Sydney, Australia – 3 December 2008 – Creative Labs, a local subsidiary of Creative Technology Ltd and worldwide leader in digital entertainment products, today launched the Creative Sound Blaster Play! This compact, entry-level USB audio solution is the easiest way for users to enjoy quality music and surround sound over their headphones or speakers. They can also experience fantastic 3D audio and Creative EAX Advanced HD effects in games. The Creative Sound Blaster Play! provides the easiest, portable plug and play upgrade from basic, built-in audio to the award-winning Sound Blaster audio as experienced by millions of users all over the world. Users can now experience better quality music and movies wherever they go.
Voice over Internet Protocol (VoIP) calls can now be experienced with phone-like quality. The Creative Sound Blaster Play! works perfectly with any Internet Messaging Service, enabling users to hear their friends’ voices in crisp and clear quality when chatting over the internet.
The Creative Sound Blaster Play! comes with CMSS (Creative Multimedia Surround Sound) function that upmixes any stereo audio content to surround audio, immersing users in a virtual concert with their favourite music files. The bundled Creative Mediasource software gives users powerful yet intuitive control and organisation of their digital music collection.
The Creative ALchemy software which supports both host-based Creative EAX Advanced HD 4.0 and OpenAL is also bundled with the Creative Sound Blaster Play! It restores surround sound for Windows Vista users and delivers the same great gaming experience. There are over 400 existing games which use Creative EAX Advanced HD sound effects to provide better gaming sound. Users can experience realistic sound effects and 3D surround that make them feel as though they are in the game.
Pricing and Availability
The Creative Labs Sound Blaster Play! is available now from distributors (Multimedia Technology, Altech and Ingram Micro) and Creative E-store for a RRP $39.95 including GST.
For more information, please visit www.au.creative.com.