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Don’t Just Play as Mike, Become Him in NBA® 2K11

Sydney, Australia – July 23, 2010 – 2K Sports today revealed The Jordan Challenge, a new game mode for the latest iteration of the top rated and top selling basketball simulation franchise*, NBA® 2K11. This new mode will allow players to relive 10 different legendary games from Michael Jordan’s illustrious career and challenge them to replicate what he did on the court in NBA 2K11.

“Fans of the series are going to be thrilled to know that in NBA 2K11 Michael Jordan is much, much more than just a cover athlete,” said Jason Argent, vice president of marketing for 2K Sports. “We’re excited to start talking about the ways that Michael will be used in the game and there’s still a lot more to come.”

While playing The Jordan Challenge, fans can try to stun the world in Jordan’s self-described greatest game by torching the Cavaliers by 69 points in March of 1990; attempt to battle back from the flu to defeat the Jazz in Game 6 of the 1997 finals; or leave the world wanting more as they relive one of Jordan’s finest performances during his last game as a Chicago Bull on June 14, 1998. In addition to The Jordan Challenge mode, gamers will have the unique opportunity to play as some of the greatest teams in NBA history, including the ‘85-’86, ’89-’90, ’90-’91, ’94-’95, ’95-’96, ’96-’97, and ’97-’98 Chicago Bulls.

NBA 2K11 is not yet rated by the Australian Classification Board and will be available October 8, 2010. For more information, please visit www.2ksports.com/nba2k11 or to download the new Michael Jordan trailer, please visit http://www.2ksports.com/nba2k11/jordanreveal.zip.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).