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2K Sports Brings NBA® 2K12 Action to iPad, iPhone and iPod Touch

Features intuitive controls and deep basketball gameplay at the touch of a finger 

Sydney– October 5, 2011 – 2K Sports is proud to announce their NBA® 2K12 App for iPad, iPhone and iPod touch will be available on the App store from Today! 

“The iOS platform has become one of the most embraced platforms for gaming, and we wanted to give fans the chance to play NBA 2K12 with a tap of their finger – anywhere and anytime,” said Greg Thomas, president of product development for 2K Sports. “We’re excited to bring the authentic NBA 2K basketball experience to the mobile games market and we know fans will be too.”

In NBA 2K12, gamers can take the court with precision controls, an incredibly smooth frame-rate, and graphics that set the bar for iOS sports simulation titles. Additionally, the re-imagined control scheme offers user-friendly, touch-based gestures for passing, shooting and blocking, allowing the broadcast-style presentation to shine.

For maximum hoops fun, the NBA 2K12 App includes all 30 NBA teams for play in full season and quick play modes, complete with real-life, 2010-11 rosters. Players can step into the shoes of His Airness, Michael Jordan, and re-play some the greatest moments in his career in the Jordan Challenge mode. Featuring Game Center leaderboards, NBA 2K12 enables players to expand their social gaming experience by comparing achievements with friends, climbing global leaderboards, and more.

The NBA 2K12 App is available now for $5.49 (iPhone & iPod touch) and the HD version for $10.49 (iPad) from the App Store on iPad, iPhone or iPod touch, or at www.itunes.com/appstore/.

For more information on 2K Sports, visit www.2KSports.com or http://www.facebook.com/NBA2K. Fans are also encouraged to “End the Debate” on @2KSports Twitter using the #NBA2K12 hashtag.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad®. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

iPhone, iPod, iPad and iTunes are trademarks or registered trademarks of Apple Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

 
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StarCraft II: Heart of the Swarm multiplayer unit teaser

As war rages across the galaxy, the terran, zerg, and protoss are all vying for supremacy in the Koprulu sector. When StarCraft II: Heart of the Swarm is released, all three races are sure to unleash new weapons of war as they all adapt to changing conditions and tactics on the battlefield.

Blizzard will showcase new multiplayer units and abilities for StarCraft II: Heart of the Swarm at BlizzCon. For those that can’t wait, we’ll offer a teaser silhouette of one new unit on the official StarCraft Facebook page each week for the next three weeks. The first one, a new terran unit, is already featured.

New silhouettes for the zerg and protoss will be unveiled on the official StarCraft Facebook page on October 10 and October 17, respectively. What are they, and how do they fight? The answers will come at BlizzCon. These three units, as well as the rest of the new Heart of the Swarm multiplayer units and abilities, will be unveiled and playable at the show on October 21 and 22.

 
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THE DARKNESS II | Powers Of The Darkness – Quad Wielding Trailer

 
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EA PUTS SPORTS ILLUSTRATED SWIMSUIT MODELS BEHIND THE WHEEL IN NEED FOR SPEED THE RUN

2011 Sports Illustrated Swimsuit cover model Irina Shayk and fellow Swimsuit model Chrissy Teigen Play Guest Starring Roles in Adrenaline-Pumping Racing Game

Sydney, Australia. – October 5th, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) and Sports Illustrated today announced details of an exclusive marketing partnership between the internationally renowned Need for Speed™ and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles* in one of this holiday’s most anticipated releases, Need for Speed™ The Run. The action-packed racing game takes players on a heart-pounding cross-country race from San Francisco to New York. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media.

“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner. Gamers, racers and Sports Illustrated Swimsuit aficionados alike will love seeing Irina and Chrissy transform from the physical to the digital world, playing lifelong friends competing in a heart-pounding race from San Francisco to New York.”

Irina Shayk, cover model of the 2011 SI Swimsuitand Chrissy Teigen, a feature model in the 2011 issue, star as best friends and rival racers competing against Jack, the protagonist and “man on the run” in Need for Speed The Run.

“There are only a few companies that deliver upon the promise of excitement and innovation with every new product launch and EA stands at the top of that list. This is why it is very exciting that SI Swimsuit will be part of the latest edition of the Need for Speed franchise,” said Frank Wall, Vice President and Publisher of Sports Illustrated. “I’m sure that the millions Swimsuit fans will be excited to see Irina and Chrissy behind the wheel and millions more will be introduced to franchise in a fun and unexpected way.”

Developed by Black Box , an Electronic Arts studio , Need for Speed The Run will be available November 17, 2011 in Australia and November 18, 2011 in New Zealand for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.

  • Characters will only be available in the Xbox 360, PlayStation 3 and PC versions
 
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EA SETS GAMERS ON A RACE FOR THEIR LIFE ON OCTOBER 19 WITH NEED FOR SPEED THE RUN DEMO

SYDNEY, Australia – October 5, 2011 – Do you have what it takes to beat your friends in a high-speed race from the Golden Gate to the Empire State? Electronic Arts Inc. (NASDAQ: ERTS) today announced that gamers will get a chance to test their mettle in an action-packed demo for Need for Speed The Run beginning October 19. Using the Need for Speed franchise’s signature Autolog feature*, gamers will compete to see who will come out on top and who will be left in the dust as they race through the Desert Hills of California and Independence Pass of Colorado.

In the Need for Speed The Run demo, players will have access to two high-powered supercars including the Lamborghini Gallardo LP550-2 Valentino Balboni. The second car, the 2012 Porsche 911 Carrera S, will be unlocked when gamers refer a friend to download the demo, giving them one of first opportunities to get behind the wheel of this 400HP luxury ride. The Need for Speed The Run demo will be available on Xbox LIVE® Marketplace worldwide and the PlayStation®Network in Australia and New Zealand from October 19th to November 2nd.

Need for Speed The Run takes gamers on a heart-pounding, high-stakes race that will have them surrounded by a constant feeling of danger. The heat is on and lethal action unfolds as gamers take on the role of Jack Rourke and battle 200 of the world’s most notorious racers for a $25M cash prize. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds, gamers will be challenged in this illicit race for their life. Powered by Frostbite™ 2, Black Box makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. In Need for Speed The Run, the cars are hot, the racing is intense and the story will have players at the edge of their seat, delivering this holiday’s hottest action racing game.

Developed by Black Box , an EA studio , Need for Speed The Run will be available November 17, 2011 in Australia and November 18, 2011 in New Zealand for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.

  • Available in the Xbox 360, PlayStation 3, PC and Nintendo 3DS versions only
 
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THE LEGEND OF THE GREATEST DRIVER WHO EVER LIVED

A tale of triumph over adversity, of victory and tragedy, visually presented as riveting, explosive drama.

Senna is essential viewing. Ed Gibbs – SMH SENNA – the story of the monumental life and tragic death of legendary Brazilian motor-racing Champion, Ayrton Senna. Spanning the decade from his arrival into Formula One in the mid 80’s to the tragic events of Imola in 1994, the filmlength documentary follows Senna’s struggles both on and off the track, and gives life to the man behind the helmet.

Directed by BAFTA award winning filmmaker, Asif Kapadia, and made with the full co-operation of the Senna family and Formula One Management, SENNA is the first official documentary feature about his life, including astounding archive material, much of which is previously unseen.

A look into Senna’s titanic Formula One career, the film charts his physical and spiritual journey, both on track and off; his quest for perfection and his ultimate transformation from a supremely gifted novice – three-times world champion, to myth – after his untimely death at age 34 on the blackest weekend in F1 history.

Hailed in Brazil as a saint and considered to be the greatest driver who ever lived, through raw footage that has been carefully and artfully brought together – SENNA uncovers not only the story of the legendary F1 driver, but of the humble, almost shy, and fiercely patriotic Ayrton Senna.

Available in standard definition DVD and in high definition Blu-ray – fans who purchase the Blu-ray edition will be able to experience an exclusive special extended version, which includes almost one hour of additional exclusive interviews including contributions from Alain Prost, Ron Dennis and others; providing even further insights into Senna’s life and
career.

Senna is available to rent or buy on Blu-ray and DVD from December 8th 2011

 
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Madman Entertainment | The Press Bulletin | November 2011

 

   
 

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THE DAME EDNA EXPERIENCE (SERIES 1)

Never before available in Australia, this two disc set is filled to the brim with hilarious and candid interviews with the who’s who of who, and includes all 6 episodes from our Dame’s BAFTA-winning first series – plus a collection of rarely seen Edna Extras, including a very special, brand new interview with the Dame herself, filmed especially for her Australian subjects.

Also available this month, a very special release that will make your chestnuts sizzle – THE DAME EDNA EXPERIENCE – THE CHRISTMAS SPECIALS, featuring special appearances by Mel Gibson, Roger Moore, Lulu, Charlton Heston, Julio Iglesias and more.

Release Date: 16th November, 2011

SRP: DVD $29.95
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THE TRIP

When Steve Coogan (I’M ALAN PARTRIDGE, 24 HOUR PARTY PEOPLE) is commissioned by The Observer to travel around the North of England and review a series of regional restaurants, he naturally wants to take his food-loving girlfriend with him. But when she is unable to come, Coogan reluctantly recruits friend and fellow actor/comedian, Rob Brydon (GAVIN & STACEY, TRISTRAM SHANDY).

Whilst they take in the beautiful countryside of the Lake District, Lancashire and the Yorkshire Dales, the chums are tasked with sampling a diverse and delectable range of meals, during which they unleash a routine of hilarious one-upmanship, impersonating a suite of celebrity icons including Sean Connery, Al Pacino and a comprehensive study of Michael Caine’s shifting accents and moods across several decades.

Release Date: 2nd November, 2011

SRP: DVD $34.95
SRP: Blu-ray $39.95

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PEEP WORLD

Nathan Meyerwitz has just taken the literary world by storm with his book, PEEP WORLD, a detailed expose on the inner workings of a rich and neurotic family… his family, as it happens, and they are not happy!

Nathan’s brother, Jack (DEXTER’s Michael C Hall) is failing his career and desperate to win back the trust of his wife following his implication in a series of salacious events detailed in the book. Nathan’s struggling actress sister, Cheri (comedian Sarah Silverman) is being taunted by her own failures, as the movie version of her brother’s book is being filmed outside the window of her apartment. Meanwhile, the family black sheep, Joel (Rainn Wilson, THE OFFICE) plots to turn his life around – at his family’s expense. Over the course of 24 hours, this ragtag group of misfits will summon their courage to come together for the “family dinner” they’ll never forget!

Release Date: 2nd November, 2011

SRP: DVD $29.95
SRP: Blu-ray $34.95
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COPACABANA

The luminescent Isabelle Huppert is Babou, a flighty Bohemian single mother without a care in the world… that is, until her daughter, Esmeralda (Huppert’s own daughter, Lolita Chammah) informs Babou that she is too ashamed to invite her to her wedding. This revelation jolts Babou into making some changes to her lifestyle. She soon lands a job selling apartments at the Belgian seaside, and surprisingly, becomes the model employee. However, Babou begins to wonder if her free-wheeling morals aren’t having their style cramped a little by her new-found conventional success.

COPACABANA features a wonderful performance form Huppert, who has been named by Movieline.com as “the world’s greatest screen actress” and has had praise heaped upon her by luminaries such as Michael Haneke and Roger Ebert.

Release Date: 2nd November, 2011

SRP: $34.95 DVD Info      
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OUTRAGE

Nominated for a Palme D’Or at the 2010 Cannes Film Festival, and following a ten year hiatus, OUTRAGE marks Takeshi Kitano’s triumphant return to the gangster genre.

Prepare to be initiated. In a world of constant betrayal and brutal vengeance, long-time clan member Otomo (Kitano) has watched as his kind has evolved from body tattoos and severed fingertips to becoming savvy businessmen and important players in the stock market. In a ruthless battle for power, Otomo will claim his place in the battle for the top spot.

Release Date: 2nd November, 2011

SRP: $29.95 DVD Info      
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FIRE IN BABYLON

A potent mix of music, politics and sporting prowess, FIRE IN BABYLON is the definitive story of one of the most gifted teams in sporting history – the West Indies cricket team. In a turbulent era of apartheid in South Africa; race riots in England and civil unrest in the Caribbean, the West Indian cricketers, led by the enigmatic Clive Lloyd and Viv Richards, struck a defiant blow at the forces of white prejudice worldwide. Their undisputed skill, combined with a fearless spirit, allowed them to dominate the genteel game at the highest level, replaying it on their own terms.

Featuring candid and in-depth interviews with some of the team’s most high-profile players, including Viv Richards and Michael Holding, FIRE IN BABYLON is the breathtaking story – told in their own words – of how the West Indies cricket team became one of the most successful competitive sports teams in the history of the world, and triumphed over their colonial masters by beating them, again and again, at their own game.

Release Date: 2nd November, 2011

SRP: DVD $29.95 DVD Info      

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MIDSOMER MURDERS Season 14, Part 1

Villains of Midsomer, look out! There’s a new DCI Barnaby on the scene – Tom’s cousin John. Bringing a fresh outlook to the quaint county conservatism in this brand-new season, John finds himself bemused by the quirky residents – but is he ready to tackle whatever the ‘Deadliest County In England’ has in store for him?

With a regular Sunday night slot and an average 1.3million viewers, Midsomer Murders remains the ABC’s most popular show – making it one of the most watched international TV series’ on Australian television for the past two years.

Release Date: 16th November, 2011

SRP: $39.95 DVD Info      
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FREEDOM RIDERS

In 1961, a group of human rights activists, both black and white, began a perilous journey across America’s ‘Deep South’. An area marred by racial tension and violence, many of the 400 activists were often attacked or imprisoned, and the first ‘freedom bus’ they rode in was burnt by the Ku Klux Klan. Petitioning a distant and pre-occupied President Kennedy, the freedom riders were attempting to get the government to sit up and take notice of their constitutional rights – the fact that they too were people, who did not need to be segregated from others they lived alongside.

An uplifting journey of resilience and determination, FREEDOM RIDERS is an inspirational look at America’s all-too-recent history. FREEDOM RIDERS also recently picked up a suite of prestigious Creative Emmy® Awards – including ‘Exceptional Merit’, ‘Writing’ and ‘Picture Editing’ in the non-fiction category.

Release Date: 2nd November, 2011

SRP: $24.95 DVD Info      
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FORECAST FOR DISASTER

Between the disastrous events of Black Saturday and the Queensland Floods, the La Niña weather phenomenon has had a massive impact on the lives of many people in this country. During the terrible events of the Black Saturday bushfires, temperatures soared to record highs, deadly fire fronts raged for unprecedented hours, thousands of people were left homeless and 170 people tragically lost their lives.

These landmark documentaries take a look behind the human tragedy and focuses on the culmination of extreme weather events that led to the Black Saturday fires. Whilst explaining Australia’s often fickle weather, these two features not only dissect the weather, but attempt to prepare us for the next potential onslaught.

Release Date: 16th November, 2011

SRP: $24.95 DVD Info      

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NATIONAL GEOGRAPHIC: SNAKE UNDERWORLD WITH HENRY ROLLINS

Henry Rollins – punk icon, actor, author, and now, unabashed lover of all things serpentine. In SNAKE UNDERWORLD, Rollins explores the underbelly of America’’s obsession with snakes, and reveals how far some will go to get their hands on the most deadly and dangerous species on the planet. The combination of Henry Rollins and deadly snakes has proven so popular with National Geographic viewers that they have already commissioned a new, three-part series to be fronted by him.

Release Date: 2nd November, 2011

SRP: DVD $24.95
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TOTAL DRAMA ACTION- COLLECTION 1

They’re back! Fourteen of our season one competitors have returned for their chance to win… One. Million. Dollars. That’s right. Someone is going to win some monster cash! But it isn’t going to be easy. Duncan, Heather, Gwen, Harold, Leshawna, Lindsay, Beth, Bridgette, Geoff, Justin, DJ, Trent, Izzy, and Owen are unceremoniously dumped at the gates of a dilapidated studio film lot – where they’ll be spending the next six weeks. Totally unaware of what’s in store for them, Chris announces that this season’s challenges will be based on different movie genres..

Release Date: 2nd November, 2011

SRP: $19.95 DVD Info      

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TRIGUN: BADLANDS RUMBLE

The iconic TRIGUN returns in this brand-new feature-length movie! Vash the Stampede is a gunslinging, red-trenchcoat-wearing drifter with a bounty on his head. Vash’s main opposition though, is not the authorities, but Gasback, another outlaw who wants revenge for a twenty-year-old botched robbery. Throw into this mix a beautiful and mysterious woman with a grudge, two insurance agents, and Vash’s old friend Wolfwood, and we’re in for a rollicking ride!

Along with COWBOY BEBOP and NEON GENESIS EVANGELIONTRIGUN is one of the truly evergreen anime series’ in Madman’s stable.

Release Date: 16th November, 2011

SRP: DVD $29.95
BLU-RAY $39.95
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TAKE CONTROL OF YOUR MUTANT FATE IN X-MEN™ DESTINY

Activision and Marvel’s Latest X-Men Action/RPG Video Game is Available at Retail Stores Nationwide 

Sydney, – October 5, 2011 – The battle between the X-Men and Brotherhood of Mutants rages on – and your choices will shape the fate of the world!  Available today at retail stores nationwide, Marvel Entertainment, LLC and Activision Publishing, Inc.’s (Nasdaq: ATVI) X-Men™ Destiny places gamers into the role of a young mutant just discovering their newfound powers; where the choices they make and alliances they forge determine which side of the mutant cause will reign supreme.  X-Men Destiny gives players three all-new mutants from which to pick, and an original story penned by acclaimed Marvel writer Mike Carey, delivering an action/RPG experience where players have ultimate customisation of their mutant’s powers, development and “destiny.”

 

“For the first time ever, gamers can play as a NEW Marvel mutant and make the key decisions that lead to their siding with either the X-Men or Brotherhood,” said David Oxford, Executive Vice President and General Manager, Activision Publishing, Inc.  “The opportunity to play out X-Men Destiny’s branching story arcs as three all-new characters provides a unique way of experiencing the X-Men Universe – one that we think fans are going to love.”

 

“A great story delivered by Mike Carey, coupled with a game landscape that allows players to make key decisions that shape their journey, is a combination we’re really excited about and think fans of the Marvel Universe will be as well,” said TQ Jefferson, Vice President of Games Production,  Marvel Entertainment.

Fighting alongside and against some of Marvel’s greatest X-Men characters, including Magneto, Cyclops, Wolverine and Gambit, gamers will evolve their mutant skills through X-Men Destiny’s upgrade system, allowing them to mix and match X-Genes and abilities from various X-Men and Brotherhood characters such as  Iceman’s freeze powers and Emma Frost’s diamond skin.

X-Men Destiny’s three new mutants – Grant Alexander, Aimi Yoshida and Adrian Luca – are brought to life by the voices of some of young Hollywood’s most popular talent:  Heroes icon Milo Ventimiglia, Sucker Punch and The Hangover Part II actress Jamie Chung, and Friday Night Lights star Scott Porter.

X-Men Destiny was developed by Silicon Knights for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™, and has been rated “M” by the Classification Board. 

For more X-Men Destiny information, check out the HeroHQ community at www.facebook.com/herohq.

Activision Broadcast Media Centre

Members of the media can visit Activision Publishing’s Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images.  Broadcast Media Centre:  http://www.activisionvideo.com/.  

About Silicon Knights, Inc.

Located in the Niagara Region of Ontario, Silicon Knights is dedicated to creating groundbreaking video games.  Our aim is to completely engage and immerse gamers by combining the very best elements of technology, art, audio, game play, and story.  For each game, we blend these elements until the result becomes greater than the sum of its parts.  We seek to create a compelling and detailed world within which the game player can become absorbed into a seamless and compelling experience.  Silicon Knights is the developer of such popular games as Blood Omen: Legacy of Kain, Eternal Darkness: Sanity’s Requiem, Metal Gear Solid: Twin Snakes, and Too Human.  More information on the company can be found at www.siliconknights.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilises its character franchises in entertainment, licensing and publishing.  For more information, visit www.marvel.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

 
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Apple to Launch iCloud on 13 October

Breakthrough Set of Free Cloud Services Includes iTunes in the Cloud, Photo Stream & Documents in the Cloud

SYDNEY, Australia?5 October 2011?Apple® today announced that iCloud®, a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices, will be available on 13 October. iCloud stores your music, photos, apps, contacts, calendars, documents and more, keeping them up to date across all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly. 
“iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far beyond anything available today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “You don’t have to think about syncing your devices, because it happens automatically, and it is free.”

iTunes in the Cloud lets you automatically download new app and book purchases to all your devices, so you can buy an app on your iPad and find it waiting for you on your iPhone?no syncing required. iTunes in the Cloud also lets you download your previously purchased iTunes content to your devices at no additional cost.* Since iCloud stores your previously purchased iTunes history, you can see what you’ve bought no matter which device you bought it on.
In addition, iTunes Match™ scans the songs in your music library, including music not purchased on iTunes, and matches them to the more than 20 million songs available on the iTunes Store®, offering them in high-quality, DRM-free 256 kbps AAC encoding. Any unmatched songs are uploaded to iCloud so you can play songs, albums or playlists from your music library on your devices. 
iCloud’s innovative Photo Stream service lets you take a photo on one device and have it automatically appear on your other devices. A photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®. iCloud also automatically pushes a copy of the photos you’ve imported from your digital camera over Wi-Fi or Ethernet, so you can view them on your other devices. iCloud manages your Photo Stream efficiently, showing your last 1000 photos so you don’t run out of storage space. 

iCloud’s Documents in the Cloud keeps your documents up to date across all your devices, automatically, so you don’t have to. For example, if you create a document using Pages® on your iPad, that document is automatically sent to iCloud. When you use Pages on another iOS device, you can open the same document with your latest changes and pick up editing or reading right where you left off. Apple’s iWork® apps for iOS, Pages, Numbers® and Keynote® will take advantage of iCloud storage, and Apple is also offering developers the APIs they need to enable their apps to work seamlessly with Documents in the Cloud.  

iCloud lets you see your App Store™ and iBookstore? purchase history and download those apps and books to any of your devices at any time. Purchased apps and books can be automatically downloaded to your devices, not just the device they were purchased on. Simply tap the iCloud icon and download your purchased apps and books to any of your iOS devices at no additional cost.

iCloud Backup automatically and securely backs up your most important information to iCloud daily over Wi-Fi whenever your iOS device is connected to a power source. Once you plug it in, everything is backed up quickly and efficiently. iCloud already stores your purchased music, TV shows, apps, books and Photo Stream; iCloud Backup takes care of everything else, backing up your photos and video in the Camera Roll, device settings, app data, home screen and app organisation, messages and ringtones. iCloud Backup can even help you set up a new iOS device or restore the information on one you already own.**

iCloud works seamlessly with your Contacts, Calendar and Mail, so you can share calendars with friends and family, and your ad-free Mail account is hosted at me.com. Your inboxes and folders are kept up to date across your iOS devices and computers, and with icloud.com you have easy web access to your Mail, Contacts, Calendar, Find My iPhone and iWork documents. 
   
The Find My iPhone app can help you if one of your devices is missing. Just use the free Find My iPhone app on another device, or sign in at icloud.com from a computer to see your missing iPhone, iPad or iPod touch on a map, display a message, and remotely lock or wipe your missing device. Find My iPhone now lets you locate a missing Mac running OS X Lion.

Find My Friends is a new app available as a free download from the App Store that lets you easily share your location with people who are important to you. Friends and family appear on a map so you can quickly see where they are. Find My Friends also lets you temporarily share your location with a group of friends, whether it’s for a couple of hours for a dinner or a couple of days on a camping trip; when the time is up, the sharing ends. With Find My Friends, you get a notification every time you get a new friend request and if you give them permission, they can see your location. With a simple tap you can hide your location. Parental controls help you manage how your child uses Find My Friends.

iCloud will be available concurrently with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users; and Newsstand, a new way to purchase and organise your newspaper and magazine subscriptions. 

Pricing & Availability 
iCloud will be available on 13 October as a free download to iPhone, iPad or iPod touch users running iOS 5 or a Mac running OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, TV shows, apps, books and Photo Stream do not count against the storage limit. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars. Additional iCloud storage upgrades are available to purchase starting at AUD$21 inc. GST a year for 10GB, AUD$42 inc. GST a year for 20GB and AUD$105 inc. GST a year for 50GB.

iOS 5 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad and iPod touch (third and fourth generation) customers, allowing them to experience the amazing new features.
*iCloud is available worldwide. iTunes in the Cloud varies by country.  iTunes in the Cloud may be used on up to 10 devices with the same Apple ID. iTunes Match and TV shows are US-only.

**Backup of purchased music is not available in all countries. Backup of purchased TV shows is US only. A purchased item may be unavailable to be restored if it is no longer in the iTunes Store, App Store or iBookstore.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

 
formats

Apple Brings Great New Features & More Affordable Pricing to iPod touch & iPod nano

SYDNEY, Australia?5 October 2011?Apple® today announced great new features and more affordable pricing for both iPod touch® and iPod nano®. iPod touch will be available in new black and white models starting at just recommended retail price AUD$219 inc. GST, including Apple’s new iOS 5 and iCloud® services. The new iPod nano is available today starting at just RRP AUD$149 inc. GST and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features. 

“iPod has revolutionised the way we listen to music and with over 320 million sold is the world’s most popular music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod touch, now available in both black and white, is the best selling iPod ever, and with iOS 5 and iCloud it is better than ever.”

The new iPod touch includes iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including iMessage™, Game Center, Notifications and Wi-Fi Syncing to iTunes®. iMessage brings the functionality of iPhone® messaging to your iPod touch, so you can easily send text messages, photos, videos and contact information to an individual or group on other iOS 5 devices. It also allows you to easily maintain one conversation across all your iOS devices—for free—with notifications, read receipts and typing indication.* Game Center enhancements include the ability to add photos to your profile, purchase new games from within the Game Center app, and even easier ways to find friends and new games.

iPod touch also works with iCloud, Apple’s breakthrough set of free cloud services, including iTunes in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad®, iPod touch, Mac® or PC to automatically and wirelessly store your content and push it to your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPod nano now features larger icons for even easier navigation of its intuitive Multi-Touch™ user interface, and you can choose from 16 new digital clock faces, ranging from classic analog looks to your favourite Disney characters including Mickey Mouse and Minnie Mouse. iPod nano now tracks your runs and walks right out of the box with no accessory required, making it even easier to get your fitness program up and running. iPod nano can track the time, pace and distance of your run, the calories you burn, and the number of steps you walk. iPod nano encourages you with motivational real-time voice feedback during your run, available in seven languages, while listening to your favourite music or FM radio station. You can also easily upload workouts to the Nike+ website to set goals, track your progress and challenge friends. The ultra portable iPod nano is available in seven colours including silver, graphite, blue, green, orange, pink and (PRODUCT) RED.

With the App Store™ on iPod touch, users have access to the world’s largest and best collection of over 500,000 apps, including over 100,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalog of over 20 million songs, TV shows and movies to purchase and download directly to their iPod touch.

iPod is the world’s most popular family of music players. Apple’s holiday lineup includes iPod shuffle® for just RRP AUD$55 inc. GST; iPod nano with Multi-Touch starting at just RRP AUD$149 inc. GST; iPod touch available in black or white, including iOS 5 and iCloud, starting at just RRP AUD$219 inc. GST; and iPod classic® in a 160GB model for RRP AUD$279 inc. GST.

Pricing & Availability
iPod nano is available today for a recommended retail price of AUD$149 inc. GST for the 8GB model and AUD$169 inc. GST for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store® (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com/au) and Apple’s retail stores. iPod nano requires a Mac with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.
iPod touch with iOS 5 and iCloud will be available 13 October in black and white for a recommended retail price of AUD$219 inc. GST for the 8GB model, AUD$329 inc. GST for the 32GB model and AUD$439 inc. GST for the 64GB model through the Apple Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.5 or later. iOS 5 will also be available as a free software update for iPod touch (third and fourth generations) customers allowing them to experience the amazing new features including iMessage, Game Center, Notifications and Wi-Fi Syncing to iTunes.

*iMessage requires Wi-Fi.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.