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NEIL PATRICK HARRIS TO REPRISE HIS ROLE AS SPIDER-MAN™ IN ACTIVISION’S SPIDER-MAN™: SHATTERED DIMENSIONS

Activision Reveals Spider-Man Voice Cast at San Diego Comic-Con

Sydney, AUSTRALIA. 27th July 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) and Marvel Entertainment (NYSE: MVL) announced today that Neil Patrick Harris will reprise his role as Spider-Man in Activision’s upcoming Spider-Man: Shattered Dimensions, which is currently being showcased at San Diego Comic-Con. In the game, players traverse through four unique worlds from Spider-Man lore and take on the role of four distinctly different Spider-Men – Amazing, Ultimate, Noir and 2099 – which will be brought to life by Neil Patrick Harris along with Josh Keaton, Christopher Daniel Barnes and Dan Gilvezan, respectively.

Additionally, legendary creator and comic book icon Stan Lee will guide players through the storyline of Spider-Man: Shattered Dimensions as the game’s narrator, and Emmy Award-winning composer Jim Dooley has created an original orchestral score for the game.

Each of the actors voicing Spider-Man in the game has portrayed the web-slinger in previous Spider-Man animated television series. Neil Patrick Harris voiced the wall-crawler in “Spider-Man: The New Animated Series” in 2003; Josh Keaton was the voice of Spider-Man in “The Spectacular Spider-Man” from 2008-2009; Dan Gilvezan starred in “Spider-Man and His Amazing Friends” from 1981-1983; and Christopher Daniel Barnes voiced the iconic Super Hero in “Spider-Man,” the 1994 series.

Spider-Man: Shattered Dimensions, which will be available September 8th, allows players to engage in nonstop heroic action as they traverse four unique worlds from Spider-Man’s lore – Amazing, Noir, 2099 and Ultimate – within one unique storyline. Spider-Man: Shattered Dimensions transports players to a variety of locations, from lush jungles and dusty deserts to a futuristic NYC, and allows them to use unique gameplay styles for each Spider-Man, including stealth moves in Noir, gliding maneuvers in 2099, black-suited tendril attacks in Ultimate, and innovative web combat in Amazing.

Spider-Man: Shattered Dimensions is rated M (Violence) on Wii, Xbox 360 and Playstation 3, and PG (Mild Violence) on Nintendo DS.

Beenox is developing the game for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™, and PC, and Griptonite is creating a Nintendo DS™ version.

Fans can learn more about Spider-Man: Shattered Dimensions by visiting www.SpiderManDimensions.com.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.