Atari, Telstra, the ABC, Blockbuster / VideoEzy, Fairfax Digital, Fetch TV and Austereo provide insight into online video trends
Sydney, 22 September 2010 – With one billion web videos viewed daily around the world, online video is dramatically changing the way people consume content and engage with brands. As this consumption increases by an anticipated 90% in the next three years, many delegates at next week’s third annual Commercialising Video seminar will be looking towards how they can profit from this burgeoning opportunity.
Being held on September 28 and 29 at The Establishment in Sydney, the seminar has attracted its strongest speaker line up yet, including keynote and case study addresses from Atari, Telstra, the ABC, Blockbuster / VideoEzy, Fairfax Digital, Fetch TV and Austereo.
For his very first time in Australia, highly regarded media and entertainment executive Thom Kozik, Executive VP of Atari, will reveal and discuss the major changes his company is making, using video to significantly enhance engagement with its gaming audience. Thom will host a two-hour forum on the second day of the conference, leading a highly anticipated forum discussion on game play dynamics in the distribution and promotion of online video.
Telstra’s J.B. Rousselot, Executive Director of Voice, Broadband & Media will provide an intimate look at what consumers are watching online and mobile, and Telstra’s plans for further video commercialisation.
Presented by AIMIA and VentureOne, this is the only event held in Australia where delegates openly share, discuss, and debate the opportunities in video across multiple platforms – and how to profit from them.
The event, provides the most up-to-date guidance and discussion on the business models for success in online, mobile and cross platform video – whether for premium long form or short form video and branded content.
Some of the key trends and issues being discussed will include:
· Creating and monetising premium content
· Using video to grow brand awareness and consumer sales
· Funding and distributing new independent content
· Developing opportunities in mobile video
· Transforming viewing habits with IPTV
· Standardising measurement
· Overcoming the lack of quality online video content
· Understanding what advertisers and agencies are looking for
· Implementing behavioural targeting and recommendations to boost revenues
For further information and to book your place, please visit:
http://www.aimia.com.au/home/events/aimia-events/commercialising-video