THQ TO BRING ITS POPULAR UDRAW GAMETABLET
TO XBOX 360 AND PLAYSTATION 3 CONSOLES LATER THIS YEAR

Joining the Enormously Successful uDraw for Wii, the Evolution of uDraw
Boasts an Entirely New Look, Enhanced Creative Functions and Touch-Screen Features,
High-Definition Capability, Plus a Host of New Games

Melbourne, Australia. – June 6, 2011 – The revolutionary uDraw GameTablet^® from THQ (NASDAQ: THQI), which has defined an entirely new category of gaming by offering unbridled creativity on a video game console, will come to the Xbox 360^® and PlayStation^®3 consoles later this year, was announced by Brian Farrell, THQ’s President and CEO.

For its planned November debut worldwide on the Xbox 360 and PS^®3, uDraw^™ will adopt an entirely new look: a sleek, contemporary design that incorporates console controls directly into the uDraw GameTablet.  Enhanced capabilities add to the uDraw’s dramatic new appearance, including high-definition art creation and gameplay; a stylus with greater sensitivity for more detailed results; motion features; longer drawing time; plus direct touch-screen control that incorporates pinch-and-stretch and rotation features.

THQ will display its new uDraw GameTablet for Xbox 360 and PS3 during the upcoming E3 Expo from June 7-9 in Los Angeles, alongside the enormously popular uDraw for Wii^™.  THQ has shipped 1.7 million units of uDraw for Wii to retailers worldwide since its launch in November.

“As soon as we introduced uDraw last year, Xbox 360 and PS3 fans began asking when they could experience it, too – and later this year, they can,” Farrell said.  “The uDraw offers amazing innovation and opens new doors of artistic possibility. There’s no console-based artistic tool like it.”

A new version of uDraw Studio^™ software – called uDraw Studio: Instant Artist^™ – will bring the core functions of the uDraw GameTablet to life on your television.  It is also scheduled to be available later this year, and will come bundled with the new uDraws.  This enhanced artistic software package offers expansive guided tutorials to teach many of the basics of art and design, as well as a more intuitive interface that keeps art tools right on screen at all times. Using the new uDraw Studio: Instant Artist on uDraw for Xbox 360 and PS3, artists will be able to more easily send and share images online.

THQ is also in production on a number of new uDraw titles planned for the next six months, both for the new HD-capable uDraw as well as the uDraw GameTablet for Wii.  The games all take advantage of the device’s unique play patterns and functionality. 

Before the end of the year, the fast-growing library of uDraw titles will include Pictionary: Ultimate Edition, a new, high-tech version of the classic game of quick sketches and crazy guesses, which will feature new clues – and new functionality – exclusively created for the uDraw on Xbox 360 and PS3 platforms.  For Wii, Pictionary has been one of uDraw’s most popular games.

Exclusively for Wii, Nickelodeon and DreamWorks Animation’s The Penguins of Madagascar™ will start up an all new, super-secret operation that brings their inimitable brand of humor to the uDraw GameTablet.  Players will lead “Team Penguin” on a zany adventure through the zoo and beyond in a brand-new story that brings them face to face with a nemesis who’s making a surprise return.

The new titles are scheduled to join SpongeBob SquigglePants, Kung Fu Panda 2, Dood’s Big Adventure^™ and the original Pictionary in an ever-growing lineup that spotlights the virtually unlimited creative and play power of the uDraw GameTablet.  THQ plans to introduce additional titles for uDraw throughout 2011 and 2012.

Already, thousands of uDraw artists from around the world have contributed to a growing collection of inspired artwork that can be seen online at www.worldofudraw.com/art-spotlight.

The uDraw GameTablet for Xbox 360 and PS3 is scheduled to be available in time for the holiday season, joining the uDraw for Wii – which is now available worldwide – as the ultimate creative device for video game consoles. Discover more about the uDraw GameTablet online at http://www.WorldofUDraw.com or by visiting the World of uDraw Facebook page.

Melbourne Australia June 6th, 2011

Feeling a little confused about Call of Duty Elite? Don’t be! Activision have compiled this informative FAQ that will give you the full scoop on what to expect in Call of Duty Elite! Needless to say… it sounds amazing!

Call of Duty® Elite Frequently Asked Questions

Before we get to some FAQs regarding Call of Duty Elite, we want to share three guiding principles of the service.

GIVING YOU MORE THAN EVER BEFORE (AND TAKING NOTHING AWAY)  – With over 30 million online players around the world, the Call of Duty community is too large and diverse to create a one size fits all approach, and Call of Duty Elite must be purely additive to the experience.  The Call of Duty “out of the box” experience that our players expect: a great single player campaign, co-op missions, and the deepest and most accessible multiplayer anywhere — at no additional cost — remains the same as ever.  Our promise to you is this:  Elite only adds to the Call of Duty experience.  Nothing will be taken away from the experience you know and love. If you want to continue to play Call of Duty as you always have, you will still be able to do just that, including the ability to buy Map Packs ala carte.   With Call of Duty Elite, we’re adding a new choice for those who want to get even more out of the game. Even haters can play for free.

THE BEST FREE SERVICE ON THE MARKET – How can we say that this is the best?  We believe that the free elements of Call of Duty Elite will be superior to any free service currently on the market because we are offering more features than any other service out there.  Additionally, many of Elite’s free features which will debut with Modern Warfare 3 are industry firsts and offer a new level of innovation.

Elite’s free features let you:

• Access Elite through the web as well as Elite’s free custom iOS and Android applications for smartphones and tablets
• Communicate any way you want across mobile, console and the web with your friends
• Track and share thousands of stats with friends – k/d ratios, score-per-minute, win % and loads more, all represented in easy to understand charts and infographics 
• Create your own custom leaderboards to track friendly rivalries – who is moving up and down in your group of friends? 
• Analyse advanced heat maps detailing your match-by-match performance – where you killed or got killed, when it happened, and more 
• Analyse your weapons performance – which weapons you are best with in which situations    
• Upload and share videos of your greatest moments through our exclusive theatre mode with the touch of a button 
• After you analyse your performance to your heart’s content – Customise your loadout – search through all the weapons, attachments and perks, and push them directly into the game menu from the web or your mobile device with the touch of a button 
• Join dozens of groups and find other players with common interests to play with and compete against – find people who make the game the most fun for you – TDM, Lakers’ fans, Weekend Warriors?
• Create a private Clan with players who share your interests and skill level
• Bring your Facebook friends right into the game, easily taking your existing network into the Call of Duty experience.
• Seamlessly be placed into matches into Groups who share your affinities and interests based on your Facebook profile to elevate your in-game experience.
• Career?  Start tracking your Call of Duty career – everything you wanted to know about your performance across the franchise starting with Black Ops

And that’s just the beginning. The service will continue to evolve and we will continue to add new features.

A PREMIUM MEMBERSHIP THAT RESETS THE BAR – The premium membership of Call of Duty Elite (which is completely optional) will set a new gold standard for what the multiplayer and community experience for a console game can be. Why are we not revealing all of the features that are part of the premium service today? Simple. Because the service was designed to be deeply integrated with Call of Duty: Modern Warfare 3, and will not be demonstrable until we are closer to the launch of the game. We know seeing is believing, and over the next few months we will be revealing and demonstrating more of the premium features and by the end of winter we will reveal the entire service in full. 

The reason we announced the service today was so we could begin recruiting for a free beta using the multiplayer community of Call of Duty: Black Ops, which will allow us to test the service at scale. This is a critical step to us launching the service successfully this spring. So we appreciate your patience. 

Is Elite a new website?

• We’re on the web of course, but we’re designing Call of Duty Elite to be widely accessible and customised for a number of platforms — via web browsers, through the game, and through mobile applications as well – including iPhone and iPad, as well as Android tablets and smartphones.

Will you be charging for multiplayer?

• No, we are offering players more choice and are not taking anything away from our fans. If you like playing the way you always have, with a great campaign, co-op and multiplayer experience out of the box, then you can.   Additionally, many of Elite’s key features that we’ve listed will be free to all Call of Duty players.

What about stats?   Do I get free access to my stats with Elite?

• Absolutely.   Elite’s Career section gives players an in-depth look at statistical details of their own performance and gameplay as well as that of the entire Call of Duty community, including heat maps, load-outs, stat trends, custom leaderboards, and integration of your Facebook friends.   The Career section is free to all registered users.

How will Elite compare to free offerings that currently exist?

• We believe that the free elements of Elite alone will be better than any free service currently on the market today.  Elite ups the ante of any free service by offering a range of innovations on well-established multiplayer features, such as leaderboards, heat maps, and rich player data.   Additionally, other Elite features are completely new to the industry.   For example, with Elite’s new Groups featured integrated with Modern Warfare 3, you will be able to join custom groups based on your likes, interests, or affiliations, and then have those groups follow you directly into the game.   Soon you’ll be playing in a social group, making new friends (and rivals!) who play Call of Duty and share your interests, home town, or play style.

Is there a beta?  When can I try Elite for myself?

• Elite will officially launch this spring with Call of Duty: Modern Warfare 3, but you can try key features earlier with our free public beta test.   In order to deliver the best possible launch this spring, we need to test the service at scale and get your feedback on key features.   The Beachhead team is working with Treyarch to hold a public beta this winter for Elite with the multiplayer community of Call of Duty: Black Ops.  The earlier you sign up, the earlier you can play.  All you need to do to sign up is register your email address and gamer tag.  Sign up now at www.callofduty.com/elite

Will the beta include everything that comes at launch in November?

• Because Elite was designed to be deeply integrated into Modern Warfare 3, not all of the features will be able to be part of the free beta with Call of Duty: Black Ops.  You will get to try a number of key features, but the beta will still be just a slice of the full service that launches with Modern Warfare 3 in November.   We plan to test some specific features, such as the Program Guide and Groups.    However, a number of new features and services will be coming online specifically with Modern Warfare 3. Additionally, a number of our dedicated applications will be launching this November as well.

Can you tell me more about what “Connect, Compete, Improve” means?

• Connect:  Elite will give our players unprecedented control over their Call of Duty multiplayer experience, transforming it into a true social experience.  Players can compete against friends, players of similar skill levels, players with similar interests.   Connect will include:
  • Find and join Groups of people with similar interests
  • Create Clans, which are private player groups that can compete with other Clans in organised competition  
  • Track your performance, progress and activity within your Groups and Clans through mobile and web interfaces 
  • Upload and share your videos with your Groups and Clans
  • Access  high-quality original video programming, tailored to people who love Call of Duty

Elite will help players to connect with the Call of Duty community 24/7. 

• Compete:  Call of Duty players want to compete, but are looking for a way to do it that fits their skill and style. 
  • The Program Guide, gives players a choice of dozens of daily and weekly competitive Events, individual and clan Operations, official Leagues, and Tournaments all tailored to different skill levels  
  • These competitions will offer both digital and real prizes – everything from digital trophies and badges to a new Jeep

• Improve:  Everyone wants to improve their game, and Elite will be like having a personal online coach. 
  • It provides players with a dynamic strategy guide that tracks their statistics and performances — down to minute details — showing gamers how they stack up against their friends or others in the community 
  • Improve will offer continually evolving professional tips and advice. Tools and information are provided so players can learn and up their game, regardless if you’re a newer player or level 15 Prestige

The Program Guide sounds cool, but I’m an average player. How can I have a chance to participate in competition?

• Just like a sport, we believe competing in Call of Duty should be fun and accessible regardless of skill.  Highly skilled players may want to join the most competitive Leagues and Tournaments, while a more moderate player can find Operations, Events and Clan competitions that are tailored based on their skill level or particular play style.     We want all Elite players to find a range of competition that fits them, and gives them a chance to succeed.

Is Elite only for hardcore players?

• Connect, Compete and Improve are universal needs regardless of skill, and Elite has been tailored for Call of Duty’s diverse base of players.   If you are a hardcore “Prestige” player or a casual weekend warrior, you can enjoy personalised communities, daily competition and events, community-generated video content, and a dynamic strategy guide that tracks your statistics and performance trends.     Elite also will offer high-production value, original entertainment programming designed exclusively for the Call of Duty community.  Different players will use Elite in different ways, but we want there to be something for everyone.

Will Elite support Call of Duty: Black Ops?

• Yes.  Because Elite was designed to be deeply integrated into Modern Warfare 3, not all of the features will be able to be part of the beta with Black Ops this winter.  When Modern Warfare 3 launches this spring, players will be able to have a unified relationship through Elite – they can create a single profile in Elite and build their career in Call of Duty that will carry forward as they play every supported Call of Duty game.

How is Elite different with Call of Duty: Modern Warfare 3?

• The Beachhead team has been working closely with Infinity Ward and Sledgehammer Games to build Elite from the ground up to support Call of Duty: Modern Warfare 3.   When Elite launches this November, the service will include a number of all-new features and innovations being built directly by the developers into the new game.    For example, your Elite community Group and Clan affiliations and identity will be incorporated directly into Modern Warfare 3.

When will Elite launch?

• The service will launch with Call of Duty: Modern Warfare 3 this November 8^th, 2011. 

Where will Elite be available?

• Elite will be available on Xbox 360, PlayStation 3 and PC. In addition, there will be custom Elite applications available on iOS and Android tablets and smartphones.

How can I become a member?

• With the roll out of the Call of Duty Elite beta this winter on Call of Duty: Black Ops, players can sign up on www.callofduty.com/elite to queue up for participation. Once the platform officially launches with Call of Duty: Modern Warfare 3 on November 8^th, players will be able to enter the service in through a variety of ways, which we will be announcing later this year.

So, if I just want to buy Map Packs standalone, I can still do that?

• Yes.   Call of Duty Elite has been built around the tenets of value and choice. To us that choice means that players who purchase Modern Warfare 3, who want to extend the game may prefer the option of a map pack. We will continue to offer that option.  So if you want to just buy a map pack only, no problem. 

If I get the premium membership to Elite, do I really get all of the DLC?

• Yes.   Elite is an all-inclusive membership, and that means you get all of the playable game DLC for Call of Duty: Modern Warfare 3 as part of your premium membership.    No need to buy additional DLC.

Will there be Customer Service?

• Absolutely.   It’s a priority for us that Elite membership comes with 24/7 worldwide customer service.   We will have a team dedicated to programming, administration, and service, starting with our public beta this winter.

Why announce now if you can’t show us all the Modern Warfare 3 launch features and pricing? 

• Elite was designed from the ground up to integrate with Call of Duty: Modern Warfare 3. Therefore, many of the services which will be a part of the premium membership will not be able to be demonstrated fully until the launch of Modern Warfare 3. The reason we launched the service ahead of that time was to invite people to participate in a public beta of the service using Black Ops, which will help to test the service at scale and fine tune it before its official release this November. The premium membership to Elite also will include many industry firsts, and will represent the ultimate Call of Duty experience.

Are you letting people buy prestige weapons or levels through Elite?

• No, players are not able to buy prestige weapons or levels through Elite. While Call of Duty Elite wants to help people become better players, there’s still only one way to level up to new weapons, XP and prestige, and that’s to earn it in game.

When will launch details be released?

• Throughout the winter we will be talking about Elite in detail, so stay tuned for more information.

Who is Beachhead Studios?

• Beachhead is a new development studio, who is creating the Elite service for the Call of Duty franchise.   We are entirely focused on making Elite the best gaming service in the world, and improving it every day. Our Beachhead Studio will be supporting our Call of Duty games throughout the year.

Download Pokédex 3D from the Nintendo eShop for free and watch your Pokémon images come to life in 3D on your Nintendo 3DS system

6 June 2011, Australia and New Zealand

PokémonTM Black Version and Pokémon White Version, which launched across Europe earlier this year on Nintendo DS®, unleashed over 150 all-new Pokémon into the world. Now for the very first time ever these Pokémon can be seen in full 3D thanks to the capabilities of Nintendo 3DSTM. When PokédexTM 3D launches in Australia and New Zealand 7 June, via the Nintendo eShop on Nintendo 3DS, you will be able to complete your Pokédex data by connecting with friends and the Nintendo 3DS SpotPassTM feature. View Pokémon images in 3D and even use the Augmented Reality (AR) Markers to watch them come to life and have a 3D photo taken with them.

Pokédex 3D allows you to unearth information about all of the new Pokémon featured in Pokémon Black Version and Pokémon White Version – without having to own these titles. Pokédex 3D is the most detailed and comprehensive Pokédex so far within a video game and lets you bring Pokémon into the real world. Enjoy viewing images of your favourite Pokémon from all angles, in various poses and in exciting animations, all in full 3D.

After downloading Pokédex 3D onto your Nintendo 3DS for free from the Nintendo eShop, you will start off with information on 16 Pokémon. To collect data on more of your favourite Pokémon, simply wirelessly connect with your friends, scan special Pokémon AR Markers or receive the information via SpotPass. The SpotPass feature connects your Nintendo 3DS to compatible public hotspots and your wireless broadband Internet connection at home, even if the system is in Sleep Mode. Once connected, your Nintendo 3DS will receive new content and updates on a regular basis and data for up to three new Pokémon can be received each day.

To collect all the Pokémon data, you will need to share with your friends and connect to SpotPass as well as looking out for the special Pokemon AR Markers – so get connected and look out for some extra special downloads hiding away.

Pokédex 3D allows you to search, cross reference, and sort data on each Pokémon, not only finding out their vital statistics, but also more in depth information such as at which level they evolve and at which level they learn new moves. Enriching your Pokémon knowledge has never been so easy – enjoy becoming a master Pokémon fan!

If you ever wanted your picture taken with your favourite Pokémon, then now is your chance. Each Pokémon in Pokédex 3D has its own individual Pokémon AR Marker, a small black and white image which brings the Pokémon to life in 3D through Augmented Reality. Place the Pokémon AR Markers anywhere and everywhere – watch Pokémon jump out of the marker in 3D using Augmented Reality technology. Set up scenes by placing more than one Pokémon AR Marker side by side and take a picture of your fully animated Pokémon together.
When using AR Viewer, your Pokémon are fully animated and can be coaxed into performing special actions using Items – some items receive different reactions from the Pokémon. Why not try tossing various items their way and seeing how they react! You can also use pictures you’ve already taken from your SD Card and add Pokémon to your pictures. Enjoy unlocking lots of new features as you begin to increase the number of Pokémon AR Markers you collect!

To download Pokédex 3D for free, visit the Nintendo eShop when it becomes available via the next Nintendo 3DS system update on 7 June 2011. For more information, visit www.nintendo3ds.com.au

Global Franchises — Battlefield, Mass Effect, Need For Speed, FIFA – Leading The Digital Transformation on Multiple Platforms

Sydney, Australia – June 3, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today revealed the games it will present at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC) June 7-9. This year’s lineup consists of games spanning a multitude of popular genres, including immersive shooters and role-playing games for hardcore players, revolutionary sports titles for sports fans, as well as mobile and casual games for the whole family.

This year’s E3 press briefing, GAMECHANGERS: EA 2011 Preview will feature news from big EA titles such as, Battlefield 3™, Need for Speed™ The Run, Madden NFL 12, FIFA Soccer 12, SSX™ and Mass Effect™ 3. The briefing will include news and announcements on new games and digital/online initiatives. The briefing can be viewed live exclusively on SPIKE TV Tuesday 7th June @ 5.30am EST / 7.30am NZST or at www.ea.com/au/e3.

EA Interactive will be hosting media demos throughout E3 for key EA mobile, Chillingo and Playfish titles at the JW Marriott located at 900 West Olympic Blvd. in Salon B.

Titles which will be previewed in EA’s booth (#1601) at the LACC include:

Battlefield 3™
Capturing the intense reality of modern warfare across the globe, from the densely populated city streets of Paris to the barren dustbowl of the Tehran desert, Battlefield 3 is the next installment in the internationally acclaimed Battlefield series. Battlefield 3 is poised to leap ahead of the competition thanks to the power of Frostbite™ 2, a game engine that advances the state of the art on both console and PC to serve as the power center to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. The franchise has always been recognized for its unique and award-winning sandbox gameplay, massive sense of scale, completely destructible environments and diversity of vehicles, but this year, more than ever before, players will feel the physicality of the battlefield and the power of Frostbite 2 in both the single player and multiplayer campaigns.
· Platforms: PlayStation®3, Xbox 360® and PC
· Street Date: 2011

EA SPORTS™ PGA TOUR® Golf Challenge
EA SPORTS PGA TOUR Golf Challenge is a free-to-play social media game that delivers real-time 3D golf on Facebook®.One of the first 3D games of its kind, players will compete with friends on coveted, championship courses such as TPC at Sawgrass, Pebble Beach Golf Links, St. Andrews and more!Tailored to a casual gaming audience, the game features accessible, easy to master game play mechanics, including one-click swing, easy aiming with a mouse or keyboard, an assortment of custom clubs, and a variety of shot types. Play the PGA TOUR Season Mode where you progress through six levels of challenges to reach PGA TOUR Excellence. Daily challenges will allow players to compete against their Facebook friends in 3-hold “sprints” that take less than five minutes to complete, with weekly champions crowned as players vie for golf supremacy on Facebook.
· Platform: Facebook
· Street Date: Now available: apps.facebook.com/pgatourgolfchallenge
·

FIFA Soccer 12 – Console
The best sports game on the planet brings to the pitch the game-changing new Player Impact Engine, a physics engine built to deliver real-world physicality in every interaction on the pitch. Revolutionary gameplay innovations inspired by the real-world game make FIFA Soccer 12 deeper and more engaging. All-new Precision Dribbling creates a higher fidelity of touch on the ball for better control in tight spaces, more time to make decisions on attack, and more control over the pace of the game. Innovations in attack are balanced by a re-designed defending mechanism called Tactical Defending, which fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling.
· Platforms: Xbox 360 and PlayStation 3
· Street Date: 2011

FIFA Soccer 12– Handheld
FIFA Soccer 12 is the most innovative, feature-rich, and authentic 3D soccer experience on Nintendo 3DS™. Become a true marksman with all-new optional touch screen controls. Pick a spot precisely from the player’s viewpoint using the lower touch screen and then direct a shot with pinpoint accuracy. Whether fans choose to compete as a real-world superstar or re-create themselves in the first-ever 3D Street Soccer Mode, the environment will come alive through an innovative curved pitch that maximizes full 3D effects. FIFA Soccer 12 features over 500 officially licensed clubs and eight different game modes, including authentic 11 versus 11, head-to-head local wireless play, Be A Pro, Tournament Mode with over 50 real-world competitions, and a full in-depth Career Mode.
· Platforms: Nintendo 3DS
· Street Date: 2011

FIFA Superstars
FIFA Superstars is a free-to-play social game that enables players to build and manage an ultimate team of the world’s greatest footballers, and compete with your team against friends on Facebook. Now the largest sports game on Facebook with over 3M monthly average users, FIFA Superstars leverages EA SPORTS football licenses for over 30 leagues, 500 teams and 15,000 players. Fans will be able to create a fantasy side by collecting or trading players, challenging friends head-to-head and competing in leagues, or searching out broader leaderboards to compete against the best.
· Platform: Facebook
· Street Date: Now available: apps.facebook.com/fifasuperstars

Kingdoms of Amalur: Reckoning™
Kingdoms of Amalur: Reckoning is the open-world action RPG that gamers have waited for. Developed by three time World Series champion Curt Schilling’s 38 Studios and Big Huge Games, Reckoning is set in Amalur, a rich and deeply immersive world underpinned by 10,000 years history, created by 22 time New York Times bestselling author, R.A. Salvatore. Immersing players in a rich, living, breathing open-world dripping with magic and rife with danger, underpinned by strong storytelling, Reckoning lets players define their destiny as they engage in intense action combat while exploring the huge, vibrant and varied world of Amalur as envisioned by the visionary creator of Spawn and acclaimed artist, Todd McFarlane. Designed by open-world RPG legend Ken Rolston, the acclaimed creator of Elder Scrolls III: Morrowind and Elder Scrolls IV: Oblivion, Reckoning will offer players unparalleled choice in a world of infinite possibility. Together, the visionaries and development team behind Kingdoms of Amalur: Reckoning are creating a game that will forever change the RPG genre.
· Platforms: Xbox 360, PlayStation 3 and PC
· Street Date: 2012

Madden NFL 12
Madden NFL 12 continues the rich tradition of the storied franchise by bringing fans closer to the NFL than ever before. Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities. Whether battling your rivals on the couch or online, leading your favorite team to the Super Bowl in Franchise mode, or building the ultimate dream team in Madden Ultimate Team, Madden NFL 12 is True to the NFL, True to the Franchise, True to the Game.
· Platforms: Xbox 360, PlayStation 3, Wii™, PlayStation®2, PSP®
· Street Date: 1st Sept – Australia / 2nd Sept- New Zealand 2011

Madden NFL Football– Handheld
Madden NFL Football for the Nintendo 3DS brings your favorite NFL teams to life like never before, in 3D graphics. The action jumps off the screen as you compete in traditional 11-on-11 games or high-flying 5-on-5. Whether you’re a Madden NFL rookie or an All-Pro, three types of play calling options provide the right amount of depth for every player. Unleash the power of the Nintendo 3DS touch screen to draw your own plays on the fly. Madden NFL Football offers a comprehensive handheld experience in 3D, making it the perfect on-the-go game for every football fan.
· Platform: Nintendo 3DS
· Release Date: Now Available

Madden NFL Superstars
Madden NFL Superstars is a free-to-play social media game accessible to millions of NFL football fans.Players get a real NFL experience by building and managing an ultimate team of professional football players to compete in games against their friends on Facebook or against the millions of other Facebook users. In Season mode, players compete in increasingly challenging matchups against other player’s teams through a progressive ladder to earn championship trophies. NFL Pro League mode puts players’ Madden NFL Superstars teams to the extreme test to compete for supremacy in a series of contests against each of this season’s actual NFL teams. Scrimmage mode thrusts players into head-to-head contests against their real life Facebook friends for ultimate bragging rights. Features include Game Changers, which enables a team to even the playing field against overpowering competition by instantly increasing its scoring potential; the personalization of stadiums with team names and logos; the ability to open player packs to build a team of real NFL stars, and more.
· Platform: Facebook
· Street Date: Now available: apps.facebook.com/maddennflsuperstars

Madden NFL 12 – iOS
The #1 football game on the App Store is back to bring you the most authentic NFL experience for your mobile device. Take your game on the go with all 32 NFL teams, nearly 2,000 players and all-new modes exclusive to the mobile platform. This year, Madden NFL 12 takes gameplay to a whole new level, including all-new controls and camera angles that deliver the most exciting Madden NFL experience on mobile yet.
· Platforms: iPhone, iPod touch and iPad
· Street Date: August 20, 2011

Mass Effect™ 3
From the award-winning developers at BioWare comes Mass Effect 3, the pinnacle of the critically-acclaimed epic action RPG series. The galactic war has begun. An ancient alien race known only as the “Reapers” has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the universe is on the verge of total annihilation and you must lead the counter assault to take it back. The price of failure is extinction. Only you, as Commander Shepard, can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all.
· Platforms: PlayStation 3, Xbox 360 and PC
· Street Date: CY Q1 2012

Need for Speed™ The Run
From the Golden Gate to the Empire State, Need for Speed The Run takes players on a heart-pounding, high-stakes race that will have players surrounded by a constant feeling of danger. The heat is on and lethal action unfolds as gamers get up-close and personal with Jack, while battling hundreds of the world’s most notorious racers. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds; players will be challenged in this illicit race for their life. Powered by Frostbite 2, Black Box studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. Need for Speed The Run will deliver a racing game unlike any other, offering a tough, edgy experience filled with over-the-top Hollywood action, state-of-the-art graphics technology and a deadly story.
· Platforms: Xbox 360, PlayStation 3, Wii, Nintendo 3DS and PC
· Street Date: 17th November – Australia / 18th November – New Zealand 2011

NHL® 12
EA SPORTS™NHL 12 wants you to Be the Next Great Legend. Play your way to superstardom in the revamped Be a Pro mode and experience legendary moments in your player career as you shatter records and cement yourself in NHL history. Experience authentic action and energy of real life hockey as the NHL 12 Full Contact Physics Engine puts you in the rink with everything now live on the ice – shatter the glass, send helmets flying and knock players over the boards and into the bench. Experience a fresh new look and feel with all new gameplay presentation, and, for the first time ever, the chance to lace up outdoors under the lights in one of the biggest hockey events of the season, the NHL Winter Classic at Pittsburgh’s Heinz field. This year will be the first to see dynamic goalies in the game; players can knock the net off and make contact with goalies, knocking them down or out of position, as they crash the crease. Watch as goalies fight through screens to make awe-inspiring saves and leave the crease to trade punches with hated rivals during fights.
· Platforms: Xbox 360 and PlayStation 3
· Street Date: September 2011

The Sims™ 3 Generations
Enjoy a whole spectrum of new life experiences in The Sims 3 Generations where players can live life to the fullest with their Sims. With new celebrations to dramatic life events, there are even more ways to be creative. Starting off with the precocious childhood years, players can have their Sims play dress-up with the new costume chests and then watch them re-enact their favorite stories in one of three themed tree houses. In the teenage years, players are introduced to the new punishment system in which teenage Sims can be grounded for pulling pranks and trying to sneak out. Those teenage Sims with the rebellious trait will find it harder to stay at home and will want to pull pranks on others while other Sims may go on to become prom king or queen. Adult Sims have the chance to attend or plan bachelor and bachelorette parties, throw lavish weddings, and go through a mid-life crisis where they may change their look or even change careers. The Sims 3 Generations players can capture and keep track of their Sims’ life moments with an in-game video camera. Via the new memories system, players will also have the option of uploading and sharing their Sims’ memories on www.TheSims3.com and Facebook. Whether the player prefers to design houses as a builder, create moments as a storyteller, be mischievous as an experimenter, or fulfill lifetime wishes as an achiever, they’ll be able to explore every phase of life with new gameplay features, moodlets, objects and more that are specific to each age.
· Platforms – PC, Mac
· Street Date – OUT NOW

The Sims 3 Pets
The Sims 3 Pets comes to Xbox 360, PlayStation 3, Nintendo 3DS and PC/Mac this fall. The Sims 3 Pets enables anyone to play as they want, whether it’s the builder who prefers to customize their Sim to match their pet, the achiever who tries to gain the most Lifetime Rewards, the experimenter who wants to wreak havoc in their Sims lives or the storyteller who captures and shares their stories with their friends. For the first time in franchise history, players will be able to fully control their pets and determine their personality traits. Unique to the console experience, players will use their pets to help their Sims uncover and solve mysteries around town. Exclusively for the Xbox 360, players with Kinect™ can issue voice commands to their pets and Sims. The Nintendo 3DS takes advantage of the hardware’s built-in pedometer that tracks players’ real life movements. On the PC/Mac version, players now have the opportunity to adopt horses where they’ll be able to use their horse as a form of transportation to get around town and also raise and train them to do activities like race and jump hurdles. In The Sims 3 Pets, players will be able to create, control and play with life with their pets.
· Platforms: Xbox360, PS3, Nintendo 3DS, PC/Mac
· Street Date: 2011

The Sims Medieval™ – iOS
Bring your medieval fantasy to life with The Sims™ on the go with mobile! The Sims Medieval™ takes The Sims into the Middle Ages for iPhone and iPod touch with all new features, new graphics and new ways to play. For the first time, players can create heroes, venture on quests, and engage in combat. In an ancient land of adventure, drama and romance, players will be able to get medieval like never before.
· Platforms – iPhone
· Street Date: August 2011

SSX™
A modern day reinvention of one of the most critically acclaimed arcade franchises of the last generation, SSX packs adrenaline and reality-defying gameplay into every run. Players will jump into the boots of some of their favorite characters from SSX Tricky and SSX 3 to race, trick and survive across the world’s most iconic mountain ranges. Based on real-world NASA topographical data, all of the mountain ranges in SSX have been meticulously designed to deliver a gameplay experience that is true to the rich history of one of the most beloved franchises in the video game industry, while bringing it forward to harness the power of current generation of consoles.
· Platforms: Xbox 360, PlayStation 3
· Street Date: January 2012

World Series Superstars
World Series Superstars is a free-to-play baseball game for Facebook, licensed by MLB Advanced Media and the MLB Players Association. World Series Superstars players will build an ultimate team of professional baseball players, manage the club throughout the year and compete in games against their friends. Building off the EA SPORTS “Superstars” model that offers the opportunity to build, manage and compete with an ultimate team of professional players, World Series Superstars gamers will have even more control of the action and can now make management decisions from the dugout. Gamers will act as a virtual General Manager and experience all of the excitement of assembling a team of professional baseball players, building the ultimate ballpark and filling it with fans. Gamers can take their all-star squad on the road and compete in live, interactive simulations going head-to-head against friends’ ultimate teams in exhibition games, or by working their way up to Major League mode to play against all 30 MLB teams and reach the World Series. Come back daily to predict the outcomes of the real MLB games and earn in-game rewards!
· Platform: Facebook
· Street Date: Now available: apps.facebook.com/worldseriesuperstars

New Direct-to-Consumer Platform Offers Anytime, Anywhere Access to Gaming’s Best Content Including Battlefield 3, FIFA 12 and More
Sydney, Australia June 3, 2011 — Electronic Arts (EA) Inc. (NASDAQ: ERTS) announced today the launch of Origin™, EA’s direct-to-consumer gaming platform. Available today at http://store.origin.com/au Origin is where gamers can go to find, purchase and download all the best content from EA. More than 150 games are currently available on Origin, and in the months ahead, Origin will be the place to purchase and download exclusive limited edition copies of highly-anticipated EA games, including Battlefield 3™ and FIFA 12, as well as content from EA Partners including Alice: Madness Returns™ and 38 Studios’ Kingdoms of Amalur: Reckoning™.

Spiritual Successor to Critically Acclaimed Demon’s Souls to Bring Death to the Northern Realms This Fall

SYDNEY, AUSTRALIA – 4 June 2011 – Leading video game publisher and developer NAMCO BANDAI Games Europe S.A.S., today announced Dark Souls™ is releasing in Europe October 7 and on North America October 4 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. A new action-role playing game (RPG) developed by FROMSOFTWARE, Dark Souls is the spiritual successor to 2009’s critically acclaimed PlayStation®3 exclusive Demon’s Souls – winner of GameSpot’s “Overall Game of the Year” and “Best PS3 Game”, and IGN’s “Best RPG for PS3” awards.

Dark Souls is a brand new action role-playing game developed by acclaimed studio FROMSOFTWARE. Set in a rich, dark fantasy universe, Dark Souls features tense dungeon crawling, fearsome enemy encounters and ground-breaking online features which combine for a truly unique RPG experience. Dark Souls breaks down barriers with a seamless world design that encourages exploration and fosters adaptability. As players encounter terrifying enemies and discover new areas, the game’s foundation of challenge and reward permeates the experience to provide an unparalleled sense of achievement.

The Dark Souls Limited Edition can be pre-ordered, the same price as the standard edition, and will include a limited edition art book containing premium illustrations of characters and environments from the game, a mini-strategy guidebook, behind-the-scenes videos from the development studio detailing various stages of game concept, design and building, and the game’s soundtrack for digital download. All of this will come packaged with the standard edition game.

Dark Souls will be available throughout Europe on October 7 and North America on October 4 2011. For more information on the game please visit www.PrepareToDie.com and www.facebook.com/DarkSouls.

Bethesda Softworks have just released a new RAGE gameplay video – ‘The Well’. In ‘The Well’, we take you into the town of Wellspring as it’s being terrorized by a bandit clan threatening to poison the town’s water supply. The ransacked well must be infiltrated and the bandit threat of lethal contamination must be stopped.

For more information on RAGE visit www.RAGE.com.

This new first person shooter project will be unveiled next week at E3 behind closed doors

June 3, 2011 – Foster City, Calif. – Perfect World Entertainment Inc., a wholly owned US subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), announced today its partnership with Zombie Studios to publish its next-generation, adrenaline-pumping first person shooter (FPS) Blacklight™ Retribution.

A sequel to Zombie Studio’s Tango Down, Blacklight Retribution will be shown for the first time at this year’s E3 (June 7 – 9) in the West Hall, Booth #5322 for a behind-closed doors first hands-on to select media.

“Blacklight Retribution will be the first FPS in Perfect World Entertainment’s diverse portfolio of online games and highlights our commitment to providing players with new and unique online gaming experiences,” said Alan Chen, CEO of Perfect World Entertainment Inc. “With Zombie Studio’s vast experience in developing high-quality first person shooters, we look forward to working closely with them to bring this free-to-play online experience to PC gamers everywhere.”

“We’ve wanted to develop a high quality and yet free-to-play first person shooter for years, which is why we’re excited to be teaming up with Perfect World, an online-game developer and operator with more than eight years of experience in the free-to-play space,” said Mark Long, co-CEO of Zombie Studios Inc. “We know how to make thrilling first person shooters and Perfect World have vast experience in publishing various games in different markets. With this alliance of expertise, PC gamers can look forward to a high quality first person shooter that is available for everyone to play.”

Blacklight Retribution will set the new standard for free-to-play shooters, by fully leveraging Unreal 3 technology and implementing DirectX 11 to give gamers cutting-edge graphics that will blow away expectations as well as minds.

For more information on Blacklight Retribution, E3 attendees can stop by Perfect World Entertainment’s booth (#5322), located in the West Hall.

For an exclusive hands-on demo behind closed doors, please contact Jason Varden at jason.varden@perfectworld.com or +1 (650) 590-7728 for an appointment.

About Perfect World Entertainment Inc.

Perfect World Entertainment Inc., a subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), primarily publishes online games and provides online services in North America. Aiming to provide the best game services to North American players with the highest level of commitment in localization, quality assurance, and user-friendly publishing infrastructure, Perfect World Entertainment has achieved great success and published a number of MMORPGs, including “Perfect World International”, “Forsaken World”, “Battle of the Immortals”, “Jade Dynasty”, “Legend of Martial Arts” ,”Heroes of Three Kingdoms,” and “Ether Saga Odyssey”, and a single-player action-RPG “Torchlight.”

About Zombie Studios Inc.

Seattle based Zombie Studios is a leading independent developer of PC, Xbox and PS3 titles across multiple third party engines including Unreal and Unity. Zombie has been an independent developer for 17 years with development focus on everything from military simulation and serious games to hand held development, to retail quality Xbox360 and PC games. Zombie is also focused on developing properties for use in graphic novels and movies. For more information on Zombie, visit www.zombie.com

THE GIRL WITH THE DRAGON TATTOO

50/50 MOVIE TRAILER

DON’T BE AFRAID OF THE DARK TRAILER

RISE OF THE PLANET OF THE APES TRAILER

BAD TEACHER TRAILER

Delays Full Release into Fall 2011

Toronto, CANADA—June 03, 2011—Game Bridger Entertainment, a global publisher of interactive online entertainment media and the proprietor of the GamerKraft global free-to-play gaming portal, announced today that it will delay the full release of its parkour racing game, FreeJack, into Fall 2011. It’s not all bad news for FreeJack fans though, as the firm also released today a new map for the game. The new Japan-themed track, titled “Go! Sakurunner!!”, is available now via a free patch update. To learn more about FreeJack, visit: http://freejack.gamerkraft.com.

FreeJack’s full release, originally slated for June 2011, will be delayed into the fall. Game Bridger Entertainment expressed a high quality standard and a need for more development time as the main reasons behind the delay. “FreeJack’s full release will represent a major step for the FreeJack brand and will introduce many new features to the game. In order to deliver a full version worthy of the dedicated FreeJack playerbase, Game Bridger Entertainment has decided to delay its release into fall 2011,” stated Eric Wei, CEO of Game Bridger Entertainment.

Despite the delay, FreeJack introduced an all-new Japan themed map today, called “Go! Sakurunner!!”. The track unfolds through a colorful Japanese city center. Flashy billboards, cherry blossom trees, a monorail, and ancient Japanese temples are just some of the sights and sounds players can expect to encounter on their run through the map. “Go Sakurunner!!” is available now as a free patch update. Download and play FreeJack for free from: http://freejack.gamerkraft.com.

FreeJack is a free-to-play parkour racing game for Windows PCs. Players race head-to-head across the urban metropolis of New Jack City in high-octane foot races, chaining together stylish flips and tricks into combos to increase their speed and cross the finish line first! Players can personalize their character with fresh outfits and running gear and even customize their own unique in-game living space with cool furniture and accessories to show off to friends! FreeJack also supports online leaderboards, a club/clan system, in-game friends lists, and more! FreeJack was voted by players the Best New Game of 2010 in the MMOsite’s Annual Reader’s Choice Awards. FreeJack is part of the GamerKraft free games portal. GamerKraft. Play Free.

FreeJack is free to download and play. Visit the official FreeJack homepage at: http://freejack.gamerkraft.com.

For more information about the GamerKraft free-to-play games platform please visit: www.gamerkraft.com.

About GamerKraft

GamerKraft is a global gaming platform where you can download and play free online games, meet friends, and embark on exciting adventures in fantastic virtual worlds.

GamerKraft. Play Free. www.gamerkraft.com

About GAME BRIDGER ENTERTAINMENT LTD.

Game Bridger Entertainment is a provider of interactive online entertainment experiences and services. Through its social game titles, Game Bridger offers players the chance to join dynamic global communities and persistent virtual worlds that evolve and change according to their own involvement.

Game Bridger Entertainment was founded in 2010 by a multi-talented team of professionals with an expansive knowledge of the global games industry. Their mission is to become the leading provider of online interactive entertainment services.