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Sir Paul McCartney, Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison Come Together for World Premiere of The Beatles™: Rock Band™

Unique Experiential Journey Through The Beatles’ Career to Feature Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and Reveal of First Downloadable Album, Abbey Road 

“All You Need Is Love” To Be Released Exclusively as Downloadable Song Through Xbox LIVE on 9/9/09 with Charity Proceeds to Benefit Doctors Without Borders 

New York – June 2, 2009 – Original band members Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, have come together to kick off the 2009 E3 Media and Business Summit with the world premiere of The Beatles: Rock Band. The first-of-its-kind music-based video game offers a revolutionary tour of The Beatles’ music, career, and legacy. Presented by Apple Corps, Ltd., and MTV Games’ Harmonix Music Systems, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), The Beatles: Rock Band will be released worldwide on 9/9/09, as will the release of the entire, original, digitally re-mastered Beatles CD catalogue.

 

Unveiled at Microsoft’s E3 press conference, the game represents the first time fans will be able to experience The Beatles’ musical career for themselves. From the early touring days in 1963 Liverpool to the immortal, final performance on the Apple Corps rooftop, fans can follow in the band’s footsteps as they traverse the globe during the height of Beatlemania. Adding to the experience is the introduction of three-part vocal harmonies to game play, allowing gamers to revel in the unparalleled vocal stylings of the Fab Four. Beatles fans will also be thrilled to hear previously unreleased authentic voice recordings from John, Paul, George and Ringo chatting between takes during studio sessions recorded at Abbey Road more than four decades ago.

 

Of The Beatles’ epic catalogue, 45 songs will be available on-disc. Giles Martin, co-producer of The Beatles innovative LOVE album project and Music Supervisor / Creative Producer for The Beatles: Rock Band, unveiled the first ten songs that will be available on the game-disc: “I Saw Her Standing There,” “I Want To Hold Your Hand,” “I Feel Fine,” “Taxman,” “Day Tripper,” Back In The USSR,” “I Am The Walrus,” “Octopus’s Garden,” “Here Comes The Sun,” and “Get Back.”   Additional songs will be announced at a later date.  Along with these 45 songs, the entire Abbey Road album will be available for future download purchase, as will additional music from The Beatles’ catalogue.  

 

It was also announced today that “All You Need Is Love,” will be released exclusively on Xbox 360®video game and entertainment system from Microsoft as a downloadable song for The Beatles: Rock Band through Xbox LIVE on September 9, 2009 with all Apple Corps Ltd, MTV Games and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, personally selected the international emergency medical humanitarian organisation created by doctors and journalists in France in 1971 as the beneficiary of the proceeds from the sales of “All You Need Is Love” for The Beatles: Rock Band. Doctors Without Borders provides aid in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters. The organisation is committed to bringing quality medical care to people caught in crisis regardless of race, religion, or political affiliation.

 

The Beatles: Rock Band story mode will take fans on an interactive, experiential journey through The Beatles career. Along the way, venues, set lists, clothing and instruments will replicate the band’s rise to fame, represented in The Beatles’ touring period from 1963 to1966 and their studio days from 1966 to 1969.

 

The game begins during the band’s earliest days at The Cavern Club in Liverpool, England. Gamers will then travel across the Atlantic to experience the band’s unforgettable 1964 performance on The Ed Sullivan Show, the sold-out concert at New York’s Shea Stadium in 1965, and conclude at The Beatles’ memorable concert at Budokan in Tokyo, Japan in 1966. The Beatles’ studio years will come to life in legendary Studio 2 at Abbey Road Studios.  Highlighting the studio years are inspired artistic visual expressions known as Dreamscapes, intended to transport players to imaginative environments that capture the essence of The Beatles’ genre-busting musical and fashion transformations during their later years. The game follows The Beatles to 1969 where story mode culminates with their final performance on the rooftop of the Apple Corps Headquarters. The Beatles: Rock Band will be displayed during the 2009 E3 Media & Business Summit in the MTV Games booth in the South Hall # 2023.

 

As previously announced, The Beatles: Rock Band will offer a new set of hardware replicas representing the instruments made famous by John, Paul, George and Ringo. Featured in the set are the Rickenbacker 325 and Gretsch Duo Jet guitars—hailed as two of the celebrated, signature instruments played by John Lennon and George Harrison throughout their careers. Also included is a Höfner bass controller—a large-scale replica of the bass famously used by Sir Paul McCartney. Rounding out the set is a Ringo Starr inspired, Ludwig-branded Rock Band 2 drum set with a classic pearl finish and vintage replica Beatles kick drum head.

 

The Beatles: Rock Band will be available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox®360 video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system from Sony, and the Wii™ home videogame console from Nintendo on September 9, 2009. The game will be compatible with all Rock Band™ instrument controllers, as well as most Guitar Hero® and other third party music video game peripherals and microphone.

 

The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has agreed to present The Beatles music in an interactive video game format. The Beatles: Rock Band will be published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. (NASDAQ: ERTS) will serve as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles innovative LOVE album project, is providing his expertise and serving as Music Producer for this groundbreaking Beatles project.

 

For more information on The Beatles: Rock Band, as well as art and video assets, please visit http://www.thebeatlesrockband.com/press.

 

About Apple Corps. Ltd.

Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 28-million selling album The Beatles 1 and The Beatles LOVE show and CD. Further information on The Beatles’ projects can be found at www.thebeatles.com.

 

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B) is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, LOGO, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, Addicting Games, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Aton, GameTrailers and Xfire.

 

About MTV Games

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

 

About Harmonix Music Systems, Inc.

Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.

 

About Electronic Arts Inc.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

 
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NewU Fitness First Personal Trainer Worldwide premier hands on at E3

Milan 1st June – NewU Fitness First Personal Trainer, the revolutionary fitness and nutrition product by Black Bean Games for WiiTM, will debut at E3 in Los Angeles together with Riiflex accessories produced by Power Play Corporation.

Black Bean Games and Power Play Corporation are driven by the same passion for real fitness experiences on WiiTM and the opportunity to broaden fitness outside the traditional gaming audiences.

As a matter of fact, Riiflex converts the WiiTM controllers into specialized dumbbells that provide increased workout resistance and allow access to all controller functionality.  Riiflex weights are engineered with sturdy, gym-quality
construction in mind.  The weights feature a custom-molded, ergonomic grip
for secure feel and comfort.  The quick-release design allows user to
quickly switch between different Riiflex weights increments during workouts.
The weights will initially be offered in both 2 and 4 pound sets.  Riiflex
is designed to work with many popular fitness game titles, but will be
demonstrated at the Expo with NewU Fitness First Personal Trainer.

NewU Fitness First Personal Trainer is a WiiTM title, developed by Lightning Fish and due in September 2009.

NewU Fitness First Personal Trainer has been conceived in collaboration with Fitness First, the largest health and fitness operator in the world. It’ s a unique combination of fitness, nutritional advice and daily health tips, but above all NewU is the first fitness product offering a holistic experience through personal goal setting and real professional advice resulting in actual well-being.

NewU Fitness First Personal Trainer considers well-being as a perfect balance between physical exercise and healthy nutritional eating, taking into consideration customers’ eating preferences and providing complete eating programme not mere tips.

NewU Fitness First Personal Trainer is a REAL fitness experience. Customers can rely on one of four REAL, QUALIFIED PROFESSIONAL personal trainers. Fitness First best performing personal trainers have been chosen to teach exercises, give encouragement and stimulate users to ensure they get the best result ever.
 
NewU Fitness First Personal Trainer also provides nutritional advice in a series of recipes that can be used to complement physical exercises, whether you want to put on muscles or lose some extra weight.

“Riiflex product range adds value to customers Wii workout making it much more serious and professional.  Riiflex philosophy is perfectly aligned with our strategy to go far beyond the usual meaning associated with in-home gaming activities. Video games mean fun of course, but time and market are perfect for a further turn. NewU brings the precious presence of a personal trainer and Riiflex provides the perfect instruments to guarantee hard workout, more resistance and, above all a serious push on results. A kick start for a complete different home fitness experience. I’m sure E3 represents just the starting point for a long term partnership.” – Virgilio Bixio, President Black Bean Games.

At the E3, NewU Fitness First Personal Trainer will be available for the first customer trial ever on the Power Play Corporation Stand (No. 2561 South Hall). Retailers and Distributors can get hands on and receive more detailed information about the product.

“NewU Fitness First Personal Trainer will introduce a new paradigm of fitness product into the market. Its uniqueness is an opportunity to seriously give voice to the necessity of a better lifestyle. Well-being is not just a matter of exercises but it means consulting professional and qualified experts on fitness and nutrition thereby approaching the problem from a global perspective. I’ll leave the evaluation of the product to the customers” – Fabrizio Vagliasindi, Head of marketing Black Bean Games.

“NewU Fitness First Personal Trainer has taken a bold step toward extending
the utility of the Wii game console beyond entertainment alone,” Stated Paul Holcomb, President of Power Play Corp, creator of Riiflex.  “This NewU title
introduces new interactive elements that transcend the conventional game
experience, and introduces a total fitness lifestyle tool. We’re excited to
provide a collaborative platform that takes the “fitness from home” genre to
a new level; it’s a perfect fit for the Riiflex product line and our company
goals.”
About Black Bean Games

Black Bean Games is the publishing label of Lago S.r.l., which is part of the Leader Group. Leveraging 20 years of market experience and knowledge, Black Bean is ideally positioned to launch games coming both from internal and external development teams, harnessing strong licenses, original IPs and focusing on three main areas: Racing, Family & Lifestyle and Action-Adventure games.
For further information about Black Bean and its products, visit the following web site:
 www.blackbeangames.com

About Lightning Fish Games

Lightning Fish Games is a videogame developer specialising in family-oriented titles for Nintendo Wii, PlayStation 3, Xbox 360, Microsoft Windows and smartphones. Established in June 2008, in Banbury, United Kingdom, Lightning Fish was founded by Simon Prytherch, Mike Montgomery and David Hunt. Despite being a new company, the team have previously released over a hundred games and been responsible for games that have sold tens of million of units.
For further information about Lightning Fish Games please visit the following website
www.lightningfishgames.com

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries.  In Australia there are over 90 Fitness First clubs with more than 1800 personal trainers.  Each week approximately 50,000 members take part in one-on-one personal training sessions, and over 80,000 members take part in Group Fitness classes.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk
For more information, visit www.fitnessfirst.com.au
 
About Power Play Corporation

Power Play Corp’s mission is to develop a family of products that make exercising and maintaining a healthy lifestyle feel more like entertainment and less like work.  The company is comprised of award winning product designers, engineers, and professionals who are dedicated to developing products that are as innovative in function as they are form.  Power Play Corporation is based in Atlanta Georgia.
Find out more about Riiflex at www.riiflex.com

About All Interactive Entertainment

Based in the Gold Coast of Australia, All Interactive Entertainment (AIE) is a wholly owned subsidiary of All Interactive Distribution (AID) and holds the exclusive distribution rights for Black Bean Games in Australia and New Zealand.

All Interactive Distribution was established in 1994 and over the last 15 years has grown into one of the largest distributors of interactive entertainment product in Australia. AID also acts as a sub-distributor for all of the video games and DVD publishers in Australia and distributes, on behalf of Nintendo, into the New Zealand market.

www.allinteractive.com.au | www.aie.allinteractive.com.au

 
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WD AV-GP Hard Drives with WD GreenPower Technology™ Provide Cooler, Quieter Operation with Lower Power Consumption

sydney, Australia – June 02, 2009  – As demand for higher capacity storage continues to increase due to large video applications, including high-definition video, WD® today expanded its WD AV-GP line of hard drives to include a 2 TB capacity, the industry’s largest available drive to-date. WD AV-GP hard drives with WD GreenPower Technology™ provide cooler and quieter operation and lower power consumption.

Designed to withstand the stringent environment of the surveillance and security markets, the WD AV-GP line of hard drives for audio and video applications reduces power consumption by as much as 40 percent over standard drives in their respective classes. The new WD AV-GP 2 TB hard drive is perfect for applications such as DVRs (digital video recorders), media centers, media servers, as well as surveillance video recording that demand a higher capacity hard drive and exceptional reliability.

“Our consumer electronics customers require hard drives that consume less power, generate less heat and operate quietly,” said Jim Welsh, senior vice president and general manager of WD’s branded products and consumer electronics groups. “Audio and video recording applications, such as DVRs, media servers, media centers and mainstream surveillance systems, often demand 24×7 operation from hard drives. Our drives meet the demanding requirements of these markets including higher reliability, universal compatibility, low power consumption and the ability to simultaneously record multiple audio and/or high-definition video streams.”

AV Intelligent Drive Technology

Following are several features of the WD AV-GP line of hard drives:
Long-term Reliability – Designed to last in high-temperature always-on streaming digital audio/video environments such as PVR/DVR recorders and surveillance video recorders.
Quiet – Noise levels have been minimized to less than one sone – virtually below the threshold of human hearing.
Reduced Power Consumption – With the combination of WD’s IntelliSeek™, IntelliPark™, and IntelliPower™ technologies, WD has reduced power consumption by up to 40 percent compared to competitors’ drives.
IntelliPark – Delivers lower power consumption by automatically unloading the heads during idle to reduce aerodynamic drag. IntelliPark improves non-operating shock characteristics, providing enhanced robustness in environments where excessive transportation and handling occurs.
Compatible – Tested for compatibility in a broad range of AV products including set-top boxes, DVD recorders and mainstream surveillance systems.
SilkStream™ – Optimized for smooth, continuous digital video playback of up to 12 simultaneous HD streams. SilkStream is compatible with the ATA streaming command set so CE customers can use standard streaming management and error recovery options.
Preemptive Wear Leveling (PWL) – The drive arm frequently sweeps across the disk to reduce uneven wear on the drive surface common to audio video streaming applications.

Product and Pricing Summary
Manufacturer: Western Digital
Product Name: WD AV-GP 2 TB (model WD20EVDS)
RRP for 2 TB : AU$388, NZ$438
Website: http://www.westerndigital.com
Product link and Photos: http://www.wdc.com/en/products/Products.asp?DriveID=615
Australian Distributors: Achieva and Westan
New Zealand Distributors: VST, Ingram Micro NZ, Synnex NZ
Availability: Now
High Resolution Image: http://www.gapmarketing.com.au/press_images/WD/AV-GP_photo.zip
About WD
WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives and solid state storage that keep users’ data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage products.
WD was founded in 1970. The company’s storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital, WD, and the WD logo are registered trademarks in the U.S. and other countries; and IntelliPower, IntelliSeek, IntelliPark, WD GreenPower Technology, and SilkStream are trademarks of Western Digital Technologies, Inc. All other brand and product names mentioned herein are the property of their respective owner. As used for storage capacity, one megabyte (MB) = one million bytes, one gigabyte (GB) = one billion bytes, and one terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.

 
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New Six-Core AMD Opteron™ Processor Delivers Up to Thirty-Four Percent More Performance-per-Watt in Exact Same Platform

— Available five months ahead of schedule, “Istanbul” is an industry game-changer—

SYDNEY, Australia— June 2, 2009 — AMD (NYSE: AMD) today announced availability of the world’s first six-core server processor with Direct Connect Architecture for two-, four- and eight-socket servers.  Six-Core AMD Opteron™ processors (code-named “Istanbul”) extend AMD’s commitment to offering server customers superior value at every price point with unmatched platform flexibility.

Across a single platform, AMD can address the need for more cores and greater scalability with the new Six-Core AMD Opteron processor and offer a cost- and power-efficient solution with Quad-Core AMD Opteron processors. Systems based on Six-Core AMD Opteron processors are expected to be available beginning this month from leading OEMs including Cray, Dell, HP, IBM and Sun Microsystems, along with support from motherboard and infrastructure partners.  HE, SE and EE versions of the Six-Core AMD Opteron processor are planned for the second half of 2009.

•Six-Core AMD Opteron processors leverage existing platform infrastructure and a low-cost, power-efficient DDR-2 memory architecture which can help lower system acquisition costs;
•HPC, virtualization and database workloads can benefit from increased 4P STREAM memory bandwidth of up to 60 percent  enabled by HyperTransport™ technology HT Assist, which helps reduce processor to processor latency and traffic;
•AMD Virtualization™ (AMD-V™) technology and the AMD-P suite of power management features are available across all performance and power bands, ensuring no-compromise choice;
•The new Six-Core AMD Opteron processor has up to 34 percent more performance-per-watt over the previous generation quad-core processors in the exact same platform.   (AMD Opteron™ processor Model 2435 [SPECpower_ssj™2008 overall 1297 ssj_ops/watt, 501,246 ssj_ops at 287W @ 100% target load] compared to AMD Opteron™ processor Model 2382 [SPECpower_ssj™2008 overall 970 ssj_ops/watt,376,878 ssj_ops at 272W @ 100% target load])

“Based on close collaboration with our customers, we believe there is a clear value shift changing the economics of the server market,” said Patrick Patla, vice president and general manager, Server and Workstation Business, AMD.  “The new Six-Core AMD Opteron processor meets the increasing need for a combination of low total cost of ownership, superior performance-per-watt and scalability. Simply put, Six-Core AMD Opteron processors deliver top-line performance that’s bottom-line efficient.” 

Supporting Resources:
•AMD@Work blog with guest posts from Cray, Dell, and Sun Microsystems
•“Istanbul” launch blog from HP
•The AMD Opteron Express YouTube Channel
•Six-Core AMD Opteron processor presentation
•“Istanbul” photos
•Online press kit for Six-Core AMD Opteron processor

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.
—30—
AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Other names are for informational purposes only and may be trademarks of their respective owners.

1.Based on internal measurements at AMD performance labs as of May 12, 2009. 4 x Six-Core AMD Opteron™ processors (“Istanbul”) Model 8435 in Tyan Thunder n4250QE (S4985-E) motherboard, 32GB (16x2GB DDR2-800) memory, SuSE Linux® Enterprise Server 10 SP1 64-bit (measurements taken with HT Assist enabled vs. HT Assist disabled).
2.ZT Systems 1224R Datacenter Server, HT1, 16GB (4x4GB DDR2-800) memory, 80GB SATAII SSD, , 400W Sparkle Power Int’l LTD SPI4001UG power supply, Microsoft® Windows Server® 2008 Enterprise SP1 64-bit.
SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. For the latest SPECpower_ssj2008 benchmark results, visit http://www.spec.org/power_ssj2008.

 
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The Future is Ultra-Thin: New Intel Chips Redefine Laptop Style, Performance, Battery Life

COMPUTEX, TAIPEI, Taiwan, 2 June, 2009 – Today at Computex, Intel Corporation introduced four new processors, including a low-power version and a value chipset, to usher in mainstream “ultra-thin” laptops. Intel® ultra-low voltage (ULV) processors will enable new sleek consumer laptop designs less than an inch thick, weighing 2 to 5 pounds and at mainstream price points. These processors also consume less power to enable longer battery life, delivering the type of experience consumers expect from Intel-based laptops. In addition, Intel also announced the addition of new devices that can now wirelessly connect using optional Intel® My WiFi Technology.

“With an ultra-thin laptop powered by Intel® ultra-low voltage processors, consumers experience a unique balance of performance and power consumption that is incomparable in the market today – all in a slim, sleek package,” said Mooly Eden, vice president and general manager of the Mobile Platforms Group at Intel. “And at mainstream price points, Intel is proud to deliver ultra thin for all.”

Intel extends its leadership on the standard voltage (SV) Intel® Core 2 Duo processors, with offerings up to 3.06 GHz. These energy-efficient processors deliver breakthrough mobile performance and responsiveness for demanding business users and consumers. Users will see improved performance when running multiple, intense applications simultaneously, as well as dual-core optimised applications.

In addition, Intel unveiled the Mobile Intel® GS40 Express Chipset for the new ULV-based laptops. This value chipset enables ULV-based laptops to support features consumers have come to expect from laptops including HD playback, Windows® Vista™ Premium support and native support for integrated HDMI.

Consumers have choice when it comes to their wireless options by adding embedded WiMAX or Intel® My WiFi Technology to their laptops. Using Intel My WiFi Technology, more devices can now wirelessly connect to Intel® Centrino® 2 processor technology laptops. My WiFi Technology transforms a laptop into a WiFi personal area network, connecting directly with up to eight WiFi certified devices without cables or wires, including cameras, printers, HDTV and MP3 players, to print, share, show and sync wirelessly at home or on the go. With high-speed broadband WiMAX networks rolling out in new cities around the world, embedded WiMAX is also an option for users, putting consumers on the forefront of 4G wireless with an entire city as their own hotspot.

More information about Intel news at Computex is available at
www.intel.com/pressroom/kits/events/computex2009/.

Intel [NASDAQ: INTC], the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information is available at www.intel.com/pressroom and blogs.intel.com.

 
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THE BOAT THAT ROCKED

“Sensational stuff from one of the best writers of his generation and a film which will appeal to every age.”

– Sunday Mail

Writer/director Richard Curtis, of Love Actually fame, is back with his own unique flavour of feel good fun in The Boat That Rocked. This time Curtis has set sail with another all-star cast, lead by Bill Nighy, and a swinging soundtrack in The Boat That Rocked available to DVD and Blu-ray from August 12. It’s 1966 and British pop music is at its finest. However the BBC will only play two hours of rock and roll a week! Enter Radio Rock, a pirate radio station playing rock and pop for listeners’ pleasure 24 hours a day from a ship in the icy waters of the North Sea. At its peak, over half of Britain’s population, 25 million people, tuned in to the pirates on a daily basis. Recently expelled Carl (Tom Sturridge) has been sent to stay with his godfather Quentin (Nighy) to get his life back on track. However Quentin is the boss of Radio Rock and its crew of eccentric rock DJs. What ensues is a hilarious adventure of sex, rivalry, friendship and music that became a symbol of social change. In the middle of all the fun, a government faction led by Minister Dormandy (Kenneth Branagh) vows to silence the pirates in order to rid the mainland of their “ghastly” influence and lack of morals, and restore order.

As Radio Rock faces its biggest challenge yet, hundreds of devoted fans defy authority and stage an epic Dunkirk-style
rescue of their deejay heroes, proving that some things may come to an end, but rock never dies…
Against a backdrop of classic 1960’s anthems, Bill Nighy is joined Philip Seymour Hoffman, Rhys Ifans, Nick Frost, Rhys
Darby and Emma Thompson in this year’s must have take-home party. In the same vein as Notting Hills, Love Actually and Bridget Jones’ Diary, The Boat That Rocked will have you laughing and singing until you cry. Don’t miss out on the fun – grab your copy of The Boat That Rocked on DVD and Blu-ray from August 12.

THE BOAT THAT ROCKED DVD & BLU-RAY BONUS FEATURES INCLUDES:

• Deleted Scenes (5 x Exclusive deleted scenes on Blu-Ray)
• Audio Commentary with Director Richard Curtis and Cast
• Blu-Ray exclusive: 6 Theatrical featurettes

Cast: Bill Nighy (Love Actually, Pirates of the Caribbean)
Philip Seymour Hoffman (Almost Famous, Capote, Doubt)
Nick Frost (Shaun of the Dead, Hot Fuzz)
Rhys Ifans (Notting Hill, Elizabeth: The Golden Age)
Kenneth Branagh (Frankenstein, Othello, Hamlet, Valkyrie)
Writer/Director: Richard Curtis (Love Actually)
Price: Single Disc – $39.95 RRP
Blu-ray – $44.95 RRP
Classification: TBC
Genre: Comedy

AVAILABLE TO OWN OR RENT ON DVD & BLU-RAY FROM AUGUST 12th 2009

 
formats

UBISOFT® BRINGS FITNESS INNOVATION TO THE Wii WITH “YOUR SHAPE”

Proprietary Body Tracking Technology Offers Unprecedented Personalisation; Ushers in New Era of Fitness 

Australia– June 2nd, 2009 – Ubisoft® announced today at its E3 press conference that it will be releasing Your Shape, a ground-breaking new fitness title that leverages the technological advances of an entirely new, revolutionary camera for the Wii™ system from Nintendo. Your Shape is scheduled to be released worldwide in late 2009. 

Your Shape is the first fitness game that comes with a camera peripheral included inside the box. Featuring Ubisoft’s proprietary Body Tracking technology, the game enables players to scan their bodies and then projects their images onto the TV, creating a personalised and interactive workout. Based on the player’s specific body shape analysis, fitness level and personal goals, Your Shape is able to recommend the workout program that is best suited for them.

 

The game also features a virtual coach that provides verbal and visual feedback on all of the player’s movements to ensure that each minute invested achieves maximum results. The coach is always by the player’s side, motivating them to reach their goals.  Since Your Shape has more exercises than any other fitness game, the workout routine is always fresh and exciting.  Best of all, Your Shape allows you to get these benefits without holding a controller, leaving your hands free to incorporate any equipment that you may already have, without any excess bands or straps.  The camera and Body Tracking technology follow your progress, showing you the tangible results of your hard work.

 

“The development of the new camera for the Wii™ and our Body Tracking technology means that Your Shape will offer an interactive experience that is a technological breakthrough in gaming, as well as in the fitness category,” stated Yves Guillemot, chief executive officer at Ubisoft®. “Ubisoft’s continuing efforts to innovate allow us to offer players a more realistic, personalised and motivating method of working out to reach their fitness goals.”

 

For more information on Your Shape, please visit: www.yourshapegame.com.

 

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year, Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

 
formats

Intel Sales Chief Outlines Industry Growth Opportunities in Computex Speech

COMPUTEX, TAIPEI, Taiwan, 2 June, 2009 – Intel Corporation executive Sean Maloney today said his company’s relentless commitment to innovation will help drive tremendous future growth throughout the computing and communications industries, particularly in mobile and wireless.

During the opening keynote speech at Computex, one of the world’s largest technology trade shows, Maloney, executive vice president and chief sales and marketing officer, Sales and Marketing Group, unveiled a new family of ultra-low voltage mobile processors. The mobile processors will enable lightweight, attractive and ultra-thin Intel-based laptops less than 1 inch thick at a variety of new and more affordable price points.

Maloney also conducted the first public demonstration of “Pine Trail,” the next-generation Intel® Atom™ processor-based platform for netbooks and nettops. These affordable devices – combined with broad-reaching communications networks such as WiMAX – can help bridge the digital divide. Intel is also planning new desktop PC chipsets that will make high definition (HD) available to mainstream desktop systems by the end of the year.

During his speech, Maloney congratulated Taiwan on shipping more than 1 billion Intel processor-based motherboards1. He also pointed out how Taiwan’s technology industry has become the “innovation hub” for the global IT industry and challenged Taiwan’s tech industry to take advantage of emerging technology transitions to create continuing demand and growth.

Intel will also deliver the “Lynnfield” and “Clarksfield” processors in the second half of the year and ship “Westmere” chips based on Intel’s 32nm manufacturing with the company’s second-generation Hafnium-based high-k metal gate transistor formula soon after. Combined, Maloney said the technology industry will have an almost infinite number of opportunities to create and ship new products into markets worldwide.

“Business growth has always come from new technology transitions in our industry,” Maloney said. “This year we have a series of new technologies based on second-generation, high-k metal gate, as well as new software and WiMAX developments.”

One such growth opportunity is the Intel Atom processor. In the year since Intel introduced Atom for netbooks and created this new category, the Intel-based devices have taken the world by storm with more than 75 netbook designs in retail stores and tens of millions units sold. Netbooks are compact mobile devices designed for basic Internet-related tasks such as browsing, listening to music, e-mailing and viewing videos. They are suited for first-time Internet users and people who desire an extra PC. They can also be used for playing basic online games, social networking and making voice-over-IP phone calls. 

While demonstrating “Pine Trail” running on a netbook, Maloney said it would have improved performance, lower thermals and a reduction in average power for longer battery life. It will also feature an increased graphics core frequency for improved visuals. “Pine Trail” will be a 2-chip platform versus today’s 3-chip platform, with graphics and memory controller moving onto the processor, resulting in a smaller overall footprint that enables smaller, thinner designs and lower platform cost.

In addition, Maloney showed a beta version 2.0 of the Moblin operating system project for netbooks. The Moblin project features a rich, new user interface, better system responsiveness and fast boot times.

Maloney invited Mooly Eden, Intel vice president and general manager, Mobile Platforms Group, on stage to show off the latest Intel-based laptops including ultra-thin systems, which Intel believes will be a new major volume sales market for the company. These Intel-based ultra-low voltage notebooks can measure under an inch thick, weigh less than 3 pounds and can include wireless options such as Intel® My WiFi or WiMAX. For computer users particularly interested in thin and light platforms, these products offer the best possible tradeoff between space, weight, performance, power and price. Intel has offered ultra-low voltage processors for more than 8 years, and last year introduced a smaller version of these chips for ultra-thin systems — thin enough to even fit inside an envelope. With this new introduction the starting price for sleek ultra-thin systems can be as low as US$499, more affordable for mainstream consumers.

Regarding the future of desktop PCs, Maloney said, “Our next-generation chipsets are taking our 32nm processor performance to mainstream PCs with products such as ‘Clarkdale’ and ‘Arrandale’ dramatically improving the PC experience.”

Maloney said despite the slowdown in the world economy, HD video is growing at an incredible rate. In fact, HDMI is the most popular interface technology for HD and is expected to grow at an annual rate of 23 per cent through 2012. Intel’s next-generation processor, “Lynnfield,” will deliver stunning HD to mainstream desktop PCs and become available in the latter half of this year. Maloney said that compared to last year’s “Penryn”-based mainstream solutions, computer users can expect more than 40 per cent better performance2.

Another growth area is bridging the digital divide, the more than 5 billion people around the world who have never had access to or used computers. Maloney believes the best way to solve this problem is to address both cost and connectivity challenges. He disclosed an initiative Intel is working on in India called “Project Blue” that combines affordable nettops based on the Intel Atom processor with WiMAX connectivity.

Maloney’s keynote will be available for viewing along with more information about the Intel products introduced at Computex and the technologies demonstrated in the speech. Visit http://www.intel.com/pressroom/kits/events/computex2009/index.htm

For a summary of Day 1, go to: http://download.intel.com/pressroom/kits/events/computex2009/ComputexKeynote_Day1_FactSheet_en.pdf

Intel [NASDAQ: INTC], the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information is available at www.intel.com/pressroom and blogs.intel.com.

 
formats

UBISOFT REINVENTS THE TWEEN GAMES MARKET WITH NEW GIRLS LIFE BRAND

Australia – June 2nd, 2009 – Today Ubisoft revealed at its E3 press conference that it will be building upon its success in the tween games market and leadership on the Nintendo DS™ system with its new brand, Girls Life. Girls Life games are designed for 9 to 13-year-old girls who will enjoy creating and designing their own lifestyle for ultra-fun, trendy and fashionable moments enjoyed either solo or with friends.  

As the no. 1 third-party publisher for Nintendo DS with its popular tween brand Imagine®, Ubisoft created Girls Life to offer tween girls a full range of games that allow them to discover their own personal styles while having fun. Imagine titles are focused on pretend-to-be and role-play concepts, where girls play as the person they want to become one day, while Girls Life games are about who they are now and how they like to play with their own tastes and personality.

 

“Reaffirming our position of leading third-party publisher on this segment, we are reinventing the tween games market with new concepts and ways to address this audience,” comments John Parkes, EMEA marketing director at Ubisoft. “Ubisoft’s Girls Life offers young players a new experience in gaming that is focused on exploration, creativity and innovation, in addition to leveraging the latest technology.”

 

The first title in the Girls Life brand will be Girls Life Makeover, to be released in Australia in October 2009. Makeover will take full advantage of the newest technology available on Nintendo DSiTM by allowing players to take photos of themselves and their friends and then using the uploaded photos to explore new styles. Tween girls will be able to re-imagine their looks, from face makeup and hairstyle to nail polish. Thanks to professional advice, players will get the latest fashion tips to help create their own personal style. Sharing new creations with friends or shopping together in the virtual mall makes the game even more interactive.

 

In November 2009, Girls Life Jewellery Style will bring the art and fashion of jewelry design to the Nintendo DS. Players begin with a small shop and a basic set of jewelry-making techniques; before long they’ll be dazzling celebrity clients and window-shoppers with their innovative designs and keen business sense.

 

More titles will be launched in the Girls Life brand in the coming months.

 

 

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

 

© 2009 Ubisoft Entertainment. All Rights Reserved. Girls Life, Ubisoft, Ubi.Com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Nintendo DS is a trademark of Nintendo. © 2006 Nintendo.

 
formats

Xbox Unveils Entertainment Experiences That Put Everyone Centre Stage Microsoft rewrites the rules on fun with controller-free entertainment, Facebook for your TV, instant on 1080p HD streaming video1

LOS ANGELES — June 2, 2009 — The future of home entertainment has a new name: Xbox 360. Today, Microsoft Corp. opened the Electronic Entertainment Expo (E3) with a historic Xbox 360 briefing that rocked, tweeted, revved and awakened the world to a new era of fun and entertainment. In addition to premiering 10 exclusive new games, revolutionising the way we watch movies, and making it easier than ever to connect to friendsXbox also welcomed visionary filmmaker Steven Spielberg to introduce “Project Natal” and controller-free gaming.

“Today with cultural visionaries at our side and controller-free gaming on our horizon, Xbox 360 authored a new page in home entertainment history,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. “For us, this E3 is about breaking down barriers — between generations, between games and entertainment, and most importantly, between video game players and everyone else — in a way that only Xbox 360 can.”

“Project Natal”: No Strings (or Controllers) Attached

Unveiled for the first time to the public was “Project Natal,” pronounced “nuh-tall” a code name for a revolutionary new way to play: no controller required. See a ball? Kick it, hit it, trap it or catch it. If you know how to move your hands, shake your hips or speak, you and your friends can jump into the fun. The only experience needed is life experience.

Compatible with any Xbox 360 system, the “Project Natal” sensor is the world’s first to combine an RGB camera, depth sensor, multi-array microphone and custom processor running proprietary software all in one device. Unlike 2-D cameras and controllers, “Project Natal” tracks your full body movement in 3-D, while responding to commands, directions and even a shift of emotion in your voice.

In addition, unlike other devices, the “Project Natal” sensor is not light-dependent. It can recognise you just by looking at your face, and it doesn’t just react to key words but understands what you’re saying. Call a play in a football game, and players will actually respond. Want to log onto Xbox LIVE? Simply step in front of the sensor.

“The next step in interactive entertainment is to make the controller disappear,” said Steven Spielberg, visionary director and producer. “With ‘Project Natal,’ we’ll see games that bring everyone together through technology that actually recognises us.”

Movies in an Instant

Continuing a pioneering effort that began with the introduction of the industry’s first video marketplace in November 2006 and broke new ground with the announcement of the first live TV straight from a gaming console last week in the U.K., Microsoft today announced that Xbox would deliver yet another first-to-the-world: instant on 1080p movies with 5.1 surround sound — direct to consoles connected to compatible HD TVs through the Xbox LIVE social entertainment network. The service also scales to suits different broadband speeds so there are no interruptions to movie viewing*.

Starting this spring, a broad selection of movies will be available to start and stream instantly, in the highest video quality and at the push of a button1. 

No discs, no waiting for downloads and no delays. Get the selection of a video store, the best video clarity available and the convenience of on-demand, only on Xbox 360.

In addition, Microsoft announced it will more than double the number of markets where Xbox LIVE offers  movies, growing from eight to 18, by adding Australia, Austria, Belgium, Denmark, Finland, Netherlands, New Zealand, Norway, Sweden and Switzerland. Xbox LIVE members in these markets will have access to instant on 1080p video 1.

The Best of the Internet, Custom-Made for Your TV

Groove, party or connect with a friend. Xbox 360 today announced that one of the Internet’s biggest phenomena — Facebook — would be tailor-made for your TV, brought straight to your couch only on Xbox LIVE. “We are always asking ourselves how to make the TV more social,” said John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Studios at Microsoft. “By bringing Facebook to Xbox LIVE, we’re not only extending the walls of your living room beyond your home to your friends in different corners of the world, we’re creating the definitive social network, uniting more than 200 million people to share status updates, pictures, thoughts on music and the world’s best online gaming experience.”

The addition of Facebook to Xbox LIVE means friends are always connected, anytime, anywhere — from virtually any couch. But updating your status and sharing photos won’t be the only things you can do. Using Facebook Connect, you can share your greatest moments in gaming by posting updates and screenshots from supported games directly to Facebook. Don’t let your moment of glory fade away — make sure everyone sees it with Facebook Connect, starting with the future version of the premier EA SPORTS golf franchise “Tiger Woods PGA TOUR®.”

 

Games for Everyone

Get behind the steering wheel of the sleek Audi R8. Rock out with your friends to the latest music and party games. Discover a new chapter set in the iconic universe of “Halo.” Xbox 360 has the most celebrated, highly anticipated games and experiences in the industry. With more than 1,000 titles to date, there’s more than just one for you.

·         Get behind the wheel. Hit the straightaway in more than 400 cars on the world’s most beautiful tracks in the definitive racing game for this console generation, “Forza Motorsport 3.” Or get your avatar in the driver’s seat as you tear up the track with your friends in “Joy Ride.”

·         Adrenaline-rushing exclusives. Xbox 360 is your top destination for the biggest exclusives this year and beyond, including “Halo 3: ODST,” “Crackdown 2,” “Alan Wake,” “Tom Clancy’s Splinter Cell Conviction™” and “Left 4 Dead 2.”

·         Tap into your inner musician. Discover the magic of music and The Fab Four with “The Beatles: Rock Band” or start a spontaneous singing party with “Lips: Number One Hits.”

·         The best blockbuster experiences. Pairing must-have titles such as this year’s blockbuster from Infinity Ward, “Modern Warfare 2,” with Xbox LIVE, Xbox 360 offers more friends to play with and an exclusive collection of Game Add-ons.

1 Users will need a 1080p-compatible HD TV, an HDMI cable and broadband speeds greater than 8 Mbps for instant viewing at 1080p and 5.1 surround sound. The service accounts for varying broadband speeds, using multibit streaming to adjust image quality to suit the user’s connection so there are no interruptions to the movie they are watching.