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EA ANNOUNCES SPECIAL LIMITED EDITION FOR THE SIMS MEDIEVAL

Pre-Order Today For Exclusive In-Game Content

22 December 2010, Australia – Electronic Arts Inc. (NASDAQ: ERTS) today announced a special Limited Edition version of The Sims™ Medieval is now available for pre-order* at JB Hi-Fi, EB Games, GAME, Target, Kmart, Big W and Dick Smith, or online at http://www.ea.com/au/thesimsmedieval. The Sims Medieval Limited Edition will launch in March 2011 and feature exclusive content that will grant players access to three all-new, themed throne rooms: Barbarian, Dark Magic and Princess. Limited Edition owners will also get two exclusive outfit sets – the Monarch set featuring a royally decked out king and queen, and the Executioner set complete with a leather apron and an intimidating black hood.

“With the Limited Edition version of The Sims Medieval, we are giving players several great bonuses for being among the first to experience our new standalone franchise within the world of The Sims”, said Scott Evans, General Manager of The Sims Studio.

The Sims Medieval is a brand new standalone game from The Sims Studio, creators of best-selling games such as The Sims™ 3, and marks a departure from the traditional The Sims games with all-new features and gameplay. Set in medieval times, players now have the opportunity to build up a medieval kingdom, go on quests, level-up their characters and fulfill storyline elements. Players will find their Sims, the characters unique to The Sims games, in a variety of situations previously unknown to them, such as duels to the death, choosing whether to poison a witch or marry her, and punishing Sims by having them thrown into the Pit of Judgment. Every quest plays out differently depending on which Hero Sim the player is controlling.

Everything in The Sims Medieval is crafted to create an immersive medieval world, from the quest-based gameplay, to the medieval objects such as swords, stocks and thrones, right down to the warm look of the characters and the painterly approach to the world itself. Players can choose to customise every new Hero Sim that comes to the kingdom, including selecting their traits and their fatal flaw. Players can also get close to their characters, not only sending them on epic quests, but also making sure they carry out their daily responsibilities such as healing the sick, trading for exotic goods or forging armour.

The Sims Medieval, as well as the Limited Edition for PC/Mac, will be available in March 2011 for AU$99.99 and has not yet been rated by the OFLC. To download artwork, please visit www.info.ea.com. For more information about The Sims Medieval please visit www.info.ea.com or the official website at http://www.ea.com/au/thesimsmedieval.

*Conditions and restrictions apply. Please see http://www.ea.com/au/thesimsmedieval for details.