SYDNEY, Australia – March 29, 2012 – The average cost of a data breach reported by Australian organisations has risen steadily for the third consecutive year, reaching  $2.16 million in 2011, according to research released today by Symantec Corp. (NASDAQ: SYMC) and Ponemon Institute.  The study also found that malicious or criminal attacks were the most common cause of data breaches and the most expensive type of breach overall for Australian businesses. The 2011 Cost of Data Breach Study: Australia report is based on the actual data breach experiences of 22 Australian companies from ten different industry sectors.

“The large volume of data breach incidents occurring over the last year has put data breaches high on the agenda for Australian executives,” said Craig Scroggie, vice president and managing director, Pacific region, Symantec. “As local organisations embrace new technologies , businesses need to focus on processes, policies and technologies that  improve their ability to prevent and detect data breaches. Taking steps to keep customers loyal and repair any damage to reputation and brand after a data breach has occurred, can help to significantly reduce the cost of a data breach.”

Key findings:

• The cost of a data breach increased. The report revealed the cost per lost or stolen record and the total organisational cost of a data breach has increased in the past 12 months. In 2010, the cost was $128 and increased $10 (eight percent) to $138 in 2011. The average total organisational cost of data breach increased from $2 million in 2010 to $2.16 million in 2011. This increase suggests the need for organisations to improve their ability to respond to data breaches.
• Malicious and criminal attacks are the main causes of data breaches and are the most expensive. The survey revealed that 36 percent of data breaches were caused by malicious or criminal attacks in 2011. These were also the most expensive breaches with the highest per capita cost of $183 per record in 2011. Additional causes of data breaches were identified as individual negligence and system glitches, each accounting for 32 percent of local data breach incidents.  In comparison, in the US, 39 percent of organisations say negligent insiders were the root cause of the data breaches in the US.
• Lost or stolen devices are a common factor in local data breaches. Interestingly, the report found that lost or stolen devices were a common factor in local data breaches, impacting 32 percent of Australian respondents. Additionally, 36 percent of local respondents said that their data breaches involved mistakes by third parties including outsourcers, cloud providers and business partners.
• Lost business costs increased sharply. Lost business costs relating to reputational damage, diminished goodwill and increased customer acquisition activities, increased sharply. These costs rose by 22 percent from $690,000 in 2010 to $840,000 in 2011.
• Detection costs increase slightly while escalation costs remain consistent. Costs relating to the detection of data breaches increased by only five percent and notification costs remained about the same at $77,000 in 2010 and $76,000 in 2011. This is unsurprising given that Australia still lacks regulations requiring companies to notify their customers of a data breach.
• More customers remain loyal following the data breach. For the first time, fewer customers are abandoning companies that have a data breach. However, certain industries (e.g. technology and communications) are more susceptible to customer churn, which could cause their data breach costs to be higher than the average. Taking steps to keep customers loyal and repair any damage to reputation and brand can help reduce the cost of a data breach.
• Certain organisational factors reduce the overall cost. For businesses concerned about the financial impact of data breaches, the report identified three key strategies to manage costs. On average, organisations were able to reduce costs by $30 per record by responding to the breach within 30 days. Additionally, organisations with a CISO overseeing enterprise data protection saw the average cost per incident reduced by $35 per record. Finally, by engaging an external consultant to help remediate data breaches the cost can be reduced on average by a significant $45 per compromised record.

“While countries such as the US are experiencing a decrease in the cost of a data breach, Australia’s costs continue to rise. Despite a growing awareness of the financial impact of a data breach, Australian businesses continue to focus their efforts on mitigating the damage once a breach has occurred, rather than prevention.”

“Many data breach incidents still go unreported in Australia, leaving customers unaware that their personal information has been compromised. It is important that Australia fast tracks the adoption of data breach notification laws which encourage business to minimise the likelihood of a breach rather than focusing on the aftermath,” concluded Scroggie.

Best Practices to Avoid Data Breaches
Symantec recommends the following best practices to prevent data breaches:

1. Assess risks by identifying and classifying confidential information
2. Educate employees on information protection policies and procedures, then hold them accountable
3. Extend these policies to any third parties that manage customer information; conduct regular audits and monitoring
4. Deploy data loss prevention and endpoint security technologies that enable policy compliance and enforcement
5. Encrypt mobile devices, including laptops and smartphones, to minimise the consequences of a lost device
6. Integrate information-protection practices into businesses processes

Estimating the Cost of a Breach

The 2011 Cost of Data Breach Study: Australia report is based on the actual data breach experiences of 22 Australian companies from ten different industry sectors. It takes into account business costs, including expense outlays for detection, escalation, notification and after-the-fact response. The study also analyses the economic impact of lost or diminished customer trust as measured by customer churn or turnover rates. Results were not hypothetical; they represented estimates for costs resulting from actual data loss incidents.

Companies can analyse their own risk by visiting Symantec’s Data Breach Risk Calculator. Based on six years of trend data, the calculator takes into account an organisation’s size, industry, location and security practices to estimate how much a data breach would cost per record and in total.

Resources

• Australia Cost of a Data Breach Report
• Symantec’s Data Breach Risk Calculator
• Cost of a Data Breach Press Kit
• Blog Post: Insider Data Theft: When Good Employees Go Bad
• Infographic: Cost of a Data Breach
• SlideShare: Cost of a Data Breach
• Symantec’s Encryption Offerings
• Symantec’s Data Loss Prevention Offerings

Connect with Symantec

• Follow Symantec on Twitter
• Join Symantec on Facebook
• Subscribe to Symantec News RSS Feed
• View Symantec’s SlideShare Channel
• Visit Symantec Connect Business Community

About Ponemon Institute
Ponemon Institute is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organisations in a variety of industries.

About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organisations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.

Hamburg, March 29, 2012. InnoGames just launched its newest browser game, Forge of Empires, into a closed beta. Perspective players can now apply for one of a few thousand keys to access the game before the official launch by registering on www.forgeofempires.com. While the closed beta will be in English, InnoGames plans several other languages to be available for the upcoming open beta.

Forge of Empires is a browser-based strategy game that allows players to create a city and develop it from the Stone Age onward throughout the centuries. Players can create a vast empire through military campaigns and skillful dealings, as well as discovering new technology and building impressive historical buildings. On top of this, one must foster a healthy culture for citizens and develop trading techniques to ensure proper building supplies.   

Besides an ever-growing number of PvP-elements, Forge of Empires contains a long-term single player campaign which offers months of entertainment. A turn-based battle system on a hex-field and other tactical facets to the game will keep strategists challenged and a unique research tree enhances player control in the title. InnoGames provides additional information in the game’s blog. 

With about 75 million registered players, InnoGames is one of the world’s leading developers and providers of online games. The Hamburg-based company has scored major successes with games such as Tribal Wars, The West and Grepolis.

EA SPORTS UEFA EURO 2012 Digital Expansion Pack To FIFA 12 Gives Fans The Best Way To Experience The Drama Of The Real-World Tournament

SYDNEY, Australia – March 29, 2012 – Electronic Arts Inc. (NASDAQ: EA) announced today that EA SPORTS ™ will celebrate UEFA EURO 2012 ™ with the only officially licensed videogame of the 2012 European Football Championship which begins June 8 in Poland and Ukraine. EA SPORTS UEFA EURO 2012 ™ will be available as a paid digital expansion pack to fans who own EA SPORTS FIFA 12 on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, and PC. The videogame will be available to fans on April 26 2012 in Australia and April 27 2012 in New Zealand.

EA SPORTS UEFA EURO 2012 recreates all the drama and excitement of the official tournament with all 53 UEFA member national teams, all eight official stadiums in the tournament, and all the pageantry and atmosphere of one of the largest and most-watched sporting events on the planet. Fans will be able to compete online* for national pride and glory as their favourite European country in the UEFA EURO 2012™ tournament against rival nations in the group stage, progress through the sudden victory knockout rounds, and ultimately compete for the chance to be crowned UEFA EURO 2012™ champion. Plus, a live service will drive real-life story lines from the UEFA EURO 2012™ qualifying campaign and during the tournament into the game, enabling fans to relive dramatic moments with challenges based on real-life matches. Challenges will enable fans to earn experience points and level up their EA SPORTS Football Club profile.

“This game will tap into the passion fans have for their national teams by capturing all of the national rivalries in-game, and re-creating all the emotion of the UEFA EURO 2012™ tournament,” said Producer Sebastian Enrique. “We are utilizing the best-playing FIFA videogame ever, driving live, digital content created from the biggest headlines from the tournament into the game, and offering an exclusive new mode that will challenge gamers in unique and compelling ways.”

The all-new Expedition Mode designed exclusively for UEFA EURO 2012 enables fans to build, manage and compete with a customized team against other European nations, crafting the perfect strategy for European domination. Fans will choose their favourite European player or FIFA 12 Virtual Pro to captain their customized team, win matches to earn better players from defeated nations, and then defeat the best nations to earn the best players in a campaign quest to defeat all 53 countries and complete the journey to conquer Europe.

UEFA EURO 2012 is developed by EA Canada in Burnaby, B.C. It is scheduled for release on April 26, 2012 in Australia and April 27 2012 in New Zealand. The manufacturer suggested retail price is $19.99 AUD / $ 24.99 NZD, 1800 MS Points and 2500 FIFA Points on PC. To download assets visit the EA press site at www.ea-anz-press.com

Join more than eight million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit http://www.ea.com/au/football/euro12

*INTERNET CONNECTION, Origin (EA) Account registration and FIFA 12 ONLINE PASS required for online play on Xbox 360 and PS3. INTERNET CONNECTION and Origin (EA) Account registration are required for PC. Must be 13+ to create an account.

BRISBANE, Queensland–March. 29, 2012 — Got an iPod®, iPhone® or iPad® gathering dust at home? In a major Australian retail first, customers now have the chance to trade in iDevices for cold hard cash at EB Games, Australia’s leading video game and entertainment retailer.

“We want to help customers take advantage of trade laws across many Australian states that allow us to offer cash for unwanted goods” said Shane Stockwell, EB Games Merchandising Director.

From today, EB Games customers in Queensland, Victoria, South Australia, Tasmania and the Northern Territory can trade their old iDevices for cash or in-store credit. Customers across the rest of Australia can also get great value for those unwanted devices by taking advantage of extremely competitive trade values and trading for in-store credit.
With many iPod®, iPhone® and iPad® trade values holding a significantly higher trade value than typical game trade-ins, EB Games customers now have the chance to save money on new and preowned games, as well the exciting new range of tablets in stock at all EB Games stores.

For complete details on iPod®, iPhone® and iPad® trades, including a complete listing of current trade values and for information on accepted devices, visit one of EB Games 374 stores Australia wide. Trades of the iPod®, iPhone® or iPad® must be in working condition and free from cosmetic defects. For ID requirements please visit https://www.ebgames.com.au/trade/

iPod®, iPhone® and iPad® (including images thereof) are registered trademarks of Apple Inc. EB Games Australia is not affiliated with or endorsed by Apple Inc.

About EB Games
EB Games Australia’s head office is located in Queensland, with retail stores operating in every Australian State and Territory. EB Games Australia is part of GameStop Corp- the world’s largest multichannel video game retailer. Currently EB Games have 414 retail stores in Australia and New Zealand. The Company sells new and preowned video game software, hardware and accessories for video game systems from Sony, Nintendo and, Microsoft.. In addition, the company sells PC entertainment software, tablets related accessories and other merchandise. General information on EB Games can be obtained at the company’s website: http://www.ebgames.com.au.

NAMCO BANDAI Games’ Blockbuster Now Available on Consoles with More Than 70 Playable Characters and Extensive Online Multiplayer Modes 

SYDNEY, AUSTRALIA – 29 March 2012 – NAMCO BANDAI Games today announced that NARUTO SHIPPUDEN: Ultimate Ninja STORM Generations is on sale in Australia and New Zealand for the PlayStation^®3 computer entertainment system and the Xbox 360^® video game and entertainment system from Microsoft.  Developed by CyberConnect2 and based on the popular animated series NARUTO and NARUTO SHIPPUDEN. NARUTO SHIPPUDEN: Ultimate Ninja STORM Generations is the latest rendition in the smash hit ‘NARUTO SHIPPUDEN: Ultimate Ninja STORM’ series of games. 

NARUTO SHIPPUDEN: Ultimate Ninja STORM Generations features expanded online modes and an extensive roster of more than 70 playable characters, with even more fan favorites available as support characters. For the first time in the series, NARUTO SHIPPUDEN: Ultimate Ninja STORM Generations will feature an innovative system that integrates real-world collectible cards with the game, allowing players to unlock corresponding artwork for their in-game profile card as well as a bonus power up to gain an advantage in Custom Ranked Matches. 

NARUTO SHIPPUDEN: Ultimate Ninja STORM Generations standard edition and card edition are available throughout Australia and New Zealand today. 

For more information on the game please visit http://www.namcobandaigames.eu and www.facebook.com/Narutogames

– Dark and Destructive New Addition to the Ranks of Legendary RIDGE RACER Titles Powers its Way into the Hands of Crash-hungry Fans – 

SYDNEY, AUSTRALIA – 29 March 2012 –NAMCO BANDAI Games Europe unleashed its dark side onto the streets of Shatter Bay today with the launch of RIDGE RACER™ UNBOUNDED, on sale now at retailers across Australia and New Zealand for Xbox 360®, PlayStation®3 and Windows PC. 

RIDGE RACER UNBOUNDED takes the legendary racing franchise in a dark new direction, with bone-shattering destruction adding a new edge to the series’ trademark drifting. Bringing another new feature to the series, the game’s powerful City Creator allows easy creation of incredible tracks to share and dominate in the game’s furious online multiplayer modes.  To keep the energy level cranked up to 11, the brutal action is set to an ear-quaking soundtrack from Skrillex, The Crystal Method, Noisia & The Upbeats, Run Riot, OVERSEER, Ever Never, Hiroshi Okubo and more. 

“This is a big day for one of NAMCO BANDAI Games’ most important and historic franchises. Taking this much loved series in a new direction for RIDGE RACER UNBOUNDED was a big decision, and the result is something very different and extremely exciting,” said Olivier Comte, Senior Vice-President at NAMCO BANDAI Partners. “Now I’m looking forward to seeing the fantastic track creations and equally spectacular destruction that the online game promises to deliver.” 

The day one edition of RIDGE RACER UNBOUNDED is available everywhere for the standard retail price, and comes bursting with explosive content, including three extra cars and five hot new NAMCO paint jobs representing the equally legendary PAC-MAN™, GALAGA™, TEKKEN™, SOULCALIBUR™ and ACE COMBAT™ franchises. 

RIDGE RACER UNBOUNDED day one edition is available now at retailers across Australia and New Zealand.  For more information about RIDGE RACER UNBOUNDED, please visit: http://www.namcobandaigames.eu or http://www.facebook.com/ridgefan. 

Watch all the videos from Namco Bandai Games Europe on YouTube at http://www.youtube.com/NamcoBandaiGamesEU

Follow four professional “buyers” and their teams as they scour repossessed storage units in search of hidden treasure in the new A&E Channel original real-life series, STORAGE WARS. Part gamblers and part detectives, these seasoned veterans negotiate the fascinating and obscure world of storage auction and consignment, finding everything from coffins to the world’s most valuable comic book collection – and paying as little as ten dollars for items valued in the millions.

Each episode of STORAGE WARS follows a group of bidders as they get a quick peek inside the units, aided only by a flashlight. They then must assess on the spot if the unit is worth a bid and how high they’re willing to go. The high-stakes fun begins as they see if the resulting buy is full of mostly trash…or true treasure. Driven by Dan Dotson, one of the most successful and outrageous auctioneers in America, Storage Wars’ cast of buyers is as colourful and varied as the treasures they uncover.

TITLE RELEASE DETAILS:

Title: Storage Wars: Season One

Release Date: 2^nd May, 2012

No. of Discs: 3

Running Time: Approx. 418 mins

RRP: $24.95

PAWN STARS SEASON TWO

The hit HISTORY™ series returns to the only family-run pawn shop in Las Vegas, where three generations of men carefully assess the value of items brought in by an array of quirky customers in need of fast cash.

Long before banks, ATMs, and check-cashing services, pawnbrokers provided monetary loans in exchange for personal items of value, and are still helping people make ends meet today – while bringing in a sizable profit for themselves. Watch in PAWN STARS as the Harrison family attempts to find the gems and bust the fakes, all in hopes of making the biggest profit possible. Grandfather, father and son use their sharp-eyed skills to assess the value of items ranging from the obscure to the historic. There isn’t much the Harrison family hasn’t seen or heard, making Richard, Rick and Corey experts in rare collectables – and negotiating. Each episode of PAWN STARS features an array of characters attempting to sell, purchase or pawn items that the Harrisons must carefully appraise, and determine if they’re real or fake before revealing the often surprising answer to “What’s it worth?”

TITLE RELEASE DETAILS:

Title: Pawn Stars: Season Two

Release Date: 2^nd May, 2012

No. of Discs: 4

Running Time: Approx. 704 mins + extras

RRP: $39.95

UFO HUNTERS: THE COMPLETE SEASON 3

Follow the team from UFO magazine as they open their files and investigate cases around the globe in UFO HUNTERS: THE COMPLETE SEASON 3 on DVD. Editor-in-Chief Bill Birnes and frequent contributor Dr. Ronnie Milione are joined by Pat Uskert, a journalist with a speciality in securing access to UFO documentation. The team’s access to UFO evidence is unparalleled, and together they use eyewitness accounts, scientific experimentation, rare unseen footage and recently released documents to piece together compelling – and at times chilling – evidence of UFO phenomena. If the truth is out there, they’ll find it

TITLE RELEASE DETAILS:

Title: UFO Hunters: The Complete Season 3

Release Date: 2^nd May, 2012

No. of Discs: 4

Running Time: Approx. 570 mins

RRP: $39.95

ANCIENT ALIENS: SEASON TWO

ANCIENT ALIENS returns in SEASON TWO to explore the controversial theory that extra-terrestrials have visited Earth for millions of years. From the age of dinosaurs to ancient Egypt, from early cave drawings to continued mass sightings in the United States, each episode in this new series gives historic depth to the questions, speculations, provocative controversies, firsthand accounts and grounded theories surrounding an age-old debate: Did intelligent life forms from outer space visit Earth thousands of years ago? Do they visit us now? HISTORY™ ignites this inquiry.

TITLE RELEASE DETAILS:

Title: Ancient Aliens: Season Two

Release Date: 2^nd May, 2012

No. of Discs: 3

Running Time: Approx. 470 mins

RRP: $39.95

Kindle Touch 3G – the most full-featured Kindle e-reader – easy-to-use touch screen and free 3G wireless, no annual contracts or monthly fees and never pay for or hunt for a Wi-Fi hotspot

Now available in multiple languages – German, French, Italian, Spanish, Brazilian Portuguese and American and British English

Sydney, Australia – March 28, 2012 – Amazon.com (NASDAQ: AMZN) today announced Kindle Touch 3G – the most full-featured Kindle e-reader – with an easy-to-use touch screen and the unparalleled added convenience of free 3G wireless, is available today for pre-order from www.amazon.com to customers in over 175 countries and territories around the world. With Kindle Touch 3G, customers never have to hunt for or pay for a Wi-Fi hotspot, there are no annual contracts or monthly fees – simply download and read books anytime around the world. Kindle Touch 3G is small and light, has storage for thousands of books and an extra-long battery life. In addition, Kindle Touch 3G is available in seven languages – German, French, Italian, Spanish, Brazilian Portuguese and American or British English – so customers can read, take notes, and navigate their Kindle in any of these languages. Kindle Touch 3G will ship to customers beginning April 27. Kindle Touch and Kindle Touch 3G are also available today for pre-order from Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it.

“We’ve seen great excitement over our new line of Kindle e-readers and we’re thrilled to be able to offer Kindle Touch 3G to customers worldwide,” said Dave Limp, vice president, Amazon Kindle. “Customers love the electronic ink display that reads like paper, with no glare, even in bright daylight, the unparalleled convenience of 3G for downloading books in less than 60 seconds, and with our new touch technology and a unique combination of features you won’t find anywhere else – Text-to-Speech and our new technologies EasyReach and X-ray – we’ve made it easier than ever to read and explore Kindle with one hand.”

Both Kindle Touch and Kindle Touch 3G feature X-Ray, a feature that Amazon invented to help customers explore the “bones of the book.” With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.

Additionally, Kindle Touch and Kindle Touch 3G come with built-in speakers offering support for text-to-speech, audiobooks and mp3 support. Customers can discover, download, and listen to audiobooks – read by authors, celebrities, and world-class narrators.

The Kindle Store on Amazon.com offers the largest selection of the most popular books people want to read. Customers have access to over one million books in the Kindle Store, including international bestsellers, newspapers and magazines. In addition, over one million free books are available to read on Kindle devices.

Simple to Use Touch Screen: Kindle Touch 3G features an easy-to-use touch interface. Turn pages, search, shop books, and take notes quickly and easily.

Light and Compact: Kindle Touch 3G’s all-new sleek design sports an 11% smaller body, with the same 6″ screen size, and is 8% lighter, only 7.8 ounces.

Holds 3,000 Books: Carry up to 3,000 books – keep your entire library with you wherever you go.

Two Month Battery Life: No battery anxiety – read up to two months on a single charge with wireless off and half hour of reading per day.

NEW EasyReach: Tap to turn pages – no need to swipe– so you can hold Kindle in either hand.

Books in 60 Seconds: Find a book and start reading in seconds with our fast, free wireless delivery. No computer required.

Free 3G Wireless: Kindle Touch 3G is our top of the line Kindle – no wireless set up, no hunting for Wi-Fi hotspots. Download books anywhere with no monthly fees or annual contracts. 3G works globally.

Built-In Wi-Fi: Connect to Wi-Fi hotspots at home or on the road.

Simple to Use: Ready to use right out of the box – no setup, no software install, no computer required to download content.

Adjustable Text Sizes: Read comfortably with eight different sizes and three font styles.

Fast Page Turns: Kindle Touch 3G has a powerful processor tuned for fast, seamless page turns.

PDF and Personal Documents: Email personal documents and PDFs direct to your Kindle and read and annotate on-the-go.

Massive Selection: Customers have access to over one million books in the Kindle Store, including international bestsellers, newspapers and magazines.

Free, Out-of-Copyright Books: Over one million free books are available to read on Kindle.

Free Book Samples: Download and read first chapters for free before you decide to buy.

NEW X-Ray: With the new X-Ray feature, you can explore the “bones of a book.” With a single tap, see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics of interest, as well as more detailed descriptions from Wikipedia and Shelfari.

Read-to-Me: With Text-to-Speech, Kindle can read English-language content out loud to you.

Free Cloud Backup: We automatically back up your library in the cloud, so you never need to worry about losing your books. Re-download wirelessly anytime for free.

Buy Once, Read Everywhere: Kindle books can be read on your Kindle, iPhone, iPad, iPod touch, PC, Mac and Android-based devices with our free Kindle Reading Apps.

Whispersync: Our Whispersync technology synchronizes your last page read, bookmarks and annotations across your devices so you can always pick up where you left off.

Customers can discover full details and order Kindle Touch 3G at www.amazon.com/kindletouch3Gintl. In addition, Kindle Touch (Wi-Fi only) is available at www.amazon.com/kindletouchintl. For more information on Kindle and Kindle Keyboard 3G, visit www.amazon.com/kindle.

For high-resolution images of Kindle Touch 3G, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

–  NAMCO BANDAI Games Brings the Fight for Humanity to Gamers Today – 

SYDNEY, AUSTRALIA – 28 March 2012 – NAMCO BANDAI Games Europe today announced that ARMORED CORE® V is now available at retailers across Australia and New Zealand for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.  

ARMORED CORE V revolutionizes the series with massive online multiplayer battles designed around huge team-based skirmishes on a grand scale, a robust offline mode, and a completely new atmosphere. Featuring ACs or “Armored Cores” that are customized for more strategic gameplay, ARMORED CORE V focuses on tactics and effectively utilizing the geography of a level to maximize the devastating effects of attacks. 

Developed by the acclaimed FromSoftware, Inc., the ARMORED CORE® franchise is renowned for its intense AC battles and customization, with ARMORED CORE V offering 10-player multiplayer battles and over 500 parts to customize ACs into personalized war machines. 

ARMORED CORE V is available throughout Australia and New Zealand now. For more information on the game please visit http://www.namcobandaigames.eu