RIFT™ SET TO LAUNCH MARCH 1, 2011

Retail Pre-Order Starts Today!

REDWOOD SHORES, Calif. – January 4, 2011 – Trion Worlds, a global publisher and developer of premium online games, today announced that the upcoming MMORPG Rift™ is scheduled to launch in North America and Australia on March 1st and in Europe on March 4th. Today also marks the start of the game’s pre-order program through retail channels.

“The launch of Rift is the culmination of our tireless efforts over the past several years to bring players the most complete, full-featured, and dynamic online game they’ve ever experienced,” said Lars Buttler, CEO of Trion Worlds. “Through the dedication, creativity, and incredible track record of our veteran development team, we’ve been able to create an exceptionally polished and immersive online world filled with adventure, surprise, and beauty. We can’t wait to share Rift with players around the world.”

Rift is the complete and full-featured MMO experience gamers have been waiting for. Adventure in the world of Telara as either a noble Guardian or technomagical Defiant and enter a dynamic fantasy where eight primal forces battle for control of an ever-changing landscape. Gamers can build their own class using the Ascended Soul system and embark on challenging quests to take your RPG experience to new heights of achievement and excitement.

Beginning today, customers who pre-order Rift receive their choice of one-of-three exclusive in-game pets, an exclusively unique weapon enhancement Rune and are eligible to participate in the head-start period anticipated to begin February 24th. Pre-order customers will also be granted access to play in all remaining closed-beta events. Beta details, including a regularly updated event schedule, are available at http://www.RIFTgame.com/beta.

Available for purchase at select retail outlets, the Standard and Collector’s Editions of the game will sell for $89.95 and $109.95. More details to follow shortly.

Rift is rated M with the following content descriptors: Violence and Online Content Variable.

For the latest info on Rift, please visit http://www.RIFTgame.com.

***To download the box art for the Standard Edition of Rift, please visit: http://trionpress.com/pics.asp?i=815

***To download box art for the Collector’s Edition of Rift, please visit: http://trionpress.com/pics.asp?i=814