sega.com

Prophet’s Journey Trailer – http://www.ea.com/crysis-2/videos/prophet-journey
Delve into the shadowy world of Jacob Hargreave – a man who’s harboured an obsession with the Nanosuit for most of a century – in this latest trailer “Prophet’s Journey”

The Crysis 2 Experience: Part 2 – “Semper Fi” – http://www.ea.com/crysis-2/videos/semper-fi
Watch Alcatraz clash with the alien invasion in the second installment of The Crysis 2 Experience “Semper Fi”. Continuing the tradition of raw, unfiltered gameplay, this footage captured on the PlayStation 3 shows a snippet from the singleplayer level “Semper Fi or Die”.

25 February 2011, Australia & New Zealand – Have you finished the new gold standard in action horror games known as Dead Space™ 2? Are you already screaming for more? If so, you’re not alone. Visceral Games has the answer with an all-new digital download pack — Dead Space 2: Severed. Releasing on 2 March in Australia and New Zealand, Dead Space 2: Severed extends the Dead Space 2 story with the addition of two stand-alone single-player chapters.

This digital pack will take players through the haunting story of Gabe Weller, who fans will remember from the award-winning game Dead Space Extraction. As a security officer, Weller comes equipped with a one-of-a-kind security suit and an upgraded, more powerful Pulse Rifle that will help him unleash his own blood-curdling adventure across the Sprawl. Lurking behind every corner is another bloodthirsty monster but the big surprise for Weller (and fans) is the return of the Twitcher, a grotesque enemy who first appeared in the original Dead Space game.

Dead Space 2: Severed will be available 2 March in Australia and New Zealand on Xbox LIVE® Marketplace and the PlayStation®Network for 560 MS Points or AUD$11.45 / NZD$13.50.

Heralded by critics worldwide as the first big blockbuster of 2011, Dead Space 2 pushes the limits of action, horror and terror. After mysteriously awaking in a sprawling, massive city orbiting around one of Saturn’s moons, hero Isaac Clarke again finds himself thrust into the middle of a relentless Necromorph outbreak. Surrounded by the screeching cries of undead monsters and the haunting drum of echoing noises, Isaac plots a course through The Sprawl. Dead Space 2 is noted by critics worldwide for delivering an epic terror experience that takes players on an explosive thrill ride filled with intense action and spine-tingling scares through deep space.

Developed by Visceral Studios, Dead Space 2 is now available in Australia and New Zealand on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, the PC, iPhone®, iPod® touch and iPad™. The Dead Space 2 Limited Edition for PlayStation 3 includes Dead Space Extraction, the prequel to the entire Dead Space saga, now featuring support for the PlayStation®Move motion controller. Dead Space Extraction is also available for download as a standalone game on the PlayStation Network.

In addition to this, players can now purchase these Isaac suit and weapon packs on Xbox Live Marketplace and the PlayStation Network.

Dead Space 2: Martial Law Pack, 400 MS Points, AUD$8.45 / NZD $9.50

Earth Gov Bundle (Earth Gov Security Suit, Earth Gov Pulse Rifle, Earth Gov Seeker Rifle, Earth Gov Detonator)

Bloody Bundle (Bloody Vintage Suit, Bloody Flamethrower, Bloody Javelin Gun, Bloody Force Gun)

Dead Space 2: Supernova Pack, 400 MS Points, AUD$8.45 / NZD $9.50

Forged Bundle (Forged Engineering Suit, Forged Plasma Cutter, Forged Line Gun, Forged Ripper)

Heavy Duty Bundle(Heavy Duty Vintage Suit, Heavy Duty Line Gun, Heavy Duty Contact Beam, Heavy Duty Detonator)

Agility Bundle (Agility Advanced Suit, Agility Rivet Gun, Agility Plasma Cutter, Agility Pulse Rifle)

Dead Space 2: Occupational Hazard Pack, 400 MS Points, AUD$8.45 / NZD $9.50

Hazard Bundle (Hazard Suit, Hazard Line Gun)

Triage Bundle (Triage Suit, Triage Javelin Gun)

Shockpoint Bundle (Shockpoint Suit, Shockpoint Ripper)

For additional information and news, visit www.deadspacegame.com, follow us on twitter www.twitter.com/deadspace or become a fan on Facebook at www.facebook.com/deadspace.

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February to May 2011

West African Festival
The Museum will come alive to the beat of West Africa at this cultural festival presented as part of the Melbourne Food and Wine Festival. Music, dance and food are at the heart of the West African community. Meet this passionate community at the West African Festival, which will feature musicians and dancers as well as activities for the whole family. Cooking demonstrations and food stalls will showcase a selection of West African sweet and savoury delights.
Date: 11am – 4pm, Sunday 6 March 2011

West African Food and Wine Festival Evening
Come on a tasteful journey to West Africa at this Melbourne Food and Wine Festival evening. On arrival you will be welcomed with cocktails and for the following two hours indulge in traditional flavours of West Africa that will tantalise your tastebuds and leave you wanting more. Let the rhythmic drumming and flame throwing spectacular make your soul dance with joy.
Cost: $85 adults, $75 MV Members
Bookings: 13 11 02
Date: 6.30pm – 8.30pm, Thursday 10 March 2011

West Africa: Rhythm and Spirit
This exhibition explores the long-held traditional beliefs and cultural practices of contemporary West African society. Featuring over 200 objects, including colourful masks, intricately carved figures, musical instruments, beautifully decorative cloth and jewellery as well as photographs and film, this exhibition provides a window into the life of today’s West African cultures. West Africa: Rhythm and Spirit encompasses six major themes – kingship and authority, fertility, pattern and adornment, divination, masks and masquerades, and trade – which reflect the diversity and dynamism of this unique and fascinating region.
Date: Until 29 May 2011

Identity: Yours, Mine, Ours
Unlike any other exhibition in an Australia museum, Identity: Yours, Mine, Ours provides fresh and challenging insights into personal identity – who we are, how we perceive each other and what it means to belong or not belong in Australia today. Through objects, interactive multimedia displays and personal stories from Australians of widely diverse backgrounds, the exhibition explores the diverse identities that make up Australia. It will challenge visitors to examine their own assumptions and confront everyday prejudices by taking a fresh look at cultural diversity.
Date: From May 2011

Honouring our Ancestors: Remembering Timor Leste
This exhibition explores a ritual called Se Matebian, which takes place each year on All Souls Day and honours East Timorese ancestors. It looks at how the East Timorese community in Australia continue to practise this ritual today. Personal stories and reflections of people from the East Timorese community are shared and featured objects include a silver breast plate and head piece worn by elders during ceremonial peace, a silver jewellery box with an ancestral worship home on top, jewellery associated with ancestors, timber statues representing ancestors, hand woven baskets and East Timorese fabrics.
Date: Until 10 April 2011

Immigration Museum, 400 Flinders Street, Melbourne. Open daily 10.00am to 5.00pm. Admission: Adult $8, child/concession FREE. More info 13 11 02 or museumvictoria.com.au/immigration museum

Introducing the official cover art for our upcoming thriller L.A. Noire, featuring Detective Cole Phelps against the backdrop of a crime-plagued 1947 Los Angeles.

Developed by Team Bondi in conjunction with Rockstar Games, L.A. Noire arrives on shelves May 20th in Australia and New Zealand.

The Greatest Exhibition of All Time only at Melbourne Museum

Tutankhamun and the Golden Age of the Pharaohs will open at Melbourne Museum on 8 April 2011. The exhibition, containing stunning artefacts that rarely leave Egypt, has drawn over seven million visitors in the United States and London in the past five years, marks the first visit of King Tutankhamun’s treasures to Australia. Melbourne will be the exhibition’s one and only stop in Australia.

Tutankhamun and the Golden Age of the Pharaohs is a National Geographic exhibition that explores the figures who guided ancient Egypt more than 3,000 years ago. The exhibition focuses on the 18th Dynasty, a 250-year period when Egypt was at the height of its power and the “Golden Age” of Egyptian artistry. This was the era when Tutankhamun and his ancestors reigned. More than 50 of Tutankhamun’s burial objects will be on display, including his royal diadem – the golden crown that Howard Carter discovered still on the head of the mummy, which Tutankhamun wore as king – and one of the gold and inlaid canopic coffinettes that contained one of his mummified internal organs.

Tutankhamun’s mummified remains and funerary mask are not permitted to leave Egypt as they are so treasured and delicate. About 80 additional artefacts from temples and tombs of Tutankhamun’s family and other 18th Dynasty royals, as well as possessions of several elite individuals with close connections to the royal family will also be exhibited. The extensive array of extraordinary artefacts offers a glimpse into an incredible period in history. The latest research on Tutankhamun’s death is also presented.

The exhibition is organised by the National Geographic Society, Arts and Exhibitions International and IMG,
with cooperation from the Egyptian Supreme Council of Antiquities. The Australian visit is made possible by
a partnership with Victorian Major Events Company, the Victorian Government and Melbourne Museum.
“People of all ages have an enduring fascination with Tutankhamun. This exhibition gives a whole new
generation the chance to experience the wonders of ancient Egypt,” said Zahi Hawass, Secretary General
of Egypt’s Supreme Council of Antiquities. “I encourage people from all across Australia to come to
Melbourne to discover the magic and mystery of the boy king.”

Terry Garcia, National Geographic Society’s executive vice president for Mission Programs commented:
“Egypt’s ancient treasures are among the world’s greatest cultural legacies. This exhibition provides a rare
opportunity to view these amazing artefacts and learn more about ongoing research on the life and death
of the boy king.”

Proceeds generated from the world tour are being used to help conserve Egypt’s ancient treasures and
support the construction of the new Grand Egyptian Museum (GEM) in Giza, where these antiquities will be
housed for future generations. “Most people only have the chance to learn about Tutankhamun and his
era in school books,’” said John Norman, president of Arts and Exhibitions International. “This exhibition
brings people inside his world to behold some of his most precious treasures, as well as play a part in
preserving them for future generations.”

“It is a great privilege to be able to bring an exhibition that holds such historical significance throughout the
world to Australia for the very first time. We would like to thank the Victorian Government, through the
Victorian Major Events Company, Museum Victoria, Arts Victoria and Tourism Victoria for everything they
have done to make this possible”, said Stephen Flint Wood, Managing Director IMG Arts & Entertainment.

“Tutankhamun and the Golden Age of the Pharaohs transports us to Ancient Egypt through the power of
the more than 130 stunning objects found in his tomb and also the tombs of his close relatives”, said Dr J
Patrick Greene, CEO, Museum Victoria. “I am very proud that Melbourne Museum is able to follow the
outstanding success of both A Day in Pompeii and Titanic: The Artefact Exhibition with this extraordinary
exhibition of treasures from the Cairo Museum.”

ABOUT THE EXHIBITION

Running from 8 April 2011 at Melbourne Museum, Tutankhamun and the Golden Age of the Pharaohs
provides insight into the life of Tutankhamun and other royals of the 18th Dynasty (1555 – 1305 BC). The
treasures in the exhibition are more than 3,000 years old.

Tutankhamun was the last king of Egypt’s most powerful family of the 18th Dynasty, and ruled during a
revolutionary period of Egyptian history. The boy king died under mysterious circumstances around the age
of 19, having ruled for about 10 years (1333 – 1323 BC).

Tutankhamun and the Golden Age of the Pharaohs offers glimpses of that evolving period. More than 50 of
Tutankhamun’s burial objects will be on display, including his royal diadem – the golden crown that Howard
Carter discovered still on the head of the mummy, which Tutankhamun wore as king – and one of the gold
and inlaid canopic coffinettes that contained one of his mummified internal organs.

Tutankhamun’s mummified remains and funerary mask are not permitted to leave Egypt. They are so
treasured and delicate that the mummy of Tutankhamun lays on display in a special protective case inside
the tomb, while the funerary mask is on display at the Cairo Museum.

About 80 additional artefacts from temples and tombs of Tutankhamun’s family and other 18th Dynasty
royals, as well as possessions of several elite individuals with close connections to the royal family will also be
exhibited. These stone, faience and wooden pieces from burial sites before Tutankhamun’s reign will give
visitors a sense of what the burials of both royalty and upper classes were like and what the Egyptians of that
time considered essential for the afterlife.

INTERESTING FACTS ABOUT THE EXHIBITION

– Combined crated weight of the 130+ artefacts in the exhibit is approximately 6,577kgs
– The smallest item in the exhibit is a piece from a gaming board found in Tutankhamun’s tomb that is
approximately the size of a thumbnail
– The largest item is the gilded coffin of Tjuya (Tutankhamun’s great grandmother) which is just over seven feet long
– The heaviest item is the “Statue of Thutmosis IV and his Mother Tia” weighing approximately 793.79kgs
– Most artefacts need a constant 21.11 degree temperature and 50 percent humidity at all times with no direct sunlight or excessive artificial lighting for preservation
– The musicscapes in the galleries were composed specifically for this exhibition
– Egyptian officials travel with the artefacts at all times. A team from Egypt will uninstall the artefacts from New York
– Once the artefacts arrive in Melbourne, Egyptian handlers will install the artefacts at Melbourne
Museum, and officials will remain in Melbourne with the artefacts until they leave the country

BOOKINGS:
TICKETS ON SALE NOW
Tickets will be available to purchase for the period 8 April to 17 July 2011 kingtutmelbourne.com.au or
telephone Ticketek 132 849
Groups and schools bookings are available now
Tickets will be available for the period 8 April to 6 November 2011
Bookings through Ticketek on 03 9299 9030
Official Travel Packages and Corporate Hospitality Packages can be purchased from
kingtutmelbourne.com.au or telephone Showbiz 1800 KING TUT

TIMES:
Monday to Friday – Opens 10am
Saturday & Sunday – Opens 9am

PRICES:
Adults from $29.50
Children from $17.50
Concessions from $26.50
Family 4 Pack (2 adults & 2 children) from $80.00
Proceeds generated from the world tour are being used to help conserve Egypt’s ancient treasures and
support the construction of the new Grand Egyptian Museum (GEM) in Giza, where these antiquities will be
housed for future generations to behold.
More information is available at kingtutmelbourne.com.au

Innovative New Game Lets You “Bring Your Toys to Life”  

Sydney, Australia – February 24, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today the debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.

“These are more than action figures. They are inter-action figures,” said Eric Hirshberg, CEO of Activision Publishing. “By pairing world class character design, world class video game design and world class story telling into one entertainment experience, we’ve given players a whole new genre that bridges the gap between the real and virtual worlds. From the first time a kid picked up a stick and pretended it was a sword, toys have unlocked kids’ imaginations. And how often have you wanted to bring those toys to life, to see them become animated and take them on an adventure? Skylanders Spyro’s Adventure does just that.”

Activision brought its gaming expertise together with top Hollywood creative talent to bring Skylanders Spyro’s Adventure to life.  The game and technology was developed by Activision’s Novato, California studio, Toys for Bob, led by creative director and studio head, Paul Reiche. The adventure driven story was penned by two of the Academy Award nominated writers of the original Toy Story movie, Alek Sokolow and Joel Cohen.  The result is a line of highly collectible characters, an engaging story, and an immersive interactive entertainment experience.

There are many unique and innovative elements to this experience, including:

• Each Character Has its Own Unique Powers – In addition to the highly collectible design and personalities of the toys themselves, each character has different powers and abilities, opening different experiences inside the game. Players can drop in and out of each level with as many different characters as they like, making each players experience unique.

• Toys With Brains – Each toy/character remembers the player’s shared experiences. Achievements and leveled up capabilities earned in the game are embedded inside the toy and travel with the toy.  Wherever the toy goes, its experiences go with it.

• Portal of Power – The Portal of Power serves as the gateway between our world and the amazing world of the characters in Skylanders Spyro’s Adventure.

• Play With Friends – By placing two characters on the Portal of Power at once, players can team up together for cooperative play, or face off in player versus player battle arenas utilizing their leveled up characters.

• Diverse Experiences on Diverse Devices – While the toys can be used with gaming consoles to play the disc based game, completely different gaming experiences await them on the mobile app and inside the Web World, each of which were designed specifically for those platforms. The result is a remarkable number of different gaming experiences in one game.

Skylanders Spyro’s Adventure lets kids take on the role of a powerful Portal Master, who can control over 30 different characters, including the beloved purple dragon Spyro.  Each of these heroes is a protector of an amazing, mysterious world, but they have been ejected from their world by the sinister Portal Master known as Kaos and now they are frozen in our world as toys.  Only the players of Skylanders Spyro’s Adventure can get them back into their world, by embarking on a fantastical journey where they will explore mythical lands, battle menacing, outlandish creatures, collect treasures, and solve challenging puzzles as a part of the quest to save their world. 

Skylanders Spyro’s Adventure is developed by Toys For Bob, an Activision studio located in Novato, California.  The game is not yet rated by the Classification Board.  For more information, visit www.skylandersgame.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. 

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

When players take to the track for the first time on SHIFT 2, they will feel a rush never felt before in any other racing game.

With compelling content from the SHIFT 2 engineers, the trailer illustrates how the advanced physics system, coupled with in-depth tuning options create the realistic in-game car performances and driving experiences found in the game.       

As you’ll see in this video, no detail was too minute, nothing was left to chance and every possible element of real racing was covered during the development of SHIFT 2 Unleashed.

Top racecar drivers, including Tommy Milner, Edward Sandstrom and drift champion Vaughn Gittin Jr. all spent a great deal of time with the team at Slightly Mad Studios, helping make SHIFT 2 Unleashed the most realistic racing game you’ll ever play.

Also new additions to the game, such as the ‘helmet cam’ view, puts the player inside the heads of the best racecar drivers – who are always plotting their next move on the track, and drifters, who need to avoid walls at all costs.