— From Tablets to Desktops, the Latest Technology from AMD Accelerates Windows 8 Apps, Games and Response Time —

Sydney, Australia. – Oct. 25, 2012 – AMD (NYSE: AMD) today announced its collaboration with Microsoft Corp. for more than 125 Windows® 8-based PC designs from leading OEMs including Acer, ASUS, Dell, Fujitsu, HP, Lenovo, Samsung, Sony, Toshiba and more. With a hardware accelerated user interface, Microsoft and AMD have collaborated to design Windows 8 to unlock the high performance graphics capabilities found in AMD accelerated processing units (APUs) and discrete AMD Radeon™ graphics processing units (GPUs)  to deliver the best HD video, gaming and app experience consumers want with the always on, always connected, touch-driven interface with great battery life they need.

“There is a lot of exciting innovation happening in the marketplace today – from the new Windows 8 graphics-accelerated user interface and apps, to ultraportable and sleek hardware designs – and AMD’s CPU, GPU and APU technology designed for Windows 8 helps enable a no-compromise solution,” said Stefan Kinnestrand, director of Product Management, Windows Division at Microsoft.

Mainstream and ultrathin notebooks, tablets, all-in-one and traditional desktops, home theater PCs and embedded designs powered by the second generation AMD A-Series APUs and AMD Z-Series APUs with AMD Radeon™ HD graphics enable a phenomenal mobility, entertainment and gaming experience for Windows 8-based PCs.

“Windows 8 marks a new era in the PC industry; an age of acceleration powered by AMD that will enable a visually superior experience whether on a tablet, notebook or all-in-one,” said Dr. Lisa Su, senior vice president and general manager, Global Business Units, AMD. “We are excited to be working with Microsoft and our OEM partners to drive innovative user experiences across a variety of new form factors.”

The latest AMD APU and GPU platforms come loaded with features optimized to enhance the Windows 8 experience, including:
•    AMD Start Now Technology: AMD-powered Windows 8-based notebooks boot, resume and respond faster than competing x86 solutions¹;
•    AMD Catalyst™ drivers compatible with Windows 8 featuring support for DirectX 11, DirectX 11.1 and Windows Display Driver Model 1.2;
•    AMD AllDay™ Power enables consumers everywhere to experience unmatched mobility with more than 12 hours of  resting battery life on their   AMD-based device² ;
•    AMD Eyefinity Technology: a feature unique to AMD-powered PCs, consumers can now span their Windows 8 desktop, user interface, games and apps seamlessly across three or more monitors for a truly immersive experience³ ;
•    AMD App Acceleration: AMD Radeon GPUs with AMD App Acceleration let you run multiple applications at the same time with remarkable speed and reliability that provide enhanced performance beyond traditional graphics and video processing. Customers running AMD-powered Windows 8 PCs can run desktop apps as well as new apps available from the Windows Store and from AMD AppZone for a fast and fluid experience.

Supporting Resources
•    AMD blog post: A No-Compromise Windows 8 Experience Powered by AMD.
•    Visit the AMD and Microsoft home page at www.amd.com/microsoft
•    Experience accelerated apps on your PC today: www.amd.com/appzone
•    For instant updates: @AMD_Unprocessed and www.facebook.com/AMD

About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading Cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit www.amd.com.

Sydney, Australia – 24 October 2012 – Creative Technology Ltd today announced the availability of four new headsets that deliver cutting edge design and superior sound quality for discerning consumers.

“Whether you’re an Apple iOS user, an Android fanatic or prefer to communicate using a laptop, Creative’s versatile range of quality headsets has something for everyone,” said Lorant Corba, Australia and New Zealand Country Manager at Creative.

“Quality sound brings interactive digital experiences to life and our new range offers crystal clear reproduction while blocking out distracting ambient noise.”

The four in-ear headsets offer precise noise isolation with convenient inline controls and microphone, coupled with soft versatile silicone eartips for comfort during extended use.

Creative HS-930i2
With a sleek aluminium housing and stylish travel pouch, this in-ear headset is for those who value precision design. The tiny 6mm drivers allow the earphones to be positioned closer to the eardrums to deliver clearer sound with a full dynamic range. It is “Made for iPod, iPhone and iPad” certified by Apple.

Technical Specifications
– True-to-life reproduction from 6mm Neodymium micro drivers
– Headset can be worn either hanging down or looping around the back of the ears
– In-ear design cuts out ambient noise
– Frequency Response of 20Hz to 20kHz
– Powerful 106dB/mW sensitivity, low 16ohms impedance
– Inline volume/playback controls with omni-directional microphone
– S, M, L size soft silicone eartips
– 3.5mm 4-pole gold-plated plug
– Includes travel pouch

Creative HS-660i2
Designed to be the perfect partner for your iPod, iPhone or iPad, this in-ear headset with soft silicone eartips (three sizes) are guaranteed to fit snugly in your ear while delivering crisp, clear sounds and deep bass. It is “Made for iPod, iPhone and iPad” certified by Apple.

Technical Specifications
– Unique tilt-pipe acoustic chamber
– High-performance 9mm Neodymium magnet drivers
– Extended 6Hz to 23kHz frequency response range
– Powerful 106dB/mW sensitivity, low 16ohms impedance
– Inline volume/playback controls with omni-directional microphone
– S, M, L size soft silicone eartips
– 3.5mm 4-pole gold-plated plug

Creative MA930
The complete package – optimised for Android smartphones but also compatible with Apple iOS devices, Creative’s MA930 can also be used for laptop communications (e.g. Skype) via the included computer adaptor. The one-button ergonomic design and tiny micro drivers provide the perfect combination of stellar sound and intuitive design.

Technical Specifications
– Astonishingly clear sound from 6mm Neodymium micro drivers
– Handy computer adaptor splits the microphone input and audio output for laptop use
– Headset can be worn either hanging down or looping around the back of the ears
– Includes travel pouch
– In-ear design cuts out ambient noise
– Frequency Response of 20Hz to 20kHz
– Powerful 106dB/mW sensitivity, low 16ohms impedance
– Inline volume/playback controls with omni-directional microphone
– S, M, L size soft silicone eartips
– 3.5mm 4-pole gold-plated plug

Creative MA330
The only headset you’ll need for all your portable devices, the Creative MA330 is optimised for Android smartphones. Its elegant one-button inline microphone lets you easily play/pause playback and pick up or end calls. An exclusive computer adaptor enables you to use Skype or other communications apps on your laptop as well.

Technical Specifications
– Unique tilt-pipe acoustic chamber
– High-performance 9mm Neodymium magnet drivers
– Extended 6Hz – 23kHz frequency response range
– Powerful 106dB/mW sensitivity, low 16ohms impedance
– Inline volume/playback controls with omni-directional microphone
– S, M, L size soft silicone eartips
– 3.5mm 4-pole gold-plated plug

The four new headsets will all be available from 1 November 2012 from the online store at au.store.creative.com and authorised dealers in Australia. All come with a one-year limited hardware warranty.

For more information about the Creative HS-930i2, Creative HS-660i2, Creative MA330 and Creative MA930, please visit au.creative.com.

Pricing and Availability
Manufacturer: CREATIVE
Product Name, RRP & Availability:
HS-930i2   AU$119.95    NZ$149.99 1 November
HS-660i2   AU$49.95     NZ$69.99 1 November
MA930      AU$119.95    NZ$149.99  1 November
MA330      AU$49.95     NZ$69.99  1 November
Australia Distributors: Altech Computers, Multimedia Technology
New Zealand Distributors: Altech Computers NZ
Website: au.creative.com

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting edge audio solutions, premium wireless speakers, wireless headphones and portable media devices.  Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the multi-worlds of the computer, smartphones, and tablets.  Creative’s proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment anytime, anywhere.

This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, the Sound Blaster logo, Sound BlasterAxx, and Live! Cam are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries.  All other trademarks are the property of their respective owners.