Critically-Acclaimed FPS Invades Retail Outlets Worldwide Today

SYDNEY, AUSTRALIA – March 24, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) and Crytek GmbH, award-winning developers of the Crysis® franchise, announced today that Crysis 2 is available at retailers in Australia and will be available in New Zealand on March 25. Crysis 2 catapults players into a stunning recreation of New York City in 2023, left ravaged by an alien attack. Players will use the powers of the Nanosuit 2 to be fast, be strong and be invisible, in an attempt to save humanity from this fatal invasion. Crysis 2 is the first game built on Crytek’s new state-of-the-art multiplatform game engine, CryENGINE®3 and can be played in stunning high-definition in either 2D or stereoscopic 3D*.

“Bringing the Crysis franchise to consoles has been a huge achievement for all of us at Crytek,” said Cevat Yerli, CEO of Crytek. “We are very excited to bring this high quality first person shooter to gamers on multiple platforms while also offering another dimension of gaming with stereoscopic 3D.”

Reviewers around the world have already hailed Crysis 2 as a critical hit, as the game has already earned 15 scores of 90 and above from critics around the world including Australian 360 magazine who said the game is “a well-polished and magnificent technical achievement” and Game Informer Australia , who says Crysis 2 is a “an irresistible visual colossus…”

In Crysis 2, New York City has been ravaged by a series of climatic disasters and a plague that has struck down on the city’s population with brutal epidemic speed. The aliens have returned, stalking the streets and leaving the city in chaos, its skyline in flames. Set in a world of futuristic warfare where soldiers are not solely reliant on firing rifles and hurling grenades, players are empowered to use New York City as a virtual playground and become the ultimate weapon. Featuring a story penned by award-winning science fiction author Richard Morgan (Altered Carbon), the single player campaign in Crysis 2 has a deep and affecting narrative.

Crysis 2 also includes a fast-paced multiplayer campaign, developed by Crytek UK, Crytek’s specialist multiplayer studio. Crysis 2 multiplayer features six gameplay modes and 12 maps set across recognizable locations in New York City and is built around the unique gameplay of the Nanosuit 2. This gives gamers a fresh setting with an emphasis on vertical gameplay which allows players to strategize, attack and defend from above and below.

Crysis 2 is the first game built on Crytek’s new state-of-the-art multiplatform game engine, CryENGINE®3. Crysis 2 is available in stunning high-definition either in 2D or stereoscopic 3D* for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC. For more information on Crysis 2 and to watch the new launch trailer featuring Grammy nominated artist B.o.B visit www.ea.com/au/crysis-2 You can also follow the game on Twitter at http://www.twitter.com/crysis or “Like” Crysis on Facebook at www.facebook.com/crysis.

*Additional hardware and accessories, not included with game, may be required for full 3D effects. See back of pack for details.

It’s not everyday you read about two savvy mothers from Wollongong launching a ground breaking product aimed at the sensuality and well being of women, but then you probably haven’t met Kristine Morgan and Lisa Hughes.

These two friends were enjoying a morning run along their local beach in Wollongong when they started talking about women and their conversation turned to vibrators (as friends’ conversations sometimes do). ‘Do you think any of the vibrators out there are actually designed by women?’ Kris asked. ‘Seriously, why can’t we buy a vibrator that looks great and better still, feels great!’

The friends laughed. Kris had a point. ‘We’re women. We love beautiful things’, added Lisa. ‘So what’s with all the tacky imagery and packaging? Why can’t normal women, walk into a normal shop and buy a vibrator like it’s a totally normal thing to do?’ By the time they had finished their run, the girls were sweaty, buzzing with excitement and eager to get some answers. And so their research began.

‘We really wanted to understand what other women thought of this whole market,’ explains Lisa. ‘And who better to understand what women really want, than women who really want it?’

After talking to ‘real’ women everywhere – mothers, daughters, sisters, wives, and girlfriends – Kris and Lisa’s company, Love Being Woman was born.

‘The brand is really about inspiring and empowering women from all walks of life,’ says Lisa. ‘We live by the philosophy that ‘when you feel good about yourself, you can give the best of yourself to others’.

After holding a series of intimate and fun focus groups Kris and Lisa knew they were onto something special. They had spoken to hundreds of women who wanted an intimate massager that was enjoyable to use and that they weren’t embarrassed to buy. They wanted something that suited their lives, their style, their needs. An intimate massager that was discreet, high quality,feminine, accessible and best of all worked!

From that moment on the girls spent every waking minute (when they weren’t being wives and mothers) finding out everything they could about vibrators. They even had their husbands on alert for any information that would help them with their mission.

After months laughing and looking, designing and experimenting, their work finally paid off and THE BE BE was born, Be beautiful, Be you! ‘This is all about making women feel confident in and out of the bedroom,’ explains Lisa. ‘This is not just about launching a new vibrator. It’s about saying it’s great for women to explore their sensuality. This is about their health and wellbeing and giving them the right to be in charge.’

‘We developed THE BE BE so women can feel empowered, not embarrassed,’ states Kris.

‘THE BE BE is about feeling sexy, not sex obsessed.

“Happy not inhibited, Frisky not frustrated.”

THE BE BE is the first product from Love Being Woman and has been designed to embody the Love Being Woman philosophy. Kristine and Lisa live by the philosophy

‘When you feel great about yourself, you give the best of yourself to others’.

They hope you’ll discover this philosophy too.

For more information, please visit www.lovebeingwoman.com

Thor: God of Thunder and Captain America: Super Soldier to Include Stunning 3D Visuals on Xbox 360, PlayStation 3, and Nintendo 3DS

Thursday 24th March 2011 – SEGA® Europe Ltd. and SEGA® of America, Inc. today announced Thor™: God of Thunder and Captain America™: Super Soldier, scheduled for release this autumn and winter, will feature eye-popping stereoscopic 3D graphics on the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system platforms. Additionally, both games will be coming to Nintendo 3DS™ later in the year as an immersive new handheld 3D experience.

“Playing as Captain America with bullets whizzing past in stereoscopic 3D and having a titanic Frost Giant charge straight at you in Thor will bring an unprecedented level of adrenaline to the gameplay experience,” commented Gary Knight, Senior Vice President of Marketing at SEGA Europe and SEGA of America. “When you combine the triple threat of epic gameplay, hall of fame franchises from Marvel, and outstanding 3D visuals, it’s clear that Thor: God of Thunder and Captain America: Super Soldier comprise a new class of Super Hero game.”

Both games, which will also be available at launch on Nintendo Wii™ and DS, feature original third-person adventures written in conjunction with Marvel scribes. Creating interactive epics that stand on their own, the games share lead actors and a visual universe with the films based on the same Marvel franchises. Both games will support multiple 3D modes, including anaglyph Color mode utilizing red- and blue-lensed glasses for conventional displays. For active shutter glasses and 3D televisions, the games provide Side-by-Side and Top-Bottom modes, and on PlayStation 3, the higher resolution Frame Packing mode for HDMI 1.4 3D displays is supported.

In Thor: God of Thunder, scheduled to street on April 28th, 2011, players will play as Thor while battling through several of the Nine Realms to save his homeland of Asgard. Players will wield the iconic Mjölnir, Thor’s legendary hammer, to fight enemies on an immense scale while controlling the elemental storm powers of lightning, thunder, and wind to vanquish enemies. The sweeping vistas, Thor’s devastating hammer throws, and the explosive elemental effects of Thor’s godlike powers will be especially powerful when viewed in 3D.

Captain America: Super Soldier, scheduled for release on July 14, 2011, transports players to the darkest days of World War II to face the Red Skull and his Hydra army in an epic action adventure. Playing as Captain America and wielding his legendary shield, gamers will engage in free-flowing combat and acrobatic platforming to infiltrate Hydra’s mysterious castle and battle the infamous Iron Cross, the forces of Hydra, and a host of nefarious enemies serving the Red Skull. As the First Avenger himself, players must defeat the evil scientist Arnim Zola and his wartime experiments, combining shield attacks and powerful melee combos to devastating effect. Aside from rich 3D visuals, players will gain gameplay benefits from 3D platform environments inside the castle, with the ability to discern depth aiding in judging leaps from one platform or pole to another.

Both titles will be available for Nintendo 3DS in conjunction with the movie DVD releases later in the year, with action-packed adventures that provide players a new way to experience Thor and Captain America in 3D.

For further information on these titles, please visit www.sega.com. For assets, please visit www.sega-press.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft, and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes, and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft, and Sony Computer Entertainment Inc. SEGA of America’s web site is located at www.sega.com.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

10th Anniversary Year Marks the Best in the Social Game’s History

24 March 2011: Habbo Hotel, the world’s largest teen virtual community and social game, has now reached 200 million registrations. Each individual registration equals one virtual character called a “Habbo.” The 200 millionth Habbo was created during the first week of January in Habbo.com in the US.

Habbo Hotel was founded in 2000, when the first community launched in Finland. Since then, it has expanded worldwide, and currently has users from more than 150 countries globally. Habbo Hotel garnered its first 100 million registrations in June 2008. This new milestone indicates growth has accelerated substantially in the past two and a half years.

Habbo Hotel celebrated its 10th anniversary in 2010. It was also the site’s most successful year, as 42 million registered characters logged in, representing one-fifth of the total Habbos ever created. These characters spent over 400 million hours enjoying the social game and community over the entire year.

“It’s been a wonderful journey to see Habbo Hotel grow during the past 10 years from a small Finland-based virtual community to a service reaching millions of users every month worldwide. Celebrating 200 million registrations is truly a milestone for us,” said Timo Soininen, CEO of Habbo’s parent company Sulake. “The fast, continuous development of Habbo Hotel has enabled us to make quick changes and create new features according to our users’ needs. We are excited to reveal many fresh and exciting features and improvements in 2011.”

Sulake published two blogs earlier in January regarding the success of Habbo Hotel in 2010. For more details, visit www.sulake.com/blog.

89% of consumers unaware that Smartphones transmit confidential information

MELBOURNE and AMSTERDAM, 23 March 2011 – AVG Technologies, the leading providers of consumer security software, today revealed details of a sobering study uncovering new statistics about the data security risks involved in everyday smartphone use. The findings are the result of a recent study conducted by the Ponemon Institute in concert with AVG of 734 random US consumers over the age of 18 regarding their mobile communications behaviour. Full survey results are available in an AVG white paper at: http://aa-download.avg.com/filedir/other/Smartphone.pdf.

The study confirmed AVG’s concerns about consumers’ indifference to the many serious security risks associated with the storage and transmission of sensitive personal data on iPhone, Blackberry and Android devices.

Following are four of the most alarming:

• 89 percent of respondents were unaware that smartphone applications can transmit confidential payment information such as credit card details without the user’s knowledge or consent.
• 91 percent of respondents were unaware that financial applications for smartphones can be infected with specialised malware designed to steal credit card numbers and online banking credentials, yet nearly a third (29 percent) report already storing credit and debit card information on their devices and 35 percent report storing “confidential” work related documents as well.
• 56 percent of respondents did not know that failing to properly log off from a social network app could allow an imposter to post malicious details or change personal settings without their knowledge. Of those aware, 37 percent were unsure whether or not their profiles had already been manipulated.
• 28 percent of respondents were unaware that using their smartphone for business and pleasure puts confidential business information at risk. Of those who did know, 12 percent were unsure whether sensitive business data was already exposed.

Other Smartphone security dangers include geo-tracking based on location data embedded onto image files; the transmission of confidential payment information without the user’s knowledge or consent; and unauthorised (and often unnoticed) premium-service orders on the monthly bill.

Dr Larry Ponemon, chairman and founder of the Ponemon Institute, said, “The findings of this study signal what could be an overlooked security risk for organisations created by employees’ use of smartphones. Because consumers in our study report that they often use smartphones interchangeably for business and personal, organisations should make sure their security policies include guidelines for the appropriate use of smartphones that are used for company purposes.

“We have increasing responsibility to educate consumers on the dangers lurking in mobile broadband and to help users take ownership of their mobile data security,” said J.R. Smith, CEO, AVG Technologies. “The mobile Internet does not have to be a risky environment, though the industry must work together to encourage users to take action by downloading low-cost or free anti-virus products specifically designed to protect mobile data.”

He concluded, “In the last month alone, we’ve seen high profile mobile security lapses with dozens of infected applications being removed from Google’s Android App Store, and such occurrences will only become more frequent without action from the industry and consumers alike.”

More than nine million Android user community members have installed AVG’s free mobile security application, ANTIVIRUSFree, on their handsets to date. Additionally, the company believes that this number will continue to grow as more consumers are made aware of mobile security risks and the simple steps that can be taken to prevent attacks from occurring.

AVG ANTIVIRUSFree enables users to scan, identify and remove viruses, check apps for malware before downloading from app stores and check website content, emails and SMS before downloading data or content. If a device protected with ANTIVIRUSFree is lost or stolen, it can be locked and wiped to protect valuable data, and located quickly using GPS functionality.

AVG (AU/NZ) has a comprehensive range of security tips on its web site at http://www.avg.com.au/resources/security-tips/. For video tips from AVG (AU/NZ), see http://www.youtube.com/user/avgaunz.

Keep in touch with AVG (AU/NZ)

• For breaking news, follow AVG (AU/NZ) on Twitter at www.twitter.com/avgau
• Join our Facebook community at www.facebook.com/avgaunz

Sydney, Australia: 23 March 2011 — Cooler Master’s worldwide case mod contest is back! The competition is open from now until April 15th 2011 for experts and amateurs alike. Cooler Master has launched the 2011 event giving all enthusiasts the opportunity to showcase their mods for the world to see. They are seeking the most creative and innovative pc case designs from all over the world for the chance to win.

Entries will fall into two separate categories: Tower Mod and Scratch Category with winners not only receiving bragging rights and international recognition but also up to AU $15,000 in prizes.

Prizes have been provided by our partners AMD, EVGA, GIGABYTE, Intel, Kingston, Patriot Memory, PowerColor, THQ and ZOTAC. To see the full list of prizes please visit: http://casemod2011.coolermaster.com/prizes.php

Register now to start sharing your projects at http://www.coolermaster.com/casemod2011.

Important Dates

1. Registration: Open now – April 15th 2011

2. Work log update & submission: Open now – May 15th 2011

3. Voting: Opens May 16th – May 29th 2011

4. Winners announced: May 31st 2011

Categories & Allocations of Prizes

There will be 2 categories for Cooler Master 2011 Case Mod Competition:

Tower Mod (Full, Mid, M-ATX or M-ITX)

1st Place x 1 winner

2nd Place x 2 winners

3rd Place x 3 winners

Scratch Build

1st Place x 1 winner

2nd Place x 2 winners

3rd Place x 3 winners

Winners are selected based on:

30%: Public votes

70%: Ratings from Cooler Master appointed judges and based on the following criteria:

Complexity of Mod
Design
Overall Look
Innovativeness

About Cooler Master
Cooler Master was founded in 1992 to provide the world’s best thermal solutions. Since its establishment, the company continues to invest in product development to provide leading-edge innovations. Cooler Master’s line-up includes heat sinks, fans, chassis, power supplies and computing accessories. Headquartered in Taiwan with branch offices located across Europe, America and APAC, Cooler Master offers unsurpassed service to our customers. For more information on Cooler Master, please visit www.coolermaster.com

MEMORIES OF BLIZZARD VIDEO CONTEST

Thank you for joining us during Blizzard Entertainment’s twentieth anniversary celebration. We couldn’t have made it here without you, so we’re inviting you to join us in making this milestone even more memorable by entering our upcoming Memories of Blizzard video contest.

For two decades, players like you have provided us with wonderful memories, and we’d love to know how our games have been a part of yours. Unleash your creativity and capture your favorite Blizzard game-related memory on video.

How you do it is up to you; your favorite moment can be heartwarming, hilarious, or truly epic. Your video can be live action, animated, or something in-between — what’s important is the memory you share with us. If your video gets us misty-eyed or makes us stand up and cheer, it could be chosen as one of the winning entries. You can earn countless accolades, untold fame, universal admiration…and legendary prizes including:

• An expenses-paid trip to BlizzCon
• Keyboards, mice, headsets, and more from Razer, SteelSeries, and Creative Labs
• Drinking vessels from TavernCraft
• Action figures from DCDirect
• Custom posters featuring your character from PrintWarcraft

Ready to take us on a journey through time and space? Check out the official rules page for details and eligibility.

MORNING GLORY

Rachel McAdams (The Notebook), Harrison Ford (Indiana Jones) and Diane Keaton (Something’s Gotta Give) team up to bring us a hilarious peek behind the scenes of breakfast television as Morning Glory comes to DVD and Blu-ray on May 5th, 2011.

Rachel McAdams is Becky Fuller, a fresh-faced, young, television producer who in pursuit of her dream job at the Today Show instead lands the role of turning around the fortunes of the struggling rival morning show Daybreak. Becky soon discovers why nobody else wanted the position as she tries to control neurotic and unpredictable hosts (Ford and Keaton); stave off the network executives who are looking for any excuse to cancel the show, all while attempting to have a life of her own.

From the writer of Devil Wears Prada, Morning Glory also stars Jeff Goldblum (The Switch) and Patrick Wilson (The A-Team). Both the DVD and the  Blu-ray include audio commentary from the Director and the writer and also include a deleted scene: Shampoo Bottles.

Lifting Weights:

http://www.gametrailers.com/video/clone-trooper-lego-star/711927

Gossip Girls:

http://www.gametrailers.com/video/gossipping-girls-lego-star/711931

Yoda Backstroke

http://www.gametrailers.com/video/yodas-backstroke-lego-star/711929

Start spreading the news! To celebrate the release of Crysis 2 tomorrow in Australia and 25th March in New Zealand, we’re releasing an extended version of the TV commercial featuring ”New York, New York” by Grammy nominated artist B.o.B.

It can be viewed here: http://www.ea.com/au/crysis-2/videos