iPhone 5s Features 64-bit A7 chip, All-New 8 Megapixel iSight Camera with True Tone Flash & Introduces Touch ID Fingerprint Sensor

CUPERTINO, California—11 September 2013—Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand. iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including an all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered for 64-bit technology and featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.

“iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger.”

The all-new A7 chip in iPhone 5s brings 64-bit desktop-class architecture to a smartphone for the first time. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering great battery life. Apple also engineered iOS 7 and all the built-in apps to maximise the performance of the A7 chip. iPhone 5s is the best mobile gaming device with access to hundreds of thousands of games from the App Store?, the A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0. iPhone 5s delivers incredibly rich and complex visual effects, previously only possible on Macs, PCs and gaming consoles.

Every iPhone 5s includes the new M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency. Developers can also access new CoreMotion APIs that take advantage of M7, so they can create even better fitness and activity apps that go well beyond what other mobile devices offer. The M7 motion coprocessor continuously measures your motion data, even when the device is asleep, and saves battery life for pedometer or other fitness apps that use the accelerometer all day.

iPhone 5s introduces Touch ID, an innovative way to simply and securely unlock your iPhone with just the touch of a finger. Built into the home button, Touch ID uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyse it to provide accurate readings from any angle. Setting up Touch ID to recognise your fingerprint is easy, and every time you use it, it gets better. The Touch ID sensor recognises the touch of a finger so the sensor is only activated when needed, preserving battery life. All fingerprint information is encrypted and stored securely in the Secure Enclave inside the A7 chip on the iPhone 5s; it’s never stored on Apple servers or backed up to iCloud®. Touch ID can also be used as a secure way to approve purchases from the iTunes Store®, App Store or iBooks Store?.

iPhone 5s makes it even easier to take great photos with the world’s most popular camera. The all-new 8 megapixel iSight camera features a larger f/2.2 aperture and a new, larger sensor with 1.5? pixels for better sensitivity and low-light performance, resulting in better pictures. These improvements, along with the Apple-designed image signal processor in the A7 chip and the new Camera app in iOS 7, provide up to two-times faster auto-focus, faster photo capture, automatic image and video stabilisation, and better dynamic range. iPhone 5s introduces the new True Tone flash—the world’s first for any camera—that variably adjusts color and intensity for over 1,000 combinations, so photos taken with a flash appear more natural. iPhone 5s also includes a new Burst Mode, Slo-Mo video with 120 fps, a new FaceTime® HD camera for better low-light performance and audio-only FaceTime calls with iOS 7.

iPhone 5s features a remarkable thin and light, precision-crafted design that customers around the world love, including an anodised aluminium body with diamond cut chamfered edges, a stunning 4-inch Retina® display and glass inlays. iPhone 5s is available in three gorgeous metallic finishes including gold, silver and space gray. To complement iPhone 5s, Apple designed premium leather cases in six rich colours—beige, black, blue, brown, yellow and (RED)—with soft, colour-matched microfibre lining.

iPhone 5s makes it even easier to connect to high-speed networks with support for up to 13 LTE¹ wireless bands, more than any other smartphone in the world. With download speeds up to 100 Mbps², you can browse, download and stream content even faster. iPhone 5s includes dual-band 802.11 a/b/g/n Wi-Fi support for up to 150 Mbps² and Bluetooth 4.0. iPhone 5s delivers an amazing 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback.³

iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered to support the A7 chip’s 64-bit architecture, the new iSight camera and Touch ID fingerprint sensor. iOS 7 features a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari and Siri.

iPhone 5s customers have access to the revolutionary App Store, which offers more than 900,000 apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.*

Designed specifically for iOS, iPhoto®, iMovie®, Pages®, Numbers® and Keynote® are among the most popular apps in the App Store and are now available as free downloads with the purchase of iPhone 5s. iPhoto and iMovie enable you to do more than you ever thought possible with your photos and movies, and with Pages, Numbers and Keynote you can create, edit and share stunning documents, spreadsheets and presentations on your iPhone, iPad or iPod touch.

Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in Australia for a recommended retail price of RRP A$869 inc GST for the 16GB model and RRP A$999 inc GST for the 32GB model and RRP A$1,129 inc GST for the 64GB model. iPhone 5s will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through Telstra, Optus, Vodafone and select Apple Authorised Resellers. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a recommended retail price of RRP A$48 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Authorised Apple Resellers. iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday 20 September. A new iPhone 4S 8GB model will also be available for RRP A$529 inc GST. iOS 7 will be available as a free software update starting on Wednesday 18 September for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Based on theoretical speeds, actual speeds may vary.
³ Battery life depends on device settings, usage and other factors. Actual results vary.

*App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

CUPERTINO, California—11 September 2013—Apple® today announced iOS 7, featuring a completely redesigned stunning new user interface, will be available starting Wednesday, September 18 to iPhone®, iPad® and iPod touch® users as a free software update. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c.

“iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Next month we’ll be shipping our 700 millionth iOS device, and we’re excited about what our hundreds of thousands of iOS developers are doing to bring great new features to their apps.”

Apple engineered iOS 7 to take full advantage of the advanced 64-bit technologies in iPhone 5s, including the native 64-bit kernel, libraries and drivers. All the built-in apps have been re-engineered for 64-bit, and iOS 7 provides a seamless developer transition with Xcode® support and the ability to run both 32-bit and 64-bit apps. iOS 7 also provides deep integration with the new Touch ID™ sensor and takes full advantage of the new iSight® camera sensor to enable new features like automatic image stabilisation, Burst Mode and Slo-Mo video with 120 fps. Combined with the new Camera App in iOS 7, iPhone 5s provides up to two-times faster auto-focus, faster photo capture and better dynamic range. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the colour through the entire experience.

With more than 200 new features, iOS 7 for iPhone, iPad and iPod touch includes:
• Control Center, which gives you quick access to the controls you want in one convenient place with just one swipe from the bottom of your screen;
• Notification Center, now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events;
• improved Multitasking that gives users the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background;
• AirDrop, an entirely new way to quickly and easily share content with people nearby;
• new Camera app filters so you can add real-time photo effects, a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe;
• a redesigned Photos app that introduces Moments, a new way to automatically organise your photos and videos based on time and location;
• full-screen browsing with Safari’s new redesigned user interface, the new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs;
• Siri with new male and female voices,* Twitter search integration, Wikipedia integration and Bing web searching within the app;
Additional new iOS 7 features include a new Find My iPhone Activation Lock, that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased; FaceTime® audio for high quality calls over a data network; and new ringtones, alarms, alerts and system sounds.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store?, which offers more than 900,000 apps in 155 countries around the world. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.**

iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.

**App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

All-New Design, Packed with Incredible Features in Five Gorgeous Colours

CUPERTINO, California—11 September 2013—Apple® today introduced iPhone® 5c, featuring an all-new design, packed with incredible features in five gorgeous colours—blue, green, pink, yellow and white. iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight® camera—all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime® HD camera, and iOS 7, the most significant iOS update since the original iPhone.

“iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.”

iPhone 5c features an all-new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame for a solid, sturdy feel. The steel frame holds the internal components and also doubles as the iPhone 5c’s multiband antenna. The enclosure is one continuous and seamless structure that is finished with a hard coat for a durable and incredibly glossy surface. To complement the all-new iPhone 5c design, Apple created soft, matte, microfibre-lined cases in a very intentional contrast to the glossy, hard coat finish. These sleek silicone cases with unique circular patterns let splashes of colour show through, and with five iPhone 5c colours and six cases to choose from, you can mix and match for dozens of fun combinations.

iPhone 5c comes with all the features customers love in iPhone 5, and more. The Apple-designed A6 chip provides incredible performance and power efficiency, all while delivering great battery life, so almost everything you do on iPhone 5c is blazing fast, from launching apps and loading web pages to downloading email attachments. iPhone 5c features a stunning 4-inch Retina display and an 8 megapixel iSight camera, the most popular camera in the world. iPhone 5c also includes a new FaceTime HD camera for even better FaceTime calls and self-portraits, and with iOS 7, you can make audio-only FaceTime calls for the first time.

iPhone 5c makes it even easier to connect to high-speed networks with support for up to 13 LTE¹ wireless bands, more than any other smartphone in the world. With download speeds up to 100 Mbps², you can browse, download and stream content even faster. iPhone 5c includes dual-band 802.11 a/b/g/n Wi-Fi support for up to 150 Mbps² and Bluetooth 4.0. iPhone 5c delivers an amazing 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback.³

iPhone 5c comes with iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the colour through the entire experience. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®.

iPhone 5c customers have access to the revolutionary App Store?, which offers more than 900,000 apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.*

Designed specifically for iOS, iPhoto®, iMovie®, Pages®, Numbers® and Keynote® are among the most popular apps in the App Store and are now available as free downloads with the purchase of iPhone 5c. iPhoto and iMovie enable you to do more than you ever thought possible with your photos and movies, and with Pages, Numbers and Keynote you can create, edit and share stunning documents, spreadsheets and presentations on your iPhone, iPad or iPod touch.

Pricing & Availability
iPhone 5c comes in blue, green, pink, yellow and white and will be available in Australia for a recommended retail price of RRP A$739 inc GST for the 16GB model and RRP A$869 inc GST for the 32GB model. iPhone 5c will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through Telstra, Optus, Vodafone and select Apple Authorised Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a recommended retail price of RRP A$39 inc GST through the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers. iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday 20 September, and customers can pre-order their iPhone 5c beginning Friday 13 September. A new iPhone 4S 8GB model will also be available for RRP A$529 inc GST. iOS 7 will be available as a free software update starting on Wednesday 18 September for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Based on theoretical speeds, actual speeds may vary.
³ Battery life depends on device settings, usage and other factors. Actual results vary.

*App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.