Xbox 360 at E3 2010 set to air LIVE in Australia on FOX8
Sydney, Australia – June 10th, 2010 – Xbox Australia today announced the Electronic Entertainment Expo (E3) 2010, the world’s largest video game industry trade show, will be delivered LIVE to Australian audiences for the first time on FOXTEL’s FOX8 channel.
Be a part of entertainment history as FOX8 and Microsoft bring you the world premiere of Xbox 360’s future in a special programming event – Xbox 360: The Future Revealed. The program will be delivered live from the Xbox 360 Media Briefing at E3 2010 and includes key game announcements and breaking news from the industry event.
FOX8 will also exclusively take viewers inside the World Premiere of Project Natal for Xbox 360 featuring a customised performance by Cirque du Soleil to discover gaming without the need for a controller. Singer Kelly Rowland will host this special event.
“FOX8 is the perfect partner to exclusively break Xbox 360’s latest news and share Cirque du Soleil’s amazing Project Natal performance,” said David McLean, Head of Entertainment, Entertainment & Devices Division, Microsoft Australia. “We’re really excited about our announcements at E3 2010 and extremely pleased we can share them directly with Australian audiences.”
Xbox 360: The Future Revealed
The Xbox 360 Media Briefing will air live and commercial-free on FOX8 Tuesday, June 15 at 3:30am EST with encore programming on Tuesday, June 15 at 3:30pm EST. Xbox 360: The Future Revealed will bring all the latest news on Project Natal, Xbox LIVE and new game announcements to Australian fans in real time. This will include world premiere demos of upcoming Xbox 360 exclusive games, such as “Halo®: Reach”, “Gears of War® 3” and “Fable® III” revealed to eagerly awaiting fans worldwide.
World Premiere of Project Natal featuring Cirque du Soleil’s exclusive performance hosted by Kelly Rowland
Project Natal is set to change the way entertainment is experienced and to celebrate, Cirque du Soleil has created a tailored production that brings the idea of controller-free gaming to life. The special performance will be available exclusively to FOX8 viewers on Saturday, June 26, at 7:30pm EST.