EA Play4Free Racing Game Finds its Audience and Adds New Features

20 December 2010, Australia – Black Box, a studio of Electronic Arts (NASDAQ:ERTS), has announced that Need for Speed™ World, the Play4Free™ online PC action racing game, has now eclipsed three million registered users. With numerous hours of high-speed, high-stakes Need for Speed multiplayer action, Need for Speed World is one of the most popular, free to play racing games.

Today, EA builds on the game by adding an all-new dynamic day/night cycle and an advanced vehicle performance customisation tuning system. Players can go under the hood to upgrade and tune their vehicle with an extensive list of car parts ranging from tuned engines to top-tier suspension systems to create a high-performance race machine.

Need for Speed World brings together best-in-class action racing with an unparalleled social experience for the PC. Players can compete against their friends and family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever-expanding world that continues to grow with a constant stream of new content, cars and features.

In addition to English and German, Need for Speed World has now been localised for the French, Russian, Spainish and Polish markets. Players worldwide can feel the rush of illicit street racing as they speed their way through a white-knuckle, socially connected Need for Speed experience. They will also be able to purchase SpeedBoost which they can use to acquire in-game items such as Booster Packs, Power-ups, XP accelerators and even exclusive exotic cars via the in-game store using a variety of local payment options including credit cards and SMS billing.