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EA AND CRITERION GAMES ANNOUNCE BURNOUT CRASH!

Sydney, Australia – July 8, 2011 – Traffic got you down? Blow it up! Criterion Games, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that BurnoutCRASH!, the next instalment of the internationally acclaimed Burnout series, will be exploding onto Xbox LIVE® Arcade and PlayStation®Network in Fall 2011.Criterion Games has gone back to its roots with Burnout CRASH! by bringing the series’ fan-favourite Crash mode to the forefront, adding new top-down gameplay, exciting features and Autolog to let players compete with their friends while embracing their road rage.

In the game, players are rewarded for causing traffic chaos by crashing into cars, triggering explosions and destroying everything in sight. Powered by the award acclaimed Autolog technology, players will be able to connect, compete and compare high scores to earn the master of disaster crown, as well as use the all new Autolog Challenges feature to go head to head with their friends.

Burnout CRASH! is a crazy mix of pinball and game shows,” said Richard Franke, Creative Director, Burnout CRASH!, “We’ve evolved the core gameplay which everyone loved about Crash Mode, and expanded the whole experience using music, style and Autolog to create what we feel is the most mindless fun you can have on any gaming platform.”

Burnout CRASH! packs countless hours of reckless chaos into an easy to pick up, but difficult to master gameplay experience. There are three explosive game modes available across 18 crash junctions in six unique locations, each requiring different skills and strategies to maximize damage and destroy everything in sight. With a variety of player vehicles to unlock, high-value targets to seek and destroy, and crazy special features to discover, players will be hooked on an adrenaline-fuelled rampage to the top of the Crashwall.   

Burnout CRASH! is also the first Xbox LIVE Arcade title to feature a game mode designed exclusively for Kinect™ in which two teams can use gestural controls to play on one television in a party battle! Developed by Criterion Games, Burnout CRASH! will be available for a direct-to-consumer paid download on Xbox LIVE® Arcade and PlayStation®Network in 2011. For more information, please visit www.criteriongames.com.

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at www.ea-anz-press.com
The Sims, Need for Speed and Burnout are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.  PlayStation is a registered trademark of Sony Computer Entertainment Inc.  Xbox, Xbox LIVE and Kinect are trademarks of the Microsoft group of companies and used with permission.

 
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Harry Potter and the Deathly Hallows Part 2

EA releases a PC Demo of two levels of the Harry Potter and the Deathly Hallows – Part 2 videogame!

EA has announced the availability of a downloadable PC demo showcasing two levels from the Harry Potter and the Deathly HallowsTM – Part 2 videogame. Based on the upcoming Warner Bros. Pictures film, and featuring the most epic battles to date, Harry Potter and the Deathly Hallows – Part 2 an unforgettableinteractive finale.the videogamepromises

The PC demo offers two exciting levels from the game – the first is an action-packed sequence on Hogwarts rooftops as Harry and his friends battle Voldemort’s Death Eater army; the second is a dramatic showdown between Hermione and Fenrir. Step into the shoes of Harry Potter and his friends to experience an insight into the dangerous and urgent quest to locate and destroy the remaining Horcruxes, and defeat the Dark Lord.

To download the PC demo now, head to www.harrypotter.ea.com/demo.

The Harry Potter and the Deathly Hallows – Part 2 videogame, licensed by Warner Bros. Interactive Entertainment, will be available for Xbox 360®, PlayStation®3, WiiTM, Nintendo DS and PC in July 2011.

 
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“The Dawn” – RAGE’s Second Behind The Scenes Video Now Available!

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2K Games Launches Sid Meier’s Civilization World for Facebook Platform

SYDNEY, Australia – July 8, 2011 – 2K Games today announced that Sid Meier’s Civilization World™ for Facebook, the newest entry from the genre-defining strategy-based franchise, is now available. Civilization World takes the series’ famously addictive style of gameplay and makes it easier than ever to play with friends on the world’s largest social platform. Developed at Firaxis Games by legendary game designer and creator of the Civilization series, Sid Meier, Civilization World offers a deep, robust gameplay experience, and an end goal for all players to strive towards. Players can now take charge of their civilizations and jump into Civilization World by logging into their Facebook account and accessing this app page: apps.facebook.com/civworld.

“With over ten million units sold worldwide, Sid Meier’s Civilization is world renowned as one of the greatest strategy game franchises,” said Christoph Hartmann, president of 2K. “We’re excited to bring this fun and social game to people on Facebook, enabling fans of the series to play Civilization World from almost anywhere in the world; while offering newcomers a chance to enjoy this addictive strategy gameplay that has fascinated gamers for two decades.”

Civilization World is set in a persistent online world where players collaborate with friends to become the strongest nation to accomplish an end goal of becoming the world’s most powerful civilization. Players manage and grow their own city to maximize its production and happiness, and later team up with friends to win great battles, forge powerful alliances, grant clever treaties, and create sinister schemes to outwit and overpower adversaries. Citizens can share technology to jump ahead of rivals, pass important civics and vote on vital policies, spy on enemies, and create the great wonders of the world. From the Dark Ages to the Space Age, collaborative efforts with real community leaders and ideas allow for intellect and cunning to win loyalties, battles and eras to create the most powerful nation in the world.

“Our team set out to create an exciting Civilization game for Facebook where for the first time, players can join with their friends to build a powerful empire and rule the world,” said Sid Meier, Director of Creative Development at Firaxis Games. “Civilization World is a fun and engaging game that both fans of the series and fans of Facebook games will find immediately addictive, and we look forward to adding to the experience as the game continues to evolve in this dynamic new gaming world.”

Civilization World is now available for free, and accessible to everyone with a Flash-enabled browser and a Facebook account to play anywhere at any time. To log into the game, please visit: apps.facebook.com/civworld. For more information on Civilization World, please visit www.facebook.com/civworld.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Firaxis Games

Firaxis Games™ is one of the world’s premier game development studios, and home of legendary designer Sid Meier. Firaxis has developed some of the most successful and award-winning computer and video games on the market today including: Sid Meier’s Civilization® Revolution™ for console, iPhone®, iPod Touch®, iPad® and Nintendo DS, 2005 PC Game of the Year – Sid Meier’s Civilization IV®, the expansions Civilization IV: Warlords®, Civilization IV: Beyond The Sword™, and Civilization IV: Colonization™, the blockbuster Sid Meier’s Civilization® III series, Sid Meier’s Pirates!® (PC, Xbox® and PSP®), Sid Meier’s SimGolf™ and Sid Meier’s Railroads!™. Firaxis legacy titles include the Sid Meier’s Civil War Series! ™ (Gettysburg!, Antietam!, and South Mountain), and the Sid Meier’s Alpha Centauri® series. In 2005, Firaxis Games was acquired by Take-Two Interactive Software, Inc., joining its 2K publishing label. The company recently released Sid Meier’s Civilization® V for the PC to great critical acclaim and has just launched Civilization World™ for Facebook.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Facebook® is a registered trademark of Facebook Inc.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

 
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Watch the L.A. Noire “Reefer Madness” DLC Case Trailer

In L.A. Noire, when a tip from an informant leads Detective Cole Phelps and his Vice desk partner Roy Earle to a local L.A. drug dealer, a deadly shootout ensues and they suddenly find themselves in the throes of one of the city’s biggest narcotics rings.

Check out the new trailer for the “Reefer Madness” Vice desk case above, coming to PlayStation Network ($3.99) and Xbox LIVE (320 MS Points) as downloadable content for L.A. Noire next week on July 12th.

Check out the Trailer here – http://www.rockstargames.com/newswire/article/17421/watch-the-la-noire-reefer-madness-dlc-case-trailer.html

 
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Madman Entertainment | The Press Room Bulletin | September 2011

SEPTEMBER 2011

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SEPTEMBER PRESS ROOM BULLETIN

Members of the Press,

This month we are reflecting on how truth and tragedy can often shape and influence culture, and in-particular, filmmaking. On the one hand, this approach can yield inspiring, life-affirming stories that manage to capture hope and joy – however, it can sometimes take us to very dark places indeed. Whilst unpleasant and oftentimes painful, it is human nature to find a certain fascination and more than this, an education, in the darkness.

The controversial and confronting film SNOWTOWN arrives on DVD this September. With a notoriously sensitive subject matter, its approach to the truth behind these horrifying events is based upon several key questions. Rather than attempting to get inside the mind of John Bunting, the film explores his influence as a father figure to Jamie Vlassakis – the core focus of the story – and asks just how he could have charmed friends and family to the extent that they would become unaware, even initially sympathetic to his terrible cause. Nevertheless, an incredibly grim story, it could be said that this vicarious exposure to Bunting’s influence is even more informative than the details of the events themselves.

At the other end of the spectrum entirely, we’re also pondering the precious elation that new life brings. From birth to age 1, BABIES documents the development of four babies from four very different countries. It provides a fly on the wall insight into the truths that – while these four infants live in completely disparate lands with vastly different upbringings – their developmental progress, methods of learning, wonderful idiosyncrasies, and the sheer celebration and joy which they each bring into the world are one and the same.

  Films Television Animation Kids  
 

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SNOWTOWN

Disenfranchised  teen, Jamie Vlassakis, lives with his mother and two younger brothers in a small, low socioeconomic housing community in Adelaide’s northern suburbs.  Longing for an escape from the ugliness and the malaise that surrounds him, when Jamie is introduced to his mother’s charismatic new boyfriend, John Bunting, a friendship immediately begins to blossom.

As John assumes the father-figure role that the family so desperately needs, he soon becomes a mentor to Jamie, indoctrinating him into a world of righteousness, bigotry and malice that will escalate into the events that will become Australia’s most notorious serial killings.

Release Date: 21st September, 2011

SRP: DVD $34.95
BLU-RAY $39.95
DVD Info More Info Watch Trailer  
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BABIES

Exploring the world of its tiny heroes in locations that are continents apart – the Namibian savannah, the Mongolian steppe, a Japanese megalopolis and sunny California – BABIES makes a universal statement with strength and passion.

BABIES is a visual and sensorial experience that revels in the most basic human emotions. BABIES is composed of the unique moments that, as every parent knows, punctuate a child’s first year. Every shot tells a story by its content and its framing, confronting the baby with a world that seems gigantic, potentially hostile or simply needing to be explored.

Release Date: 31st August, 2011

SRP: DVD $34.95
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HEARTBEATS

Highly regarded French-Canadian filmmaker Xavier Dolan has achieved an insightful and unique voice in his first two films I KILLED MY MOTHER and HEARTBEATS. Beautifully stylish and imbued with a youthful freshness, they mark the arrival of an impressive and exciting new talent.

Loosely based on his own challenges coming out, Dolan’s I KILLED MY MOTHER focuses on the experiences of protagonist Hubert as he drifts through the mysteries of adolescence – artistic discoveries, illicit experiences, the opening-up to friendship, and ostracism.

HEARTBEATS is the story of best friends Francis and Marie, who seem to have it all: good looks, youth and style in abundance. But one night they both fall for the gorgeous Nicholas, and soon find themselves declaring war on one another for Nicholas’ love, threatening the friendship they once considered indestructible.

Release Date: 31st August, 2011

SRP: DVD $34.95 DVD Info More Info    
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THE ROUND UP

Starring Jean Reno (LEON: THE PROFESSIONAL), Gad Elmaleh (COCO) and Mélanie Laurent (INGLOURIOUS BASTERDS) and based on the terrible true story of the Vel d’Hiv Roundup, THE ROUND UP – recently also portrayed in SARAH’S KEY – is the saddening tale of this notorious wartime incident, where public anti-Semitism in France was at its peak.

1942. Joseph Weisman is 11 years old. On the morning of June 6, he must go to school with a yellow star stitched to his chest. Like all Jews in France, Jo learns that he is banned from parks, cinemas, fairgrounds and public gardens. Despite this, Jo and his family lead a happy life in Paris, until dawn on July 16, when they are awakened by shouts and banging on doors as men in black uniforms burst into apartments. Jo and his family are hauled out of their beds and herded onto buses by French gendarmes. Crammed into Paris’ Winter Velodrome, 13,000 Jews suffer inhuman conditions prior to be herded off to the hellholes of concentration camps. This is their story.

Release Date: 31st August, 2011

SRP: $34.95 DVD Info      
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THE MISSING PERSON

Starring Academy Award-nominee Michael Shannon, THE MISSING PERSON is a classic hard-boiled film noir, full of straight-talkin’ PIs, scotch-swillin’ crooks and loose and lethal femme fatales.

Shannon is John Rosow, a private detective hired to tail Harold Fullmer, on a train from Chicago to Los Angeles. Persuaded by a large reward, Rosow is charged with bringing Harold back to his wife in New York City against his will. Ultimately Rosow must confront whether the decision to return Harold to a life that no longer exists is the right one.

Release Date: 31st August, 2011

SRP: $29.95 DVD Info      
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BEDEVILLED

Over the last 10 years, South Korea has become a powerhouse of filmmaking, showcasing a knack for everything from creature-features (THE HOST) sensual thrillers (THE HOUSEMAID) and black comedy (THE QUIET FAMILY), proving that the national cinema is also diverse as it is brilliantly executed, and brutal vengeance horror BEDEVILLED is
no exception.

Hae-won needs to get away from it all and finds herself drawn to Moo Island, where she once spent an idyllic childhood holiday. On arrival she’s reunited with her old friend Bok-nam (THE CHASER‘s Seo Yeong-hie), but Hae-won soon discovers that the island paradise hides a darker, more grotesque society, learning that the hapless Bok-nam is ritually abused by the island’s population. With nothing left to lose, Bok-nam begins a reign of gruesome, blood-drenched revenge.

Release Date: 14th September, 2011

SRP: DVD $29.95
BLU-RAY $39.95
DVD Info      

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OFFSPRING S2

Nina Proudman is back! Fresh from her 2011 Silver Logie win for Most Popular Actress, Asher Keddie steps back into Nina’s shoes for another season of fun, romance, heartache and laughs in OFFSPRING
SEASON 2
.

Six months after fleeing from her unhinged family and fraught love-life, Nina is enjoying a calm existence in Baltimore, but when an emergency brings her back home, Nina is quickly reminded why she left…

Release Date: 14th September, 2011

SRP: $59.95 DVD Info      
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FEAR OF A BROWN PLANET RETURNS

After a season of critical acclaim and sell out shows, comedy duo Fear of a Brown Planet bring their tongue-in-cheek irreverence to your living room in their first ever DVD! Tackling the topics of immigration, race relations, and the War on Terror head on, FEAR OF A BROWN PLANET RETURNS promises uncompromising, ruthless and cheeky entertainment, and guarantees to be more fun than a night in Guantanamo. Leave your prejudice at the door.

Release Date: 31st August, 2011

SRP: $24.95 DVD Info      
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NEIL PERRY: ROCKPOOL SESSIONS

Have you ever wondered what goes into running one of Australia’s most celebrated restaurants? Well sit back, unfold your napkin, pick up your knife and fork and get ready to feast with NEIL PERRY: ROCKPOOL SESSIONS. Full of delectable dishes, perfect produce and Perry’s trademark ponytail, this seven-part series profiles the world-class restaurant and its signature offerings. From produce through to preparation to presentation, NEIL PERRY: ROCKPOOL SESSIONS is a dedication to the finest dining experience.

Release Date: 14th September, 2011

SRP: $24.95 DVD Info      
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NATIONAL GEOGRAPHIC: MEGAFACTORIES – EURO LUXURY CARS

As renowned for their glamour and style as they are for their automotive handling, Mercedes, Audi, Rolls Royce and Bentley are four of Europe’s most enviable luxury car brands, and in MEGAFACTORIES: EURO LUXURY CARS, we are privy to a rare glimpse inside the factory doors of these motoring super powers.

Release Date: 31st August, 2011

SRP: $34.95 DVD Info      
KIDS
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HERO 108 VOL 1 & 2

Welcome to Cartoon Network’s latest hit boys’ adventure series – HERO 108! Long ago in The Hidden Kingdom, animals and humans lived together in peace… until the evil HighRoller tricked the animals into believing that the humans were their enemies. HighRoller convinced his animal armies to attack the humans and drive them from their homes. Most humans were so down-trodden, they gave up all hope for better days. That is until Commander ApeTrully created a base of strategic operations in a giant abandoned turtle shell, submerged in a seemingly quiet lake. He called upon rebel humans and animals to fight the villainous HighRoller and dubbed his rebel force ‘Big Green’. Their mission? Restore peace to the land.

Big Green’s most elite team of warriors is called First Squad and consists of Lin Chung, Mighty Ray, Mystique Sonia and Jumpy GhostFace. Together they face off against all manner of fierce creatures, like fire-breathing Ligers and magic lantern-wielding Zebras!

Release Date: 14th September, 2011

SRP: $19.95 EACH DVD Info DVD Info    

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MOBILE SUIT GUNDAM 00 THE MOVIE: AWAKENING OF THE TRAILBLAZER

Featuring the first-ever appearance of alien life forms in the Gundam saga, this long-awaited theatrical event is a mind-expanding adventure through the solar system and beyond!

2314 A.D. The new government of the Earth Sphere Federation is carrying out a program of peaceful reconciliation, and preparing for the appearance of the Innovators who will lead the human race into a new era. But the return of a derelict Jupiter exploration ship marks the beginning of an unprecedented crisis. What are the alien entities known as Extraterrestrial Living-metal Shape-shifters? What do they want? And will Setsuna F. Seiei and his fellow Gundam Meisters be able to answer these questions before humanity is wiped out?

Release Date: 14th September, 2011

SRP: DVD $29.95
BLU-RAY $34.95
DVD Info More Info    
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RIDEBACK

Atop her robotic RideBack motorcycle, an ex-ballet dancer ignites the fires of rebellion in a nation held captive by its own oppressive government.

After an injury forces Rin to trade her stage career for college life, she finds new thrills as a member of the RideBack Club. When she discovers an unusual connection with one machine in particular – Fuego – she is forced into the middle of a revolution. The tyrannical new government rules with an iron fist, and Rin is reluctant to take them on. But as her dearest friends suffer and the insurgency struggles to topple the increasingly powerful regime, Rin may have no choice but to gun Fuego’s engines and speed directly into the heart of the fight for freedom.

Release Date: 14th September, 2011

SRP: DVD $59.95
BLU-RAY $59.95
DVD Info DVD Info    

FOR MORE INFORMATION, VISIT:

www.madman.com.au
 
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VIDEO: Driver San Francisco Car Reveal

 
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Found on the ‘Net: Incredible Grand Theft Auto IV PC Screenshots

Check out these incredible Grand Theft Auto IV PC screenshots taken by gamer Duncan Harris and posted on his blog Dead End Thrills.  Applying principles of real world photography with the help of a few popular fan-created mod tools, he’s managed to capture Liberty City in a way few have before.

 
Check out his site for full size versions of these shots and more, all of which are also provided as 1080p desktop wallpaper files.

 
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ACTIVISION’S CALL OF DUTY® XP 2011 – THE ULTIMATE FAN EXPERIENCE –LIGHTS UP LOS ANGELES SEPTEMBER 2 AND 3, 2011

Call of Duty®: Modern Warfare® 3 Multiplayer Reveal, Xbox 360 and Activision $1 Million Tournament, Immersive Live Events, and

 AAA Talent Combine to Kick Off Inaugural Call of Duty® Gamer Celebration 100% of Ticket Sales to Benefit The Call of Duty® Endowment

Sydney, Australia – July 1, 2011 – Call of Duty® gamers, prepare to engage: Activision Publishing, Inc. (Nasdaq: ATVI) takes the franchise’s landmark intensity to new heights with Call of Duty XP 2011, the first-ever celebration for the Call of Duty community. 

Total Call of Duty immersion is coming to a secure 12-acre compound in the urban confines of Los Angeles on Labor Day weekend, where more than 6,000 fans will be the first to witness the world premiere of Call of Duty: Modern Warfare 3 multiplayer. Attendees will be among the first to have the opportunity to get hands-on time with multiplayer and the new Spec Ops survival co-op mode. Also on display for the first time will be the full feature functionality of Call of Duty® Elite, the innovative new online service, built from the ground-up to support Call of Duty: Modern Warfare 3.

Supporting this epic reveal is a series of real-world Call of Duty action-experiences and gaming competitions as well as an unprecedented $1 million Call of Duty tournament by Activision and the event’s lead sponsor, Xbox 360. Through Activision’s network of global partners, fans will have the opportunity to qualify for the tournament prior to the event by showcasing their skills in Call of Duty®: Black Ops multiplayer through regional promotions and competitions. For those unable to qualify in advance, there will be select, on-site/at-large qualifications, further expanding the opportunity to compete for cash prizes among some of the best Call of Duty players in the world. For anyone that can’t be on hand, but still wants to keep an eye on the action, fans from around the world can link up for a connected experience by watching a constant stream of high-production value videos that will be available through television and the web, as well as a constant stream of photos and status updates from the event via social media outlets, including Facebook and Twitter.

“From the high production values of our live, immersive events – all the way to the smallest details in every design and activity – we’re pulling out all the stops to make Call of Duty XP the ultimate gathering for the global community of Call of Duty fans,” said Eric Hirshberg, CEO of Activision Publishing. “The celebration will immerse attendees in a Call of Duty experience unlike anything they’ve ever seen before.  Over the course of two days, gamers can trade Call of Duty war stories, experience the official unveiling of Call of Duty: Modern Warfare 3 multiplayer and the full feature functionality of Call of Duty Elite, as well as enjoy world-class entertainment and compete head-to-head for some serious cash prizes.”

Tickets for Call of Duty XP will be available for $150. Activision will donate 100% of the ticket sales to The Call of Duty Endowment, a non-profit, public benefit corporation that seeks to help veterans transition to civilian life, find work and establish careers, and assist other organizations that provide career training and job placement for veterans.   

Tickets will go on sale July 19, giving attendees a two-day pass and the chance to be completely immersed in the action and excitement of Call of Duty. Players will be able to challenge each other in a paintball firefight on a life-sized Call of Duty multiplayer map, as well as attempt to speed-run Call of Duty: Modern Warfare 2’s legendary “The Pit”—for real. Other Call of Duty XP activities include:

  • Tournaments and prizes for the hardcore and casual fan alike
  • Discussion panels and Q&A with Call of Duty developers
  • Onsite Call of Duty armory and museum
  • AAA live entertainment
  • More attractions to be announced

“The Call of Duty series continues to set the pace on Xbox 360 with both the best selling game ever on the platform in Call of Duty: Black Ops, and the No. 1 and No. 2 titles on Xbox LIVE with Black Ops and Modern Warfare 2,” said George Peckham, General Manager, Global Publishing Group at Microsoft. “As a further reflection of our valued relationship with the world’s most popular gaming franchise, Xbox 360 is proud to partner with Activision to bring the first ever Call of Duty XP to life and even more, to challenge the community of fans to compete for up to one million dollars.”

Call of Duty XP precedes the year’s most anticipated entertainment launch on November 8th when Call of Duty: Modern Warfare 3 strikes worldwide, as well as the launch of the innovative new online service, Call of Duty Elite, uniting Call of Duty’s 30 million fans to create a connected entertainment community via dedicated social networking, original entertainment programming, events, competitions and more.

For more information about Call of Duty XP 2011, ticket sales or tournament qualifications, please visit www.callofduty.com/xp.

About the Call of Duty Endowment

 

Founded by Bobby Kotick in 2009, the Call of Duty Endowment is a non-profit, public benefit corporation created by Activision Blizzard. The organization seeks to help soldiers transitioning to civilian life find work and establish careers and to assist organizations that provide job placement and training. For more information about The Call of Duty Endowment, please visit www.callofdutyendowment.org.
About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

 
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Eastbound and Down: The Complete Second Season

Available to own on Blu-ray™ for $49.95RRP on DVD for $39.95RRP from 10 August 2011.

Batter up as “Eastbound and Down” arrives onto Blu-ray™ and DVD on 10 August 2011 from Warner Bros. Home Entertainment Group. Arrogant, washed-up big league pitcher Kenny Powers thought he’d scored a shot at a comeback in the majors, but the offer turned out to be bogus. Now, having left his North Carolina life behind, he’s making a fresh start in a small Mexican town, where he can both nurse his wounds and bless the locals with his awesomeness.

Starring Danny McBride (Up in the Air, Tropic Thunder), “Eastbound and Down” tells the story of Kenny Powers, who used to be a star pitcher until his self-destructive behaviour knocked him out of Major League Baseball. In the first season of the series, he returned home to North Carolina to teach Phys Ed at the middle school he once attended, and eventually scored another big-league job offer – or so he imagined