Sony Computer Entertainment and Yahoo!7 announce agreement for PlayStation®3 (PS3™)

First commercial Catch-Up TV agreement for PS3 in Australia

Sydney, 18 August 2010 – Yahoo!7 and Sony Computer Entertainment Australia (SCE Aust.) today announced a commercial partnership agreement for catch-Up TV to be accessed directly via PlayStation®3 (PS3™) consoles. Yahoo!7’s catch-up TV service PLUS7 will be available through an optimised internet streaming service specifically purposed for PlayStation 3 users in Australia from the end of August 2010.

“Sony Computer Entertainment is thrilled to be partnering with Yahoo!7 to offer even more great TV content delivered not only on demand, but also subscription free to nearly 1 million Australian PlayStation 3 users,” said Michael Ephraim, Managing Director Sony Computer Entertainment Australia. “This announcement reflects our promise and capability to continue to deliver on PS3’s broad entertainment credentials in the new digital media era. This year in Australia we have delivered to the PS3 more music video channels on demand with VidZone TV, more movies on demand with the PlayStation®Network Video Delivery Service and now with this announcement, even more TV on demand with PLUS7.”

“ We are excited to be making our catch-up TV service, PLUS7, available through PS3 consoles and continuing to be at the forefront of IPTV innovation in Australia,” said Rohan Lund, CEO of Yahoo!7.

“Now, even more Australians will be able to watch full-length episodes from many of Australia’s favourite TV shows streamed over the internet using their PS3 consoles.”

In Sydney today, Sony Computer Entertainment and Yahoo!7 executives successfully trialled the first demonstration of PLUS7 catch-up TV programming streamed directly to a PS3.

PS3’s first Australian catch-up TV service launched with ABC iView in November 2009. The same month PlayTV device for PS3 launched enabling users to watch, pause and record free-to-air HD TV.