22 October 2010, Australia – The EA Play Label of Electronic Arts Inc. and Warner Bros. Interactive Entertainment are working hard to create handheld magic in Harry Potter and the Deathly Hallows™ – Part 1 for the Nintendo DS. The game will deliver an action-packed adventure, loaded with frantic combat against fierce adversaries and a myriad of challenges to uncover.

Harry Potter and the Deathly Hallows – Part I for the DS drops players into the role of Harry Potter™ as he undertakes a dangerous quest to locate and destroy Voldemort’s™ Horcruxes. With Ron and Hermione by their side, players will need to muster their most powerful magic against relentless assaults from the likes of Death Eaters and Snatchers.

As in the upcoming film, the DS version places Harry outside of Hogwarts’™ protective walls for the first time as he tries to elude Voldemort’s grip. As players venture through diverse new environments, they must look to Ron and Hermione for help; combining their varied powers at just the right moment to escape the grasp of the Dark Forces. Each environment will introduce new enemies, puzzles to solve and quests to complete. This time the danger is real. It’s time for players to fight for their lives.

Additionally, players can fight the ultimate battle in the game’s multi-player mode. Choose to fight it out against family and friends, assuming the role of either Harry or a fearsome Dementor™ as they battle to achieve the highest score, and determine once and for all whether good will triumph over evil.

Harry Potter and the Deathly Hallows – Part 1 will be available on the Nintendo DS from 18 November and is rated PG by the OFLC.

AMD Fusion APU Codenamed “Llano” Demonstrated at 6th Annual AMD Technical Forum & Exhibition 2010

First Public Demonstration of 32nm “Llano” Unveils High-Performance AMD Fusion APU’s Heterogeneous Computing Power for Taiwan Ecosystem Partners marketwire

Sydney, Australia – October 22 2010 – At the 6th Annual AMD Technical Forum & Exhibition 2010, AMD showcased for its ecosystem partners the first public demonstration of the forthcoming AMD Fusion Accelerated Processing Unit (APU) codenamed “Llano,” designed for notebook, ultrathin and desktop PCs. AMD demonstrated the accelerated single-chip processing muscle of Llano by simultaneously processing three separate compute-and graphics-intensive workloads.

“The serial and powerful parallel processing capability of the Llano APU has the potential to make OEMs and consumers re-think their computing experience,” said Chris Cloran, corporate vice president and general manager, client division, AMD. “The experience potential of Llano is truly incredible, and the demos we showed today on stage provide a glimpse of what this processor is capable of delivering in sleek form factors with long battery life. Everything consumers love about their digital lifestyles today — social networking, gaming, consuming and creating media — can be enhanced with Llano, enabling a more interactive, vivid and immersive experience.”

The Llano APU demo showed three compute-intensive workloads simultaneously on Microsoft Windows® 7, including calculating the value of Pi to 32 million decimal places, and decoding HD video from a Blu-ray™ disc. Running concurrent to the CPU and HD video playback applications, Microsoft’s nBody DirectCompute application is shown achieving around 30 GFLOPS (as reported in the application) a relative measure of the available capacity to post-process video during playback, play a DirectX11 game, or assist the CPU cores to accelerate a non-graphics application. The demonstration represents a preview of Llano’s raw compute power enabling new levels of experience computing that AMD aims to bring to mainstream PC users in 2011.

Held annually in Taiwan, the AMD Technical Forum & Exhibition is an ecosystem partner event that focuses on addressing the world’s most complex technology challenges, and spotlighting technology breakthroughs. Exhibitors span academia, hardware and software industries, fostering a healthy, open ecosystem for the AMD Fusion family of APUs.

For more information please visit http://fusion.amd.com

Additional Resources

* Video: Chris Cloran previews Llano at AMD Technical Forum and Exhibition
* Blog: AMD and its partner ecosystem showcases AMD Fusion at TFE
* AMD will be hosting the AMD Fusion Developer Summit June 13-16, 2011 in Seattle, WA. Visit the conference website to learn more.

Cautionary Statement
This release contains forward-looking statements concerning the timing of the launch and ramp of new products and technologies and the features of these products, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as “plans,” “expects,” “believes,” “anticipates” or “intends.” Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations, including the risk that the AMD products described herein will not be available in the mix required by the market and at mature yields on a timely basis; AMD’s technology partners will not offer these AMD products as described herein, or in sufficient quantities to address market demand; Intel Corporation’s pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities targeting AMD’s business will prevent attainment of AMD’s current plans; there will be unexpected variations in market growth and demand for these AMD products; and AMD will be unable to obtain sufficient manufacturing capacity or components to meet demand for these products. We urge investors to review in detail the risks and uncertainties in AMD’s filings with the United States Securities Exchange Commission.

• AMD’s VISION 2010 Guide shows how to map your needs to a new PC
• More information on AMD desktop processor models, prices and comparisons is available here
• Follow all news from the AMD Desktop team on Twitter at @AMDDesktop
• Facebook: Become a fan of AMD technology on Facebook
• Read reasons to upgrade to a new desktop PC and more AMD blogs at http://blogs.amd.com

About AMD
Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit amd.com

SYDNEY, Australia – 21 October, 2010 – Apple® today unveiled an all new MacBook Air®, the first of a next generation of notebooks which will replace mechanical hard disks and optical drives with Internet services and solid state flash storage. These next generation notebooks are:

• faster – solid state flash storage is up to twice as fast as hard drive storage
• more reliable – hard drive crashes are eliminated
• lighter and smaller – solid state flash storage is up to 90 percent smaller and lighter than hard drives

Available in 11-inch and 13-inch models and weighing as little as 1.06 kilograms, the new MacBook Air is Apple’s lightest and most portable notebook ever. MacBook Air uses the same solid state storage technology as iPad™ to deliver instant-on responsiveness, up to seven hours of battery life and up to 30 days of standby time.* Starting at RRP AUD$1199 inc GST (AUD$1090 ex GST), the affordable MacBook Air defines the next generation of MacBooks.

“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favour of solid state flash storage,” said Steve Jobs, Apple’s CEO. “We’ve taken what we have learned with the iPad—solid state storage, instant-on, amazing battery standby time, miniaturisation and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.”

With its precision aluminium unibody enclosure, the new MacBook Air measures an incredibly thin 0.3 centimetres at its thinnest point and 1.7 centimetres at its thickest, and weighs just 1.06 kilograms for the 11-inch model and 1.3 kilograms for the 13-inch. Like iPad, MacBook Air was designed from the ground up to use flash storage exclusively. Apple’s custom-designed flash storage is 90 percent smaller and lighter than a conventional notebook hard drive, contributing to MacBook Air’s mobile, featherweight design. MacBook Air’s flash storage also provides faster data access and is more reliable than notebook hard drives due to its solid state design.

MacBook Air features a full-sized keyboard for typing comfort and productivity, as well as the highly acclaimed glass Multi-Touch™ trackpad found on Apple’s MacBook® Pro, so you can scroll through web sites, flip through photos, and resize or rotate images all from the trackpad. The built-in FaceTime® camera, mic and stereo speakers are perfect for video calls with iPhone® 4, iPod touch®** and other Macs.

Flash storage combined with power-efficient Intel Core 2 Duo processors and NVIDIA GeForce 320M graphics delivers an ideal balance of mobility, battery life and performance. MacBook Air features an 11.6-inch or 13.3-inch high-resolution LED-backlit display and Mini DisplayPort to connect your 27-inch Apple LED Cinema Display, projector or HD TV. Ultra-fast 802.11n Wi-Fi networking allows you to download music and movies from iTunes®, back up data to Time Capsule® and store or share files with MobileMe? and iDisk®. MacBook Air includes Bluetooth 2.1+EDR for wireless peripherals and two USB ports making it easy to sync and charge an iPad, iPhone or iPod® while using another device. The 13-inch MacBook Air also includes an SD card slot.

Apple makes the industry’s greenest notebooks and the MacBook Air is the latest Mac® notebook to achieve EPEAT Gold status and meet Energy Star 5.0 requirements.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, PVC-free internal components and are constructed of recyclable materials.

Apple uses advanced chemistry and Adaptive Charging technology to create a MacBook Air battery that delivers up to seven hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste, and depleted MacBook Air batteries can be replaced for RRP AUD$179 inc GST, which includes installation and disposal of your old battery in an environmentally responsible manner.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store® (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. The 1.4 GHz 11-inch MacBook Air with 2GB of memory and 64GB of flash storage starts at a recommended retail price (RRP) of AUD$1199 inc GST (AUD$1090 ex GST) with a 128GB model for RRP AUD$1449 inc GST (AUD$1317.27 ex GST). The 1.86 GHz 13-inch MacBook Air with 2GB of memory and 128GB of flash storage starts at a recommended retail price (RRP) of AUD$1599 inc GST (AUD$1453.64 ex GST) with a 256GB model for RRP AUD$1949 inc GST (AUD$1771.82 ex GST). Configure-to-order options and accessories include faster processors, 4GB of memory, MacBook Air SuperDrive® and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/au/macbookair.

*Battery life and standby time vary by use and configuration. See www.apple.com/au/batteries for more information.

**iOS 4.1 required.

***EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Air battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/au/batteries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Checkout the IC 2010 launch video at www.playcricket2010.com. 

SYDNEY, AUSTRALIA – 21^st October 2010 – Ahead of the coveted Ashes Series against Australia’s old rivals England, International Cricket 2010™ is bowling onto retail shelves today. Codemasters® in partnership with NAMCO BANDAI Partners Australia New Zealand today released the game’s launch week gameplay video featuring commentary by the legendary David ‘Bumble’ Lloyd; the video is available to view now at www.playcricket2010.com.

In the launch video, Australia take on England in the shortest format of the game, Twenty20 and England play Bangladesh in a Test match accompanied by commentary from David Lloyd. The gameplay video also showcases Action Cam, the   innovative new on-field perspective that takes players right into the heart of the battle, whether batting or bowling.

David Lloyd, affectionately known as ‘Bumble’, is one of English cricket’s most loved personalities with over 70,000 followers on twitter who receive wide-ranging updates from pitch conditions to whether the broadcaster has secured a curry and a couple of pints at the end of a long day’s commentary. He has been uniquely involved at nearly all levels of the game, from Test player to England coach, umpire and Sky Sports commentator and is now making his debut behind the microphone for the first time in a Codemasters cricket game. He is joined in game by Shane Warne, Ian Bishop, and Jonathan Agnew to deliver the most authentic commentary in a cricket game yet.

International Cricket 2010 is the most accurate representation of the sport yet. Reflecting real life, players must adapt their playing style to the format of the game they are playing. Twenty20 games are fast and furious, and gamers have to take advantage of power plays where the field is more open to score runs quickly. In the Test format of the game, players must build confidence with both their bowlers and batsmen in order to build momentum and increase their ability to take wickets and smash boundaries.

Officially licensed by Cricket Australia and the England and Wales Cricket Boar Cricket to feature official players, stadia and kits and complete with local and online multiplayer, International Cricket 2010 is in stores today for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft®. For the latest news, videos and screens visit www.playcricket2010.com.

Check out the latest video from Undead Nightmare, which features the all-new arsenal of weapons at your disposal to blast the masses of undead into oblivion. Witness the Torch, Zombie Bait, Holy Water and the Blunderbuss in action.

Superior Sound Quality, Convenient Wedge Design and Free Music Mix App Makes the Octiv Duo the Must Have Solution for Multiple Music Devices

SYDNEY, AUSTRALIA – 21 October, 2010 – Today, Altec Lansing introduced the new Octiv Duo (M202) dual docking and charging speaker system and free Music Mix App to give multiple device households a way to play and charge their iPod and iPhones simultaneously.

The Octiv Duo lets users enjoy crystal clear sound while charging and sharing playlists from two devices at once. Charge a third device through the built-in USB port and expand the musical player options with the aux-in. With a compact wedge design, the Octiv Duo is perfect for limited spaces such as corners in the kitchen or on the nightstand. The included full-featured remote allows easy playlist access and control from across the room.

“The Octiv Duo takes into account the rapidly growing number of multi-device households, and makes life easier by acting as a dual docking speaker and charging station,” said Chris Brown, Regional Sales Director, Altec Lansing Australia and New Zealand, “When combined with the Music Mix app the Octiv Duo lets you listen to songs from both devices and share music between playlists.”

The free Music Mix app shuffles songs from both players and allows users to easily set the percentage of music played from each iPhone or iPod while docked. Also included is the free Altec Lansing Alarm Rock app, which turns the Octiv Duo into a fully functioning alarm clock, making it the ultimate multi-tasking device. Users can choose to wake up or sleep to their favourite audio files and songs, while enjoying a fully customisable interface to match every style. Once docked, users are given the option to download these free apps directly from the Apple Store. For a video demonstration of the Altec Lansing Music Mix app, please visit http://www.youtube.com/watch?v=fXuapsnZkKk.

Key Features

§ Compatible with all iPhone and iPod models – Certified to work with iPhone 4

§ Compact Wedge Design – Fits neatly in tight spaces

§ Full-featured remote

§ Built-in USB Port – Charge a third device

§ Aux-in – Add an additional music player

§ Listen without interference – Shielded for mobile phones

Pricing and Availability

The Altec Lansing Octiv Duo will be available from Dick Smith Electronics and selected retailers from November for a RRP of $199.00. For more information please visit www.alteclansing.com.au.

Connect with the Altec Lansing team:

http://www.facebook.com/AltecLansingau

http://twitter.com/alteclansing_au  

About Altec Lansing 

For more than 70 years Altec Lansing has been viewed among audiophiles as one of the world’s most valuable and innovative audio brands and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “Works with iPhone” speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker systems for portable digital players. Altec Lansing LLC is headquartered in Milford, PA.

David Belle is credited by many as being the founder of Parkour, more commonly known as free-running. This adventurous style of movement was the natural choice for producers to incorporate within the key action sequences of Prince of Persia: The Sands of Time.

To celebrate the Blu-ray and DVD release and the film’s vast use of acrobatic Parkour skills, Matthew ‘Chippa’ Campbell from the Australian Parkour Association unlocks the secrets of Parkour and lets us in on some training tips. Training Parkour since 2004, Chippa is one of the most skilled and respected practitioners of Parkour in Australia, travelling nationally and internationally to perform and train. Learn from the best with these quick tips…

1.  Learn to run – cardio is the most important aspect to develop as it enhances all other components of training Parkour
2. Learn to climb – this helps  to build strength and coordination, which will in turn help to develop your Parkour skill set
3. Learn to land properly – as a Parkour practitioner jumping is a regular part of the movement, so the ability to land safely is paramount to your longevity
4. Condition – proper conditioning is vital to being able to train for a long time and reduce the chances of injury
5. Stretch – do it often and do it well. Maintaining flexibility will greatly reduce the chances of injury
6. Always pay attention – focus on your body and your surroundings when you’re  training
7. Progressive Training – start small and work your way up.  Don’t rush into the big stunts straight away. Prepare your body and your mind
8. Variety –when it gets too easy and you feel ready for a challenge, change what you’re doing and increase the difficulty levels of your training, one step at a time
9. Recovery – allow your body and your mind time to recover from hard stunt sessions
10. Train both sides – try to carry out techniques on either side of the body

Unlock the Secrets and Explore the Mystery!

Disney Blu-ray™ Value Pack and DVD

SEGA Announces the Return of Space Channel 5: Part 2 and SEGA Bass Fishing

Dreamcast™ Favourites making their HD Debut on Consoles in early 2011

Thursday 21st October 2010 – SEGA® Europe Ltd. and SEGA® of America, Inc. today announced the return of Dreamcast™ titles Space Channel 5 Part 2™ and SEGA Bass Fishing™. Following in the footsteps of Sonic Adventure™ and Crazy Taxi™, these digitally re-mastered classics will be making their way to the PlayStation® Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft in early 2011.

“The release of these games marks SEGA’s ongoing effort to bring its best-sellers from the Dreamcast era to the latest consoles,” said Haruki Satomi, Vice President of Digital Business at SEGA. “We want to enable a new generation of players to experience some of the most celebrated titles our video game history has to offer, while at the same time appealing to our enthusiastic and much appreciated community of fans.”

Space Channel 5 Part 2 follows famed reporter and dancer Ulala as she battles the Rhythm Rogues—a group of villains led by the mysterious Purge and his right-hand man Shadowin. Players will need to help Ulala move and “chu chu chu” her way to victory before they succeed in taking over the universe with their ultimate dance-control weapon.

Meanwhile gamers will be hooked on SEGA Bass Fishing, reeling in sporting enthusiasts and hardcore gamers alike! This realistic 3-D bass fishing simulation shines with eight fishing environments and fourteen different lures.

For more information on the HD return of these Dreamcast classics, please visit http://www.sega.com/

Sydney, Australia – October 21, 2010 – Ubisoft® and CBS Consumer Products announced today the release of an all-new social game based on the world’s most watched television drama – CSI: Crime Scene Investigation™. CSI: Crime Scene Investigation™: Crime City will be available from October 21, 2010. The game was developed by Area/Code, an independent game development studio founded in 2005 and based in New York.

The game can be downloaded at www.facebook.com/csicrimecity starting today.

In CSI: Crime City the player is a CSI dropped in the middle of a teeming metropolis and is challenged to solve difficult murders to bring criminals to justice. Players can explore crime scenes, earn virtual currency and build their very own CSI Lab. They can play alongside their favourite characters while exploring cool Las Vegas locations such as casinos, nightclubs, hotel suites, the desert and the Las Vegas strip.

“CSI: Crime City is a fun, casual game that will appeal to CSI fans and Facebook gamers alike. The gameplay has been uniquely tailored to appeal to the casual gamer and allows players to interact with their friends to solve challenging and mysterious crimes,” said Chris Early, VP of digital marketing at Ubisoft.

Developed with the cooperation of the writers of CSI: Crime Scene Investigation, CSI: Crime City’s nearly endless supply of gameplay will keep fans coming back for more. The game includes storylines and cases tied to events on the television show and features tons of unique items, lab machines and forensic tools to collect and use. Players will be able to interact with their friends by exchanging messages, sharing information and working together to solve intriguing criminal cases.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit www.ubisoftgroup.com.

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company’s extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.

CSI: Crime Scene Investigation in USA is a trademark of CBS Broadcasting Inc. and outside USA is a trademark of Entertainment AB Funding LLC. CBS and the CBS Eye Design™ CBS Broadcasting Inc. ©2000-2010 CBS Broadcasting Inc. and Entertainment AB Funding LLC. All Rights Reserved. Software © 2010 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries

About Area/Code

Area/Code is an independent game development studio headquartered in New York. The studio was founded in 2005 by longtime game designer Frank Lantz and brand communications veteran Kevin Slavin. Area/Code has continued to pioneer innovative forms of multi-platform game development, attracting wide attention and top-tier clients and partners including Ubisoft, Disney, MTV, CBS, Nike, Nokia, Puma, Discovery and many others.