Melbourne, 23 November 2010 – AVG (AU/NZ), the Australian, New Zealand and South Pacific distributor of the award-winning AVG anti-virus and Internet security products, has launched a ‘Make the Switch’ campaign aimed at getting SMBs to upgrade their existing business anti-virus security licence to the AVG 2011 Business Edition family of products. The offering is designed to give AVG resellers greater leverage with companies that feel they are “locked” into other agreements.
Under this lead generation program, which is available until 31 December 2010, new customers who trade in their existing non-AVG security licence (up to 24 months) for AVG 2011 Business Editions get their new AVG licence extended by the remaining term on their previous licence. For example, if an SMB is dissatisfied with their existing, two-year security licence and is only six months into the agreement, the company can opt for a two year AVG licence which AVG (AU/NZ) will extend for the remaining 18 months. That’s three years and six months of AVG protection!
“Our research into the global SMB sector showed there are three drivers for business owners to switch security vendors: end of their contractual agreements, new solutions and the need to react to security breaches,” explained Michael Dowling, Corporate Sales Director for AVG (AU/NZ). “Yet with the majority of these businesses being only six to 12 months into their existing licence, many will miss out on the added protection and security features that the latest anti-virus and Internet security products offer.”
“AVG has been a surprising success for our company and the SMB sector. It has simplified vendor engagement, allowing my team to spend more time selling and managing customers,” said Peter Archer, Director of Queensland-based ECS Computer Solutions. “Their product is the perfect fit as it’s specifically created with SMBs in mind, unlike other security vendors who start off with an enterprise product and reverse engineer something for smaller operations, meaning greater complexity, management and support costs. AVG (AU/NZ)’s honest approach, support of the reseller community and discount structure ensures they will be our security vendor of choice for many years to come.”
AVG Internet Security Business Edition 2011 is an ideal solution for businesses with a high reliance on the Internet, offering support for a wide range of business-critical operations including online transactions, email communications and protecting sensitive customer data. The new Edition offers exceptional real-time protection against the latest online threats, keeping critical business data safe and computers and networks running smoothly so business owners can focus on what’s important – running their businesses.
Trade-In Offer
To ensure that SMB owners do not miss out on the added protection of its latest security offering, AVG (AU/NZ) is offering them the chance to trade in up to 24 months of their current non-AVG security solution. After confirming proof of competitor security coverage and the expiration date for coverage, AVG (AU/NZ) will round up the length of their existing licence to the nearest month. For example, a business with six months and 10 days remaining will be given seven months of additional protection.
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About AVG (AU/NZ) Pty Ltd — www.avg.com.au
Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety.
AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions.