SYDNEY 20 January 2009 – In Australia alone, the Xbox 360, Microsoft’s high-definition gaming console, has driven more than 4.2 million downloads and 24 million hours on the Xbox LIVE social entertainment network during 2008. 

With local sales reaching half a million consoles prior to Christmas, Australians are jumping on to the robust and proven online component of Xbox to connect with family and friends across town or around the world through messaging, chat, shared photos, video, music and game play.

Downloads include games, songs, demos, upgrades, exclusive content and trailers, to name a few.  Worldwide over 28 million Xbox 360 consoles have been sold and over 17 million people are connected to Xbox LIVE.  In Australia, this has been a ground-breaking year for the platform with more than 50 per cent of Xbox 360 owners connecting online. 

Kimberley Francis, Xbox Marketing Director said, “We expect people to continue to stay at home more in tough times.  People seem to be pulling back on some luxuries but spending more on goods that make the home a more enjoyable place. Australians really get the online component that sets the Xbox console apart and enables a richer, more connected experience.”

Starting at a recommended retail price of $299 AUD, Xbox 360 is the lowest-priced product of its kind with the most games available. “2008 is the year we’ve really been able to open up our market and reach beyond early adopters.  There’s fun for everyone, added Ms. Francis. “Our current favourite is the new singing game Lips®, which takes karaoke to a whole new level.”

Local facts*

·         500,000 Xbox 360 consoles and 4 million Xbox 360 games sold at retail in Australia to date

·         More than 50 per cent of Aussie Xbox 360 owners are connected to Xbox LIVE

·         Australian Xbox LIVE membership increased by 88 per cent on 2007

·         There are over 17 million members on Xbox LIVE worldwide

·         Australians made 4.2 million downloads from Xbox LIVE in 2008

·         Aussies spent over 27 million hours on Xbox LIVE in 2008

·         Xbox 360 owners have an average of nearly 8 games for their console

·         63 per cent of the 500 games available for Xbox 360 are rated G or PG

·         46 per cent of Australian gamers are female**