Sydney, Australia – July 26, 2010 – 2K Games Australia is excited to announce that the “Face of Playboy Swim 2010,” Sheridyn Fisher, is the official ambassador for their upcoming epic mobster game, Mafia®II. Sheridyn’s involvement with Mafia II highlights the agreement between 2K Games and Playboy magazine to use more than 50 of their vintage covers and Centerfolds in Mafia II as part of the unique in-game integration.

Born, bred and based on the Central Coast of Australia, Sheridyn is known for her cute-as-a-Bunny look and her girl-next-door attitude. Now the new face of Playboy Swim Australia, she has won the hearts of many of her fans by just being her fun-loving self. Modelling professionally for over seven years, Sheridyn enjoys all aspects of her career but still considers herself a “tomboy at heart,” loving nothing more than playing her PlayStation®3 computer entertainment system.

As part of her involvement with Mafia II, Sheridyn will be featured in an exclusive Mafia-inspired photo shoot with an Australian men’s magazine. She will also be making a special-guest appearance at the IGN Black Beta event that is being held at The Club on July 29, where gamers can register online to be one of the first in Australia to play Mafia II. In addition, the first 100 to attend the event will each receive a Mafia II t-shirt and a magazine copy of Sheridyn’s shoot. For more information on the upcoming Mafia II Black Beta event and how to RSVP, please visit http://au.microsites.ign.com/blackbeta/

“I am thrilled to be an ambassador for Mafia II—it’s a great opportunity for me to release my inner geek!” said Sheridyn. “Mafia II is an awesome shooter, with an amazing story and environment – but my favourite bit is that you can collect more than 50 vintage Playboy Centerfolds! Being an avid gamer, I am so excited to be a part of the Mafia II Australian release and look forward to meeting other fans of the game at the Mafia II Black Beta Event.”

Through a compelling narrative, Mafia II transports gamers into the dark and unforgiving world of the Mafia. The fiction is embellished by a sophisticated, era-evoking atmosphere that meticulously replicates the clothing, cars, music and advertising of 1940s and 1950s Americana. Players will easily become immersed in the game’s cinematic Hollywood-style experience with strong, believable characters and an epic gangster story. By fusing action-packed gameplay with white-knuckle driving and an engaging narrative, Mafia II looks to be the industry’s most compelling Mafia title to date.

Mafia II is currently in development by 2K Czech, the same creative team behind the award-winning, genre-defining Mafia®, which captivated millions of gamers around the world. Mafia II is rated MA 15+ by the Australian Classification Board and will be available in Australia and New Zealand on August 26, 2010 for the Xbox 360™ video game and entertainment system from Microsoft, PlayStation 3 and Windows PC.

For more information on Mafia II, please visit www.mafia2game.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).