Xbox 360 World Premieres Biggest Blockbuster Games and Entertainment
Publishers unveil Kinect support, including Ubisoft’s Tom Clancy series of games, Electronic Arts’ “Mass Effect 3,” “Madden NFL,” “Tiger Woods PGA TOUR” and “FIFA”; UFC comes to Xbox 360.
LOS ANGELES — June 6, 2011 — Today, on the eve of the Electronic Entertainment Expo (E3), Microsoft Corp. premiered a spectacular lineup of new games, demonstrating that Xbox 360 continues to deliver the biggest hits and blockbuster experiences—bar none. This year, Microsoft showcased a host of new groundbreaking exclusive titles on Xbox 360, including “Gears of War 3,” (MA15+) “Forza Motorsport 4”1 and the world premiere trailer for “Halo 4”1 In addition, Microsoft debuted the next installment of the famed “Fable” franchise with “Fable: The Journey,”1 a game imagined from the ground up for Kinect by famed developer Peter Molyneux. Fans were also treated to a preview of the Kinect-powered historical epic, “Ryse”1, created by acclaimed developer Crytek GmbH. Finally, Microsoft revealed that this Summer “Minecraft,”1 the independent PC game phenomenon, is making its console debut exclusively on Xbox 360.
In 2010, the controller-free magic and instant fun of Kinect for Xbox 360 captivated consumers all over the world, making it the fastest-selling consumer electronics device in history. This year, millions of Kinect owners will use their entire body to experience the world’s most iconic entertainment brands through “Kinect: Disneyland Adventures,”1 “Kinect Star Wars”1 and “Sesame Street: Once Upon a Monster.”1 Fans will also get their bodies in motion while playing the successors to the platform’s best selling titles, “Dance Central 2”1 and “Kinect Sports: Season Two.”1
In addition, Kinect Fun Labs, a new hub showcasing the latest Kinect innovations was unveiled and is available to all Xbox LIVE members2 starting today. Create magical moments with never before seen Kinect technology, including player capture, object scanning and finger tracking. Kinect Fun Labs will launch with four Gadgets: Kinect Me,1 Bobble Head,1 Build A Buddy1 and Kinect Googly Eyes1 More experiences will begin arriving in July, including Avatar Kinect and Kinect Sparkler.
With Kinect and Xbox LIVE, Third-Party Blockbuster Games are Best on Xbox 360
The industry’s best creators and publishers demonstrated their commitment to immerse Xbox fans even deeper in the action. On Microsoft’s E3 stage, Ubisoft announced that all future “Tom Clancy” games will be Kinect-enhanced including “Tom Clancy’s Ghost Recon Future Soldier.” 1 Microsoft further delighted audiences with the first public demonstration of “Call of Duty: Modern Warfare 3” 1 and reminded them that in 2011 and again in 2012, all “Call of Duty: Modern Warfare 3” add-on content will launch first on Xbox 360.
EA SPORTS announced Kinect support for several of its blockbuster titles in 2012, including “Madden NFL,” 1 “Tiger Woods PGA TOUR 1 and “FIFA” 1. In the next 12 months, EA also has several additional titles that will feature Kinect, including “The Sims™ 3 Pets,” 1 “Family Game Night 4” 1 and what is sure to be one of the biggest games of 2012, “Mass Effect 3.” 1
“For Xbox, games have always been at the heart of who we are: the world’s biggest blockbusters, enduring stories from the world’s best storytellers and innovative entertainment experiences that you can’t find anywhere else,” said Phil Spencer, corporate vice president of Microsoft Studios. “Whether it’s Kinect games like ‘Kinect Star Wars’ and ‘Kinect: Disneyland Adventures,’ or the latest installments of our most acclaimed and anticipated exclusive franchises like ‘Gears of War 3’ and ’Halo 4,’ our existing fans and new ones alike will find something here to delight them and their families.”
Ultimate Fighting Championship Comes to Xbox 360 and Xbox LIVE
In addition to all the best titles on Xbox 360, Microsoft also announced new blockbuster entertainment, teaming up with UFC. Starting this spring, Xbox LIVE Gold Members can subscribe to UFC to access live pay-per-view matches2, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters; it’s access to the octagon in an all new interactive way.
With games and entertainment for every member of the household, Xbox 360 continues to bring the best in interactive entertainment to living rooms around the world with the following:
- “Call of Duty: Modern Warfare 3” 1 (Infinity Ward, Sledgehammer Games). The best-selling first-person action series of all time returns with the epic sequel to the record-setting, blockbuster phenomenon “Call of Duty: Modern Warfare 2.”
- “Dance Central 2” 1 (Harmonix Music Systems Inc., Microsoft Studios). Following up to the best-selling dance game for Kinect, Harmonix expands the full-body dance game universe with “Dance Central 2,” which provides new multiplayer experiences and all-new routines set to an unstoppable soundtrack, featuring Usher, Rihanna, La Roux, Nicki Minaj, Montell Jordan and more. Meet the crews and dance collaboratively with friends in Perform It! or challenge them to a simultaneous head-to-head Dance Battle to determine dance floor supremacy.
- “Fable: The Journey” 1 (Lionhead Studios, Microsoft Studios). Set five years after the events of “Fable III,” “Journey” takes you on a magical journey with only your loyal horse at your reins, Theresa, the mysterious seer of “Fable III,” by your side, and a malevolent evil to defeat before it claims all of Albion. With the power of Kinect for Xbox 360, craft and control magic in a way that can’t be done with a controller. “Fable: The Journey” draws players deep into the action and adventure of the “Fable” franchise like never before.
- “Forza Motorsport 4”1 (Turn 10 Studios, Microsoft Studios). The highest-rated racing franchise of this generation returns, delivering the most expansive and vividly realistic automotive experience across any console. With genre-defining controller-based racing, game-changing Kinect experiences, such as head tracking, and new social features that connect players in ways no other racing game can, “Forza Motorsport 4” is transforming the racing category.
- “Gears of War 3” (MA15+) (Epic Games, Microsoft Studios). “Gears of War 3” wraps up the ambitious trilogy starring Marcus Fenix and Delta Squad. With civilization in ruins, Delta Squad must wage brutal war on two fronts in order to save their world. “Gears of War 3” continues to innovate with new multiplayer experiences on Xbox LIVE,* including the genre-defining cooperative campaign mode and the return of five-player Horde mode. Surpassing more than 1 million copies pre-sold to date, “Gears of War 3” hits store shelves on Sept. 20, 2011, worldwide, except for Japan, where copies go on sale Sept. 22, 2011.
- “Halo 4” 1 (343 Industries, Microsoft Studios). “Halo 4” is the next blockbuster installment in the iconic franchise that’s shaped entertainment history and defined a decade of gaming. Set in the aftermath of “Halo 3,” Master Chief returns to confront his own destiny and face an ancient evil that threatens the fate of the entire universe. A new trilogy begins when “Halo 4” releases in 2012.
- “Halo: Combat Evolved Anniversary” 1 (343 Industries/Microsoft Studios, Saber Interactive, Certain Affinity). Created in celebration of the 10th anniversary of one of the most beloved franchises in gaming history, “Halo: Combat Evolved Anniversary” is a spectacularly re-mastered version of the original “Halo” campaign, bundled with some of the most beloved multiplayer maps in “Halo” history reimagined for Xbox LIVE.* Releasing only on Xbox 360 on Nov. 15, 2011, “Halo: Combat Evolved Anniversary” will include a bounty of new features, including cooperative play over Xbox LIVE, new challenges and new fiction to uncover.
- “Kinect Sports: Season Two” 1 (Rare, Big Park Games, Microsoft Studios). The sequel to last year’s No. 1 hit for Kinect is back with more full-body action, featuring six new sports: American football, golf, baseball, winter skiing, darts and tennis. Whether you want to go for a hole-in-one in golf, throw a Hail Mary touchdown pass in American football or compete against a friend during a few sets of tennis, “Kinect Sports: Season Two” has something to appeal to everyone.
- “Kinect Star Wars” 1 (Terminal Reality, LucasArts/Microsoft Studios). Drawing on iconic action from many of the “Star Wars” major motion pictures, “Kinect Star Wars” allows to you to physically experience training and battling as a Jedi, using the Force and battling with a lightsaber like never before, thanks to the full-body recognition of Kinect.
- “Kinect: Disneyland Adventures”1 (Frontier Developments Ltd., Microsoft Studios). This holiday, Disney Interactive Studios and Kinect for Xbox 360 invite you to take a journey where stories come to life and dreams come true — right in your living room. With “Kinect: Disneyland Adventures,” the first title coming out of a licensing agreement between Microsoft Studios and Disney Interactive Studios, children, parents and Disney fans can explore Disneyland park — from Main Street U.S.A. to Critter Country — joining Peter Pan to battle Captain Hook, high-fiving Mickey Mouse or hugging Snow White using their full bodies and voices3, no controller required.
- “Mass Effect 3” 1 (BioWare, Electronic Arts). The galactic war has begun. An ancient alien race known only as the “Reapers” has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the universe is on the verge of total annihilation, and you, as Commander Shepard, are the only one who can stop them. Whether you are playing with a controller or through new voice recognition3 technology made exclusively for Kinect on Xbox 360, “Mass Effect 3” allows you to immerse yourself in the Mass Effect universe like never before, as you decide how to rally the forces of the galaxy in a game that will react to each decision you make.
- “Minecraft” 1 (Mojang, Microsoft Studios). Known for its limitless possibilities, “Minecraft” will come to life this winter in a whole new way through the magic of Kinect and also feature cross-functionality between the PC and Xbox 360 versions.
- “Ryse” 1 (Crytek, Microsoft Studios). Be the warrior in this cinematic, visceral, action-packed experience that brings ancient Rome to life through the stunning visuals and innovative gameplay that Crytek is famous for. “Ryse” defines what’s next on Xbox 360 by creating a truly immersive experience that only Kinect can enable.
- “Sesame Street: Once Upon a Monster” 1 (Double Fine Productions, Warner Bros. Interactive Entertainment). Join your favorite Sesame Street characters Elmo, Cookie Monster, Oscar and Grover, and friendly new monsters in a colorful and whimsical storybook adventure filled with learning, discovery and fun. Each chapter is full of life lessons, including friendship, sharing and teamwork. “Once Upon A Monster” features co-op game play so kids can play alone, with each other or with Mom or Dad in this controller-free gaming experience only on Kinect.
- “Tom Clancy’s Ghost Recon Future Soldier” 1 (Ubisoft Paris, Ubisoft). Welcome to the U.S. Special Forces’ most legendary unit, the Ghosts. Equipped with the most advanced combat technology, track down high-value targets in eight spectacular locales around the world in the latest chapter of the celebrated “Tom Clancy’s Ghost Recon” franchise. Teamwork is key, whether it is fighting alongside your teammates in the campaign, Elite Co-op, or multiplayer modes. With the magic of Kinect’s body tracking and voice recognition3, a special mode called “Gunsmith” will allow gamers to customize their weapons into more than 20 million variations in a way that simply can’t be done with a controller alone.
- “Tomb Raider” 1 (Crystal Dynamics, Square Enix Europe). Experience the intense and gritty origins of Lara Croft and her ascent from a frightened young woman to a hardened survivor. Armed with only the raw instincts and physical ability to push beyond the limits of human endurance, start at the beginning of where the “Tomb Raider” adventure all began.
- UFC.** UFC on Xbox LIVE drops you dead center into the octagon, with live pay-per-view events in full HD and exclusive live event experiences. Launching this spring, UFC on Xbox LIVE is the ultimate fan destination with pre-fight coverage and a deep catalogue of past fights to put you closer to the action than ever.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 has transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to some of the best and broadest games as well as a large on-demand library of standard- and high-definition movies, and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends fantastic content with an online social network of 35 million Xbox LIVE members to create a brilliant entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.au.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential. Xbox 360, the Xbox 360 logo, Xbox LIVE are trademarks of the Microsoft group of companies.
1 Check the Classification.
2 Xbox LIVE Gold membership required for online multiplayer gameplay.
3 Kinect Voice capability scheduled for Australia before the end of 2011.
For more information, press only:
Nick Healy, Professional Public Relations, 02 9818 0958, nhealy@ppr.com.au
Doug Johns, Professional Public Relations, 02 9818 9328, djohns@ppr.com.au
For E3 assets, please visit: www.xbox.com/e3press
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.
This press release is part of a global announcement regarding new features available with Xbox 360 and Xbox LIVE. Please refer to local spokespeople regarding availability in Australia.
For Release 11:15 a.m. PDT
June 6, 2011
Xbox 360 Gives TV A New Voice – Yours
With Kinect and Bing on Xbox, you say it, Xbox finds it.
LOS ANGELES — June 6, 2011 — What if you could find your favourite games, music, movies and TV shows, just with the sound of your voice? What if you could ask your TV to find “Harry Potter and the Deathly Hallows,” and it did — instantly? What if you wanted to listen to Coldplay and all you had to do was tell your TV and it responded by playing the Coldplay songs you love? Xbox 360 brings your entertainment together in one place – and now you will be able to find it with your voice.*
Microsoft Corp. today kicked off the Electronic Entertainment Expo (E3) by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360. Bing on Xbox searches video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy. With Bing on Xbox and Kinect for Xbox 360, you can effortlessly find the games, movies you want. You say it, Xbox finds it.
“This is an incredible time of growth and innovation for our business leveraging technologies that see us, hear us and connect us all together,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “This year by bringing together the power of Kinect for Xbox 360 and the intelligence of Bing, we are transforming how people enjoy entertainment.”
Over the past two years, Microsoft has joined with some of the world’s largest TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL. Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC)** to bring the depth of the world’s best mixed martial arts programming to Xbox LIVE. Featuring live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters, access the octagon in an all-new interactive way only through Xbox 360.
As well as adding more entertainment with UFC, Microsoft is building on its expansive catalog of tens of thousands of movies and TV shows available on demand by bringing YouTube*** to Xbox 360. You will gain access to great “Web original” content from around the world — the latest videos, gaming tips and a universe of compelling content. And for the first time ever, you can control YouTube videos just by using your voice. A great way to experience YouTube is now on Xbox 360.
Did you miss “The Social Network” in the theater? You will be able to simply tell your television that is what you want to watch and choose from the multiple sources on Xbox 360 that may be offering it live or on demand. Want to play the latest viral videos from YouTube from the comfort of your couch? Xbox 360 and the magic of Kinect make it as easy as using your voice. Xbox 360 brings together the entertainment you want, whether it’s movies, or your favorite games, available instantly with the command of your voice through Bing on Xbox 360 and Kinect.
FOXTEL recently announced Telstra BigPond broadband customers will not be charged for any data when using FOXTEL on Xbox 360. The service now also includes the addition of six BigPond TV channels, announced in May 2011
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 has transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to some of the best and broadest games as well as a large on-demand library of standard- and high-definition movies, and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends fantastic content with an online social network of 35 million Xbox LIVE members to create a brilliant entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.au.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential. Xbox 360, the Xbox 360 logo, Xbox LIVE are trademarks of the Microsoft group of companies.
* This press release is part of a global announcement regarding new features available with Xbox 360 and Xbox LIVE. Please refer to local spokespeople regarding availability in Australia.
**Xbox LIVE required for UFC feature.
*** Xbox LIVE required for YouTube.