BioWare also Unveils Mass Effect 3 N7 Collector’s Edition and Announces New Voice Recognition Technology in Mass Effect 3 through Kinect Exclusively on Xbox 360

Sydney, Australia – June 7, 2011 – Not everyone will survive. Leading video game developer BioWare, a division of Electronic Arts Inc. (NASDAQ: ERTS), announced today that the epic action RPG, Mass Effect™ 3, will arrive at retailers worldwide beginning March 6, 2012. In Mass Effect 3, an ancient alien race known only as “Reapers”, has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You, as Commander Shepard, must lead the counter assault to take it back. Only you can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all. Mass Effect 3 will make its world debut at the Electronic Entertainment Expo from June 7 -9, 2011. Show attendees can see Mass Effect 3 at EA’s booth #1601 in South Hall.

“With Mass Effect 3, we are delivering blockbuster action and heart-wrenching emotion on a scale that far exceeds anything we’ve ever done before,” said Casey Hudson, Executive Producer of the Mass Effect series. “This is an all-out galactic war and how you choose to lead and play will ultimately determine how – and if – you can save the galaxy.”

BioWare also unveiled today the Mass Effect 3 N7 Collector’s Edition, a special edition of the game featuring exclusive bonus content and unlockable items* including in-game appearance packs, a Dark Horse Comic Book, a hardcover art book, an exclusive extended soundtrack, exclusive lithograph and an exclusive N7 patch. Designed to delight both new and seasoned fans, the Mass Effect 3 N7 Collector’s Edition also gives instant access to the N7 Arsenal Pack which features four tactical guns exclusive to this special edition. The Mass Effect 3 N7 Collector’s Edition is available for pre-order now at participating retailers in limited quantities.

Blending world-class shooter combat with interactive, cinematic storytelling and space exploration, the Mass Effect series is one of the most highly decorated in the history of games, having earned over 200 international awards.
Mass Effect 3 and the Mass Effect 3 N7 Collector’s Edition arrive on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC beginning March 6, 2012. BioWare also announced earlier today that Mass Effect 3 on the Xbox 360 will include support of Kinect™, allowing players to immerse themselves into the Mass Effect universe even further through new voice recognition technology. The Mass Effect 3 N7 Collector’s Edition will be available in a digital format** on the PC exclusively via Origin, EA’s new digital store destination (http://Origin.com). For more information on Mass Effect 3, please visit http://www.ea.com/au/game/mass-effect-3, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect.

Conditions and restrictions apply. See http://www.ea.com/au/game/mass-effect-3 for details.

**Gamers who purchase the Mass Effect 3 N7 Collector’s Edition on the PC via Origin will receive exclusive bonus content and unlockable items in digital format. This includes in-game appearance packs, a digital version of the Dark Horse Comic Book, a digital version of the art book, an exclusive extended soundtrack, a digital version of the exclusive lithograph and the N7 Arsenal Pack. The digital version of the Mass Effect 3 N7 Collector’s Edition will not include the N7 patch.

Award-Wining Developer Makes its Worldwide Multiplatform Debut with an Explosive Spy-Fi Adventure

SYDNEY, Australia. – June 7, 2011 – A shadowy organization has threatened to take over the world and there’s only one team that can stop it: Overstrike 9. Today, during the Electronic Arts Inc. (NASDAQ: ERTS) press conference at the Electronic Entertainment Expo (E3), EA and independent developer Insomniac Games (creator of the Ratchet & Clank™ and Resistance™ franchises) announced the first details of the highly-anticipated game, Overstrike.

Combining Insomniac’s knack for imaginative weaponry with immersive and witty storytelling, Overstrike is a four-player cooperative action game featuring a team of elite agents called Overstrike 9. Comprised of an ex-mercenary, a lifelong thief, a gifted young scientist and a decorated detective, the members of Overstrike 9 are considered outcasts within their own organization, but are the best team suited to stop a global terrorist group from attempting to wipe out humankind. Overstrike 9 uses lethal teamwork and an arsenal of fringe-tech gadgets to infiltrate and destroy enemy strongholds. Overstrike marks Insomniac’s first multiplatform release and will be available on the Xbox 360® videogame and entertainment system and PlayStation®3 computer entertainment system.

“Overstrike presents a unique blend of features that have long been a part of the Insomniac DNA: high powered gadgets, action-heavy gameplay, memorable characters in a deep and mysterious universe and of course a touch of humor,” said Ted Price, founder and CEO of Insomniac Games. “And since this is our first multiplatform game, we’re especially excited to introduce ourselves to a new audience – one which may not have experienced our previous games.”

Overstrike will launch on the Xbox 360® videogame and entertainment system and PlayStation®3 computer entertainment system. For more information on Insomniac Games and Overstrike visit www.overstrikegame.com.

EA Brings World’s Most Popular Life Simulation Game to the World’s Biggest Social Network

Sydney, Australia. June 7, 2011 – Play with friends, play with life, play with The Sims^TM  on Facebook! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced The Sims Social, a groundbreaking new game that brings one of the world’s most popular gaming franchises to Facebook, the world’s largest social network. The Sims Social invites people to play with life in a whole new way with all of the uniquely playful and creative elements of The Sims and delivers an intuitive entertainment experience to the more than 500 million people on Facebook. Launching globally on Facebook this summer in five languages, The Sims Social allows players anytime, anywhere to create their Sim (characters unique to The Sims), build a bachelor pad or dream house, spark friendships and romances, and have exciting adventures – all with their Facebook friends. 

EA has also announced the forthcoming release of a mobile companion app for The Sims Social. Created for the current generation of smart phones, The Sims Social mobile app will enable players to engage with their Sim on the move, taking care of their wants and needs while away from their computers.

“Just like you and me, The Sims is now on Facebook,” said Jeff Karp, Executive Vice President of Play Label. “EA invented people simulation games with The Sims. Over the last decade, The Sims has sold in excess of 140 million units and spawned an active fan community that has grown into the millions. These fans are all enthusiastic, passionate individuals living out their dreams, adventures and fantasies, and expressing their creativity. As The Sims moves to Facebook, their personalities shine through more than ever. The game is alive, brimming with the humor, romance, mischief and creativity that only The Sims can provide.”

The Sims Social is the culmination of a close collaboration between many talented people from The Sims and Playfish studios, leveraging over 10 years of The Sims success in creating hugely popular and engaging experiences with a deep expertise in social gaming.

John Earner, General Manager of Playfish’s London Studio said, “This is the first time such a meaningful entertainment property is coming to Facebook. We are proud that we have combined the best of social game design with the best of The Sims franchise. The Sims was born to be social, and we can now deliver on that. This game will set a new standard for quality and fun on the Facebook platform, and with the mobile companion app sitting alongside, The Sims fans will be able to enjoy playing with life anytime, anywhere.”
“The Sims Social is a great addition to the Facebook Platform, as it provides another fun way for people to connect with their friends through an inherently social app,” said Katie Mitic, Director of Platform and Mobile Marketing, Facebook. “What’s social offline should be social online, and The Sims Social brings some of the everyday interactions we have in the real world onto Facebook in a Sims setting.”

The magic of The Sims Social is in the unpredictability of the Sims’ personalities. Sims are little virtual people with their own characters and ambitions – they even have friends. In The Sims Social, players will engage with every aspect of their Sim’s social lives from the intense emotion of a first kiss to the flawless execution of a hilarious prank. Playing with the sweet side of life, The Sims Social will have players helping their neighbors, building friendships, falling in love, kissing or even making woohoo. Those who are more interested in stirring up trouble can pull pranks or sabotage friends, pee on a neighbor’s lawn, become a heartbreaker or even a womanizer. As players’ personalities come though, the Sims’ conduct is wildly diverse making The Sims Social alive like no other game.

Being on Facebook means that players can connect with their real friends inside the game to share their creations and adventures, and even misadventures, of their Sims.

To learn more about The Sims Social before launch, please visit the game’s Facebook Page at www.facebook.com/TheSimsSocial,  or follow the game on www.twitter.com/TheSimsSocial.

SYDNEY Australia— 7 June 2011—Apple® today announced that Mac OS® X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac® App Store™ for AUD$31.99 inc GST. Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The best version of OS X yet, Lion is packed with innovative features such as new Multi-Touch gestures, system-wide support for full screen apps, and Mission Control for instantly accessing everything running on your Mac.”

New Multi-Touch gestures and fluid animations built into Lion let you interact directly with content on the screen for a more intuitive way to use your Mac. New gestures include momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. All Mac notebooks ship with Multi-Touch trackpads and desktop Macs can use Apple’s Magic Trackpad.

Full screen apps take advantage of the entire display and are perfect for reading email, surfing the web or browsing photos, especially on a MacBook Air® or MacBook® Pro. With a single click your app fills the display and you can swipe from one window to another, between full screen apps, or back to your Desktop, Dashboard or Spaces® without ever leaving full screen. iWork® and iLife® apps, as well as Safari®, iTunes®, Mail, FaceTime® and others, all take advantage of Lion’s system-wide support for full screen apps.

Mission Control combines Exposé®, full screen apps, Dashboard and Spaces into one unified experience for a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps and your Dashboard, and allows you to instantly navigate anywhere with a tap.

The Mac App Store is built into Lion and is the best place to discover great new Mac apps, buy them with your iTunes account, download and install them. Apps automatically install directly to Launchpad, and with Lion’s release, the Mac App Store will be able to deliver smaller “delta” app updates and new apps that can take advantage of features like In-App Purchase and Push Notifications.

Launchpad makes it easier than ever to find and launch any app. With a single Multi-Touch gesture, all your Mac apps are displayed in a stunning full screen layout. You can organise apps in any order or into folders and swipe through unlimited pages of apps to find the one you want.

Lion includes a completely redesigned Mail app with an elegant widescreen layout. The new Conversations feature groups related messages into an easily scrollable timeline, intelligently hiding repeated text so the conversation is easy to follow, and retaining graphics and attachments as they were originally sent. An incredibly powerful new search feature allows you to refine your search and suggests matches by person, subject and label as you type. Mail includes built-in support for Microsoft Exchange 2010.

Additional new features in Lion include:

• Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
• Auto Save, which automatically and continuously saves your documents as you work;
• Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
• AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion will be available in July as an upgrade to Mac OS X version 10.6 Snow Leopard® from the Mac App Store for AUD$31.99 inc GST. Lion will be the easiest OS X upgrade and at about 4GB, it is the size of an HD movie from the iTunes Store®. Mac OS X Lion Server requires Lion and will be available in July from the Mac App Store for AUD$51.99 inc GST.

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. The Lion upgrade can be installed on all your authorised personal Macs.

The Mac OS X Lion Up-To-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorised Reseller on or after June 6, 2011. Users must request their Up-To-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchase a qualifying Mac between June 6, 2011 and the date when Lion is available in the Mac App Store will have 30 days from Lion’s official release date to make a request.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Sydney, Australia June 4, 2011 – Man’s best friend is now your Sim’s best friend. The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced The Sims™ 3 Pets, the newest title from the critically-acclaimed studio that created The Sims 3. It will be an entirely new standalone game for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system, Nintendo 3DS™ and an expansion pack* for the PC/Mac computer systems. The Sims 3 Pets enables anyone to play as they want, whether it’s the builder who creates the ultimate pet sanctuary, the achiever who solves all the mysteries in town, the experimenter who has a lone Sim and a house full of cats, or the storyteller who expresses himself through the adventures of his Sims and their pets.

“The Sims 3 Pets marks the biggest undertaking in our franchise’s history, melding the best of The Sims 3 with an even deeper player experience with the addition of pets,” said Scott Evans, General Manager of The Sims Studio. “For the first time ever, players will be able to play as their pets and see life through their eyes.”

Players take creativity by the reins and play out the stories they want to tell whether it’s the single guy in the dog park picking up women or the criminal overlord and her evil cat. Across all platforms, The Sims 3 Pets players will be able to create, customize and control over a hundred different kinds of cats and dogs like the Australian Shepherd and the Maine Coon, and can breed and share them with friends providing endless possibilities to create new and exciting breeds. Each platform brings a new world for players to explore from the Xbox 360 and PlayStation 3 versions where players will unlock achievements by solving mysteries around town, the Nintendo 3DS with new lots to unlock to the PC/Mac version where they’ll be able to take their pets on play dates or meet other Sims at the dog park, cat jungles and even a horse ranch. With The Sims 3 Pets, players will be able to create, control and play with life with their pets.

Unique to the Xbox 360 experience and for the first time in The Sims’ history players with Kinect™ can take control of their pets and Sims by voice commands, like telling their Sim to be romantic or feeding their dog. 

The Sims 3 Pets for Nintendo 3DS takes advantage of the hardware’s built-in pedometer that tracks player’s real life movements. The more a player walks the more Karma Points they earn, which they then can spend to make mischief or give wealth. Using the Nintendo 3DS StreetPass™** function, players can gift pets to other The Sims 3 Pets owners in their proximity.

As the next expansion pack to The Sims 3, the best selling PC game of 2009***, The Sims 3 Pets Expansion Pack for PC/Mac brings the exclusive new opportunity to create, customize and play as horses. Players will be able to use their horses as a form of transportation to get around town and also to raise and train them with activities like racing or jumping hurdles.

Starting today, players will be able to pre-order**** to get the Limited Edition game with exclusives. Xbox 360 and PlayStation 3 players will be able to obtain new breeds such as a dog tiger retriever, a dog panda chow, a cat skunk birman as well as other additional pets. PC players will get the exclusive pet store where they’ll be able to meet and mingle with neighborhood Sims and get new and unique objects. For more information on the Limited Editions, please visit www.au.thesims3.com 

Whether the player prefers to customize the newest designer breed or be mischievous with their dog or cat, The Sims 3 Pets gives them the tools to play with life and create the perfect pet. The Sims 3 Pets for the Xbox 360, PlayStation 3, Nintendo 3DS and PC/Mac is being developed by The Sims Studio. For more information about The Sims 3 Pets, please visit www.au.TheSims3.com. To download artwork, please visit www.ea-anz-press.com 

*Requires The Sims 3 for PC/MAC to play
**Owners of The Nintendo 3DS must have installed an in/outbox and played The Sims 3 Pets at least once
***In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
****While quantities last

About The Sims
The Sims™ franchise, the groundbreaking game series that allows players to create and live a virtual, simulated life on a computer, celebrated its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims series has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10 million copies worldwide across multiple platforms and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through nearly 250 million downloads of player created content including: The Sims characters, houses, stories and more. The Sims 3 community site, www.au.thesims3.com, welcomes up to seven million unique visitors monthly, handles more than 240 content downloads every minute and more than 3.5 million uploads have been made to date, including 11 movies each hour.  The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 45 million video views. Visit The Sims 3 official website to see what the players are creating at www.au.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile devices, PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Nintendo DS™, Wii™, and Nintendo 3DS. Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3 and www.twitter.com/thesims3.

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries. In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at www.ea-anz-press.com

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect are a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission. KINECT, Xbox and Xbox 360 are trademarks of the Microsoft Group of Companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of Nintendo. iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

When it debuts in conjunction with the release of Kung Fu Panda 2 from DreamWorks Animation, the Kung Fu Panda 2 video game will utilize Kinect for Xbox 360 technology in ways never before possible. Through the Kinect, fans don’t simply “play as” Po, they become the kung fu master on their TV screens.

Master your kung fu skills with Po in this immersive and exclusive Kinect for Xbox 360 experience! Punch, kick, Skadoosh and more with your arsenal of bodacious kung fu moves! Only with Kinect can you become Po – even voice commanding the Furious Five to join in the action simply by shouting out their names!

Kung Fu Panda 2 the video game picks up right where the action of the movie leaves off … offering a completely new story and adventure, which sees Po and the Furious Five leave the Valley of Peace to reclaim Gongmen City.

GAME FEATURES

• Explore Epic, Exotic Locations: Working with DreamWorks Animation, THQ has created new terrain and cities, including a cliffside village, the Guji Desert, Shantou Castle and the Bamboo Forest, all waiting to be discovered.

• Use Your Panda Knowledge: Players overcome obstacles by finding the right weapon for battles and maneuvering objects to position them in useful places. And since using the right move in a battle is crucial, the Kung Fu Panda 2 video game trains players to win!

COMPUTEX Taipei and Sydney, Australia: June 6, 2011 — Kingston Technology, the independent world leader in memory products, today announced it has teamed up with SandForce Inc., a leader in high-performance SSD (Solid-State Drive) processors, to launch its first SATA Rev 3.0 (6Gb/s) based SSD targeted at enthusiasts, gamers, and performance users. The Kingston HyperX SSD feature the fastest and most reliable SandForce controller to date, and is also available as a bundle with the HyperX Upgrade Kit for easy installation.

Shipping in 120GB and 240GB capacities, the HyperX SSD is based on SandForce SF-2281 controllers featuring SATA Rev 3.0 (6Gb/s). It allows for incredible sequential read/write throughputs of 525/480MB/s, 4KB random read/write speeds of up to 95,000/70,000 IOPS, and SandForce DuraClass Technology to provide best in class endurance.

The Kingston HyperX name has long been synonymous with high performance DRAM solutions for enthusiasts looking to achieve maximum system performance. Kingston’s new HyperX SSD is powered by the latest SandForce controller and Intel 25nm compute NAND (P/E 5K) to provide the performance and endurance that the most demanding users require.

“This launch is very exciting for us at Kingston. The SandForce controller allows to deliver the high-end performance that is needed for power-users, gamers, and enthusiasts,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “Achieving a final production quality controller and firmware has been an exacting process, but well worth the wait. By pairing SandForce’s latest controller with Intel 25nm compute NAND (P/E 5K), we have built an SSD that meets the requirements set by true enthusiasts.”

Key Features of the Kingston HyperX SSD:

• Intel 25nm Compute NAND (P/E 5K): 5K compute NAND provides significant endurance increase over standard 3K cycle NAND.
• Advanced Wear-Leveling Technology: Advanced algorithm ensures individual flash memory blocks are consumed at a very balanced rate enabling maximum endurance while maintaining optimal performance.
• User Configurable Over Provisioning: The HyperX SSD employs user configurable over provisioning, which allows the user to tweak the SSD’s performance per their specific performance needs. The user can increase the size of the over provision spare area; consequently, reducing the overall capacity of the drive while increasing the speed and performance.
• TRIM and S.M.A.R.T Support: With additional support for both TRIM and S.M.A.R.T., the HyperX SSD is equipped with all essential tools enthusiasts, heavy users and gamers need to make the most of their PC’s performance and drive endurance.
• DuraClass Technology: DuraClass Technology represents a set of NAND Flash management features that work in tandem to deliver world-class SSD reliability, performance, and power efficiency that differentiate SandForce SSD Processors from other Flash controllers.
• HyperX Upgrade Kit Includes:
o Acronis True Image HD migration software
o 2.5″ Desktop Mounting Plate
o HyperX USB External Drive Bay
o HyperX Multi-Head Screwdriver
o HyperX SATA Data Cable

The Kingston HyperX SSD is backed by a three-year warranty, free tech support and legendary Kingston reliability. It will ship on July 11, 2011. For more information, please visit http://www.kingston.com/anz

Kingston HyperX SSD Features and Specifications:

• Sequential Speed**: Sequential read 6Gb/s: 525MB/s Sequential write 6Gb/s: 480MB/s
• IOPS Random 4K Read/Write: 120 GB: 20,000 / 60,000 IOPS. 240 GB: 40,000 / 60,000 IOPS
• Max Random 4K Read/Write: 120GB: 95,000 / 70,000 IOPS, 240GB: 95,000 / 60,000 IOPS
• Form Factor: 2.5″
• Interface: SATA Rev. 3.0 (6Gb/s) and Rev 2.0 (3Gb/s)
• Guaranteed: Three-year Kingston warranty, free tech support
• Capacity***: 120GB, 240GB
• Storage Temperatures: -40°C ~ 85°C
• Operating Temperatures: 0°C ~ 70°C
• Dimensions: 69.85mm x 100mm x 9.5mm
• Vibration Operating: 2.17G
• Vibration Non-operating: 20G
• Operating Shock: 1500G
• Power Specs: 120GB: 0.455W (TYP) Idle / 1.6W (TYP) Read / 2.0W (TYP) Write, 240GB: 0.455W (TYP) Idle / 1.5W (TYP) Read / 2.05W (TYP) Write

* This over provisioning feature is executed at the user’s own risk and will require third party software to partition the drive. Kingston will not provide any tools to execute this feature.
** Based on internal testing. Performance may vary based on system settings.
*** Some of the listed capacity is used for formatting and other functions and thus is not available for data storage. For more information, please consult Kingston’s Flash Memory Guide at Kingston.com/Flash_Memory_Guide.

Kingston HyperX SSD

Part number
Capacity and features

SH100S3/120G
120GB Stand-alone SSD

SH100S3/240G
240GB Stand-alone SSD

SH100S3B/120G
120GB HyperX Bundle Kit

SH100S3B/240G
240GB HyperX Bundle Kit

Supporting Links

Blog: To get the freshest information about Kingston on Kingston Blog
Game: Try the game ?Challenge Your Memory?
Twitter: To get the freshest information on Kingston.
Product Verification: To find out if your Kingston product is genuine, visit the Kingston online verification site.
Game: To obtain the tips on genuine Kingston products, try the game ?Search for Genuine Kingston.?
Video: The Adventures of Rex
About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Vietnam, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/anz.

Kingston Announces Collaboration with Symantec, EA, PopCap and Maxthon for Future Versions of urDrive

• Added Security and System Performance Optimization from Symantec
• The Hottest Games from EA Games and PopCap
• Integrated Popular Browser from Maxthon
• Free, Preloaded urDrive Application Transforms Kingston USB Flash Drives into Active Storage Experience

Sydney, Australia: June 6, 2011 — Kingston, the independent world leader in memory products, today announced relationships with Symantec, Electronic Arts, Inc., PopCap Games and Maxthon. Software and games from these four companies will be a part of urDrive, a free pre-loaded application on various Kingston USB DataTraveler Flash drives that allow users to explore, organize and acquire content through a growing catalog of offerings including games, entertainment and productivity. urDrive transforms the USB from a passive storage device into an active storage experience.

Kingston will distribute Norton PC Checkup on its USB drives worldwide beginning in Q3. urDrive users benefit from added security as the program scans the PC for potential risks. “This new collaboration gives Kingston USB users an extra level of security and performance protection,” said Kevin Chapman, GM and Vice President, Norton Consumer Services. “Norton PC Checkup acts as a trusted advisor, giving consumers personalized, in-depth information that help diagnose problems and security risks to help keep their PCs running like new.”

With hours of entertainment at their fingertips, casual gaming is made easy with an expansive, constantly evolving library of the hottest games from both EA and PopCap. Users can access their favorite games, such as Bejeweled 3 and Zuma’s Revenge! from any USB-enabled device.

The Maxthon 3.0 browser provides urDrive users with a fast and safe browsing experience. This is important for travelers and users who might use a PC in a business center or Internet café as cookies, temporary files and browsing history are all contained on the urDrive USB when surfing with the Maxthon browser.

Supporting Links

• Blog: To get the freshest information about Kingston on Kingston Blog
• Game: Try the game “Challenge Your Memory”
• Twitter: To get the freshest information on Kingston.
• Product Verification: To find out if your Kingston product is genuine, visit the Kingston online verification site.
• Game: To obtain the tips on genuine Kingston products, try the game “Search for Genuine Kingston.”
• Video: The Adventures of Rex

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Vietnam, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/anz.