EA Mobile Adds Favourite Family Game to Leading Line-up of iPad Apps Available in the App Store

13 September 2010, Australia – EA Mobile™- a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world’s leading mobile games publisher has announced that the best-selling family favourite game YAHTZEE™ is now available for the iPad™ in the App Store™.

YAHTZEE – the latest product in a strategic licensing alliance between EA and Hasbro (NYSE: HAS) – brings the popular dice game to players in new ways and with a new game mode exclusive to the iPad. Utilising the bigger screen and Multi-Touch user interface, YAHTZEE for iPad delivers hours of fun getting high-scoring dice combos while players strive for the always elusive “Yahtzee!”.

“I’ve always enjoyed playing YAHTZEE, and the iPad app engages players in enjoyable, innovative ways,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “Whether this is your first time playing YAHTZEE or a favorite you are picking up again, you’ll experience YAHTZEE in a fun, clever way that’s only possible on iPad. Rolling the dice across the iPad’s expansive screen is addictive and the Multi-Touch user interface really draws you into the fun while racking up your high score. This is a fresh, retro game with new twists and features designed for how we play games today.”

YAHTZEE for iPad players can try their luck in a number of different gameplay modes. In addition to the familiar “Classic Mode,” players can score within colour categories in “Rainbow Mode,'” strategise in “Duplicate Mode,” think fast against friends in “Battle Mode” and even go head-to-head in “Duplicate Rainbow Mode.” Players can also become a YAHTZEE Adventurer and take on in-game characters designed to test their skills.

Also, YAHTZEE players can shake it up with family and friends using Facebook Connect to issue friendly challenges and post high scores.

“YAHTZEE has been a family favourite for more than 40 years,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “EA has blended original and new ways to play that leverages the iPad platform and further ratchets up the anticipation of yelling ‘Yahtzee!’”.

YAHTZEE for iPad is available today from the App Store.

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