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Magnificent Monarch Butterflies soar across the IMAX screen

Flight of the Butterflies 3D is a breathtaking new IMAX film that captures one of the longest migrations on earth and the inspiring true story of one scientist’s stunning discovery. Flight of the Butterflies 3D opens at IMAX Melbourne Museum on 21 March 2013.

Based on a remarkable true story, this film follows the emotional journey of how Dr. Fred Urquhart spent 40 years trying to discover the mysteries surrounding the journey of the Monarch Butterfly and their secret winter hideaway.

What began with a small boy daydreaming about where Butterflies went each winter became a lifelong pursuit by Urquhart, who ingeniously enlisted the help of legions of volunteers, known as “citizen scientists,” to help with tagging and tracking the Butterflies. This decades-long quest yielded the ultimate discovery of the Monarch’s winter sanctuary in Mexico and in 2008 UNESCO declared it a World Heritage Site.

Flight of the Butterflies 3D is an incredible story, following both the Monarch Butterfly and the amazing life-long work by dedicated scientists to reveal the secrets of the Butterfly’s biology and behaviour,” said Melbourne Museum Live Exhibits Manager, Patrick Honan.

“Monarchs undertake one of the great transcontinental treks, remarkable for any animal let alone one so small and delicate, making them one of the masters of migration.” 

Flight of the Butterflies 3D transports audiences to the tiny world of one intrepid creature, Dana (Danaus plexippus) and her offspring. Captured for the first time with MRI & micro CT scans, moviegoers will witness the evolution of this Monarch from egg to caterpillar to pupa to butterfly.

Release Date:             21 March 2013

Where:                        IMAX Melbourne Museum, Carlton Gardens

Tickets:                       $18.00 adults, $14.50 concession, $13.50 child, $55.00 family (2 adults & 2 children)

Enquires:                    03 9663 5454

Bookings:                    www.imaxmelbourne.com.au or at the box office

 
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VIDEOGAME INDUSTRY’S BRIGHTEST MINDS CONVENE IN NEW YORK AS PART OF SONY COMPUTER ENTERTAINMENT’S INTRODUCTION OF PLAYSTATION®4

Game Creators Provide Sneak Peek into Play Experiences That Will Define PlayStation®4  And the Unprecedented Power, Deep Social Capabilities, and Instant Accessibility Offered  by the Next-Generation Platform

New York City, New York, February 20, 2013 – Sony Computer Entertainment Inc. (SCE)  today introduced PlayStation®4 (PS4™), its next-generation gaming platform for the home,  alongside the videogame industry’s brightest and most creative minds at PlayStation®Meeting  2013. With unprecedented power, deep social capabilities, and instant accessibility, PS4 allows  game creators to unleash their imaginations and deliver new play experiences to gamers that were  never before possible. The live audience at the Hammerstein Ballroom in New York, along with  millions of fans streaming the event around the world, were also provided with a sneak peek of  some of the games that will ultimately define the PS4 experience.


New PS4 Dualshock 4 Controller!

Andrew House, President and Group CEO, Sony Computer Entertainment Inc. officially  announced PS4 and presented the broader vision for PlayStation® evolving from a console in the  living room into the best place to play wherever gamers are: “Our vision for the future is  consumer-centric, developer-inspired, and characterized by an unwavering commitment to  phenomenal play experiences,” House remarked. “Today we are revealing the genesis of an  expanding ‘idea’ about the future of play – an idea with enough potential to satisfy the insatiable  appetites of our creative community of developers and gamers.”

Acclaimed game designer and industry veteran Mark Cerny then took the stage to discuss  PS4 in more detail, including the powerful system components that will give developers the  canvas to fully express their creative ideas and deliver more immersive gaming that transcends  today’s expectations. Cerny, the lead system architect for PS4, also talked about the five key  principles guiding the design of the consumer experience that will surround all games: simple,  immediate, social, integrated, and personalized.  “We wanted to ensure that nothing would come between the platform and the joy of play,”  Cerny said. “We also wanted to be sure that the system architecture could fluidly connect the  player to a larger world of experiences, and provide easy access to everything PlayStation® has to  offer – across the console and mobile spaces, and PlayStation®Network. And we were able to  create, in PS4, a platform by game creators for game creators.”

David Perry, noted developer and CEO of Gaikai Inc., which joined SCE group last year,  announced the ambitions for PlayStation®Network and how PS4 will leverage Gaikai’s cloud  technology to deliver a sea change in how consumers discover, access, share and enjoy games.  Whether that’s connecting PSN more deeply into social networks or broadcasting the game a user  is playing in real time or getting help from friends in new ways, the gaming experience on PS4 is  rooted in social interaction. Perry also discussed the company’s goal to make free exploration  possible for various games, a concept he described as, “Try it for free, share it if you like it, only  pay for games you fall in love with.”

PS4 integrates second screens, including PS Vita, smartphones and tablets, to wrap gamers  in their favorite content wherever they are. SCE’s long-term goal is to make almost every PS4  title playable on PS Vita by using Remote Play over Wi-Fi networks. “PS Vita is the ultimate  companion device for PS4, enabling gamers to pull their games from their beautiful HDTVs to PS  Vita’s beautiful 5-inch screen,” Perry noted.

The spotlight moved toward some of the most creative individuals in the development and  publishing community, highlighting how PS4 brings a new synergy between hardware and  software to enable new emotional states of play never before possible. “The future of PlayStation  is about great games – inspiring, new experiences from the imaginations of the world’s best  creators,” said Michael Denny, SVP, Sony Computer Entertainment Worldwide Studios.

Denny introduced developers behind some of the first-party titles being created  exclusively for the new platform, including Guerrilla Games’ Hermen Hulst, Sucker Punch  Productions’ Nate Fox, and Evolution Studios’ Matt Southern.  “‘Next Generation’ no longer just means ‘more powerful hardware,’” Southern said.  “We’re a next generation of gamer, we want to play great looking games but in new ways that fit  our permanently-connected lives. To us, that means driving in a team. It’s such a thrill for a  studio to be asked to help define new PlayStation technology, so that we can bring our vision for  team based racing to life.”

Celebrated independent developer Jonathan Blow then unveiled the first official trailer for  The Witness, which will be exclusive to PS4 for console and underscores PlayStation’s support of  developers interested in pushing the boundaries of play.  PlayStation®Meeting 2013 also featured two of the gaming industry’s most talented  creators providing a glimpse into the future of what’s possible on PS4. David Cage from Quantic  Dream explored narrative-driven gaming and how PS4’s powerful hardware lets developers forget  about technology and focus on creating experiences that trigger emotions. “We can concentrate  on what amazing stories we want to tell and what incredible worlds we want to create,” Cage said.  “We can take you to places you have never seen before and make you feel emotions that you have  never felt in real life, without having to wonder if we will have the horsepower to do so. We are  now only limited by our imagination.”

Alex Evans from Media Molecule then re-imagined the concept of user-generated content  and creativity. Armed with a PlayStation®Move motion controller, he demonstrated the freedom  of expression that PS4 offers to creators, whether they’re professional developers or gamers of all  levels. Evans remarked: “PS4, in our eyes, should be ‘the creative console’. It’s the place you go  to be inspired; It’s the place to experience other’s dreams, or make your own: it’s the place you go,  to make. With PS4, with the creative console, we want to change making in every way: from  music to gaming to story-telling.”

Building on PlayStation’s long-standing history of collaborating with third-party partners,   PS4 will have software support from virtually every major developer and publisher across North  America, Europe and Japan. At PlayStation Meeting 2013, titles in development and technology  demos were presented by partners including Activision Publishing, Inc., Blizzard Entertainment,  Inc., Bungie, Inc., CAPCOM, Epic Games, Inc., Havok, SQUARE ENIX Co., Ltd., Ubisoft  Entertainment, showcasing how the development community has already embraced PS3’s ability  to make their imaginations become reality.

Ubisoft Entertainment Co-Founder and CEO Yves Guillemot announced that  Watch_Dogs, introduced at E3 2012 to critical acclaim, will launch with PS4. “Today, with PS4,  Sony Computer Entertainment is introducing an amazing new platform,” Guillemot said. “It will  let developers like ours deliver games that surpass anything previously possible on a home  console. PS4 will also help us deliver on what we believe to be the future of gaming.”

Chris Metzen, Senior Vice President of Story and Franchise Development of Blizzard  Entertainment, Inc., unveiled that the award-winning Diablo franchise would make its console  debut with PlayStation. Diablo III will be adapted for PS4 with an interface custom-designed to work naturally on controllers.

Eric Hirshberg, CEO of Activision Publishing, Inc., announced full support from its  developers for PS4. Hirshberg then introduced Bungie, Inc., which is working on “the next great  video game franchise – Destiny.”  Harold Ryan, President of Bungie, Inc., announced that Destiny will have exclusive content for PlayStation gamers. Ryan said: “Like PS4, Destiny is an online, connected experience.  Like PS4, Destiny lets you access the content you love from multiple devices. And like PS4,  Destiny is designed to entertain you for years to come.”

The lineup of PS4 games shown at PlayStation Meeting 2013 include:

– Driveclub (WWS Evolution Studios)
–  inFAMOUS Second Son (WWS Sucker Punch Productions)
–  Killzone: Shadow Fall (WWS Guerrilla Games)
–  Knack (WWS Japan Studio)
–  Deep Down (working title) (CAPCOM)
–  Destiny (Activision Publishing, Inc./ Bungie, Inc.)
–  Diablo III (Blizzard Entertainment, Inc.)
–  The Witness (Jonathan Blow)
–  Watch Dogs (Ubisoft Entertainment)

Additional titles that will be available for PS4 will continue to be announced,  demonstrating the full support of SCE Worldwide Studios, third-party developers and publishers,  and the independent development community.

“The arrival of PS4 is a critical initiative that presents an enormous opportunity to  dramatically evolve the game play experience into something far grander than ever imagined,”  House said, as he concluded the event. “From enhanced social capabilities to intensified power to  realizing bigger, better, and more immersive game play, to the evolution of our ecosystem to meet the requirements for a simpler, more adaptive interface, we believe PS4 proves we have more to  offer than ever before.”

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of consumer-based  computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes,  develop and markets the PlayStation®2 (PS2®) computer entertainment system, the PSP®  (PlayStation®Portable) handheld entertainment system, the PlayStation®3 (PS3®) computer  entertainment system and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI  has revolutionized home entertainment since they launched PlayStation® in 1994. PS2® further
enhances the PlayStation® legacy as the core of home networked entertainment. PSP® is a  handheld entertainment system that allows users to enjoy 3D games with high-quality full-motion  video and high-fidelity stereo audio. PS3® is an advanced computer system, incorporating the

powerful Cell Broadband Engine and RSX processors. PS Vita is an ultimate portable  entertainment system that offers a revolutionary combination of rich gaming and social  connectivity within a real world context. SCEI also delivers the PlayStation® experience to open  operating systems through PlayStation®Mobile, a cross device platform. Headquartered in Tokyo,  Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC.,  and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer  Entertainment Japan and Sony Computer Entertainment Asia develops, publishes, markets and  distributes hardware and software, and manages the third party licensing programs for these  platforms in the respective markets worldwide.

 
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UBISOFT®’S GROUNDBREAKING NEW TITLE WATCH_DOGS™ TO DEBUT ON PLAYSTATION®4 computer entertainment SYSTEM AT LAUNCH

Ubisoft® Showcases Exclusive Live Demo at PlayStation® Meeting 2013 

Sydney, AUSTRALIA February 21, 2013 — Today, following the announcement of the PlayStation®4 from Sony Computer Entertainment Inc. (SCE), Ubisoft® revealedthat its highly anticipated open world action-adventure game, Watch_Dogs™, will be available for the launch of the new system.

As demonstrated onstage today at PlayStation Meeting 2013, Watch_Dogs’ ambitious scope illustrates that Ubisoft is once again at the forefront of new technologies, giving freedom to development teams to create unprecedented entertainment experiences. Development of Watch_Dogs is being led by Ubisoft Montreal, with support from Ubisoft’s Bucharest, Paris, Quebec and Reflections studios. Receiving more than 83 awards and nominations at E3 2012 where it was first announced, Watch_Dogs blends cutting-edge technologies and sophisticated game design into a realistic, living open world.

In Watch_Dogs, players will experience the realities of living in our fully connected society, where individuals and corporations are at risk of exposure by our ever-increasing reliance on networks and technology.

Players will assume the role of Aiden Pearce, a new type of vigilante who, with the help of his smartphone, will use his ability to hack into Chicago’s central operating system (ctOS) and control almost every element of the city. Aiden will be able to tap into the city’s omnipresent security cameras, download personal information to locate a target, control systems such as traffic lights or public transportation to stop a chase, and more. The city of Chicago is now the ultimate weapon.

 

“Ubisoft has a strong history of supporting new technologies with unique and creative offerings,” said Yves Guillemot, chief executive officer, Ubisoft. “The power and capability of the PS4 allows the Watch_Dogs team to further push the boundaries of what was previously thought possible in interactive entertainment.”

 

Watch_Dogs will be available on PS4 at launch, along with its release on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, the Wii U™ system from Nintendo and Windows PC.

 

Stay connected to Watch_Dogs by visiting the Facebook page: https://www.facebook.com/watchdogsgame and Twitter account: http://twitter.com/watchdogsgame

 
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DESTINY unveiled on PS4

Earlier this week, Bungie and Activision officially announced that Destiny would be shipping on PlayStation 3 and Xbox 360. On February 20th, 2013, Bungie co-founder Jason Jones shared a simple message with PlayStation fans around the world: Destiny™ is being developed for PlayStation®3 and PlayStation®4, with both versions available at Destiny’s launch.

Harold Ryan, President Bungie further added,

“Destiny is being developed for PlayStation 3 and PlayStation 4, with both versions available at Destiny’s launch. Destiny will also feature exclusive in-game content, only available on PlayStation.”

 
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Guardians of Middle-Earth Newest DLC Character- Snaga

Warner Bros. Interactive Entertainment and Monolith Productions today released the newest DLC character, the Goblin Snaga, for Guardians of Middle-earth. Gamers can download and play as Snaga on Xbox LIVE Arcade and PlayStation Network.

As a powerfully motivated Goblin, Snaga is hungry for flesh and stubborn enough to browbeat anyone or anything to get exactly what he wants. Snaga joins the epic character roster in Guardians of Middle-earth, with Season Pass holders having free access to him and one more Guardian as part of the pass; additional purchasable content is set to be released as well.

WBIE and Monolith also released new character art, bio, ability details and a new video about playing as Snaga, whose abilities include stunning a marked target with his power and dealing damage, while gaining health. Last week, both Radagast and Gloin were available for download on PlayStation Network.

The Snaga Battle Profile trailer can be watched  here.

In Guardians of Middle-earth, gamers team up as the most powerful heroes from the greatest fantasy epic of all time, bringing up to 10 players together in a competitive multiplayer online battle arena (MOBA) game.  Featuring select characters from the film, The Hobbit: An Unexpected Journey, the game allows players to develop and master more than 20 iconic characters. Play as Gandalf, Gollum, Legolas, Sauron and more, forming memorable and unlikely alliances with and against friends. Gamers can connect with other players via an in-game voice communication system, as well as access to a comprehensive online stat and leader board system where they can track friends’ victories and defeats, and more. Now available at select retail stores and via download for Xbox LIVE Arcade for Xbox 360 and PlayStation Network.

 
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THE LORD OF TERROR TO UNLEASH THE FIRES OF THE BURNING HELLS ON PLAYSTATION® GAMERS WORLDWIDE

Blizzard Entertainment announces Diablo® III for PS3, confirms franchise coming to PS4 

World-first hands-on set for PAX East, March 22–24

IRVINE, Calif.—February 20, 2013—The fate of Sanctuary will soon rest in the hands of PlayStation gamers around the world. Blizzard Entertainment, Inc. today announced that it is developing Diablo® III, the latest entry in its award-winning action–role-playing-game series, for the Sony PlayStation®3 computer entertainment system. The company also today confirmed plans to adapt the game for Sony’s newly announced PlayStation®4, its next-generation computer entertainment system.

The PS3/PS4 version of Diablo III will be based on the critically acclaimed core experience of the PC version, including all of the latest upgrades, such as the Paragon leveling system, customizable Monster Power, Brawling, and epic Legendary items. In addition, Blizzard is designing an all-new user interface, including an intuitive control scheme and a new dynamic camera perspective, that will make questing and combat in the world of Sanctuary feel like second nature on PlayStation platforms. Players will be able to battle their way through the story in single-player mode and also experience the hack-and-slash joy of destroying demons and collecting loot together with their friends via seamless four-player online and local co-op modes.

Blizzard also announced today that the PS3 version of Diablo III will be shown live at PAX East, taking place at the Boston Convention and Exhibition Center from March 22–24. Attendees there will be the first in the world to pick up a controller and experience the fast-paced action and visceral gameplay of Diablo III via the new custom-designed interface.

Diablo III looks and plays great on the PlayStation,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We put a lot of care and thought into the PlayStation version to make sure it would deliver an authentic Diablo gaming experience, and we’re really pleased with the results. We can’t wait for players to try it out at PAX East.” 

Diablo III continues the epic Diablo storyline, with players taking on the role of one of five heroic characters—barbarian, witch doctor, wizard, monk, or demon hunter—and embarking on a perilous quest to save the world of Sanctuary from the corrupting forces of the Burning Hells. As players adventure through rich and varied settings, they’ll engage in pulse-pounding combat with hordes of monsters and challenging bosses, grow in experience and ability, acquire artifacts of incredible power, and meet key characters who’ll join them in battle or aid them along the way. Diablo III was originally released for Windows® and Macintosh® PC on May 15, 2012 and within 24 hours became the fastest-selling PC game of all time. As of December 31, 2012, Diablo III had sold through more than 12 million copies worldwide.*

To learn more about Diablo III, please visit the official website at http://www.diablo3.com. Further details about Blizzard’s plans for the PlayStation versions of the game will be announced on the site as development progresses. With multiple games in development, Blizzard Entertainment has numerous positions currently available—visit http://jobs.blizzard.com for more information and to learn how to apply.

* According to The NPD Group, GfK Chart-Track, and internal company estimates.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes fifteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

PlayStation is a registered trademark of Sony Computer Entertainment Inc.

 
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Sony announce the Playstation 4

Melbourne Australia 21st of February 2013 – Sony have just launched the biggest announcement of the year with the PlayStation 4 that boasts a supercharged PC-like architecture with an X86 CPU for enhanced PC GPU for graphics, 8GB of GDDR5 Memory and a new Dual Shock 4 Controller!

The new Dual Shock 4 has a touchpad, stereo camera and Kinect-like/PlayStation Move abilities. You can suspend your system with just a touch of the button and then unsuspend with another touch. Downloads occur in the background and you can even play these games while they download. There is some amazing social integration (Facebook and uStream), including the ability to share your in-game videos such as your kill streak on Call of Duty!

More news to come!

 
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Tablet Gamers to Spend Over $3bn on In-App Purchases in 2016 Finds Juniper Research

Hampshire, UK – 20th February 2013: A new study into the fast moving Mobile & Tablet Games market has highlighted the pivotal role of tablet devices in the future growth of the sector. The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016, reaching over ten times the $301 million figure calculated for 2012.

The Shift to Tablets

The report, which investigates the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smartphones. The freemium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection.

Virtual Currency

Increasingly, developers are using virtual currencies to monetise their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game. Developers are now beginning to focus more on the stickiness of their game, as they realise that creating a high-quality game is not enough to guarantee a profit.

Report author Siân Rowlands added that ‘when we consider that only a small amount of gamers actually make in-game purchases, and those that do typically only spend a few dollars, it becomes apparent that there are a small proportion of consumers spending thousands annually on these virtual currencies, who subsidise the game for everyone else.’

Stacks of Chips

Furthermore, the report went on to point out how free-to-play casino style games were beginning to see increased profits from in-app purchases, even though users are not playing for real money stakes. Games such as Slotomania, Poker by Zynga and Texas Poker were seeing a sharp increase in the number of users buying chips and other in-game items, in some instances spending as much as $100 in one transaction, to allow for a lengthy, uninterrupted gameplay session.

Other Key Findings Include:

  • The majority of      in-game purchase revenue on tablets will be made in the Far East &      China and North America, which will account for over 86% of users’ spend      in 2016.
  • Smartphones will      remain the primary device which users make in-app purchases on, with more      than $6 billion spent on them in 2016, over double the amount spent on      tablets.

The ‘Mobile & Tablet Games ~ Playing & Paying’ whitepaper is available to download from the Juniper website together with further details of the full report.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

 
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SUIT UP AND BEGIN THE HUNT! EA AND CRYTEK LAUNCH CRYSIS 3 – THE PREMIERE ACTION GAME OF THE SEASON

Players Experience Intense Tactical Combat in the Volatile but Visually Stunning Overgrown Urban Rainforest of New York City
SYDNEY, Australia. – Feb. 21, 2013 – Get ready to become the deadliest hunter on the planet. Today Electronic Arts Inc. (NASDAQ: EA) and award-winning developer Crytek GmbH announced that Crysis 3, the only game that arms players with the superpowers of the series’ signature Nanosuit, is available now at retail stores and Origin.com. Powered by Crytek’s proprietary CryENGINE®, Crysis 3 is celebrated by critics for its unparalleled visuals, dynamic tactical gameplay and its deep multiplayer suite. Crysis 3 launches with strong reviews from the world’s top game critics, among them: 92% from GameStar Germany, 9 out of 10 from GameTrailers, 90% from CD Action in Poland, 8.5 from IGN.com and a 9 out of 10 from Multiplayer.it in Italy. Additionally, the New York Daily News has stated that Crysis 3 is ”the most beautifully and technically marvelous video game to date”, giving the game a perfect 5 star review.

 
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Gaijin Entertainment’s Dance Magic Comes to Europe

In this high-energy motion game, good moves are the best weapon!

Gaijin Entertainment is announcing that Dance Magic – a new, high-energy motion game for PlayStation 3 – has been released in Nortn America. Starting February 20, European players are also able to buy Dance Magic from the PlayStation Network.

There’s no question that motion is a sign of life. In Dance Magic, all of the Earth’s people are not only dancers, but also warriors fighting for peace. The people have developed Dance Magic, a new form of biological energy that can be realized only by dancing. It has become the world’s most powerful weapon, capable of incredible good as well as incredible evil. Just imagine what would happen this technology fell into the wrong hands…

It’s time to put Dance Magic to the test! A powerful dancer plans to use Dance Magic to take over the planet. People will die and the power of dance will be used to destroy, not to heal. Now you and your friends can take part in the most important dance-off—to save the planet and the human race!

To save the world, an entire arsenal is at your service. The game comes with more than 20 musical tracks, plus you can purchase new songs for your personal track-list from the PlayStation Store. Dance Magic has seven diverse dance styles, characters whose accessories provide special abilities during dancing duels, and various playing modes including a campaign mode. And PlayStation Move support provides an even more genuine dancing experience.

Dance Magic is available for purchase from the PlayStation Network.

Dance Magic Official Trailer: http://youtu.be/lLoSehlSda0

To learn more about the game, please visit the official website: http://gaijinent.com/en/games/dancemagic/