The Zhuniverse Expands With New Games Based on Cepia LLC’s Award Winning Toys

Sydney, AUSTRALIA. August 13th 2010 – Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc., in association with Cepia, LLC, today announced ZhuZhu Pets™: Featuring The Wild Bunch, a brand new videogame based on the smash hit ZhuZhu Pets™ toy line. ZhuZhu Pets™: Featuring The Wild Bunch will be released this Fall and offers all new hamster friends and wild adventures on both Nintendo DS™ and Wii™. The ZhuZhu™ Pets toy line is hotter than ever, recently winning three toy industry awards including “Toy of the Year”, “Girl Toy of the Year” and “Innovative Toy of the Year”.

ZhuZhu Pets™: Featuring The Wild Bunch features all new super cute action with fun and furry pals. Fans will get to care for and play with all of their new Wild Bunch friends plus the original ZhuZhu hamsters. ZhuZhu Pets™: Featuring The Wild Bunch features an expanded Zhu-niverse and new, action packed sidescrolling gameplay. On Wii™, multiplayer will allow families and friends to pick up and play together.

The initial release of ZhuZhu Pets™: Featuring The Wild Bunch will come packaged as a Collector’s Edition with an exclusive cute and cuddly chipmunk, Nutters.

“ZhuZhu Pets™’ success continues to snowball and it’s been a thrill adapting this property into videogames,” said David Oxford at Activision Publishing. Gary Miller, President, GameMill Publishing, stated, “The toy’s passionate fans will love the fresh direction we’ve taken in ZhuZhu Pets™: Featuring The Wild Bunch, and it’s fantastic that Wii™ owners can now join in the fun!”

“ZhuZhu Pets™: Featuring The Wild Bunch captures the imagination of those who adore our brand,” said Natalie Hornsby, Vice President of Marketing, Cepia, LLC. “This game is an important next step for us as we continue to evolve the ZhuZhu Pets™ experience.”

ZhuZhu Pets™: Featuring The Wild Bunch can currently be seen on the Zhu-niverse Tour stopping in cities all over the country. Tour attendees will be among the first to get their hands on ZhuZhu Pets™: Featuring The Wild Bunch for Nintendo DS™ and Wii™. Please visit www.thezhuniversetour.com for more information.

ZhuZhu Pets™: Featuring The Wild Bunch is not yet rated. For more information visit www.activision.com or www.gamemillpublishing.com.