On the eve of the TOOTH FAIRY release on Blu-ray and DVD, 20th Century Fox Home Entertainment (TCFHE) have unveiled some astonishing information about Tooth Fairies.  It has been revealed that the value of the Tooth Fairy in the average Australian household has tripled over the past 20 years,  according to a recent Newspoll survey of close to 400 Australians* with children between the ages of 1 – 17. 

The Tooth Fairy has been a welcomed visitor in most Australian homes since the early 1900’s.   The thought of a magical pixie exchanging money for teeth has helped generations of kids through the unpleasant and often scary process of losing their first baby teeth.  The recent Newspoll survey of Australians commissioned by TCFHE found that 20-30 years ago the Tooth Fairy was worth on average 78 cents per visit in comparison to today where the average tooth fetches just over $3.00.

“In celebration of the June 16 TOOTH FAIRY Blu-ray and DVD release TCFHE conducted this survey to understand the value of the Tooth Fairy in Australian homes,” says Kristen McGrath, Associate Director of Publicity and Promotions TCFHE.  “We thought it would be a fun and interesting exercise to understand the rise in value of the Tooth Fairy amongst Australian families”.

Interesting to note the survey also revealed that 8% of respondents would pay a minimum of $5 per tooth, if not more, and interestingly that 7% of parents actually received nothing from the Tooth Fairy 30 years ago.

“This poll demonstrates that Australian’s obsession with ‘Keeping up with the Jones’ is also keeping the Tooth Fairy current in Aussie homes; inflating the worth of the Tooth Fairy in 2010 to reflect the economic climate,” says McGrath. “We all remember receiving a silver coin for every tooth when we were younger, but for many Australians today determining the going rate for the Tooth Fairy in your neighborhood may alarm you.”

TOOTH FAIRY Synopsis

In the spirit of The Game Plan and The Pacifier comes a ‘fish out of water’ comedy for the entire family. Hilarious and wholesome, TOOTH FAIRY arrives on Blu-ray and DVD June 16.  Dwayne Johnson (The Game Plan) stars as Derek Thompson, a hard-charging minor league hockey player whose nickname comes from his ability to knock out other players’ teeth. After discouraging a youngster’s hopes, he is ordered to one week’s hard labor as a real Tooth Fairy, complete with the requisite tutu, wings and magic wand. At first he “can’t handle the tooth,” but eventually learns how to adapt to his new position and finds himself rediscovering his own forgotten dreams.

  *Online Newspoll Survey conducted on May 13 – 16, 2010 with 396 respondents nationally with children aged up to 17 in the household.

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions.  The company also releases all products around the globe for MGM Home Entertainment.  Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world.  Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.