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Cygnett announces iPhone 5 cases

Melbourne, Australia, New York, NY and London, UK – September 12, 2012

Cygnett celebrates the release of Apple’s iPhone 5 with a wide range of cases for the year’s most anticipated smartphone.

“We created a diverse range of cases for the year’s most popular electronic device,” said Sophie Swann, Cygnett’s Creative & Marketing Director. “We have everything from the slim but super-protective WorkMate, the minimalist FlipWallet essentials case, to the ICON Art Series case from TATS CRU, world-renowned New York graffiti artists. Whether it’s fashion, function or protection, we have a case to suit.”

FOR THE FASHION   CONSCIOUS: UrbanShield, Lavish and FlipWallet

The UrbanShield comes in two   forms: Brushed Aluminum and genuine Carbon Fiber (RRP $34.95). The Lavish is   a slick leather flip case with a secure magnetic closure (RRP $44.95). The   FlipWallet (RRP $39.95) is a minimalist microfiber folio case with stylish   cash and card pockets designed to keep all your valuables secure.

FOR THE ART   ENTHUSIAST: The ICON Art Series

The ICON Art Series is a   collaboration with some of the world’s leading artists: Aboriginal artist   Ronnie Tjampitjinpa, Scarygirl creator Nathan Jurevicius and New York’s famed   street artists TATS CRU. Each case has an exclusive design (RRP $29.95).

FOR THE ROUGH AND   TUMBLE: WorkMate and the Bulldozer

The WorkMate (RRP $34.95),   made from impact-resistant silicone and polycarbonate, is an   extra-protective, impact resistant silicon design. Like its name, the   Bulldozer (RRP $19.95) is built rugged to handle tough treatment.

THE CLASSICS:   AeroGrip Feel, AeroGrip Form, Vector, Polygon and SecondSkin

Both the AeroGrip Feel and   AeroGrip Form (RRP $24.95) are polycarbonate snap on cases featuring a   rubberized and glossy finish. The Vector (RRP $19.95) has a textured 3D   pattern made from impact resistant material. The Polygon (RRP $19.95) is an   ultra-slim lightweight case showcasing a triangular prism design. The   SecondSkin (RRP $19.95) is a soft silicone case that offers both protection   and flexibility.

 
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McAfee Anti-Theft Provides Secure Protection for Ultrabook™ Devices

Security software protects consumers’ devices and personal data

Intel® Developer Forum, San Francisco, September 12, 2012 – McAfee today announced a new version of McAfee Anti-Theft security software designed to protect Ultrabook™ devices should they be lost or stolen. This latest enhancement is a collaborative effort with Intel Corporation to develop anti-theft software that leverages Intel Anti-Theft Technology to provide device and data protection for consumers in today’s connected world.

With laptops being stolen every 53 seconds, according to the Ponemon Institute in 2007, it’s more important than ever for people to protect their digital assets.

McAfee Anti-Theft combines hardware-enabled security with advanced software to keep personal data safe in the event of laptop loss or theft. The solution enables consumers to track a lost or stolen Ultrabook – a new category of mobile device – and lock it remotely to protect personal information. McAfee Anti-Theft also includes data encryption and a “stealth mode” that allows the owner of the device to ensure their data is protected while still being able to track the lost or stolen device. Anti-tamper features keep user information secure even if the hard drive is removed or the operating system is re-installed.

“McAfee Anti-Theft enables consumers to take proactive measures to protect their data and personal information in the event their Ultrabook system is lost or stolen,” said Steve Petracca, senior vice president and general manager for McAfee’s consumer business unit. “McAfee and Intel’s collaboration goes beyond the basic security consumers would expect to keep people’s digital content secure in an increasingly mobile world.”

“Intel and McAfee are enabling a safer and more confident computing experience for Ultrabook users with a new level of security that helps keep users’ personal information personal,” said George Thangadurai, general manager PC Client Services. “Intel Anti-Theft Technology is an example of a feature built into the silicon, that when coupled with software and services, better protects the things consumers care most about – identity, data and devices – for a more worry-free computing experience and greater peace of mind right from the start.”

“By partnering with McAfee, we can secure our customers with reliable security software,” said Campbell Kan, corporate president at Acer. “McAfee Anti-Theft will protect Ultrabook consumers as they are on-the-go from theft or loss of important data.”

Features
McAfee Anti-Theft protects personal information on lost or stolen Ultrabook devices and it allows consumers to find the location and remotely lock the device. The key features in this latest version include:

Locate and Track:

  • Locates and tracks the Ultrabook device based on      available Wi-Fi, GPS, or 3G data

File Protection:

  • On-the-fly file encryption of personal files; encryption      keys are stored in hardware and automatically deleted in the event of      theft
  • Anti-tamper features prevent uninstallation of the      software and keep personal data safe even if the hard drive is removed or      the operating system is re-installed

Lock Modes & Methods:

  • Several lock modes including a Lockdown Mode that uses      Intel Anti-Theft Technology to completely disable all access to the      device, a Stealth Mode that  protects the user’s data while still      allowing the user to locate the device, plus Vacation and Repair Shop      modes that temporarily suspend locking functions
  • Lock methods including a user-initiated, manual lock      and a time-based auto-lock, which locks based on a user-configurable timer

Customisable Lost & Found Message:

  • Allows users to create a customised message that is      displayed for an unauthorised user attempting to start up the laptop

Management Console:

  • A Web-based tool to quickly and easily initiate a      system lock for a lost or stolen device as well as maintain settings and      view location history on a map, including addresses

Reactivation:

  • User enters an unlock passphrase at system start-up      with the option of remote assistance from McAfee Customer Support


Pricing, Availability and Compatibility
McAfee Anti-Theft software solution is available today preloaded on Ultrabook devices from leading manufacturers. The MSRP for McAfee Anti-Theft is AU$29.95 or NZ$35.95, which provides one year of protection and supports all leading Web browsers.

 
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Dishonored Rat Assassin Now on iPad | RatAssassin.com Live

Dishonored Rat Assassin, a free new game Bethesda released for the iPhone and iPod Touch, is now available for the iPad. You can also visit www.ratassassin.com to learn more about the game and see which countries are leading in plagued vermin assassination with our rat assassin heat map.

A separate experience from Dishonored, the first person action game under development at Arkane Studios due out in October, Dishonored Rat Assassin will have you sharpening your assassination skills as you help rid Dunwall’s streets of rats, the source of the deadly sickness infecting the city’s citizens.

Use a number of supernatural abilities that will be featured in Dishonored to complete your task. Use Bend Time as well as Shadow and Adrenaline Kills as you slice, shoot and spring razor your way through twelve fun, fast-paced challenges!

Currently rated 4.5/5 stars on iTunes, Dishonored Rat Assassin is available as a free download for your iPhone (3GS, 4, 4S), iPod Touch (4th generation), and iPad (1st generation, 2, 3rdgeneration) at: http://itunes.apple.com/gb/app/dishonored-rat-assassin/id547109756?mt=8

Dishonored is the award-winning first person action game from Arkane studios that casts you as a supernatural assassin driven by revenge. The game will be available in Australia, New Zealand and Spain on October 11, 2012 and throughout Europe on October 12, 2012, and is slated for release on the Xbox 360, PlayStation 3, and PC.

For more information on Dishonored visit www.Dishonored.com.

 
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DICE GOES ABOVE AND BEYOND THE CALL WITH BATTLEFIELD 3 PREMIUM EDITION TO DELIVER MORE THAN $100 WORTH OF CONTENT FOR $69.99 (AUD)

SYDNEY, Australia. — September 13, 2012 – It’s not too late to join the battle as today DICE, an Electronic Arts Inc. (NASDAQ:EA) studio, released Battlefield 3™ Premium Edition. Delivering the ultimate Battlefield experience, the Battlefield 3 Premium Edition combines the award-winning Battlefield 3 game, Battlefield 3 Premium membership including all five themed digital expansion packs, and a custom-designed Multiplayer Head-Start Kit to help new recruits. Featuring more than $100 worth of content for the incredible price of $69.99, the Battlefield 3 Premium Edition is the perfect opportunity for gamers looking to get the most out of a shooter experience this holiday.
The Battlefield 3 Premium Editionincludes:

  • Battlefield 3: Among the fastest selling titles in EA’s history, Battlefield 3 has sold more than 15M units since release. Lauded by game critics worldwide for its compelling single player campaign, intense co-op missions and its addictive and world-class multiplayer, Battlefield 3has won more than 140 awards globally.
  • Battlefield 3 Premium membership: Battlefield 3 Premium is an innovative offering that includes immediate access to three digital expansion packs including Battlefield 3: Back to Karkand, Battlefield 3: Close Quarters and Battlefield 3: Armored Kill, as well as two week early access to the two remaining Battlefield 3 digital expansion packs including Battlefield 3: Aftermath coming in December and Battlefield 3: End Game coming in March 2013. These themed digital expansion packs introduce a massive amount of content including 20 new maps and weapons, four new game modes and more. Players will also receive new soldier and weapon camos, deeper personalization options, and advanced features making for the ultimate Battlefield 3 experience.
  • Battlefield 3 Multiplayer Head-Start Kit: This kit automatically unlocks 15 different weapons, gadgets and vehicle upgrades so new players can immediately jump into the fight.

Starting today, all Battlefield 3 Premium members will be able to download the latest digital expansion pack, Battlefield 3: Armored Kill. Showcasing the signature all-out vehicular warfare the Battlefield series is known for, Battlefield 3: Armored Kill delivers six new vehicles for players to control. Gamers will jump in the seat of tanks, ATV’s, mobile artillery and an aerial gunship that lets gamers rain death from above as they traverse across four huge maps ranging from the snow-capped peaks of Alborz Mountains to the arid vistas of Bandar Desert – the largest multiplayer map in Battlefield history. Also making its debut in Battlefield 3: Armored Kill is Tank Superiority, a dangerously intense gameplay mode where two opposing tank platoons must battle it out for control of a single location on the map until one team has fully bleed their opponent’s respawn tickets dry.

Battlefield 3 Premium Edition is available in Australia today and in New Zealand on September 13 for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. All Battlefield 3 digital expansion packs will be available individually for $23.95(AUD) on the PlayStation Network and on PC at Origin.com, or for 1200 MS Points on Xbox LIVE Marketplace. PlayStation 3 players will also receive an additional week of early access to all remaining digital expansion packs. For all Battlefield news please sign up for the official newsletter at www.battlefield.com, visit us on Facebook at http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield. For further information or assets on Battlefield 3 Premium Edition, please contact:

 
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EA UNVEILS FIRST LIVE DEMO OF AUSTRALIAN MADE REAL RACING 3, OPTIMISED FOR iPHONE 5

#1 Mobile Gaming Publisher to Optimise Key Titles for iPhone 5

Sydney, Australia, 13 September 2012 – Electronic Arts Inc. (NASDAQ: EA) gave the first live demo of Real Racing 3, its forthcoming title for iOs at the launch of the iPhone 5 in California last night. Real Racing 3, which is developed by the EA Firemonkeys studio based in Melbourne, will bring the ultimate racing experience to iPhone 5 later this year, taking full advantage of its brilliant 4″ Retina display and enhanced graphics capabilities and processing power, making it one of the sharpest, most exciting ways to experience the premier racing game.

Boasting console quality graphics, Real Racing 3 features dynamic reflections, plus an all-new rearview mirror that will give players important cues about their competitors, as well as time shifted multiplayer, a brand new feature that leverages Game Center iOS 6 challenges.

“Apple technology continues to evolve the mobile games experience, and we believe games like Real Racing 3 best highlight what consumers have to look forward to with these advancements,” said Rob Murray, Executive Producer at the EA Firemonkeys studio. “The game’s dynamic reflections, sharp track shadows and other beautifully detailed assets will take full advantage of iPhone 5’s new visual capabilities and greater performance to deliver a mobile gaming experience that rivals many console games.”

In addition to Real Racing 3, EA also plans to optimise key titles for iPhone 5 that will launch this Spring. As the leading publisher of mobile games worldwide, EA has delivered quality content for iPhone since the App StoreSM launched in 2008, and has more than 500 games currently available for iPhone across the EA Mobile™, Chillingo and PopCap™ portfolios.

 
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Apple Introduces New iPod touch & iPod nano

World’s Most Popular Music Players Reinvented With Ultra-Thin Designs & Amazing New Features

SAN FRANCISCO – 13 September, 2012 – Apple® today introduced the new lineup of the world’s most popular music players including the incredible all-new iPod touch® and reinvented iPod nano®. The new iPod touch is the thinnest iPod touch ever and features a brilliant 4-inch Retina™ display; a 5 megapixel iSight® camera with 1080p HD video recording; Apple’s A5 chip; Siri®, the intelligent assistant; and iOS 6, the world’s most advanced mobile operating system. The new iPod touch comes in a gorgeous new ultra-thin and light anodised aluminium design, and for the first time ever, iPod touch comes in five vibrant colours. The new iPod nano is the thinnest iPod® ever featuring a 2.5-inch Multi-Touch™ display; convenient navigation buttons; built-in Bluetooth for wireless listening; and the new iPod nano comes in seven gorgeous new colours.

“With over 350 million sold, iPod is the world’s most popular and beloved music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colours.”

The new iPod touch has been redesigned with a brilliant 4-inch Retina display in an ultra-thin and light anodised aluminium body—the thinnest iPod touch ever at just 6 mm thin and weighing just 88 grams. With Apple’s dual-core A5 chip inside, iPod touch delivers up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch, all while maintaining incredible battery life of up to 40 hours of music playback and up to eight hours of video playback.* And, for the first time ever, iPod touch is available in five vibrant colours.

The new iPod touch includes a 5 megapixel iSight camera with autofocus, support for 1080p video recording with video image stabilisation, face detection and an LED flash, and the new panorama feature that lets you capture gorgeous panoramic photos by simply moving the camera across a scene. Every new iPod touch comes with a colour-matched iPod touch loop, a clever and convenient wrist strap you can use while taking photos, recording video and playing games.

The new iPod touch comes with iOS 6, the world’s most advanced mobile operating system with over 200 features, and for the first time, features Siri, the intelligent assistant that helps you get things done just by asking. Siri arrives on the new iPod touch with support for more languages, easy access to sports scores, restaurant recommendations and movie listings.** The new iPod touch also includes: built-in Facebook integration with ability to post directly from Siri; Shared Photo Streams via iCloud®; and other key iOS features like iMessage™, FaceTime®, Mail and Game Center. Now you can wirelessly display your iPod touch screen right on your HDTV with AirPlay® Mirroring, allowing you to stream photos, videos, music, apps and play games on your big screen TV.***

The reinvented iPod nano is the thinnest iPod ever, at just 5 mm, and features the largest display ever built into an iPod nano, allowing you to enjoy more of your music, photos and widescreen videos. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating your music even easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking. The new iPod nano gives music lovers built-in Bluetooth for wireless listening with Bluetooth-enabled headphones, speakers and cars. At 30 hours, the new iPod nano offers the longest music playback of any iPod nano so you can enjoy your playlists* and FM radio even longer. With built-in fitness features including a pedometer and support for Nike+, iPod nano users will be ready to take their music walking, running or anywhere they like. The new iPod nano comes in seven gorgeous new colours with fun colour-matched wallpapers.

With the App Store? on iPod touch, users have access to the world’s largest and best collection of over 700,000 apps, including over 175,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalogue of over 26 million songs, and thousands of TV episodes, movies and books to purchase and download directly to their iPod touch.

Both iPod touch and iPod nano come with the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPod touch and iPod nano to legacy 30-pin accessories.****

iPod touch and iPod nano also come with the new Apple EarPods™ featuring a breakthrough design for a more natural fit, increased durability and an incredible acoustic quality typically reserved for higher-end earphones.

Pricing & Availability
Pre-orders for the new iPod touch in pink, yellow, blue, white & silver, black & slate begin 14 September through the Apple Online Store (www.apple.com/au) for a recommended retail price of AUD$329 inc. GST for the 32GB model and AUD$439 inc. GST for the 64GB model. The new iPod touch will be available in October through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. The fourth generation iPod touch is available in black and white for a recommended retail price of AUD$219 inc. GST in a 16GB model and AUD$279 inc. GST in a 32GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features. iOS 6 will also be available as a free software update for iPod touch (fourth generation) customers allowing them to experience the amazing new features including Facebook-enabled apps like Photos; Shared Photo Streams via iCloud; and Passbook®, the simplest way to get all your passes in one place.

iPod nano will be available in October in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of AUD$169 inc. GST in a 16GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod shuffle® is available today in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of AUD$55 inc. GST in a 2GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod shuffle requires a Mac® with a USB 2.0, Mac OS® X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. iPod nano requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later.

(PRODUCT) RED models of iPod shuffle, iPod nano and iPod touch are available through the Apple Online Store (www.apple.com/au) and Apple’s retail stores.

* Battery life depends on device settings, usage and other factors. Actual results vary.
** Not all features are supported in all countries.
*** AirPlay Mirroring is only supported on the fifth generation iPod touch.
**** Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 
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Apple Unveils New iTunes

Featuring Dramatically Simplified Design & Seamless iCloud Integration

SAN FRANCISCO – 13 September, 2012 – Apple® today announced the new iTunes® for Mac® and PC featuring a completely redesigned player, seamless integration with iCloud®, and a stunning new look for the world’s most popular online music, apps, TV and movie stores. The new iTunes is coming in October and will feature a dramatically simpler and cleaner interface that keeps your favorite iTunes content at the forefront. With iCloud integration, your music, movie and TV purchases made on any of your iOS devices or computers is conveniently displayed in your iTunes library on your Mac or PC, available anytime you want them. The redesigned iTunes Store®, App Store? and iBookstore? have been rethought to make buying your favourite content on your iPhone®, iPad®, iPod touch®, Mac or PC simpler than ever.

“We created iTunes because we love music and we’re going back to our roots with an incredibly clean design that keeps your music at the forefront,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The new iTunes works seamlessly with iCloud, always keeping your entire library at your fingertips, and we’re adding great new features that make listening to your music more fun.”

The redesigned iTunes features a full-window interface on your Mac or PC that’s simpler and cleaner, always keeping your favourite content in front of you. The new library view makes it easier to view your music, TV shows and movies, allowing you to click on the category of content you want to browse and that’s all you will see. The expandable album view allows you to see track listings for an individual album, while letting you continue to browse your music library. The new search feature searches across your entire iTunes library, including music, movies and TV shows. The re-imagined MiniPlayer makes it easy to control your music with a small tool bar, you can skip to the next song or search for something new to play—all without having to open your library. Up Next is a fun new way to see what songs are coming up and queue songs or albums you want to hear next.

With iCloud, all of your iTunes purchases are in the cloud and can be accessed from your iPhone, iPad, iPod touch, Mac, PC or Apple TV®. The new iTunes features seamless integration with iCloud, which automatically puts all of your purchases into your library on your Mac or PC, regardless of which device you used to make the purchase. iCloud also remembers where you are in your favourite movies or TV shows no matter which device you’re viewing on.

The redesigned iTunes Store, App Store and iBookstore feature a clean design that makes shopping easier and more fun. Featured content is showcased right at the top and easy-to-browse shelves serve up popular music, movies and TV show choices. You also have a preview history that shows you all of the music, movies and TV shows you’ve sampled. iCloud keeps your preview history across all of your devices. Additionally, users can preview 90 second clips of songs while continuing to browse the store.

The new iTunes will be available in October as a free download at www.itunes.com.

The iTunes Store is the world’s most popular online music, app, TV and movie store with a catalogue of over 26 million songs, over 700,000 apps, and thousands of TV episodes and films. The iTunes Store is the best way for iOS, Mac and PC users to legally discover, purchase and download music and video online. iTunes is the world’s most popular media player for Mac and PC.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 
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Apple Introduces iPhone 5

Thinnest, Lightest iPhone Ever Features All-New Aluminium Design, Stunning 4-Inch Retina Display, A6 Chip & Ultrafast Wireless

SAN FRANCISCO – 13 September, 2012—Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.** iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography; Facebook integration; Passbook® organisation; and even more Siri® features and languages.

“iPhone 5 is the most beautiful consumer device that we’ve ever created,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve packed an amazing amount of innovation and advanced technology into a thin and light, jewel-like device with a stunning 4-inch Retina display, blazing fast A6 chip, ultrafast wireless, even longer battery life; and we think customers are going to love it.”

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodised aluminium body that is 18 per cent thinner and 20 per cent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodised aluminium body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

The new 4-inch Retina display on iPhone 5 delivers even more pixels than iPhone 4S, making the already incredible Retina display even better. By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have, while enjoying even more of your content including amazing apps optimised for the larger Retina display, widescreen HD video, a full five days of your Calendar and more of every web page.

iPhone 5 supports ultrafast wireless standards including LTE and DC-HSDPA, so you can browse, download and stream content even faster. To support the latest LTE technology, Apple has pioneered a unique single-radio LTE solution that provides blazing fast speeds while fitting perfectly into the new remarkably thin design. iPhone 5 features dual-band 802.11n Wi-Fi support for a wireless experience up to 150 Mbps.***

The all-new A6 chip was designed by Apple to maximise performance and power efficiency to support all the incredible new features in iPhone 5, including the stunning new 4-inch Retina display—all while delivering even better battery life. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.

The 8 megapixel iSight® camera is the most popular camera in the world and with iPhone 5, it’s even better. The new camera is completely redesigned with incredible optical performance, yet amazingly it’s 25 per cent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images. The new panorama feature lets you capture jaw-dropping panorama images of up to 28 megapixels by simply moving the camera across a scene in one smooth motion. New video features include improved stabilisation, video face detection for up to 10 faces and the ability to take still photos as you record. A new FaceTime® HD front facing camera makes FaceTime calls incredibly clear and can also be used for self portraits and recording 720p HD video. iPhone 5 also allows you to share photos with friends and family using iCloud’s Shared Photo Streams.

iPhone 5 features the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPhone 5 to legacy 30-pin accessories.****

iPhone 5 introduces new enhanced audio features including a new beam-forming, directional microphone system for higher quality sound, while background noise fades away with new noise cancelling technology. iPhone 5 now includes support for cellular wideband audio for crisper word clarity and more natural sounding speech. Wideband audio will be supported by over 20 carriers worldwide at launch. iPhone 5 comes with the new Apple EarPods™ featuring a breakthrough design for a more natural fit and increased durability, and an incredible acoustic quality typically reserved for higher-end earphones.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for even more languages, easy access to sports scores, restaurant recommendations and movie information;***** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability
iPhone 5 comes in either white & silver or black & slate, and will be available in Australia for a recommended retail price of AUD$799 inc. GST for the 16GB model, AUD$899 inc. GST for the 32GB model and AUD$999 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through select Apple Authorised Resellers. iPhone 5 will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK on Friday, 21 September, and customers can pre-order their iPhone 5 beginning Friday, 14 September. iPhone 4S will also be available for just recommended retail price AUD$679 inc. GST and iPhone 4 will be available for recommended retail price AUD$449 inc. GST. iOS 6 software will be available on Wednesday, September 19 as a free software update.

iPhone 5 will roll out worldwide to 22 more countries on 28 September, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Based on theoretical speeds, actual speeds may vary.
**** Sold separately.
***** Not all features are supported in all countries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

 
formats

Michael Moore Collaborator, Kurt Engfehr Tackles 21st Century Corporate Empathy in Kickstarter Crowd-Funded Film, “Stand In My Shoes”

Financial Pledges for “Stand In My Shoes” Launches on Kickstarter 

Sydney Australia, September 12, 2012….

The question of corporate empathy” is a key focus area in new social change film “Stand In My Shoes”, which has launched today on international crowd-funding platform, www.kickstarter.com.  To be directed by long time Michael Moore collaborator Kurt Engfehr, (Bowling For Columbine, Fahrenheit 9/11, The Yes Men; Fat Sick and Nearly Dead) the film’s financial pledge launch comes on the eve of Apple’s release of the iPhone 5 and The New York Times reports of continued un-empathic practices at Apple’s outsourced operation, Fox Conn.

http://www.nytimes.com/2012/09/11/technology/foxconn-said-to-use-forced-student-labor-to-make-iphones.html?ref=business

Apple’s is one company which socially conscious film-makers Anna Reeves, Elizabeth Nakano and Vivienne Somers, hope to capture in their film “Stand In My Shoes”, a 90 minute crowd-fuelled film exposing the world’s empathy deficit and how a new counter-movement of social change leaders are using empathy to transform lives.

The team is exploring an innovative approach to improve corporate empathy at Apple with Dr James Stoxen, Chiropractor to the stars, including Anthony Field (the Blue Wiggle), Cirque De Soleil, Beyonce, Britney Spears, Justin Timberlake and Kanye West.  Dr Stoxen wants to help to re-design shoes for the Apple/Fox Conn workers to help alleviate their physical suffering as a first step.  

“Having worked with thousands of patients who spend long hours on their feet, I can say with confidence I have seen incredible improvements in their overall wellbeing by recommending different footwear to improve alignment.  I believe this is a positive practical solution which could help reduce overall fatigue, chronic foot inflammation and pain that could alleviate some of their suffering to a degree.  It would also show that companies like Apple are prepared to practice empathy for everyone in their supply chain who are contributing to their global success” said Dr James Stoxen.

Taren Stinebrickner-Kauffman, Founder and President, of www.SumOfUs.org which ran a 200,000 supporter strong nationwide campaign calling for Apple to create the world’s first ethical iPhone, remains unsure, citing reports of unethical worker treatment.  http://ethicaliphone.org/img/china-labor-watch-report.pdf  “The issues are ongoing,” said Stinebrickner-Kauffman before going on to pledge support for “Stand In My Shoes”.

“This is an interesting time for corporate structures.  Corporations, like humans, have a mind (board of directors) and a body (shareholders) but unlike humans, they have no limbic system – the part of us that makes us wired to care.  Increasingly due to social media, they are being required to interact with us socially, which is redefining our relationship with them” said the film’s makers.

In an age of transparency, corporations have greater social responsibility, says high profile interviewee in the film, Craig Davis, former COO of J Walter Thompson Global and founder of www.Brandkarma.org – a ground-breaking start-up, which rates brands behaviour in the marketplace.

“Companies like Apple are massively powerful, many have more economic muscle than entire countries.  With that comes a great responsibility to look into the impacts that they are having on communities, cultures and the physical environment.  Everything’s on the record and there’s nowhere to hide.  Comfortable or not, companies have to put themselves in other people’s shoes.”

For the team of filmmakers – the question of whether true corporate empathy can be achieved may lie in understanding the science of empathy.  They are the first film crew to follow a unique pilot study into empathy, led by acclaimed neuroscientist, Professor William Mobley.  He has recently established the Science & Education Centre for Empathy and Compassion at the University of California, San Diego, which will be conducting some of the world’s first cognitive empathy experiments, with the aim of creating the tools for positive human behavioural change.

“Imagine if our governments and corporations were more informed by empathy and compassion.   I think empathy and compassion research could give us the ability to enhance these centres in the brain which could change the world” said Professor William Mobley.

Funds committed via www.Kickstarter.com will go towards an innovative online storytelling platform, developed specifically for the film to capture stories of social change leaders in communities from all over the world – a form of empathy in action.

Already slated for premiere in January 2014, “Stand In My Shoes” will have a multi-platform online release at Sundance with theatrical planned for both Australia and the US in the same year.  A portion of the film’s proceeds will go toward the research work for the Science & Education Center for Empathy and Compassion, founded by Professor William Mobley. 

VIEW TRAILER AND PLEDGE YOUR SUPPORT ON KICKSTARTER:

http://kck.st/T0vZcY

 
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