EA’s FIFA 11 Now Live in the Australian App Store

October 1 2010 Australia – EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world’s leading mobile games publisher, has today announced the availability of EA SPORTS™ FIFA 11 in the App Store™.

The popular football franchise features over 30 officially licensed leagues, 35 authentic stadiums, 500 licensed teams and more than 15,000 players from around the world for thunderous matches on the iPhone and iPod touch.

“With FIFA 11 for iPod touch and iPhone, we have tapped into what makes this game so universally loved delivering an engaging and genuine football experience for fans and casual players alike,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “With the latest release of FIFA, we’ve unlocked the horsepower of these new devices, stepped forward the expectation of what can be achieved and delivered the best footy experience out there.”

FIFA 11 features new dual control options providing gameplay sophistication for veterans and simplicity for casual players. The game features unprecedented ball-control and fluid animations with 360° player movement while gesture-driven skill moves dazzle the opposing team with defense-splitting passes, rifling shots, penalty kicks and pro-style tricks.

Players can also pick between two modes, either electing to play as their favourite team and battle the entire league or trying their luck in a tournament knockout. FIFA 11 features officially licensed teams and the world’s best players enabling gamers to play with their favourite superstars including Real Madrid’s Kaká and Manchester United’s Wayne Rooney.

FIFA 11 is available today from the App Store for iPhone 4, iPhone 3GS and iPod touch – click here.

Assets and additional press information can be found at http://info.ea.com.