Sydney, Australia – 12 January 2009 – Creative Labs Pty Ltd, a local subsidiary of Creative Technology Ltd and worldwide leader in digital entertainment products, today announced a change in business model.

Creative Labs Pty Ltd will be changing their business model in Australia with all the local operations being consolidated from the Singapore Regional Head Office while maintaining its presence in stores through a number of distribution partners like Altech Computers, Multimedia Technology and its online retail partners.

Bernard Koh, Country Manager, ANZ, Creative Labs said: “Like most businesses today, we have been monitoring and analysing the market situation closely and have taken steps in advance to streamline our sales distribution model to better compete in the market. We believe that by changing our business model flexibly, we will better serve our customers and partners.”

For more information, please visit www.au.creative.com