SYDNEY, AUSTRALIA – September 9, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that EA SPORTS™ NHL® 12 is now available in retail stores throughout Australia and New Zealand. EA SPORTS NHL 12 is available for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system.

“As a winner of twenty-two sports game of the year awards, the NHL franchise has a history of producing high quality and innovative entertainment experiences and this year we have taken it to new heights. With over 300 gameplay improvements and the ability to play with some of the NHL’s greatest legends, such as Wayne Gretzky and Mario Lemieux, NHL 12 is our most exciting offering yet,” says Dean Richards, General Manager Team & Action Sports, EA SPORTS.

EA SPORTS NHL 12 authentically captures hockey as it is played on the ice with over 300 gameplay refinements highlighted by three key innovations in Anticipation AI, Dynamic Goalies and the Full Contact Physics Engine. Anticipation AI takes NHL 12 to the next level as players will now intuitively determine their next move by reading and anticipating the play. With the Full Contact Physics Engine, size and strength matter. NHL12 continues to innovate by giving you true to life collisions and control over the battles in the crease. Bigger forwards will be able to plant themselves in front of the goalie for screens and larger defensemen will be able to drive smaller forwards out of the crease. Users will be given total control, by choosing to spin off their check to get in position, or use their size and strength to overpower the opposition. With Dynamic Goalies, goalies are live for the first time ever. Players can make contact with goalies as they crash the crease and goalies will battle through traffic in front of the net as they fight through screens to make awe-inspiring saves.

New in EA SPORTS NHL 12 is the introduction of legends; nine former NHL greats – such as Wayne Gretzky, Gordie Howe, and Mario Lemieux – that will be integrated into the game across virtually every mode, including the all-new Be A Legend Mode, adding a new and exciting dimension to the NHL series. Be the next great legend in the revamped Be A Pro mode. Play as your created pro and earn every shift on the ice with stellar play, big hits, and spectacular goals as you progress towards greatness. New to the mode is the ability to simulate to your next shift while the all-new EA SPORTS Action Tracker, which tracks and presents every major event that takes place while your character is off the ice. This feature will enhance the gameplay experience as gamers will now spend less time watching from the bench and more time playing, while still being aware of the game situation as they step back onto the ice for their next shift.

Get ready to play Hockey Ultimate Team all day, every day with EA Ultimate Hockey League 24/7*. New to Hockey Ultimate Team is the ability to play against a user’s team even when they are offline as opponents’ teams will be downloaded directly from the EA servers, presenting the player with a fresh opponent each time and thousands of teams to compete against. Face off against teams that are within range of your skill level or test your skill against a Top 100 team – the best the EAUHL has to offer.

EA SPORTS NHL 12 is the second title to participate in the EA SPORTS™ Season Ticket program**. Season Ticket subscribers were provided full digital access to EA SPORTS NHL 12 three days before retail launch.

NHL 12 is in development at EA Canada in Vancouver and is rated PG. For more information on NHL 12, please visit www.easports.com/nhl or become a fan of EA SPORTS NHL on Facebook at http://www.facebook.com/easportsnhl and follow us on Twitter via http://www.twitter.com/easportsnhl.

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions, and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® Hockey, NBA JAM, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf , and EA SPORTS Active.

*EA SPORTS NHL 12, EA Account, Online Pass and an internet connection are required for play. You must be at least 13 years old to register for an EA account.

**EA SPORTS™ Season Ticket is an all-new program that provides four new premium benefits for an annual fee of $24.99 or 2000 Microsoft Points: access to play all participating EA SPORTS games via a full-game digital download three days before consumers have the option to purchase a disc at retail launch; a 20-percent discount on downloadable game content; free premium web content; and membership recognition. The participating franchises include Madden NFL Football, NHL hockey, FIFA Soccer, Tiger Woods PGA TOUR® golf and NCAA® Football. EA SPORTS Season Ticket is available on Xbox 360® in North America, Europe, Australia and New Zealand, and on PlayStation 3 in North America. Conditions and restrictions apply. For more information on the program – including subscription instructions, please visit www.easports.com/seasonticket.

THE BEAVER will be available on DVD, Blu-ray and digital download from DECEMBER 7.

Walter (Mel Gibson) runs a toy company that is on a downward spiral. Life at home with wife Meredith (Jodie Foster) and two boys Porter (Anton Yelchin) and Henry (Riley Thomas Stewart) is anything less than rosy. His family and professional life are both suffering as a result of the deep depression that looms over him.

His son Porter hates him, keeping post-it note records of all the traits that he dislikes in Walter. At school, Porter ghost-writes assignments for money. When the beautiful but troubled Norah (Jennifer Lawrence) approaches him to write her Valedictory speech, an interesting friendship develops, but is tested by problems at home.

As Walters’s depression progressively worsens, family dynamics deteriorate and Meredith finally asks him to leave the family home. Laden with alcohol, Walter has every intention of committing suicide, but then a very strange thing happens.

The Beaver appears to be his saviour and things in Walters’s life finally begin to change for the better. But Walter’s ultimate emotional struggle proves to be the choice between the Beaver or coming back to reality as himself.

THE BEAVER IS AVAILABLE ON DVD, BLU-RAY AND DIGITAL DOWNLOAD FROM DECEMBER 7

Sydney, Australia – September 9, 2011– Ubisoft is pleased to announce that The Smurfs^TM& Co game on Facebook continues to garner interest among social game players with more than 10 million monthly active users (MAU). Developed by Ubisoft Chengdu, The Smurfs^TM & Co is a social network game based on the world renowned comic book brand that allows anyone to play as a Smurf in the quest to build wondrous towns and uncover special ingredients that Papa Smurf needs to create a magic potion to erase Gargamel’s memory.

The game has reached more than 10 million MAU thanks to its enjoyable gameplay, iconic characters and appeal among all ages. New game features and special in-game contests are being added regularly to The Smurfs^TM & Co, including a full screen option and a user-generated screenshot contest with prizes in several different categories. The Smurfs^TM & Co has also been the no. 1 licensed-based social game on Facebook since it launched on July 29, 2011, according to AppData.

To play The Smurfs & Co, please visit: http://www.facebook.com/thesmurfsco

The Missing Link Available in October 2011!  

Sydney (September 9, 2011) – Square Enix Ltd., the publisher of SQUARE ENIX® interactive entertainment products, today announces DEUS EX: HUMAN REVOLUTION™- The Missing Link downloadable content (DLC), which will be available in October 2011 for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, and Windows® PC platforms via Steam®, and other participating online retailers.

The DEUS EX: HUMAN REVOLUTION conspiracy grows deeper in The Missing Link. During lead character Adam Jensen’s quest for the truth in DEUS EX: HUMAN REVOLUTION, he mysteriously vanishes for three days. Where was he? What did he find out? The Missing Link reveals it all.

“We are very excited for DEUS EX: HUMAN REVOLUTION fans to be able to further develop Adam’s journey in the game with The Missing Link DLC,” said David Anfossi, producer of DEUS EX: HUMAN REVOLUTION at Eidos-Montreal. “Gamers will be able to experience a vulnerable side of Adam like never before, which gives the overall game a whole new dimension. The Missing Link propels players into compelling gameplay, beginning with Adam being temporarily stripped of his use of augmentations, new, visually stunning environments and the continuation of DEUS EX: HUMAN REVOLUTION’s conspiracy rich story.”

After being tortured by Belltower agents and having his augmentations disabled, Adam Jensen must rely solely on his basic capabilities to escape from a freighter, destined for an unknown location. While fighting for his survival on the ship, he uncovers another layer to the conspiracy that he never would have suspected. As Adam, gamers will befriend new, mysterious allies and fight ruthless enemies to discover what was happening in the shadows during the events of DEUS EX: HUMAN REVOLUTION!

FEATURES:

• New layers of conspiracy unveiled
• Sprawling new environments
• Brand-new characters
• Rebuild Adam’s augmentation set

The critically acclaimed DEUS EX: HUMAN REVOLUTION offers players multiple and vastly different ways to play. Challenging the foundations of gaming, this video game provides an immersive experience where every choice has a lasting consequence. DEUS EX: HUMAN REVOLUTION weaves a deeply emotive and captivating story, taking place in the year 2027 – a time of great innovation in neuroprosthetics, but also a time of chaos, conspiracy and a new social divide. Gamers play as Adam Jensen, a man cybernetically augmented against his own choice, who finds himself in the middle of a mysterious, global plot to which he holds the key.

For more information about DEUS EX: HUMAN REVOLUTION – The Missing Link visit www.deusex.com/themissinglink and join the human revolution at: http://www.facebook.com/DeusEx.  

About Square Enix Ltd.

Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 100 million units worldwide, DRAGON QUEST® which has sold over 58 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix Ltd. can be found at http://www.square-enix.com/eu/en/.

Friday 9^th Sept Codemasters® has today released the third in its series of F1 2011™Developer Diaries. The video features gameplay footage and reveals the new Co-op Championship mode that allows two players to drive for the same FORMULA ONE™ team in pursuit of the coveted FIA FORMULA ONE CONSTRUCTORS’WORLD CHAMPIONSHIP.

Available online, the Co-op Championship mode brings two friends together in the same team as they work together for the Constructors’ crown whilst also competing separately for the Drivers’ Championship title. This brand new feature for F1 2011 gives players a taste of the intense sporting and political rivalry that exists between drivers in FORMULA ONE teams as they balance personal glory and directing the development of the car in their favour with achieving team goals.

“Now when I look across the garage and see my team mate in there, I am not comparing myself against an AI team mate, I’m comparing myself against someone that I know personally,” said Chief Game Designer Stephen Hood. “I’m interested in who’s got the most points, who’s out-qualified me. It’s about trying to fight to be the leader of a team.  It makes for a completely different experience, playing with a friend. It’s now a personal game mode.”

F1 2011 will challenge players to ‘be the driver, live the life, go compete’, with wide-ranging technical and gameplay advancements on and off track and vastly extended competitive and co-operative multiplayer components. Players will be able to race against 16 players online plus 8 AI cars to simulate a full 24 car grid, team up with a friend or enjoy multiplayer racing from the sofa in split-screen mode.

F1 2011 will feature all of the official teams, drivers and circuits from the highly anticipated 2011 FIA FORMULA ONE WORLD CHAMPIONSHIP™ including the current FIA FORMULA ONE DRIVERS’ WORLD CHAMPION Sebastian Vettel. The 2011 season also sees the debut of the 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA at Delhi’s Buddh International Circuit and the return of the iconic Nürburgring to the calendar.

F1 2011 launches for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and PC Games For Windows® on September 22^nd. Bespoke handheld editions of F1 2011 are also in production for Nintendo 3DS™ and PlayStation® Vita, each designed to take advantage of the new platforms’ unique capabilities; specific release dates for the handheld editions are to be announced. To get all the news straight from the studio race over to www.facebook.com/formula1game or follow the team on twitter at www.twitter.com/formula1game.

Eight Short Days To Glee Over Coveted Guns, Equipment, and Boosts 

Seoul, Korea, September 7th, 2011 – Joymax, a leading online game developer and publisher, announced today that in its first-person shooter World War II game, Karma Online: Prisoners of the Dead, players have the chance to win a slew of cash shop prizes – OMG!   This is in addition to events which are already taking place from now until September 20^th.  To learn more about the game, players can visit http://www.joymax.com/karma/

The “OMG Event” is the ultimate giveaway for KARMA players, and it couldn’t be easier for players to win!  All the soldiers who log in between now and September 14^th Joymax Standard Time (JST) will receive a free cash shop item, randomly selected from a pool of prizes.  This will be a great chance to experience some of the most prestigious and valuable items from the item shop before the official cash shop launch. So tuck away that extra silk for future use and come play and win now.  The list of awards includes such spiffy gifts as:

– AKS – 74 (7 days)

– Desert Eagle (7 days)

– Color Nickname (7 days)

– Skill Points +50% (7 days)

– Advanced Equipment Set (7 days)

This is in addition to the current events, which continue for another two weeks and include Axis vs. Allies (players in clans and their leaders receive silk for top rate performances), Clan Matches (Top 3 clans as of the 14^th receive Clan Marks and prize packages), and a twice-daily Happy Hour where players receive increased KP and EXP.

About Karma Online: Prisoners of The Dead

Developed in conjunction with Dragonfly, and published by Joymax, KARMA Online: Prisoners of the Dead is the newest installment in the KARMA Online series, the top online first-person shooter series in Korea. Players go back in time to World War II, where they must choose to side with the Axis or Allied powers and join the fight for global victory – with a zombie twist.  In this virtual and historical simulation, players will be up against enemy troops as well as hundreds of the walking dead from the remains of the catastrophic battle. KARMA Online: Prisoners of the Dead will be available in English, German, Spanish and Turkish.

To become a fan of Karma Online: Prisoners of the Dead, players can visit http://www.facebook.com/#!/KarmaPOD or http://twitter.com/karmapod   and http://www.youtube.com/user/KarmaPOD

AUSTRALIA, Sydney – September 8, 2011 – Furthering its Norton Everywhere initiative to protect consumers everywhere they go – across locations, platforms, devices and digital experiences, Norton by Symantec (Nasdaq: SYMC) today released Norton Internet Security and Norton AntiVirus 2012.  The company is delivering on this initiative with mobile and cloud-based technology, including new features in the Norton 2012 products and new beta products and services which will be launched in the coming months with plans to support mobile and tablet devices for both Android and iOS platforms. 

Norton AntiVirus and Norton Internet Security 2012 are designed to improve on their already industry-leading benchmarks for protection and performance, while enhancing the overall user experience. Other new Norton offerings will go beyond traditional internet security to provide tablet and mobile device protection, family safety solutions (English only), and the ability to find your lost or stolen laptop or Android device.

“For the past few years we have witnessed an explosion of devices, platforms and applications for consumers to enjoy. However, with these exciting changes come new digital dangers and an even greater need for consumers to be protected from cybercrime,” said Janice Chaffin, group president, Consumer Business Unit, Symantec. “As the world leader in security, Norton will continue striving to ensure that our customers are safe wherever they go, whatever digital experience they choose to have.”

Norton 2012 Security Products

Norton 2012 brings key new features to address the latest threats and powerful protection against one of today’s greatest consumer concerns: ensuring online personal information remains confidential. Additionally, Norton brings a powerful combination of reputation, file, behaviour and network based protection to provide the most comprehensive security to date. Key security technologies and usability improvements, include:

• Norton Identity Safe in the Cloud[i] – Protects personal and financial information from cybercriminals and keeps users safe from fraudulent websites. New streamlined interface, simplified login experience, and ability to store passwords in the cloud makes accessibility easy from any computer with Norton Internet Security 2012 installed.
• Norton Management – New web-based functionality lets users manage their Norton products from anywhere in the world. Users can remotely add Norton products, manage security settings and update subscriptions, making it simple to check on the health of their devices or fix issues without needing to be there in person.
• Norton Insight – Norton’s exclusive reputation-based security technology leverages the anonymous software adoption patterns of millions of contributing Symantec users to automatically identify and block never before seen malicious software. 
• Download Insight – Checks every downloaded file for safety before installation and now provides users with additional data about the predicted stability of the application in their environment based on the stability experiences of millions of other Symantec users.
• SONAR – Improved SONAR technology monitors running applications for suspicious behaviour to quickly detect and disable previously unknown threats. 
• Norton User Experience – From the streamlined main user interface, Norton 2012 offers quick access to Norton Mobile Security Lite, Norton Cybercrime Index, Norton Online Family and website ratings service Norton Safe Web[ii].

Norton 2012 also continues to set the industry bar for protection and performance.  For the second year in a row, Norton placed first in overall protection according to testing from AV-Test Institute.  In addition, Norton Internet Security 2012 ranked first in overall performance testing by both PassMark Software and AV-Comparatives.  According to Symantec’s internal testing, Norton 2012 even outperforms the award-winning 2011 version with 30 percent faster scans, 17 percent faster boot time and 24 percent faster file copying.

Pricing, Availability and Compatibility

Launch limited edition comes with a bonus 5GB Norton Online Backup,  plus a full version of Norton Mobile Security inside the box. (For Android 2.0 or later, 1 year full version, 1 device). Norton Mobile Security can lock, locate or wipe your Android smartphone if you lose it, blocks unwanted calls and texts, warns of dangerous websites, scans apps, SD cards and stops bad downloads to your phone. 

Norton Internet Security 2012 and Norton AntiVirus 2012 are now available for purchase in Australia through various retailers and the Norton online store. The RRP for Norton Internet Security 2012 is $99.99AUD, which provides one year of protection for up to three PCs, and the RRP for Norton AntiVirus 2012 is $59.99AUD, which provides one year of protection for one PC. 

Norton 2012 products support Microsoft Windows XP (32-bit) Home/Professional/Tablet PC/Media Centre with Service Pack 2 or later, Microsoft Windows Vista (32-bit and 64-bit) and Microsoft Windows 7 (32-bit and 64-bit) both for Starter/Home Basic/Home Premium/Business/Ultimate editions. Norton Internet Security and Norton AntiVirus 2007 or later users with a valid product subscription are eligible to receive the latest product updates via the subscription service model. For more information, visit the Norton Update centre at http://updatecenter.norton.com. 

Links to New Reports:

• Norton Cybercrime Report:

http://norton.com/cybercrimereport

• AV-Comparatives report:

http://www.av-comparatives.org/images/stories/test/performance/performance_aug_2011.pdf

• AV-Test Institute report: 

norton.com/avtest2012

• PassMark Software report:

http://www.passmark.com/avreport12

Thursday 8^th September 2011 – SEGA® Europe Ltd. continues the celebrations for Sonic the Hedgehog’s 20^th Anniversary with an impressive Collector’s Edition for the Xbox 360® video game and entertainment system from Microsoft, PlayStation^®3 computer entertainment system versions of the upcoming Sonic Generations™ videogame. 

The Sonic Generations Collector’s Edition combines limited edition collectables based on the upcoming game as well as assets handpicked by Sonic Team to celebrate Sonic’s 20^th Anniversary, providing the ultimate celebration of Sonic for fans new and old.  

Included in the Edition is a collectable figurine featuring both Classic Sonic and Modern Sonic, an exclusive, individually numbered commemorative “Gold Ring”, and a “20 Years of Sonic Art” book, containing never before seen sketches and images from the past 20 years.  Also contained in the Collector’s Edition are the ‘20^th Anniversary Sonic Soundtrack’ featuring a selection of tracks handpicked by Sonic Team, and the ‘History of Sonic: Birth of an Icon’ documentary, an exclusive collection of interviews and footage charting Sonic’s life from inception through to becoming one of the most iconic characters in videogame history. Limited Edition lenticular packaging and bonus additional downloadable content for the game are the final components that make up this unique Collector’s Edition for Sonic Generations™.

Sonic Generations™ will be available on 3^rd November 2011 on Xbox 360® video game and entertainment system from Microsoft, PlayStation^®3 computer entertainment system. The game will also be released on the Nintendo 3DS™ system. 

For more information please visit www.sonicthehedgehog.com/generations

New Adventure-Packed Trailer Unveiled       

Thursday 8^th September 2011 — SEGA® Europe Ltd and SEGA® of America, Inc. today announced that Guardian Heroes™, Treasure’s classic Action-RPG brawler for the SEGA Saturn™, arrives on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft on October 12^th. Players will be able to experience all of the original title’s side-scrolling action in fully re-mastered HD, both alone and with up to 12 friends online, for 800 Microsoft Points.

Guardian Heroes isn’t just about beating up bad guys, with a storyline full of twists and turns players will enjoy one of five completely unique boss fights, as well as more than half a dozen possible endings. To showcase the potential ways players can punch, kick, chop and stab and their way through Guardian Heroes, SEGA and Treasure have released a new gameplay trailer.  

For more information on Guardian Heroes, please visit http://www.sega.com/

For press assets please visit www.sega-press.com

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at www.sega.com. 

About SEGA® of America,Inc:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s Web site is located at www.sega.com/usa

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.