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BioWare Rewards Eager Fans With Free Upgrade to the Dragon Age II BioWare Signature Edition

Pre-Order the Highly Anticipated Action RPG from EB Games, JB Hi Fi or GAME stores by January 11, 2011 and Receive an Automatic Upgrade to the BioWare Signature Edition Including $20 of Bonus Content at No Additional Cost

Australia, Oct 15, 2010 — Leading video game developer BioWare(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today the Dragon Age(TM) II BioWare Signature Edition. This limited edition of the highly anticipated action RPG will be available at no extra cost for gamers who pre-order Dragon Age II  from EB Games, JB Hi Fi or GAME stores before January 11, 2011. Featuring over $20 of additional content, the Dragon Age II BioWare Signature Edition includes the full version of Dragon Age II, along with a download code for an additional playable character and new missions, the Dragon Age II digital soundtrack, an exclusive in-game digital armory featuring a variety of weapons and other digital items. The Dragon Age II BioWare Signature Edition will only be available for pre-order and online purchase on or before January 11, 2011.*

“Over the past 15 years, we’ve been privileged to have the support of a passionate community of fans, who continue to grow in number with every game we release,” said Dr. Ray Muzyka, Senior Vice President of Electronic Arts and co-founder and Group General Manager of BioWare. “The BioWare Signature Edition of Dragon Age II is a chance for us to reward loyal fans who pre-order the game by providing them with additional high-quality content for free.”

Dragon Age II is the sequel to the 2009’s “RPG of the Year,” featuring faster-paced action, striking new art direction and a gripping storytelling approach that allows gamers to experience the rise to power with the game’s key character, Hawke. A refugee who survives the destruction of his homeland, Hawke becomes the Champion of Kirkwall but the lore surrounding his rise to power is shrouded in myth and rumor. These mysteries are the driving force behind the all-new Dragon Age II story, which spans nearly 10 years in the Dragon Age universe. Players will experience how the legend unfolds by gathering the deadliest of allies, making tough moral choices, amassing fame and fortune and sealing their place in history.

Dragon Age II will be available on the PlayStation(R)3 computer entertainment system, Xbox 360(R) video game and entertainment system and PC in Australia on March 10, 2011. For more information on Dragon Age II, please visit www.DragonAge.com, follow the game at twitter.com/dragonage and on Facebook at http://www.facebook.com/DragonAgeOrigins.

* After January 11, 2011 the Dragon Age II BioWare Signature Edition will no longer be available for purchase or pre-order