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EA ANNOUNCES MAJOR WINTER LINE UP FOR MOBILE PLATFORMS

11 Mobile Games in Development for iPhone, iPod touch, iPad, Android, Feature Phones and Mobile Phones

EA Mobile™, a division of Electronic Arts Inc., today revealed a major line up of titles in development for multiple mobile platforms, including iPhone® and iPod® touch, iPad® and Android™. All titles will be displayed at today’s Studio Showcase event at EA’s headquarters in Redwood Shores, CA and were also presented at EA’s event in New York on July 14. EA Mobile’s winter releases cover a wide range of genres and designed for a broad range of audiences including gamers, sports enthusiasts and casual fans alike.

The list of mobile games shown at EA’s events includes:

MADDEN NFL 11 – iPad, iPhone and iPod touch
The most authentic NFL game on the App Store just got even better. In Madden NFL 11 for iPad, iPhone and iPod touch, fans and gamers will be able to play both sides of the ball with equal intensity with Total Defensive Control. Players will enjoy less time in the playbook and more time on the field with the new GameFlow feature. This year, players can draw “Hot Routes Everywhere” literally drawing players’ movements on the field pre-snap, creating the play they want to run. Plus, enjoy eye-popping graphics and maximised controls that set the new standards for gameplay on iPod touch and iPhone. There’s simply never been anything like it. Street Date: Spring 2010

Reckless Racing – iPhone and iPad
Roaring engines, squealing tires and amazing graphics. Reckless Racing mixes old-school top-down racing game play with state of the art graphics and engaging multiplayer features. Perfectly balanced controls let players skid, slip and slide through the most beautiful tracks ever seen on a handheld device – leaving nothing but mud-splattered opponents and skid marks behind. Reckless Racing features a fully stocked internet multiplayer mode, on-line leaderboards and the ability to trade ghost races with other players from all over the world. Street Date: Winter 2010

SimCity™ Deluxe – iPhone and iPod touch
Build and manage your dream city with SimCity Deluxe for iPhone and iPod touch. Designed for dedicated and casual fans, let your inner urban planner run wild with easier controls, optimised performance, improved visuals, starter cities, and exciting new scenarios. Street Date: Winter 2010

The Sims 3 Ambitions – iPhone and iPod touch
The Sims 3 Ambitions is the all-new Sims game that has all the humour, customisation and deep social interaction of The Sims franchise, but now players can pursue their Sims’ passions and turn them into fulfilling professions! The Sims 3 Ambitions, players decide whether their Sim will be the brave town hero or cause loads of mischief among their neighbors. Their future is entirely in the player’s hands! Street Date: Winter 2010

YAHTZEE™ – iPad
Roll with the original best-selling family favourite – now designed just for the iPad™! The bigger screen and the bright, bold touch interface make gameplay on iPad easy and intuitive. Players shake the cup and roll the dice, select dice they want to hold, and keep score with simple tap controls. Four different gameplay modes, including an iPad exclusive “Duplicate Rainbow Mode,” challenge players in unique ways. Players can also become a “YAHTZEE Adventurer” and take on in-game characters designed to test their skills. Along with solo play and Pass ‘n Play with up to four friends, players can also post scores and issue challenges with family and friends using Facebook Connect. Street Date: Winter 2010

RISK – iPhone and iPod touch
The Real RISK Experience! Soon on iPhone and iPod touch, pursue world domination with the original game of strategic conquest. Mobilise against realistic AI adversaries or challenge up to six multiplayer opponents. Play the game that has fired dreams of global conquest for generations! Street Date: Winter 2010

R-Type – iPhone and iPod touch
R-Type for iPhone keeps 100 percent true to the original game allowing fans to get back to the ‘80s video-arcade experience in the palm of their hands. Players will Blast off and strike the evil Bydo Empire, pilot a R-9a “Arrowhead” futuristic fighter, and attack wave after wave of Bydo baddies in old-school side-shooter style. R-Type will include original arcade game features such as eight unique levels with eight different bosses each and three different controls. Street Date: Winter 2010

Command & Conquer 4 Tiberian Twilight – Mobile (JAVA/BREW)
The epic climax of the most gripping sci-fi saga in RTS history is coming out for mobile. Kane returns in the most anticipated RTS experience ever made for mobile! Players battle as the equally potent GDI or Nod factions. An all-out action-strategy blitz can occur when players command their mobile Crawler base and move it on the map. Whether playing defensive or stepping into battle, the player has the right Crawler base for each style of gameplay. Researchable active and passive abilities make each unit a master in its class on the battlefield. Deploy Super Weapons to build battle strength, call for massive destruction with the Ion Cannon or summon help from the Orca Strike… Kane. GDI. Nod. How will it end? Street Date: Winter 2010

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. Since the inception of the iPhone, EA Mobile has been a definitive player with the rise of iPhone and iPod touch® devices as gaming platforms. Popular games include SCRABBLE, Tetris, MONOPOLY and BATTLESHIP, which have consistently ranked among top sellers and, in 2009, The Sims® 3 was the #1 best-selling game on the App StoreSM.

For more information about EA Mobile, please visit www.eamobile.com, join us on Facebook at http://www.facebook.com/eamobile or follow us on Twitter: @EAMobile.