EA SPORTS announces first exclusively developed title for Nintendo DS coming in March 2009

Sydney, Australia – January 19, 2008 – Have you always dreamed about the football game for the Nintendo DS™ that lets you develop and improve your football knowledge in a fun and entertaining way? The wait is finally over – EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), announced the development of EA SPORTS™ Football Academy, the new football game specially developed for the Nintendo DS that will launch in March 2009.

EA SPORTS Football Academy features a wide variety of interactive games and tests that will develop and improve the football knowledge of all football fans – from kids to teens to men or women. EA SPORTS Football Academy offers a new level of motivation to learn football strategy, positioning and technique. EA SPORTS Football Academy can be used to compare ones football understanding and knowledge with family and friends or to take new learnings right onto the pitch to be a football player with a much better understanding of the game. Additionally EA SPORTS Football Academy offers a variety of football mini-games which will entertain the whole family.

“EA SPORTS Football Academy is a great new addition to the EA SPORTS football portfolio. Designed exclusively and specially for the Nintendo DS it adds an all-new interactive football experience to fans of the NDS,” says Andrew Wilson, Vice President and Executive Producer of EA SPORTS Football business. “EA SPORTS Football Academy offers the unique experience to develop and improve football knowledge in all aspects of the game as well as a great collection of fun and entertaining football mini games. EA SPORTS Football Academy gets the whole family involved in a great game of interactive football fun.”

EA SPORTS Football Academy is developed by EA Canada in Vancouver.